M ovi ng Tri nit y fo r w ard, to g ether. Offi ce of Stra teg i c Communi cati ons a nd M a rket in g
S C M
What We Do
MARKETING
C R E AT I V E
D I G ITA L
SOCIAL MEDIA
S C M
Strategic Priorities
P U B L I C R E L AT I O N S AND CRISIS C O M M U N I C AT I O N
LET’S
Get Started F i n d yo u r pa r t n e r. S CM is n ow stru c tu red with par tn ersh ip man agers wh o are respon s i bl e f o r spec ific areas of c ampu s. We are h ere to immerse ou rselves in ou r po r tf o l i o s so you c an ac h ieve you r goals. We are read y to be you r strategic pa r tne r a nd h elp you c on n ec t with resou rc es to move th e Un iversity for ward . If you ’re n ot su re wh o to c on tac t, you c an always email marketin g@tri ni ty. e d u or stop by ou r offic e in Nor th ru p 308.
Marcus DePaul ‘14 Partnership Manager and Strategist PORTFOLIO: Campus-wide partners, President’s Office, Athletics START A PROJECT WITH MARCUS: mdepaul@trinity.edu
Justin Munoz Partnership Manager and Strategist PORTFOLIO: Alumni Relations and Development START A PROJECT WITH JUSTIN: jmunoz4@trinity.edu
Tina Ford Events and Scheduling Manager PORTFOLIO: Event Promotion for University events PROMOTE YOUR EVENT WITH TINA: cford1@trinity.edu
Michelle Bar tonico ‘08 Assistant Vice President PORTFOLIO: Enrollment, Brand and Comprehensive Campaigns START A PROJECT WITH MICHELLE: mmccullo@trinity.edu
Carla Sierra Public Relations Manager PORTFOLIO: Media training, media inquiries, and public relations START A CONVERSATION WITH CARLA: csierra@trinity.edu
Monica Saenz Administrative Assistant and Editor of LeeRoy PORTFOLIO: Swag Requests START A CONVERSATION WITH MONICA: msaenz@trinity.edu
WAYS TO
G e t I n To u c h S CM is n ow stru c tu red with par tn ersh ip man agers wh o are respon s i bl e f o r spec ific areas of c ampu s. We are h ere to immerse ou rselves in ou r po r tf o l i o s so you c an ac h ieve you r goals. We are read y to be you r strategic pa r tne r a nd h elp you c on n ec t with resou rc es to move th e Un iversity for ward .
Fi nd yo ur p o i n t o f c o n ta c t
Marcus DePaul
Partnership Manager & Strategist
mdepaul@trinity.edu
Michelle Bartonico
Assistant Vice President for Strategic Communications & Marketing
mmccullo@trinity.edu
Carla Sierra
Internal Communications Manager
csierra@trinity.edu
Monica Saenz
Administrative Assistant
msaenz@trinity.edu
Justin Munoz
Partnership Manager & Strategist
jmunoz4@trinity.edu
Tina Ford
Events and Scheduling Manager
cford1@trinity.edu
marketing@trinity.edu impact@trinity.edu web-request@trinity.edu pr@trinity.edu 210-999-8406
Northrup Hall 308
K N O W
W h a t To E x p e c t
1
DISCOV ERY
2
PL A NNING & PRODUCTION
3
IM PLEM ENTATION
4
M EA SURE A ND OPTIM IZE
During the Discovery phase, we will get to the heart of what you’re trying to achieve by asking questions about your project or campaign goals, your audiences, timelines, milestones, and scope of work. By gathering these projects or campaign details up front, we can come away with a shared understanding of what’s needed in the subsequent phase: Planning and Production.
In this phase, there are several milestones to ensure that we continue to move in the same direction, and seek approval at each major juncture. During this phase, you will see one or more drafts of strategic plans, creative concepts, and content strategy. We will review and discuss these together until they are approved, then we will move into full production, bringing to life the various tactics and strategies that were agreed upon. Here you will see designs built out, messaging crafted, and any further development that is required. Once these are approved, we are ready for Implementation.
It’s time to “go live.” During the Implementation phase, you will see your project come to life— whether that is having a postcard drop in the mail, a web page published, a campaign rolled out, or an event that fills the seats in the auditorium. With implementation comes measurement and optimization to ensure that we are trending toward and reaching the goals outlined in Discovery.
This is a crucial phase in the process that happens during Implementation as well as at the closing debrief of a project. We will communicate with you throughout Implementation and at the completion of a project to review performance and adjust as needed either during the project or campaign.
W E
C A N
Be A Partner
PUB LI C R EL ATI ON S A N D C RIS I S CO M M UN I CATI ON
C REATI V E
Local, Regional, and National Media Relations
Branding and Identity Development
Influencer Outreach
Video Production
PR Strategy and Message Development
Animation
Media Training
Graphic Design
Crisis Strategy and Counsel
Copywriting
Reputation Management
Campaign Development
Community Relations
Storytelling
M ARK E TIN G
D I G ITA L
S OC I A L M E DI A
Journey Mapping
Web Development
Strategic Planning
Strategic Planning
Search Engine Marketing
Platform Management
Digital Marketing
Email Communication
Media Buying
Analytics and Reporting
Advertising Content Strategy Marketing Research Event Promotion
BRAND
Resources It is ou r goal to ser ve th e c ampu s c ommu n ity to move th e Un iversity f o r w a rd . S CM h as c ampaign s an d in itiatives th at map to Un iversity strategic pri o ri ti e s. To h elp en su re we c on tin u e to ser ve an d equ ip you with tools, we’ve o u tl i ne d bran d -approved resou rc es an d par tn ers with wh om we’ve n egotiated a Tri ni ty rate on you r beh alf.
APPROVED RESOURCES MARKETING & DESIGN Promotion
Event promotions gotu.us/eventpromo University newsletter gotu.us/newsletters tigernetwork@trinity.edu TUsocial@trinity.edu
WEB To ol s & Pa r t n ers
Web Champions web-request@trinity.edu sites.trinity.edu Web Toolkit inside.trinity.edu/web-toolkit
Tools & Pa r tn ers
Photos dam.trinity.edu ; gotu.us/photos Canva, Animoto, Piktochart Ricoh digitalprintpress@trinity.edu
VENDORS Printer s
Ricoh digitalprintpress@trinity.edu Cenveo carol.blackmon@cenveo.com Accurate Litho steve.accurate@sbcglobal.net Fast Signs courtney.saver@fastsigns.com
S wag
Barnes & Noble Logo Up Prestigious Mark
Discount Mugs Campus Stop 4 Imprint
BRAND S t y l e Gu i des , Lo g os , Co l o rs gotu.us/brandguidelines
Do w n l o a d a b l e M a t er i a l s marketing.trinity.edu Trinity wallpapers Social media banners Powerpoint templates 150.trinity.edu
MEET
T h e Te a m S CM ser ves as a th ou gh t lead er an d bran d own er for th e Un iversity i n main tain in g an d promotin g Trin ity ’s bran d an d Bran d Promise. We are a h u b n ot on ly for c on ten t, bu t for resou rc es, an d c ross-c oll a bo ra ti o n. We are c h arged with h av in g a lin e of sigh t ac ross th e Un iversity an d h e l pi ng Trin ity move for ward . Let’s bu ild someth in g togeth er!
Tess Coody-Anders Vice President for Strategic Communications and Marketing
Monica Saenz Administrative Assistant
Stephanie Enoch
Assistant Director for Web Development
Cornell Coulon Web Developer
Jeremiah Gerlach Brand Journalist
Marisa Kitchen Communications Manager
Joshua Moczygemba Sports Marketing Manager
Justin Munoz
Partnership Manager & Strategist
Carla Sierra
Internal Communications Manager
Tara Salazar
Digital Communications Coordinator
Andrea Acevedo Part-time Junior Graphic Designer
Michelle Bar tonico
Assistant Vice President for Strategic Communications & Marketing
Jeanna Goodrich Balreira
Director for Creative & Editorial Services
Damon Bullis
Web Support Manager
Marcus DePaul
Partnership Manager & Strategist
Tina Ford
Events and Scheduling Manager
Laura Kaples
Graphic Designer
Margaret Miller
Development Writer
Molly Mohr Bruni
Managing Editor
Abel Ramos
Digital Marketing Manager
Taylor Stakes
Video and Multimedia Manager
marketing@trinity.edu 210-999-8406 Northrup Hall 308