(http://www.trimaxsolutions.com/ProductsandServices/SocialMediaMarketing.aspx) - Social Media Marketing describes the methodological use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. Social Media is a platform that is easily accessible to anyone with internet access and that increased communication for organizations, thus fostering brand awareness and improved customer service. With the emergence of Social Media platforms such as Facebook, Twitter, LinkedIn or YouTube, the barrier to entry in Social Media is greatly reduced.