Graduation project at NID for the degree of Master of Design.
The project focused on the domain of branding- strategic and visual. It involved developing and designing a brand identity and communication system for Imaginea Design Labs (IDL).
The objectives include to research, define and create the visual language and communication strategy for Imaginea Design Labs. The project will involve working with the design team with active participation, feedback and guidance to come up with the vision, mission and value statements for the company and, eventually, a brand positioning strategy. The approach would be to provide a complete end-to-end branding solution with a set of deliverable as required by the client.
