YOUTH EMPOWERED Identity guidelines
CONTENTS - Mission - Believe - Main Identity - Colour Breakdown - 1 Colour Application - Secondary Identity - Dos and Dont’s - 5 Empowering Pillars - Typeface - Stationery - Others
MISSION
To impact youth for social change through coaching, mentoring and community outreach in Singapore and the region.
BELIEVE
Youth Empowered believes that Positive Education Builds the Nation, Empowers the Individual, Generates Employment, and Leads to a Caring Society. We enjoy working with youth and mentoring them to discover their strengths towards a purpose and in that process grows into empowered individuals that gives back to the society.
“I think the purpose of life is to be useful, to be responsible, to be honorable, to be compassionate. It is, after all, to matter: to count, to stand for something, to have made some difference that you lived at all.� ~ LEO C. ROSTEN
MAIN IDENTITY
Full colour with tagline
Full colour without tagline
COLOUR BREAKDOWN (CMYK)
C0 M 100 Y 100 K0
C0 M 60 Y 100 K0
C0 M0 Y0 K 100
C0 M0 Y0 K 85
C0 M 20 Y 100 K0
C 60 M0 Y 100 K0
C 100 M 80 Y0 K0
1 COLOUR APPLICATION
1 colour, 85% grey and black
1 colour, Black
REVERSE WHITE APPLICATION
Reverse white on black
Reverse white on solid colour
SECONDARY IDENTITY
With tagline
SECONDARY IDENTITY
Without tagline
DOS AND DONTS
DOS AND DONTS
DOS AND DONTS
5 EMPOWERING PILLARS (TO BE CONFIRMED)
(TO BE CONFIRMED)
(TO BE CONFIRMED)
(TO BE CONFIRMED)
EDUCATION AND LEARNING RELATED
(TO BE CONFIRMED)
TYPEFACE (IDENTITY)
NEXA RUST SANS BLACK
ABCDEFGHIJKLMN OPQRSTUVWXYZ 1234567890@&’,.? Claudis Hand Pro (for tagline and quotes)
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()_+-=[]{};’:”,./<>?
TYPEFACE (BODYCOPY)
Museo Sans 300
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()_+-=[]{};’:”,./<>? Museo Sans 300 Italic
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()_+-=[]{};’:”,./<>? Museo Sans 500
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()_+-=[]{};’:”,./<>? Museo Sans 500 Italic
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()_+-=[]{};’:”,./<>? Museo Sans 700
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()_+-=[]{};’:”,./<>? Museo Sans 900
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()_+-=[]{};’:”,./<>?
TYPEFACE (BODYCOPY SUBSTITUTE) WHEN MUSEO SANS IS NOT SUPPORTED
Helvetica Light
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()_+-=[]{};’:”,./<>? Helvetica Light Oblique
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()_+-=[]{};’:”,./<>? Helvetica Regular
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()_+-=[]{};’:”,./<>? Helvetica Regular
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()_+-=[]{};’:”,./<>? Helvetica Bold Oblique
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()_+-=[]{};’:”,./<>? Helvetica Bold Oblique
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()_+-=[]{};’:”,./<>?
STATIONERY (NAMECARD)
90MM
55MM
LEE SZE YONG Youth Development Project Manager M: (65) 9339 7379 E: szeyong.lee@youthempowered.sg
STATIONERY (NAMECARD)
90MM
55MM
LEE SZE YONG Youth Development Project Manager M: (65) 9339 7379 E: szeyong.lee@youthempowered.sg
1 side Colour can be based on the Empowering Pillars that it represents. E.g. Green may be the Learning Pillar, use this to front it when talk to Institutions or schools. Main identity is still present on the info side.
PROPOSED SYMBOL
Y Y
E
E
SMALLEST SIZE
18MM 6MM
www.youthempowered.sg