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BRAND IDENTITY GUIDELINES
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CONTENT 02
Introduction
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Brand Identity Variations
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Colour
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Background Application
09
Minimum Size & Space
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Dos & Donts
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INTRODUCTION
SPORTS HUB COMMUNITY PLAY DAY IDENTITY
The Community Play Day logo is symbolic of Singapore Sports Hub’s initiatives to bring the community closer through sporting activities and lifestyle events. The logo typography, set out in bold capital letters and brimming with energy, is at once confident and commanding. The relationship between Sports Hub and the signature event is delineated by subtle variations in type colour and style treatments. Employing a vibrant spectrum of hues and buffered by strong lining, the colourful logo also radiates inclusiveness and variety. The brand identity guide that follow sets out the various and versatile applications for the Community Play Day logo.
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BRAND IDENTITY VARIATIONS
PRIMARY SIGNATURE
SECONDARY SIGNATURE
PRIMARY SIGNATURE WITH WHITE OUTLINE
SECONDARY SIGNATURE WITH WHITE OUTLINE
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COLOUR BASE PALETTE
C: 0 M: 80 Y: 91 K: 0
R: 241 G: 90 B: 47
C: 0 M: 78 Y: 100 K: 40
R: 160 G: 61 B: 13
#F15A2F
#A03D0D
C: 74 M: 0 Y: 18 K: 0
C: 92 M: 52 Y: 54 K: 40
R: 0 G: 188 B: 210
R: 1 G: 74 B: 80
#00BCD2
#014A50
C: 66 M: 0 Y: 56 K: 0
C: 92 M: 52 Y: 82 K: 5
R: 80 G: 189 B: 147
R: 34 G: 106 B: 82
#50BD93
#226A52
C: 2 M: 31 Y: 81 K: 0
C: 0 M: 58 Y: 82 K: 18
R: 246 G: 182 B: 75
R: 206 G: 114 B: 55
#F6B64B
#CE7237
C: 94 M: 78 Y: 6 K: 38
C: 100 M: 100 Y: 25 K: 93
R: 24 G: 51 B: 108
R: 0 G: 0 B: 11
#18336C
#00000B
C: 0 M: 0 Y: 0 K: 0
C: 0 M: 0 Y: 0 K: 100
R: 255 G: 255 B: 255
#FFFFFF
R: 0 G: 0 B: 0
#000000
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COLOUR GRADIENT PALETTE REFER TO THE CMYK BREAKDOWN ON PAGE 4
#F15A2F
#00BCD2
#50BD93
#F6B64B
#18336C
#A03D0D
#01A450
#226A52
#CE7237
#00000B
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BACKGROUND APPLICATIONS MONOCHROME BACKGROUND REFERENCE Logo without white outline will be used against white/light background.
VERTICAL SIGNATURE
10%
20%
40%
HORIZONTAL SIGNATURE
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Logo with white outline will be used against dark/contrasting background.
VERTICAL SIGNATURE
60%
80%
100%
HORIZONTAL SIGNATURE
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BACKGROUND APPLICATIONS COLOURED BACKGROUND REFERENCE
VERTICAL SIGNATURE
HORIZONTAL SIGNATURE
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MINIMUM SIZE
20mm 20mm
12.13mm
20.33mm
MINIMUM CLEARANCE SPACE
4x 4x
x
x x x
x
x
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DOS & DONTS ACCEPTABLE TREATMENTS
Do use primary or secondary signature on white / light background.
Do use primary or secondary signature with white outline on dark backgrounds.
Do use primary or secondary signature with white outline on images and/or photographs.
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UNACCEPTABLE TREATMENT
Do not switch the colours within the logo.
Do not add colours to the logo.
Do not change the colours of the logo.
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Do not use 1C logo.
Do not use duo-tone.
Do not add effects to the logo.
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min. size
The logo should not be reduced smaller than its minium size of 20mm.
Do not distort the logo.
Do not crop the logo.
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Do not switch the positioning of the elements in logo
The logo should remain in its entirety. Do not exclude any elements of the logo.
Do not add on additional elements to the logo. Please observe the minimum clearance space.
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