THE
AUGÂ 2020
Entrepreneurs - KC MEDIA
THE ENTREPRENEURS ISSUE | NO. 19
INTRODUCTION
From a small Town Of Bihar to One of the Youngest Digital Entrepreneurs
The world is changing, so is India, the capability of the digital world is growing day by day, and its need is advancing at a rapid velocity. Today everyone is in search of a promotional person who can manage business marketing or fame or individual marketing via digital marketing, and for that, you need to be a specialist.
Keshav Mehta a young entrepreneur who is an expert in digital marketing, promotional work of celebs and companies, actually he is known as a Youngest Digital Entrepreneur & Marketer of Bihar at a very young age. He knows how to handle promotional things via the internet. He knows A to Z of digital marketing, and that’s the main reason for his success. He is already a famous name and leading Entrepreneur in the world of digital marketing from Bihar; He has experience of working with top most companies worldwide and his experience of working with top most companies have helped him to learnevery bit of digital promotional things. His knowledge and his hard work have helped him grow his own company His company is now dealing with much promotional work of various fields like businesses, celebrity management, songs, and other promotions; You name the thing, and he will market that with
his extraordinary talent on the internet.What makes Keshav Mehta different from others is his hunger for discovering new things. He is always looking to change the traditional way of digital marketing to new means of digital marketing, and because of this habit, he has learned so many innovative things quicker than others in the business. Which is reflecting in his work and also the amount of work he is receiving in a short time is just incredible. We feel he deserves too, all thanks to his expertise.Keshav Mehta has worked with many topmost Bollywood celebrities till now, and he has many more project in the pipeline which is commendable, he is so young, and he is getting so many works, must tell you he is a lucky guy whose hard work and talent are helping him grow faster than most of the IT geeks in India. He is way ahead of may digital markers around India, undoubtedly the most prominent name of Indian as Digital Marketer and in a short time, you will see him rising on the top list of Entrepreneurs of India.
- ISSUEWIRE
Can you attract happiness? Keshav remark, "It has been my observation that people are just about as happy as they make up their minds to be." There is very little difference in people, but that little difference makes a big difference. The little difference is attitude. The big difference is whether it is positive or negative. Persons who want to be happy will adopt a positive mental attitude and be influenced by the Positive Mindset of their Power. Thus happiness will be attracted to them. And those who turn on Negative Mindset make a business of being unhappy. They don't attract — they repel happiness. "I want to be happy... "A popular song starts off with words that contain a great deal of truth: "I want to be happy, but I won't be happy, 'til I make you happy, too!" One of the surest ways to find happiness for yourself is to devote your energies toward making someone else happy. Happiness is an elusive, transitory thing. And if you set out to search for it, you will find it evasive. But if you try to bring happiness to someone else, then it comes to you.
the happiness experienced as a result of kindness was a very deep, warm feeling the memory of which will remain with You. It was a very special kind of happiness that comes to those who do kind deeds. But the kind of happiness which is most common and most constant comes closer to being a state of contentment: a state of being neither happy nor unhappy.You are a happy person during a period when you predominantly experience that positive state of mind in which you are happy combined with that neutral state of mind in which you are not unhappy. And you can be happy, content, or unhappy. For the choice is yours. The determining factor is whether you are under the influence of a positive or negative mindset. And that factor you can control. Handicaps are no barrier to happiness. Anyone who out of the goodness of his heart speaks a helpful word, gives a cheering smile, or smoothes over a rough place in another's path knows that the delight he feels is so intimate a part of himself that
CAN YOU ATTRACT HAPPINESS ?
he lives by it The joy of surmounting obstacles which once seemed irremovable, and pushing the frontier of accomplishment further what joy is there like unto it? If those who seek happiness would stop one little minute and think, they would see that the delights they already experience are as countless as the grasses at their feet, or the dewdrops sparkling upon the morning flowers. You will feel delight if you shared that stuff which is good and desirable, You will attract unto yourself more of that which is good and desirable. For the more you share, the more you will have. And if you share happiness with others, happiness will grow richer within you.
If you share happiness, and all that is good and desirable, you will attract happiness, and the good and desirable.
DIGITAL MARKETING TIPS
A golden rule to remember is that people are no longer interested in availing products or services but to invest in a better version of themselves Before identifying our current problem when it comes to how we approach digital marketing, it will be useful to point out what is not a problem.The issue with digital marketing is no longer that businesses undermine its power in the changing digital landscape, or are allocating insufficient time or budget to it in their sales model. Companies have caught on and millions of dollars are being injected into ads run across Google and Facebook by small and big businesses alike. Similarly, search engine optimization is now extensively used as well; however, more often than not, the problem is not in the SEO.
THERE’S A NUMBER OF WAYS YOU CAN INTEGRATE THIS INTO YOUR BUSINESS.
supporters who eagerly await each product they come out with. Why? Because they are convinced that Apple products will help them be a cooler, better, more efficient version of themselves. This strategy works out perfectly for the company: a large part of their advertising is done by their target audience themselves, who have metamorphosed into brand ambassadors in their own individual circles.According to statistics, 92% of consumers trust recommendations they get from friends and family, which brings us to our first key strategy: let your target audience market for you.In Apple’s case, some tried-and-tested strategies include free trials and positive testimonials. The general idea is, “Check out this product. A girl your age tried it and loved it, so you’ll probably love it too.”
With the constantly evolving digital ecosystem, which mirrors changes in the global economy, there is a need for a flexible digital strategy to accommodate any change in consumer behavior. A golden rule to remember is that people are no longer interested in availing products or services. They are now looking to invest in a better version of themselves.Companies like Apple understand this very well and use it as a core part of their advertising strategies. Apple has garnered a loyal base of
This strategy works great in boosting legitimacy and trust in the eyes of a consumer base wary of gimmicks and paid endorsements.
Power of your Mind Positive Mindset "You are a mind with a body!" Because you are a mind, you possess mystical powers — powers known and unknown. Dare to explore the power of your mind! Why explore them? When you make the discoveries that are awaiting you, they can bring you: (1) physical, mental and moral health, happiness, and wealth; (2) success in your chosen field of endeavour; and even (3) a means to affect, use, control, a harmonize with powers known and unknown. And dare to investigate all non-physical forces lying outside the
realm of known physical processes — forces which you can use when you learn how to apply them. And this will not be so difficult for you — no more difficult than turning on a television set for the first time. For a little child can tune into his favourite television program. Now, when he does, he neither knows the construction of the broadcasting station or his receiving set nor the technology involved. But that's all right. For at the child needs to know is how to turn the right button. how you can turn the right button to get what you want from the most effective electrical machine ever conceived. Although this particular machine is the sublime handiwork of Divine Power — you own it. How is it made? Well, among other things, it is comprised of over 80 trillion electrical cells. Naturally, it has many parts. And each part is in itself an electrical mechanism. And one part is an electrical marvel. Yet it weighs only fifty ounces. Its mechanism consists of over 10 billion cells, which generate, receive, record, and transmit energy.
Covid-19 : Why entrepreneurs should invest in building a brand, and not chase sales ? Source : Yourstory.com
“Nothing is impossible” is no longer a cliché. For both good and bad, we must realise that indeed anything is possible. Equally important is the reminder from Sir Winston Churchill, “Never let a good crisis go to waste.” While this might be a testing time for entrepreneurs and employees alike, it is unmistakably a time of questioning the assumptions, relooking at the fundamentals of work, life, business, and society, and embrace change. Especially for the entrepreneurs, this period would certainly offer time and rationale for some deep introspection and course correction. At present, there are mainly two approaches one could take — first, see it through and hope that this too shall pass, and second, act and seize the moment, believing that this may not happen again. I am interested in the latter approach for the simple reason that inaction is not a choice here, and neither is the hope that things would go back to normalcy soon. Never have they, and especially after such wide-scale upheavals.The enduring power of brands Brands lower perceived risk. You are more likely to sip from a bottle of water with a Bisleri label on it than one without any label. Water is water. Or, maybe not. According to Forbes, the World's Most Valuable Brands are Apple, Google, Microsoft, Amazon, Facebook, Coca-Cola, Samsung, Disney, Toyota, and McDonald’s. Apple is on the very top, even after almost a decade of Steve Job’s departure. Toyota is in the top ten in spite of millions of vehicle recalls over the years, and so has Samsung, standing against the global fiasco with Galaxy Note 7.
Not to mention Google Glass, Amazon Fire Phone, Microsoft’s failed acquisition of Nokia’s mobile phone business, and Facebook’s run into Cambridge Analytica. How did these brands remain so valuable in the face of public blunders? Or maybe the right way to look at the conundrum is to think of their brand power as offering the license to take risks, failing once in a while on their way to breakthroughs. An enduring brand is not just meant for drawing a premium from your customers, but also, secure preferred investments, and to attract the best of the talent to work for you. With its acceptance rate of 0.2 percent,
Google is more difficult to get into than the venerable Harvard Business School. Little doubt, most of the best brands also feature as the Best Companies to Work For. They secure the most coveted slots at the campus placements, have longer employee tenure, better peer perception, and tend to regularly feature as some of the World’s Most Innovative Companies. A brand identity can outlive an entire organisation, as is known in the case of Polaroid, Eastman Kodak, Lehman Brothers, Kingfisher Airlines, and Jet Airways, to name a few.
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