CV + Portfolio
Trechelle Lyn Ras Strategic Innovation
Contents
about work experience education project portfolio contact
About I like to blur the lines and marry customer insights, experience innovation, marketing, design, and strategy when it comes to tackling complex challenges and translating them to business opportunities. Blessed with the drive and zeal to actualize things, I had the opportunity to initiate and support several projects in the sphere of corporate communication, innovation and social issues. This allowed me to hone my skills in consulting, project planning & client relationship. Business Strategy Design Strategy Customer Touchpoints
in crafting compelling brand experiences, it is necessary to have an integrated approach considering these three factors
empathic ability of a social worker
analytical acumen of a strategist
creative capability of a designer
I owe a lot to having lived and studied in three different countries located in three continents (Asia, America and Europe) where I continue to learn, unlearn and relearn the essence of communication and collaboration which I see to be a crucial elements in getting things done and implemented. Driven by the desire to uncover the bigger picture, and dive deep into the little details, I´m always ready to take on challenges with fresh ideas and creative will for action.
Work Experience Since Oct 2012 7 months
Innovation & Strategy Consultant launchlabs Gmbh, Berlin, Germany launchlabs is an innovation firm specializing in strategic and applied innovation with clients including SAP, Audi, Telekom, RAPP, HPI, Kleiner & Bold and other consulting and branding agencies. As an innovation & strategy consultant, I designed and facilitated design thinking and innovation workshops for executives- from strategy, ideation, prototyping, service design and served as a coach on innovation projects. I also explored new methodologies of agile and innovative working cultures and provided creative direction by serving as the lead designer.
2011 - 2012 1.5 years
Design & Creative Consultant
2008 - 2012 4 years
Communication Design & Creative Consultant
2010 - 2011 1 year
Social Entrepreneurship & Innovation
Cignifi Inc. Cignifi is a financial analytics company that deliver credit and marketing scores for consumers using behavior data from mobile phones. I worked alongside with the company´s CEO and analysts in translating complex data into compelling visual representations. Deliverables included developing pitches, whitepapers and presentations.
Freelance Graphic Design Worked with over 30 SMEs, brands, executives and entrepreneurs from the US and Australia over the span of 4 years in conceptualizing and developing creative business, marketing and sales kits & presentations.
Worked in the field of social design and business development for an award winning organization for social innovation called Gawad Kalinga.
Co- founder / Organika Developed a brand that aimed to increase the value of crops by local coconut farmers. The concept was recognized as a finalist to British Council´s “I am a Changemaker” Business Plan Competition and PBSP- Citibank Business in Development Challenge in the Philippines.
Education 2011 - 2012 1 year
2006 - 2010 4 years
Design Thinking Hasso Plattner School of Design Thinking Potsdam, Germany
BS in Management, Major in Legal Management JGSOM School of Management Ateneo de Manila University Manila, Philippines
2008 Fall Semester
Marketing Exchange Program H-E-B School of Business and Administration University of the the Incarnate Word San Antonio Texas, USA
Supplemental Courses: Business Model Innovation by Alexander Osterwalder Charité Entrepreneurial Summit (2012, Berlin) D.camp “Entrepreneurial Challenge” Stanford d.school (2012) Venture Planning and Business Implementation Mckinsey & Co., Ateneo de Manila University (2009) Entrepreneurship for Social Development Temasek Foundation, National University of Singapore Business School, Ateneo de Manila University, Gawad Kalinga Social Entrepreneurship Workshop and Training British Council, Social Enterprise Development Council
Capabilities
Languages
Technical Skills
Professional Skills
Fluent English Filipino
Adobe Photoshop Adobe Illustrator Adobe Indesign MS Office Mac Keynote Mac Pages Wordpress
Service Design Experience Innovation Design Thinking Design Research & Synthesis Design Strategy Market Research Market Strategy Ideation & Brainstorming Facilitation Agile Working methods and culture Client Relationship
Intermediate Mandarin Fookien Basic French German
Projects
Design Thinking and Innovation
/Service Design and Prototyping Einfach Shopping Service with launchlabs 4 Week project (2012)
/The Future of vaccination Johnson & Johnson - Janssen Cilag 12 week project (2012)
/Entrepreneurial Learning for German Youth Helga Breuninger Foundation 4 week project (2012)
Projects
Brand & Business Development
/Brand Identity for GK Enchanted Farm
/GK Enchanted Farm Souvenir Shop
A two month project that involved developing a brand identity for Gawad Kalinga´s Enchanted Farm in the town of Bulacan, Philippines - a model community farm that showcased the livelihood project of Gawad Kalinga´s village.
Led a group of international volunteers in the development of the Enchanted Farm souvenir shop. The project involved conceptualization, development and construction of the actual shop and its processes. In addition to that, we also conducted merchandise management designing, production and sourcing of products to be sold.
/Organika Brand Developed a brand that leveraged on the agricultural resource of the Philippines, after finding out that majority of the farming communities fail to reach full potential due to lack in management and distribution opportunities and knowledge. Organika´s aim is to link community based coconut farms to profitable markets through strategic product development, marketing and distribution.
Projects
Graphic Design and Marketing Communications
/Over the past 4 years, I was able to closely work with over 30 SMEs, brands, executives and entrepreneurs from the US and Australia in translating business concepts and ideas into creative visualizations that effectively touch audiences and communicate core messages. The output included sales and marketing presentations, reports, lectures & investor pitches.
Projects
Graphic Design and Marketing Communications
/Website and blog designs
/Poster, flyers and ebook designs
Contact
References: Simon Blake CEO launchlabs Gmbh Jonathan Hakim CEO Cignifi Inc. Kerstin Madel Marketing Strategy Consulant d.school Mentor
trechras@gmail.com 015121543048 Berlin, Germany
Kara Jess Rondina Peace Process Officer for the Office of the Philippine President Organika Business Partner *Contact Information readily available upon request
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and I´m willing to go great lengths to learn relevant things and work with interesting people