October 2019
Volume 18 • Issue 10
Focus Construction + Real Estate in the Tri-Cities
300 layoffs loom as plant shuts down apple packing line BY ANDREW KIRK
for Tri-Cities Area Journal of Business
2019-20 specialty publication of the Tri-Cities Area Journal of Business
Focus magazine
10/3/19 8:32 AM
Construction + Real Estate in the Tri-Cities Specialty publication inside
Food
Restaurant supply store moves, expands showroom Page 13
Real Estate & Construction
Costco’s busy food court gets overhaul Page 23
Education & Training
Apprenticeships offer path to lucrative careers Page 39
uZIRKLE, Page 4
PLEASE DELIVER TO CURRENT OCCUPANT
Tri-Cities Area Journal of Business 8919 W. Grandridge Blvd., Ste. A1 Kennewick, WA 99336
Focus Fall 2019.indd 1
Almost 100 people will lose their jobs at Zirkle Fruit Co.’s Prosser plant in October and about 200 more will be laid off in the coming months. The layoffs are necessary as the Selahbased Zirkle Fruit Co.’s plant at 101 Max Benitz Road closes its apple packing line. The layoffs begin Oct. 17. A company statement said it was a “difficult decision,” and “we see employees as part of the family,” but also that “maintaining and continually modifying multiple apple packing operations has been a difficult task.” Zirkle will consolidate its apple packing operations at its Selah facility. “Zirkle Fruit will continue to store bulk fruit and run their winery operations yearround at the Prosser facility. They will also pack and ship cherries seasonally and this is expected to generate approximately 300 seasonal positions,” according to a statement released by the company. Deb Heintz, executive director of the Prosser Economic Development Association, said about 20 percent of the 300 employees—or roughly 50 people— are Prosser residents. Heintz said the company is working to relocate as many of the 300 apple packing workers to Selah as possible. That’s good for the workers but still a loss for Prosser, she said. “We had an influx of people here every day. They need groceries, to buy fuel, to shop businesses here. It makes a difference for the economic base in our community,” Heintz said. “We don’t like to see these things, but they happen.” When a ConAgra Lamb Weston potato processing facility in Prosser closed in 2010 it took about 75 jobs with it. The plant was eventually bought by a new
Photo by Robin Wojtanik Richland’s Shilo Inn at 50 Comstock St. has remodeled its common areas, repainted and rebranded itself as a riverfront property. The name change will be official at the end of October.
Multimillion dollar hotel projects offer visitors more getaway choices BY ROBIN WOJTANIK
for Tri-Cities Area Journal of Business
The Tri-Cities will add more than 300 hotel rooms to the market when multiple hotels open in the next year. And more rooms will be available in 2021 and beyond, with other hotel projects currently in the planning stages. The opening of three hotels with a combined value of $21.5 million will increase the number of available rooms to 4,285 this year and 4,506 in 2020. Today, there are 4,191 hotel rooms in the Tri-Cities. Five years ago, there were 3,361 hotel rooms. Since then, Home2 Suites opened in the Queensgate Drive area of Richland,
Hampton Inn & Suites opened in west Pasco and SpringHill Suites welcomed guests next door to the Three Rivers Convention Center in Kennewick. In this competitive field, existing hotels are working hard to attract guests by renovating their properties and changing their names. “The addition of more hotels in the TriCities is a wonderful thing for visitors as they have more choices from nationally recognized brands,” said Michael Novakovich, president and chief executive officer of Visit Tri-Cities. “It also shows that investors continue to view the TriCities as a viable market for new hotel investments. The Tri-Cities has experi-
uHOTELS, Page 30
Kennewick YouTube celebrity trades 9-to-5 life for professional gamer gig BY ROBIN WOJTANIK
for Tri-Cities Area Journal of Business
It’s not easy to describe what Kennewick’s Lance Frisbee does for a living. He’s a gaming celebrity, social media influencer and YouTuber. “There are a lot of people who are really curious about my line of work. They want to know why I travel all over the world. I am still working on my elevator pitch; I’ve got to get that down. The best way I can describe it is ‘ESPN for nerds,’ ” he said. The 36-year-old helps broadcast and entertain an online audience with video game content—more specifically, a multiplayer video game, PlayerUnknown’s
Battlegrounds, or PUBG, through a YouTube channel that boasts nearly 1.5 million subscribers. Frisbee—who operates Powerbang Gaming, or Powerbang—posts daily content recorded in his home studio on PUBG gaming tips, tricks and tutorials for those interested in building their skill set at the popular mobile game. Statsmash.com estimates Powerbang Gaming’s brand has a net worth of more than $1 million, collected from ad placement, sponsorship, celebrity appearances, winnings and more. Yet Frisbee said he’s continuing to work to diversify his overall brand and become uPOWERBANG, Page 10
PRESORTED STANDARD U.S. POSTAGE PAID PASCO, WA PERMIT NO. 8778