Holdit konceptkatalog by Treativ Reklambyrå

THIS HOLDIT IS

In 2007 Apple launched the iPhone and completely changed our relationship to smar tphones, the Internet and how we interact with others. The standard mobile phone became smar t and a natural par t of daily life. This is what gave bir th to Holdit â&#x20AC;&#x201C; to simplify our digital life and introduce a touch of personality. Thanks to carefully selected suppliers and designers and relying on efficient logistics solutions, Holdit offers a range with continuous product updates that respect the user requirements on design and function. Few suppliers are able to match our speed and flexibility in bringing custom-designed products to market. Holdit is suppor ted by Proove â&#x20AC;&#x201C; a family enterprise with long-established roots on the Swedish west coast, where basic values such as simplicity and informality permeate how we interact both in business and daily life. Over 20 years, Proove has become an established supplier of illumination products and electric and electronic solutions for smar t homes. Today Holdit is the leading supplier in Scandinavia in its market segment and enjoys increasing growth in international markets. Together we create unique products and venture into new exciting business prospects. Welcome to Holdit.

THIS IS CATHARINA Name: Catharina Berntsson Age: 36 Family: Husband and three children Home: Varberg, a city on the Swedish west coast Biggest interest: Travel Favourite colour: Black base contrasted by pink colours Favourite countr y: Hong Kong (for work) and anywhere in the West Indies (vacations) Favourite fashion statement: Elegant robust Favourite design: Among Swedish design, Acne, Hunk y Dor y and H&M. My international design favourites are Marc Jacobs, Michael Kors and Jimmy Choo.

EVERYTHING AN IDEA STARTS WITH

I love accessories! Bags, shoes and jewellery that enhance individual personalities provide inspiration to me. I like to give the same feeling in return through my design. Much of my inspiration comes from travels overseas on business trips and vacations. Meeting others and discovering new cultures and styles arouse my curiosity and drive my creative zest. I believe my design style can be summed up as “Scandinavian” spiced up with international elements. I love the form of a square. Even when something is round, I want to give it an edge where one can rest the eyes, preferably somewhat strong and robust. I like to use patterns straight from nature, e.g. those from animals and plants, and I often use them as elements of expression in my designs. The greatest challenge in this line of work is the hunch and intuition required to know which design to apply for a given product. To pinpoint the right design and element of expression, you must always keep up with trends and gain know-how about different target groups. When talking about target groups, I truly believe Holdit has something for ever yone. So if you ask me “Who are the target groups of Holdit”, the answer is simple: “A lot of different people”, because I can’t point to anyone specific and I can’t leave anyone out. This might be one of the keys to the success of Holdit – when you have a mobile or tablet and want to express your personality, you’ll surely be a proud owner of a Holdit design product. Catharina Berntsson

NATURAL FEEL Nature never goes out of style. In our collection “A Natural Feel”, we got our inspiration from patterns and colours in nature – from the impressive settings in Scandinavia to influences from Africa. The material selections in this collection to a large extent rely on leather and imitations of snake, crocodile and leopard skin. This nature-based collection builds on neutral colours such as beige, brown, white and black. This makes the products timeless and easy to combine, while a leopard patterned accessor y can be an eye-catching detail that completely enhances your looks.