Trinity University Strategic Communications & Marketing Brochure

M ovi ng Tri nit y fo r w ard, to g ether.

Offi ce of Stra teg i c Communi cati ons a nd M a rket in g

S C M

What We Do

MARKETING

C R E AT I V E

D I G ITA L

SOCIAL MEDIA

S C M

Strategic Priorities

P U B L I C R E L AT I O N S AND CRISIS C O M M U N I C AT I O N

LET’S

Get Started F i n d yo u r pa r t n e r.

S CM is n ow stru c tu red with par tn ersh ip man agers wh o are respon s i bl e f o r spec ific areas of c ampu s. We are h ere to immerse ou rselves in ou r po r tf o l i o s so you c an ac h ieve you r goals. We are read y to be you r strategic pa r tne r a nd h elp you c on n ec t with resou rc es to move th e Un iversity for ward .

If you ’re n ot su re wh o to c on tac t, you c an always email marketin g@tri ni ty. e d u or stop by ou r offic e in Nor th ru p 308.

Marcus DePaul ‘14 Partnership Manager and Strategist PORTFOLIO: Campus-wide partners, President’s Office, Athletics START A PROJECT WITH MARCUS: mdepaul@trinity.edu

Justin Munoz Partnership Manager and Strategist PORTFOLIO: Alumni Relations and Development START A PROJECT WITH JUSTIN: jmunoz4@trinity.edu

Tina Ford Events and Scheduling Manager PORTFOLIO: Event Promotion for University events PROMOTE YOUR EVENT WITH TINA: cford1@trinity.edu

Michelle Bar tonico ‘08 Assistant Vice President PORTFOLIO: Enrollment, Brand and Comprehensive Campaigns START A PROJECT WITH MICHELLE: mmccullo@trinity.edu

Carla Sierra Public Relations Manager PORTFOLIO: Media training, media inquiries, and public relations START A CONVERSATION WITH CARLA: csierra@trinity.edu

Monica Saenz Administrative Assistant and Editor of LeeRoy PORTFOLIO: Swag Requests START A CONVERSATION WITH MONICA: msaenz@trinity.edu

WAYS TO

G e t I n To u c h S CM is n ow stru c tu red with par tn ersh ip man agers wh o are respon s i bl e f o r spec ific areas of c ampu s. We are h ere to immerse ou rselves in ou r po r tf o l i o s so you c an ac h ieve you r goals. We are read y to be you r strategic pa r tne r a nd h elp you c on n ec t with resou rc es to move th e Un iversity for ward .

Fi nd yo ur p o i n t o f c o n ta c t

Marcus DePaul

Partnership Manager & Strategist

mdepaul@trinity.edu

Michelle Bartonico

Assistant Vice President for Strategic Communications & Marketing

mmccullo@trinity.edu

Carla Sierra

Internal Communications Manager

csierra@trinity.edu

Monica Saenz

Administrative Assistant

msaenz@trinity.edu

Justin Munoz

Partnership Manager & Strategist

jmunoz4@trinity.edu

Tina Ford

Events and Scheduling Manager

cford1@trinity.edu

marketing@trinity.edu impact@trinity.edu web-request@trinity.edu pr@trinity.edu 210-999-8406

Northrup Hall 308

K N O W

W h a t To E x p e c t

1

DISCOV ERY

2

PL A NNING & PRODUCTION

3

IM PLEM ENTATION

4

M EA SURE A ND OPTIM IZE

During the Discovery phase, we will get to the heart of what you’re trying to achieve by asking questions about your project or campaign goals, your audiences, timelines, milestones, and scope of work. By gathering these projects or campaign details up front, we can come away with a shared understanding of what’s needed in the subsequent phase: Planning and Production.

In this phase, there are several milestones to ensure that we continue to move in the same direction, and seek approval at each major juncture. During this phase, you will see one or more drafts of strategic plans, creative concepts, and content strategy. We will review and discuss these together until they are approved, then we will move into full production, bringing to life the various tactics and strategies that were agreed upon. Here you will see designs built out, messaging crafted, and any further development that is required. Once these are approved, we are ready for Implementation.

It’s time to “go live.” During the Implementation phase, you will see your project come to life— whether that is having a postcard drop in the mail, a web page published, a campaign rolled out, or an event that fills the seats in the auditorium.

With implementation comes measurement and optimization to ensure that we are trending toward and reaching the goals outlined in Discovery.

This is a crucial phase in the process that happens during Implementation as well as at the closing debrief of a project.

We will communicate with you throughout Implementation and at the completion of a project to review performance and adjust as needed either during the project or campaign.

W E

C A N

Be A Partner

PUB LI C R EL ATI ON S A N D C RIS I S CO M M UN I CATI ON

C REATI V E

Local, Regional, and National Media Relations

Branding and Identity Development

Influencer Outreach

Video Production

PR Strategy and Message Development

Animation

Media Training

Graphic Design

Crisis Strategy and Counsel

Copywriting

Reputation Management

Campaign Development

Community Relations

Storytelling

M ARK E TIN G

D I G ITA L

S OC I A L M E DI A

Journey Mapping

Web Development

Strategic Planning

Strategic Planning

Search Engine Marketing

Platform Management

Digital Marketing

Email Communication

Media Buying

Analytics and Reporting

Advertising Content Strategy Marketing Research Event Promotion

BRAND

Resources It is ou r goal to ser ve th e c ampu s c ommu n ity to move th e Un iversity f o r w a rd .

S CM h as c ampaign s an d in itiatives th at map to Un iversity strategic pri o ri ti e s.

To h elp en su re we c on tin u e to ser ve an d equ ip you with tools, we’ve o u tl i ne d bran d -approved resou rc es an d par tn ers with wh om we’ve n egotiated a Tri ni ty rate on you r beh alf.

APPROVED RESOURCES MARKETING & DESIGN Promotion

Event promotions gotu.us/eventpromo University newsletter gotu.us/newsletters tigernetwork@trinity.edu TUsocial@trinity.edu

WEB To ol s & Pa r t n ers

Web Champions web-request@trinity.edu sites.trinity.edu Web Toolkit inside.trinity.edu/web-toolkit

Tools & Pa r tn ers

Photos dam.trinity.edu ; gotu.us/photos Canva, Animoto, Piktochart Ricoh digitalprintpress@trinity.edu

VENDORS Printer s

Ricoh digitalprintpress@trinity.edu Cenveo carol.blackmon@cenveo.com Accurate Litho steve.accurate@sbcglobal.net Fast Signs courtney.saver@fastsigns.com

S wag

Barnes & Noble Logo Up Prestigious Mark

Discount Mugs Campus Stop 4 Imprint

BRAND S t y l e Gu i des , Lo g os , Co l o rs gotu.us/brandguidelines

Do w n l o a d a b l e M a t er i a l s marketing.trinity.edu

Trinity wallpapers

Social media banners

Powerpoint templates 150.trinity.edu

MEET

T h e Te a m S CM ser ves as a th ou gh t lead er an d bran d own er for th e Un iversity i n main tain in g an d promotin g Trin ity ’s bran d an d Bran d Promise.

We are a h u b n ot on ly for c on ten t, bu t for resou rc es, an d c ross-c oll a bo ra ti o n.

We are c h arged with h av in g a lin e of sigh t ac ross th e Un iversity an d h e l pi ng Trin ity move for ward . Let’s bu ild someth in g togeth er!

Tess Coody-Anders Vice President for Strategic Communications and Marketing

Monica Saenz Administrative Assistant

Stephanie Enoch

Assistant Director for Web Development

Cornell Coulon Web Developer

Jeremiah Gerlach Brand Journalist

Marisa Kitchen Communications Manager

Joshua Moczygemba Sports Marketing Manager

Justin Munoz

Partnership Manager & Strategist

Carla Sierra

Internal Communications Manager

Tara Salazar

Digital Communications Coordinator

Andrea Acevedo Part-time Junior Graphic Designer

Michelle Bar tonico

Assistant Vice President for Strategic Communications & Marketing

Jeanna Goodrich Balreira

Director for Creative & Editorial Services

Damon Bullis

Web Support Manager

Marcus DePaul

Partnership Manager & Strategist

Tina Ford

Events and Scheduling Manager

Laura Kaples

Graphic Designer

Margaret Miller

Development Writer

Molly Mohr Bruni

Managing Editor

Abel Ramos

Digital Marketing Manager

Taylor Stakes

Video and Multimedia Manager

marketing@trinity.edu 210-999-8406 Northrup Hall 308