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Portfolio
Trechelle Lyn Ras Strategist | Brand & Innovation
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about work experience education project portfolio contact
Trechelle is a creative strategist proficient in problem solving in the field of brand development, innovation and social entrepreneurship. An integrative thinker at heart, she is able to marry customer insights, experience innovation, design and strategy in the culmination of impactful ideas and solutions relevant for clients.
About !
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She currently work as a brand strategist for FutureBrand where she influence the intellectual rigour of a range of branding projects including a brand disruption strategy, an acquisition strategy and a brand architecture strategy. With her expertise in workshop development, she designed, developed and facilitated numerous interactive workshops internally and with clients.
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Before joining FutureBrand, she worked as an innovation consultant and design thinking coach for a launchlabs Gmbh - a Berlin-based innovation consultancy influencing notable brands such as adidas, Audi, Berliner Sparkasse and Deutsche Telekom.
analytical acumen of a strategist
! !Having lived and studied in Europe, the United
creative capability of a designer
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empathic ability of a social worker
States and Asia, Trechelle is highly adaptable, curious, driven and always ready to take on challenges with a fresh mindset and a bias towards action. This dynamism and positive view of the world also fuels her never ending quest to influence various non-profit organisations and social enterprises across countries she has laid foot on including Germany, France, Singapore and the Philippines.
Work Experience ! Since July 2013 1 year
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Oct 2012 - July 2013 10 months
Brand Strategist FutureBrand, Singapore FutureBrand is one of the leading brand strategy and design consultancy with 25 offices worldwide and growing, with specialisation in brand research and analytics, brand strategy, brand design, branded environments, digital branding, brand management and tools, and brand activation. During my stay as a brand strategist, I supported a Brand Disruption Strategy, a Brand Acquisition Strategy and lead the strategic heavy-lifting for a Brand Architecture Strategy. Additionally, through my expertise in workshop development, I designed, developed and facilitated numerous interactive workshops both internally and with clients.
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Innovation Consultant launchlabs Gmbh, Berlin, Germany launchlabs is an innovation firm specialising in strategic and applied innovation with clients including SAP, Audi, Telekom, RAPP, HPI, Kleiner & Bold and other consulting and branding agencies. As an innovation & strategy consultant, I designed and facilitated design thinking and innovation workshops for executives- from strategy, ideation, prototyping, service design and served as a coach for innovation projects. I also explored new methodologies of agile and innovative working cultures.
! 2011 - 2012 1.5 years
2008 - 2012 4 years
2010 - 2011 1 year
Design & Creative Consultant Cignifi Inc. Cignifi is a financial analytics company that deliver credit and marketing scores for consumers using behaviour data from mobile phones. I worked alongside with the company´s CEO and analysts in translating complex data into compelling visual representations. Deliverables included developing pitches, white-papers and presentations.
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Communication Design & Creative Consultant Freelance Graphic Design Worked with over 30 SMEs, brands, executives and entrepreneurs from the US and Australia over the span of 4 years in conceptualising and developing creative business, marketing and sales kits & presentations.
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Social Entrepreneurship & Innovation Worked in the field of social design and business development for an award winning organisation for social innovation called Gawad Kalinga. Developed a brand that aimed to increase the value of crops by local coconut farmers. The concept was recognised as a finalist to British Council´s “I am a Changemaker” Business Plan Competition and PBSP- Citibank Business in Development Challenge in the Philippines.
Education !
2011 - 2012 1 year
2006 - 2010 4 years
2008 Fall Semester
2002- 2006
Design Thinking & Innovation Hasso Plattner School of Design Thinking Potsdam, Germany
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BS in Management, Major in Legal Management JGSOM School of Management Ateneo de Manila University Manila, Philippines
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Marketing Exchange Program H-E-B School of Business and Administration University of the the Incarnate Word San Antonio Texas, USA
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High School Dual Curriculum (English & Chinese) Iloilo Central Commercial High School, Iloilo City
Supplemental Courses: Business Model Innovation by Alexander Osterwalder Charité Entrepreneurial Summit (2012, Berlin)
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D.camp “Entrepreneurial Challenge” Stanford d.school (2012, Berlin) Venture Planning and Business Implementation Mckinsey & Co., Ateneo de Manila University (2009, Philippines) Entrepreneurship for Social Development Temasek Foundation, National University of Singapore Business School, Ateneo de Manila University, Gawad Kalinga (2010, Philippines)
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Social Entrepreneurship Workshop and Training British Council, Social Enterprise Development Council (2011, Philippines)
Capabilities !
Professional Skills
Technical Skills
Languages
Brand Strategy Brand Development Brand Architecture
Adobe Photoshop Adobe Illustrator Adobe Indesign MS Office Mac Keynote Mac Pages Wordpress
Fluent English Filipino
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Strategic Design Design Thinking Service Design Design Research & Synthesis Fostering Innovation Culture
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Workshop Development Workshop Facilitation
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Intermediate Mandarin Fookien
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Basic French German
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Projects  
Initiated in Singapore
/DrinkEntrepreneurs Singapore Co-Organiser
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A laid back monthly event where entrepreneurs enjoy hanging out with fellow hackers and startup entrepreneurs.
/Interclo Designs Brand Strategy and Design
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Interclo is a social enterprise that provides functional clothing for both disaster relief and leisure applications faced with the challenge of creating one brand with relevance for B2C and B2B audiences alike.
/Design Thinking Mentor
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Volunteer Design Thinking Coach and Mentor for various organisations including Organge Hive - a collective of design enthusiast, NVPC - National Volunteer and Philanthropy Centre of Singapore, and MakeSense - a global youth movement empowering volunteer to help solve the challenges of social enterprises.
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Organised the first Social Workshop with NUS Social Enterprise Incubator
Projects
Design Thinking and Innovation
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/Service Design and Prototyping Einfach Shopping Service with launchlabs 4 Week project (2012)
/The Future of vaccination Johnson & Johnson - Janssen Cilag 12 week project (2012)
/Entrepreneurial Learning for German Youth Helga Breuninger Foundation 4 week project (2012)
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Projects
Brand & Business Development
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/Brand Identity for GK Enchanted Farm
/GK Enchanted Farm Souvenir Shop
/Organika Brand
A two month project that involved developing a brand identity for Gawad Kalinga´s Enchanted Farm in the town of Bulacan, Philippines - a model community farm that showcased the livelihood project of Gawad Kalinga´s village.
Led a group of international volunteers in the development of the Enchanted Farm souvenir shop. The project involved conceptualisation, development and construction of the actual shop and its processes. In addition to that, we also conducted merchandise management designing, production and sourcing of products to be sold.
Developed a brand that leveraged on the agricultural resource of the Philippines, after finding out that majority of the farming communities fail to reach full potential due to lack in management and distribution opportunities and knowledge. Organika´s aim is to link community based coconut farms to profitable markets through strategic product development, marketing and distribution.
Projects
Graphic Design and Marketing Communications
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/Over the past 4 years, I was able to closely work with over 30 SMEs, brands, executives and entrepreneurs from the US and Australia in translating business concepts and ideas into creative visualisations that effectively touch audiences and communicate core messages. The output included sales and marketing presentations, reports, lectures & investor pitches.
Contact
References:
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Simon Blake
CEO, launchlabs Gmbh
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Jonathan Hakim
CEO, Cignifi Inc.
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Kerstin Madel
Marketing Strategy Consultant d.school Mentor
! trechras@gmail.com 96209804 287 River Valley Road, 238328, Singapore
Kara Jess Rondina
Peace Process Officer for the Office of the Philippine President Organika Business Partner