HOME IMPROVEMENT TRENDS
1 NO PLACE LIKE HOME
There is a newfound appreciation for and focus on what’s most important in life –family, health, and home.
2 INVESTED IN HOME IMPROVEMENT
Major shifts in time spent at home is accelerating investment in major (and minor) home improvements.
3 FLEEING TO THE SUBURBS
Millennial urban-dwellers are resettling to the suburbs in search of more space and closer proximity to loved ones.
4 AGING IN PLACE
Boomers and multigenerational households are updating spaces to allow for ‘aging in place.’
5 RETURN OF THE NEIGHBORHOOD
Reconnection with their neighborhood has homeowners investing in backyard and porch improvement which support everyday relaxation and kids play.
6 CALMING SCENTS
More people will invest in diffusers and candles which bring a sense of calm and self care to home spaces.
7 IT’S THE LITTLE THINGS
Desire for creating more personalized (and private) home spaces is boosting demand for window treatments.
8 LIGHTENING UP
Lighting sales are trending as homeowners create modern, energy efficient, tech smart and productive home spaces.
9 FRESH COATS
While ‘smaller weekend’ painting projects spiked last year (front doors and accent walls), interest is now shifting to more expansive projects.
10 ALL ABOUT DIY
Homeowners are using their newfound confidence, skills and tools to take on DIY painting, refurbishing furniture, etc.
HOME IMPROVEMENT TRENDS
11 GETTING PERSONAL
More time at home – and new home sales –is boosting demand design and décor items which bring a more personalized vibe to homes. 12
As desire for healthier homes has many people filling their homes with plants and ‘living décor.’
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Decluttering and organizing continues as many seek to minimize stress and support multifunctional spaces.
With many homeowners anticipating working from home permanently, many are investing in home offices, fitness areas and study spaces.
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Many people are showing a willingness to investing high quality storage solution which deliver style and function.
Smart Home tech is moving mainstream as people become more confident in its benefits and ease of use.
18 SOUGHT-AFTER SMART PRODUCTS
Many people are most interested in selfinstall smart home solutions that boost streaming, safety and cost savings.
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CONCERNS & CONSIDERATIONS
People continue to be concerned about smart tech’s potential impact on their family’s privacy.
20 CATERING TO HER KITCHEN
A renew commitment to cooking and eating at home has more families exploring kitchen upgrades.
21 RESTROOM RE-DO
Increased focus on self-care (and accommodating more crowded home spaces) is boosting bathroom re-dos.
22 THE WHY BEHIND THE BUY
Durability, value and flair will continue as the most critical purchase influencers.
23 THE EASE OF E-COMM
Convenience, savings, and product variety will support online shopping for home goods.
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OMNICHANNEL IMPORTANCE
With retail selected most often as the preferred home goods shopping environment, foot traffic will surge as more shoppers are vaccinated.
Sources: Meredith Data Studio. MDP DIY/Home Improvements Study Summer 2020. COVID Consumer Pulse Study Wave 13 (November 17, 2020). Meredith Post-Normal Consumer Study 2020. ©2021 Better Homes and Gardens Real Estate LLC. All rights reserved. Better Homes and Gardens® and the Better Homes and Gardens Real Estate logo are registered service marks owned by Meredith Corporation and licensed to Better Homes and Gardens Real Estate LLC. Better Homes and Gardens Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each franchise is independently owned and operated.
OUTSIDE IN
INSIDE OUT
In search of additional space and safer environments, homeowners are investing in outdoor ‘living spaces.’
ALL ABOUT ORGANIZATION
15 MULTI-PURPOSE SPACES
SPENDING
ON STORAGE
TECH
17 SMART
EXCITEMENT
