THE LATEST NEWS FROM TRIDENT MARKETING
Project unveilings, triathlon achievements, generative AI tools, updates in the world of search… read all this and more in our summer newsletter. Enjoy!
OUT & ABOUT
Lots of us have been seeing clients and creating content beyond Trident Marketing HQ in recent months.
Mackenzie and Rosie headed to Bowsfield in Great Ellingham, Norfolk – taking stills and videos for its social media.
Chris oversaw the printing of the Agrii Journal, plus he headed to the Royal Norfolk Show with Simon on behalf of Hopkins Homes.
Carl, as usual, has been here, there and everywhere, particularly within the funeral sector with the NFE Show and SAIF Regional Meetings.
Not to mention the RAK Ceramics Design Hub activities for Clerkenwell Design Week… more on that later!
It was National Karaoke Day on 19th July, so we asked the team: what’s your ultimate karaoke song? Here are some of our favourites…
Capturing social media content at Bowsfield
Setting up at The Royal Norfolk Show
The Agrii Journal press pass
Visiting the NFE Show 2024
IRONMAN: COMPLETED!
On Sunday 30th June, Carl and Victoria successfully completed the IRONMAN 70.3 event, which took place in Carl’s hometown of Bolton. Their children even did the IRONKIDS event the day before!
They did a 1.2 mile swim, 56 mile bike ride and 13.1 mile run. Previously, Carl had completed one IRONMAN and five half IRONMAN distances. For Victoria, this was her first (and last!) attempt. Carl completed the challenge in 6 hours and 6 minutes, and Victoria took 6 hours and 56 minutes.
They decided to take on this challenge as they are both fast approaching 40 years young and thought it would be a good way to mark it. Most importantly, they wanted to raise money for two amazing local cancer charities: Breast Friends and Sophie’s Stars.
THEY RAISED £2,136
NEW RECYCLING SCHEME
There are many reasons why people don’t recycle. There’s confusion over what can be recycled, it’s inconvenient when it’s not collected by your local council and you have to travel somewhere specifically, and sometimes – in this busy world we live in – people just forget.
To make things easier at Trident, our Sustainability Manager initiated a crisp packet recycling scheme –popping the box right by the bin to remind us all. Crisp packets can’t currently be recycled by our local council, but we take them to a local supermarket that does!
RECENT PROJECTS
RAK Ceramics CGIs
We’ve been busy working up CGIs for various products by RAK Ceramics, from the RAK-Washington range to new accessories such as the RAK-Ingot niches. There’s so much to consider alongside aesthetics. Are the measurements and proportions accurate? Is the lighting natural or realistic? Does the angle showcase the products in the best way? We consider all this and more when creating interiors.
Bradnam Joinery Brochure Update
We recently updated the Bradnam Joinery brochure, adding new products, removing discontinued lines, and making sure everything was up to date. We also organised and managed the printing of the brochure. This was all in time for the National Funeral Exhibition in June, where our client was exhibiting.
Marst Agri Website
Launching the new Marst Agri website was a real privilege. We designed and built the site, which features the new branding – also created by our team. The website includes e-commerce, with new and used machinery, as well as items from the country store – think clothing, footwear and accessories. Our favourite part of the website? The animated cogs on the homepage. Make sure you check it out!
Hopkins Homes Royal Norfolk Show Collateral
Hopkins Homes had a stand at the Royal Norfolk Show in June and our Project Managers worked alongside them to achieve their goals. They managed the marquee, its installation and internal layout, plus collateral such as bunting, glassware and banners. We know how important events such as this are to our clients, so we really do pull out all the stops.
Weston Homes Thornwood
Park Brochures
Thornwood Park is a collection of traditional three, four and five bedroom homes in an idyllic countryside setting in Thornwood, on the outskirts of Epping. We created two brochures for this development by Weston Homes: one celebrating the story of these homes, their specification and location, and the other featuring those all-important floorplans. The branding we created reflects the tranquil, scenic location.
Shelf & Rail Instructional Video
Our team recently created an instructional video to accompany the Shelf & Rail “Nero” Base Kit, a contemporary and flexible storage solution – new for 2024. Our CGI Artist Filipe brought the product to life, whilst making sure that all visuals were clear for the consumer. The video was finalised, uploaded to YouTube and embedded onto the Shelf & Rail website, with additional signposting created to make them easy to find.
Agrii Journal Redesign
We’ve been working with Agrii for a number of months now, initially converting their printed journal into a microsite. After a couple of editions, Agrii asked us to redesign the print product too, which was wonderfully executed by our Senior Graphic Designer Elin. The new look is more impactful and engaging, with a better flow for readability. Here’s to the next edition!
JC Decorations Website & Brochure
Following a rebrand, we were thrilled to collaborate with this client on a reimagined website and brand-new brochure. They work well in tandem or as standalone selling tools for this Suffolk-based painting and decorating company. Both feature a number of case studies, reflecting the type of work carried out across the commercial, education and new build sectors. We look forward to continuing our work with the team at JC Decorations!
ANOTHER SUCCESSFUL CDW FOR RAK CERAMICS
The Build-Up
It was our pleasure once again to organise RAK Ceramics’ participation in Clerkenwell Design Week, from preparation right through to party clean-up.
RAK Ceramics was a headline sponsor of the event, which we arranged on their behalf. That included their sponsorship of the projects section, the Conversations at Clerkenwell talkspace and the registration points. Plus, there were floor tiles leading attendees to the RAK Ceramics Design Hub. We organised advertising at Farringdon tube station, the nearest stop to the event, with ribbon advertising on the escalators and large static boards. Any pre-event marketing was designed and produced by our team at Trident Marketing, including 2,000 leaflets that were handed out with welcome packs upon registration.
The Event
Clerkenwell Design Week ran from 20th to 22nd May this year. We manned the event, both at the Hub and at the talkspace, so visitors were greeted by a friendly face. Not forgetting security staff and a photographer to capture the goings-on.
As part of the sponsorship, a ceramics tour – hosted by Joe Simpson, the Founding Editor of Specifier’s Guide to Ceramic Tiles – began at the Design Hub, which included a delicious breakfast organised by us. In fact, we managed all the catering for this three-day event!
On the Tuesday afternoon, there was a Clay Sculpture & Dried Flower Arranging workshop, part of the ongoing Event Series. We designed the invitations and made sure the cocktails were flowing!
The Closing Party
It all culminated in the highly-anticipated closing party, which this year had an Arabian Nights theme and a record-breaking number of visitors. Our staff hired props – think cushions, patterned rugs, glittery tablecloths, lanterns and flame machines – and hung swathes of material from the rafters. Audio equipment was hired and cocktails were concocted. We also organised entertainment with a band, stilt walkers and firebreathers.
We can’t wait to see what next year brings!
We can organise your event
Design, production and installation of exhibition stands and spaces
Venue sourcing and booking
Full management service
Guest speakers and professional staff
Audio and lighting
Entertainment and catering
Event promotion
…and so much more!
THE SCIENCE BEHIND THE CAROUSEL
You may have heard that carousel posts perform better than static posts on Instagram – but why?
Firstly, let’s understand what a carousel post is. It allows users to share up to 20 photos or videos in a single, swipeable post. Why does this benefit you and your business? Because it provides a more dynamic and interactive way to tell a story, showcase products or share in-depth information – with you taking up more real estate on feeds as a result.
Better still, it leads to increased engagement in a completely organic way – simply by encouraging people to swipe, which many do out of curiosity. Because there’s more to consume, more time is spent on that post. Plus, it’s fairly common for carousel posts to appear in the feed more than once with a different slide displaying each time.
Instagram makes it reasonably obvious when a post is a carousel, but this can be enhanced further with some design magic. Think arrows, text that spans multiple images, numbered posts, and overlapping imagery.
What type of content should carousels feature?
Product showcases: display numerous products and add detail that wouldn’t be possible on a singular post.
Step-by-step guides: information is easier to digest on sequential slides, whether it’s a recipe or DIY tutorial.
Before-and-after transformations: these are particularly beneficial for home improvements and the fitness industry.
Photo dumps: this is the colloquial term for sharing a bunch of images in one fell swoop, such as your team’s highlights that month.
User-generated content: are you inundated with testimonials or visuals of people using your product? Display them together.
Timeline: showcase key moments and highlights across a specific timeline, perhaps to celebrate an anniversary.
Infographics: present statistics, infographics or data in an easy-to-read format.
Employee spotlights: posts of people often perform better, so why not show off your team?
Would you like Trident Marketing to manage your social media strategy? Simply get in touch on 01473 823700.
JUST LIKE MAGIC
Learn how Adobe Firefly can benefit your business
Firefly powers generative AI features and is available across Adobe creative apps, such as Photoshop, Illustrator, Lightroom and its own web app. Recently, one of our graphic designers played with the Trident Marketing logo – using text prompts, uploading the logo, and applying visual references to get the right look. It’s certainly trial and error, with some questionable results along the way – proving that, as with all forms of AI, this doesn’t negate the need for a graphic designer or someone with oodles of creativity.
What Firefly does do is allow complex artwork to be produced with a few clicks, as opposed to hours, meaning budget-friendly marketing for your business.
Simply get in touch with our Sales Director, Carl Beswick, on 07872 027424 to discuss what we can do for you.
SEARCH PARTY
Did you know that Google Chrome is the most popular web browser? As of May 2024, its global browser market share was 65.12% – with Safari coming second place at 18.17%.
Google has hundreds of search algorithm updates every year and regularly makes improvements to user experience. At the end of June, they announced five new Chrome features to help you search on mobile and tablet:
1. Quick actions to call, get directions and read reviews for local businesses.
2. Redesigned address bar on tablets to make it easier to see the website you’re visiting.
3. Personalised shortcut suggestions based on what you usually type.
4. Trending search suggestions to help you find what’s popular.
5. Live sports cards in the Discover Feed to keep you updated on your favourite teams.
When we search ‘Trident Marketing’ it appears first with clear buttons to call or get directions – why not check your business appears correctly?
OUR SERVICES
Graphic Design
Our team of highly creative professionals are dedicated to producing the highest quality bespoke graphic designs for use across multiplatform.
Web Development
Our in-house Web Developers offer the complete website build process, including web design, domain setup, hosting, CMS build, training, and analytics.
Photography & Videography
Our experts show your business in the best light by capturing photography and videography either internally, externally or by drone.
Signage
We offer a complete signage service, including site surveys, design, production and installation for any projects to help you capture your audience’s attention.
Advertising
We offer a complete advertising service. We can research, book, design and manage the implementation of your advertising across all platforms.
CGI
Our CGI artists continually aim to maximise latest technologies to produce stunning photo-realistic images of internal and external properties and products.
Digital Marketing
Trident’s Digital Marketing team can assist with your entire online strategy and digital presence, utilising the latest technologies and platforms to market your business.
Copywriting & Proofreading
Make sure you’re giving the right message! Our experienced in-house Copywriting and Proofreading team will help your copy stand out from the crowd.
Events & Exhibitions
We can book, design, produce, install, coordinate, and even fully staff and manage your event or exhibition needs both in the UK or abroad.
Shops & Sales Suites
First impressions count! We create optimal sales settings, including all design and installation, to display your product or business to potential customers.
Print Expertise
With vast experience in the print industry, we can advise on the best materials, processes, finishes and most cost-effective solutions to achieve wow factor results.
SEO & PPC
We can help you to improve your search engine ranking/ presence, stand out from the competition and attract new visitors with our in-depth SEO knowledge and PPC campaigns.
Social Media
We can help with social media growth, strategy, analytics or provide an all-inclusive platform management including design, captions, scheduling and posting.
Promotional Items
Your branding is more than just your logo; it’s a representation of your core values and identity. Having promotional products (such as pens, lanyards and more) increases your brand awareness, recognition and, therefore, sales.
Marketing Strategy
Any marketing activity needs to be planned and well-considered. We work closely with our clients to help create awareness, engagement and leads.
Apps
Our in-house team can design, build and publish apps on IOS or Android devices for both B2B and B2C. Incorporating the latest CGI and Virtual Reality technology.
British Olympians
Words
What a sporting summer we had!
See if you can find the eight British sports stars in this wordsearch. Hint: they competed at this year’s
Adam Peaty, Josh Kerr, Helen Glover, Tom Daley, Andy Murray, Max Whitlock, Sky Brown, Emily Campbell