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corporate identity guidelines
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corporate identity guidelines Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut tincidunt dapibus purus et tempor. Donec interdum libero quis magna euismod, sit amet pretium tortor elementum. Nunc eget auctor orci. Nullam sed quam erat. Aenean eu nibh id lacus euismod eleifend quis at lorem. Sed convallis leo ullamcorper felis sollicitudin scelerisque vel a mauris. Vestibulum faucibus lacinia magna eu tincidunt. Nam sed sollicitudin odio, sit amet porttitor massa. Nullam vitae dictum quam, eget euismod metus. Integer molestie porttitor orci eu auctor. Morbi sagittis lorem metus, vitae finibus dui euismod ac. Nam ex eros, luctus a sagittis at, cursus eu libero. Pellentesque sodales eros ut eleifend pulvinar. Vivamus in nunc hendrerit, ultricies dolor at, iaculis felis. Phasellus nec metus et lacus commodo condimentum non et massa. Donec hendrerit vel nisl et ultricies. Praesent pharetra maximus accumsan. Aenean malesuada consectetur ornare. Nam id turpis odio. Etiam faucibus lectus magna, non mollis arcu aliquet a.
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Biqmind Brand Identity
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Corporate Colour
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Logo Variations
10 Corporate Type 12 Background Applications 18 Minimum Size 19 Other Do’s & Don’ts
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brand identity signatures, icons, & logotype
MASTER LOGO
3H
0.3H
H
SECONDARY LOGO W
LOGOTYPE
0.114W
2.33W
ICON
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colour corporate palette
PANTONE REFLEX BLUE C: 100 M: 93 Y: 15 K: 12
R: 0 G: 22 B: 137
#26347A
PANTONE WARM RED C: 0 M: 88 Y: 80 K: 0
R: 255 G: 68 B: 56
#EF463E
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brand identity variations
PRIMARY SIGNATURE
SECONDARY SIGNATURE
PANTONE REFLEX BLUE C: 100 M: 93 Y: 15 K: 12
R: 0 G: 22 B: 137
#26347A
PANTONE WARM RED C: 0 M: 88 Y: 80 K: 0 #EF463E
R: 255 G: 68 B: 56
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brand identity variations
PRIMARY SIGNATURE
SECONDARY SIGNATURE
PANTONE REFLEX BLUE C: 100 M: 93 Y: 15 K: 12
R: 0 G: 22 B: 137
#26347A
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brand identity variations
PRIMARY SIGNATURE
SECONDARY SIGNATURE
PANTONE BLACK C: 0 M: 0 Y: 0 K: 100
R: 35 G: 31 B: 32
#000000
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brand identity variations
PRIMARY SIGNATURE
SECONDARY SIGNATURE SECONDARY SIGNATURE
WHITE #FFFFFF
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In the event the word mark cannot be used as a whole, do use the logotype or icons independently. The use of logotype is preferred unless space constraints disallow. In the application of icon or logotype used indepdently, the logo should only be in 1C, black or white only.
LOGOTYPE (BLACK)
LOGOTYPE (WHITE)
The logo variation in this spread is recommended only for applications on products. For digital and print applications, do use the logo variations on pages 4-7 and adhere to the minimum size and clearance spaceaccordingly on page 18.
ICON (BLACK)
ICON (WHITE)
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type corporate type family
Century Gothic Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Recommended use for Century Gothic Bold: Headings Minimum Point Size: 6pts
Century Gothic Bold Italics
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Recommended use for Century Gothic Bold: Sub Headings Minimum Point Size: 6pts
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type corporate type family
Century Gothic Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Recommended use for Century Gothic Bold: Body Copy Minimum point size: 5pts
Century Gothic Italics
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Recommended use for Century Gothic Bold: Fine Print Minimum Point Size: 5pts
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background application monochome background reference
VERTICAL SIGNATURE
0%
20%
40%
HORIZONTAL SIGNATURE
ICON
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background application monochome background reference
VERTICAL SIGNATURE
60%
80%
100%
HORIZONTAL SIGNATURE
ICON
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background application monochome background reference
VERTICAL SIGNATURE
0%
20%
40%
HORIZONTAL SIGNATURE
ICON
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background application monochome background reference
VERTICAL SIGNATURE
60%
80%
100%
HORIZONTAL SIGNATURE
ICON
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background application monochome background reference
VERTICAL SIGNATURE
0%
20%
40%
60%
HORIZONTAL SIGNATURE
ICON
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background application monochome background reference
VERTICAL SIGNATURE
40%
60%
80%
100%
HORIZONTAL SIGNATURE
ICON
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minimums
SIZE
CLEARANCE SPACE 4x
20mm x 14.7mm
x
MASTER LOGO
x
x
MASTER LOGO 20mm 4x
3.8mm x
SECONDARY LOGO x x
x
SECONDARY LOGO
8.5mm 2mm
LOGOTYPE
x x
2x x
x
LOGOTYPE
4mm 2.13mm
ICON
4x
x x x
x
ICON
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dos & donts ACCEPTABLE treatments / applications
DO use primary or secondary signatures. Refer to page 12-13 for the acceptable background applications.
DO use iconic logo. Refer to page 12-13 for the acceptable background applications.
DO use 1C logo. Refer to page 14-15 for the acceptable background applications.
DO use white logo on dark backgrounds. Refer to page 16 for the acceptable background applications.
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dos & donts UNACCEPTABLE treatments / applications
DO NOT remove elements from the logo. Refer to page 2 for acceptable brand identity variations.
DO NOT change the colour of the logo. Refer to identity colour guide on page 4-9.
DO NOT add colours / alternate corporate colours to logo. Refer to page 4-9 for acceptable colours of the logo.
DO NOT switch the colours of the logo. Refer to page 4-9 for acceptable colours of the logo.
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dos & donts UNACCEPTABLE treatments / applications
DO NOT add gradient to logo.
DO NOT add outlines to the logo and/or icon
DO NOT go tighter than the minimum clearance space. Refer to page 18 for minimum clearance space.
min. size
DO NOT reduce the logo smaller than its minium size. Refer to page 18 for minimum sizes of respective logo variations.
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dos & donts UNACCEPTABLE treatments / applications
DO NOT flip/ mirror the logo
DO NOT distort the logo.
DO NOT rotate the logo or use it in a slanted angle.
DO NOT manipulate the size and/or position of the individual elements within the logo.
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