INTERVIEW WITH TENCENT
01
TENCENT WEGAME COMMUNITY
UX Design
UI Design
My Contribution：
Research Ideation Usability test High-fidelity prototype
Tencent's practical project. The project aims to make the WeGame community an extension of the functions and services of WeGame PC, and increase users’ viscosity by creating new interactive modules for the community.
Oct.-Nov. 2019
Teamwork Project
RESEARCH
Competitor Analysis
WeGame Product Analysis WeGame is backed up by Tencent Games, which makes it easy to acquire a large number of users
Compared to STEAM, the number and quality of its games are far inferior to that of STEAM
Tencent has a strong ability to integrate the upstream and downstream of the game industry
Why does the WeGame team want to make a game community? "We hope to continue the fun of the game into the community, increase user stickiness, and make more players willing to download the handheld WeGame. Why do we want to extend the fun of the game to the community? From the perspective of user experience, most products on the market are accessible and easy to use, but how can we make the customers love to use them? "
The development of live games streaming and e-sports has helped the Chinese game market
S
W
O
T
More and more people pay attention to games in order to ensure social interaction, which provides the possibility for future development of the game community
At present, it is a kind of tool product, causing the users to leave right after using, and making it strongly easy to be substituted
The growth of users in the game market is slowing down
The entry into the Chinese market of STEAM China will take away a large number of users
Product Manager
DIVERSITY
TapTap
INFORMATION OF GAME
0
USEFUL
CLEAR
UX Design
DISCUSSION ROOM
ENJOYABLE
INFLUENCE
FREQUENCY OF USE
NUMBER OF USERS 5
USABLE
RETENTION RATE
NUMBER OF ACTIVE USERS 0
0
USEFUL
0
User Data
CLEAR
What aspect does the WeGame team want us to optimize? "We think that if you want to optimize the entire product, the workload will be too large. Instead, it is recommended to design for one module or a certain pain point. We hope that you can choose the following three directions for optimizationmodifying existing publishing features, introducing new interactive modules, and optimizing the visual atmosphere of the community. ”
CONVENIENCE
0
CORE DEGREE
CORE DEGREE
QUALITY
5
Three main functions of the WeGame game community—— PLAYER COMMUNITY
5
FUN ENJOYABLE
USEFUL
EFFECTIVENESS
5
ENJOYABLE
HEYBOX
Auxiliary Tools
DIVERSITY
5
Pocket LOL
WeGame Community Feature Analysis
Game Information
Social Networking
EQUITABLE
DAILY ACTIVATE UNITS
USER SATISFACTION
SUMMARY Designer
So, how can we optimize the FUN of the WeGame community?
The main role of the community is lack of fun and putting other functions of real-world socializing that is not related to the game above the game itself, such as "listening to music together”.
Compared with other competing products, WeGame has no obvious advantages. The low quality of information, weak social attributes, and one-fold social mode have led to extremely low user satisfaction. Hence, it is difficult to retain users, and it has wasted Tencent’s industry advantage, so that Tencent's own players are lost to other platforms. At present, there are many tool-type game community software. Tencent can enhance the social fun in two aspects: enriching social methods and improving the quality of community content, so as to retain users.
Persona
User Research At present, there are many tool-type game community software. Tencent can enhance the social fun in two aspects: enriching social methods and improving the quality of community content, so as to retain users. MALE ACCOUNT FOR 80%
PLAYER AGE
USE WEGAME AS A TOOL
WEN WEN 3 years user 25 / white-collar
Commonly used apps 0-17
DEGREE
Bachelar 55%
18-24
24-29
30-34
FAVORITE GAMES
LOL
35-39
CF
40 以上
DNF
Because Tencent has provided detailed user report, we recruited 6 WeGame players to conduct one-on-one qualitative research based on the report.
PURPOSE：
Understand the habits, demands and pain points of WeGame’s core users, light users and rookie users in the process of using
EMPATHY MAP：
HAO RAN 5 years user 30 / game designer
Commonly used apps
It is difficult to quickly obtain the information that I am interested in, and I am irritated by that.
Fewer and fewer people around are using WeGame, which can be easily substituted
HEAR
SEE SAY & DO
Have a fixed circle of friends to play various games together
The layout is not clear
The information in the community is chaotic, mixed with a lot of information about games that I’m not playing The community lacks entertainment, fun, or even accessibility to find them. I will never open it in leisure time
Will use a variety of game community software at the same time to make up for each other's shortcomings
The main function of the community is not clear. As a LOL player, I don’t know how to use it
“Improving the level of the game makes me care the most”
By watching game walkthrough and news to learn about new ways to play, and to have more interaction with fans Hope to play games with friends and explore different ways to play
“Play games with funny friends”
I want to get a sense of accomplishment in the community as that I obtain in the game
THINK & FEEL
Improve your game level by watching game guides and information, hoping to make friends with game masters in the community to play
GOAL：
INTERACTIVE
Hope to spend time with friends in a fun way.
GOAL：
SCANNING
GOAL： BEI BEI
19 / student
1 years user
Commonly used apps
Be able to experience the joy of socializing with friends without playing games Be able to use fragmented time to learn about updates of the game to keep up with daily social interactions
“You can feel the joy of the game even when you are not playing the game”
MOTIVATION：
Interact with friends Getting information
PAIN POINT：
Improve skills by watching game walkthrough and info, hoping to make friends with game masters in the community to play with
Killing time Expand influence
MOTIVATION：
Interact with friends Getting information Killing time
PAIN POINT：
There's no better way to interact with fans I hope to explore some new ways to interact with my friends in games to increase attention
Expand influence
MOTIVATION：
Interact with friends Getting information Killing time Expand influence
Opportunities Summary
OPPORTUNITY 1
Make tagged information recommendations to players in order to reduce the time they spend sifting through information
OPPORTUNITY 2
Enrich the interaction methods between players in the community, and activate the community communication atmosphere.
OPPORTUNITY 3
Makes it easier for players to invite their friends to play games
PAIN POINT：
Be able to interact with game friends without entering the game In the need of killing fragmented leisure time
OPPORTUNITY 4
Enrich the form of performance display, and associate the player's game dynamic with the community
#01
Scan the information
Want to see some interesting game updates to kill time. I usually play LOL and DNF, but can't find nice content of these two games
#02
Enter a specific game community After joining in the LOL game community, the main feature to be found is to look for people online to blame. There are almost no players in the community communicating with others.
Combining the research and Tencent requirements, we finally chose opportunity points 2, 4, and 6 as the design direction:
“Enrich the ways for users and other players to communicate game dynamics in the community”
OPPORTUNITY 7
Optimize the function of publishing dynamics to increase the dynamic exposure of users
OPPORTUNITY 6
Provide a channel for players to communicate with their friends in the community simultaneously
Do not want to play games with strangers but good friends. PAIN：
You need to quit WeGame and go to other software to look for friends
I played this game very well and posted it to the community to show off NEED：
1. Satisfy one’s sense of accomplishment within the community
2. Compete with other players to understand their strengths and weaknesses
Share the dynamics in game on homepage, hoping to attract new players to pay attention to each other
#06
Discuss with friends After the game is over I wish there is more of it, and I want to continue discussing the game that has just ended and the information I saw recently with my friends in the community 1.Need to communicate with friends by voice in the community 2.Be able to share community information with each other 3.Be able to have visible interaction with friends in real time 4.Be able to know what friends are up to
Contact friends
View and share records
Sharing dynamics
NEED：
#03
#04
#07
OPPORTUNITY 5
Design some casual mini-games in the community that are suitable for the content of the game to help users and friends kill time
#05
Leisure
There should be a way to relax and entertain with friends in the community every day
PAIN：
The community is full of standalone games that have nothing to do with the games you play, and there is no desire to interact with other players at all
BRAINSTORMING
Focusing on the design goals, we conducted a lot of brainstorming (a total of 43 ideas), and finally prioritized the results of in two aspects: Feasibility and Design Attribute.
CONCEPT EVALUATION
By using the NUF evaluation method for 28 proposals, evaluating them from three dimensions, 3 concepts were finally screened out with a total score of 12 points:
The final concepts after screening out
NEW
USEFUL
FEASIBLE
TOTAL SCORE
3.5
4
12
PROTOTYPE 1.0 DEBATE BATTLE
Debate Battle Two players with
"communication medals" debate a topic, and other
ordinary players can watch and discuss
4.5
Flick it!
Unread messages can be
displayed, and friends can
remind players who have not responded to check in time
through pop-up prompts and
4
4
4.5
12.5
4.5
4
4
12.5
FLICK IT!
other methods
Unknown Gift
When sending a gift to a friend, you can choose the unknown box mode-put gold coins,
krypton gold products, and
experience points into three treasure boxes , and friends
randomly draw one to get a gift Learn more Ideation list：https://www.figma.com/file/Gyhv4jVVXcVBauXvNpy6uQ/Wegame-Program?node-id=0%3A1 Learn more brainstorming process：https://miro.com/app/board/o9J_kw9I_5M=/
Learn more evaluate process：https://shimo.im/sheets/8qQdp66D3QwGygKx/MODOC
UNKNOWN GIFT
USABILITY TEST
INFORMATION ARCHITECTURE
FLOW & PROTOTYPE Zone of actual game combat LIFE
Prototype：https://modao.cc/app/10409978db2475350e06b499265ba927671f8bda
Test Results
MISTAKE USER1
USER2
USER3
USER5
USER6
Times
Total Number
Enter the ring
\
Start battle
\
\
\
\
\
\
0
0
Send Gifts
2
3
1
\
\
1
4
7
Receive Gifts
\
\
\
1
\
1
2
2
Payment Method
2
\
1
\
1
\
3
4
Sharing Way
\
1
1
\
\
\
2
2
Test Feedback
2
\
USER4
\
1
1
3
User experience needs to be improved:
4
Evaluation of users completing tasks (Average) Average Time Spent
3'25''
User Value
5
4
Challenge launch page
Effectiveness
83%
Effectiveness = Task Completion Rate:
Proportion of fully completed users + proportion of partially completed users X0.5 Satisfaction evaluation score: 1-7 User value rating score: 1-7
The functions are very interesting, and other software does not have similar ones. I would like to try.
Receive Gifts
Without guidance, users will misunderstand
Send Gifts
Creates opportunities to socialize and communicate with friends in the community
Sharing Way
Functions are too common, not interesting at all
The prompts are too aggressive to make users feel uncomfortable; the recognition of the entrance is not clear enough, and the process feels confusing
Zone of accepting the challenge
Satisfaction
Debate battle
Cannot easily understand how to play. If it is possible to battle in the game, it will be more interesting than plain texting; the entrance is not obvious enough.
Homepage of actual game combat
Homepage of topics battle
Area of topics battle
The main entrance is a mess，and the gifts giving shares the same entrance with it, which is confusing. If for the purpose of sharing, one is more inclined to share with friends on other social media
Gifts giving
Gifts receiving
DESIGN INTERATION BATTLE HOMEPAGE Actula Game Battle ZONE
Players can choose to enter the "Spectator Hall" to watch the live broadcast； or they can also choose to enter the upper stage area to challenge the unoccupied host.
TOPICS BATTLE
How to challenge others?
UNKNOWN GIFT
The rules of Topics Battle
The player enters the Challenge launch page from the “Challenge” button, selects and fills in the ——game, room ID, battle rewards, and player level.
1.Voice Battle is a time-limited voice debate between the two parties around the topic given by the host. There are three rounds of debate in Battle. Each round has a time limit of 6 minutes, and each party has 3 minutes to debate. 2. Spectators have the opportunity to grab the microphone to debate. Before each round, there will be a grabbing session. By click the "grab" button below to take the microphone along with other viewers , those who succeed will take the stage for a new round, and if there is no player who has successfully grabbed the microphone, the debate will continue with the previous debaters. 3. Spectators can click the "Vote" button below to give support to the party that they are agree with. You can only vote once in each round. Please cherish each of your precious votes! 4. After the battle is over, the party with the majority of votes in the final round will be the winner. The winner of the debate will receive points, experience and badge rewards, and the crowd on the winning side will receive some rewards and experience, too; the losers of the ring will receive a smaller number of points and experience rewards, and the losing side of the crowd will not be rewarded.
Gifts Giving
After purchasing the game products in the WeGame store, players choose to give them to friends in the checkout interface.
Freeze the interface at the end of each round
After entering the "Unknow Gift" page, the player can drag the purchased goods in the nine-square grid to change the position of the blind box. Once confirmed, you can give a blind box gift to your friends.
Grab the Microphone
Pay for the reward before challenge
Before the start of the new round, the players as viewers can grab the microphone to take the stage to debate by continuously clicking the button.
Topics Battle ZONE
Players enter the topic of interest to themselves with initial identity of being the spectators, voting for the debater on the stage, or they can become the debaters by grabbing the microphone on the stage and participate in the debate in an immersive manner.
The rules of Actual Game Battle
1.The rewards of the ring are determined by the host, and paid by the losing side after the match. 2.Before entering the ring, both parties need to pre-pay the rewards, which will be returned to the winner after the game. 3.Fair competition, wish you a happy challenge!
Display of realtime ticket counting Poll and comment box
Gifts Receiving Battling on stage gives a chance to light up the badge
Check out the topic battle record
Players who receive gifts are required to view gifts on their profile and select from 9 blind boxes.
If there is no draw, the cost of the gift will be refunded the same way to the giver.
——THE DILEMMA OF CHINESE DELIVERY MEN
Speculative Design Interactive clothing Reality is...
China's delivery industry has developed rapidly in the past ten years, bringing convenience to 500 million Chinese people. Actually, China has just about 500 million delivery men supporting the demand of 500 million users. During the epidemic, the Chinese government commended the delivery men as "urban heroes", however these were also their labels that "Ask for money, you don't want your life?" "to be oppressed," and "pursue efficiency." In this project, I hope to let the audience think about a question: Under the premise of pursuing efficiency, will our recognition and preferential treatment of riders become another kind of exploitation?
Dec. 2021
Individual Project
During the COVID-19, the great role that delivery men played in society was exposed by the official media. People respected them as "urban heroes" in Wuhan, and praised them a lot.
Bottom of society "Have you broken the law?"
Be ignored
The State Council of China held a COVID-19 Prevention press conferencein Wuhan, and referred to the delivery men as "urban heroes."
How many riders are dissatisfied with their occupation?
The significant support for the operation of society
High risk Misunderstood
LIVE AS IT SHOULD BE
In 2020, Chinese MeiTuan delivery men Gao Zhixiao appeared on the cover of "Time".
RESEARCH "I definitely have no sense of belonging."
02
BACKGROUND
From the countryside
Nearly 85% of delivery men are dissatisfied with their work
Being marginalized
"They are so vulgar."
"FREE" with NO REST
"If you do not work hard, you will be like that."
Riders have a very low degree of professional recognition and lack professional self-confidence Others
No room for improvement Lack of vocational training
Low Salary No insurance
working without sense of identify
What is the dissatisfaction of riders with their own occupation?
Nearly 69% of delivery men are dissatisfied with the lack of safety of the work and the low income
The annual turnover rate is 64%
FROM:《The report on the truth of takeaway job in China 2019》MKT creator Studio
Traffic Safety Heavy Work Low Salary
"A delivery man clashed with a retailer and kill the retailer passionately"
The car does not slow down when passing by the delivery man.
No room for improvement
"Another takeaway traffic accident occurred in Beijing this morning..."
After the epidemic, real delivery men and their titles of "urban heroes" do not match exactly——extreme contradictions caused by huge distribution pressure，which is hard to know that they actually have an image that should be respected. The huge contrast between the image of the media and the real work will have a negative impact on the selfawareness of the delivery men and the stable development of the delivery industry.
So,why it is like that?How to avoid it leading to a worse future?
No career prospects
No insurance Nothing
Only 27% of the delivery men feel respected by the society
Up to 67% of the public has a positive impression of the delivery men
FROM:《Report on the Career Sustainable Development of delivery men》The Beijing News
What are they anxious about?
The Top 3 things that they worry about most are traffic safety , heavy work intensity, and insecure work.
Comparison of average daily orders received by delivery men in 2019 and during COVID-19
The epidemic has caused more workloads for delivery men.
INTERVIEW WITH TAKEAWAY
We did depth interviews with 10 delivery men. In order not to affect their daily work, we chose to do telephone 1V1 interview.
Purpose
We want to learn the real situation of the delivery work and the truth that delivery men want the public to know
INTERVIEW WITH PUBLIC
We also did public street interviews with people who were in close contact with delivery men to explore their views on delivery men. They were:
SALARY
SATISFACTION
ANXIETY AT WORK NAME
AGE
LIU
30
STATUS married
10 hours / day Not satisfied but dare not resign
I often have traffic accidents because of speeding.
I feel anxious about receiving a new order before the current order is delivered every day. Security, retailers and passing drivers have a bad attitude towards us.
Our requests for help lack of social attention, which makes me feel very helpless. I feel very inferior, especially when entering highend office buildings and shopping malls.
Afraid of overtime but also the traffic accident No way to get help at work
Attitudes of guests, security, and retailers kill their work enthusiasm
The real work situation is not known, which has caused misunderstandings in the society Feel inferior at work
I do not want to drive too fast, but as long as the delivery is overtime, a huge fine will be deducted, and customers will complain, so I have to ignore my own safety. The lack of protection and the neglect of our rights and interests by the society make it difficult for many people to bear to be a long-term delivery.
pedestrian
Social management
I can understand the public's bias, because most of them do not understand our real situation.
GOALS
Ensure their safety on the delivery way
Improve their professional identity and confidence
Other stakeholders can face up to their labor
NEEDS
Need to remind others of the urgency of their work on their delivery way
Need more people to understand their real work situation Need fair treatment from other stakeholders
Need to let them gain confidence at work
Cooperate
Guarantee and protection
Secondary direct stakeholder
Product Management
Development
Hire
security Delivery System
The warmth in our work comes from the mutual help between deliveries.
We are just dissatisfied with customers, security and retailers who do not recognize our labor and hard work.
Indirect stakeholders
Employment relationship Partnership
VIEW
6000 RMB
PAIN POINT
Service relationship
Unrelated to delivery man
Persona
WORKING TIME
STAKEHOLDER MAP
Traffic Policeman
Provide income
Hire
Main direct stakeholders
Delivery Enterprise
Agency Management
Ensure traffic safety
Delivery Station
Manage and pay for wages
Use big data to allocate orders
Delivery Man
retailer
Summary
Evaluate and influence their salary Order service
community staff
Customers
PUBLIC IMPRESSION OF DELIVERY MEN like lightning、life for money、strive to live、rapid
THE KINDNESS THAT CUSTOMERS THINK THEY HAVE DONE do not give bad reviews、say "Thank you."、give a bottle of water、do not ask them to hurry up IS THERE DISCRIMINATION? Most people think that there must be bias, but it is not discrimination, and they belong to a few people, most people respect the delivery men. IMPRESSIVE STORY WITH DELIVERY MEN "I saw a delivery man being abused by pedestrian on the street." "My friend was injured by a delivery man by his motocycle."
Summary
The main direct stakeholders are the groups that truly influence the delivery men's work experience and professional identity Delivery men have little autonomy at work
Security
Provide income
Provide service necessities
Order service
Retailers
Safeguard rights and interests
Chinese Federation of Labor
Hinder delivery speed
Provide protection
Insurance Company
Delivery men have always been influenced by the interests of other stakeholders in the distribution system, controlled by advanced big data, and forced to lose their autonomy and choice.
BUT... IF THE WORLD WILL BE UNDER THE CIRCUMSTANCE OF THE EPIDEMIC FOR A LONG TIME, WILL THE DELIVERY MEN BECOME THE MOST IMPORTANT ROLE IN SOCIETY?
With the development of the epidemic, people are used to staying at home for a long time
Going out to get the resources needed for living becomes difficult
People are beginning to realize the huge role that delivery men play in their life
INSPIRATION NEED NO.1
In order to maintain the operation of lives, people are calling for delivery men to become a special job
Provide delivery men with advanced working equipment and commend them
Give priority to meeting their needs
Especially the high level of danger and pressure in their working environment
The purpose is to provide a high-quality working environment to ensure the quality and efficiency of their work and attract more people to become delivery men
Has such a change has a positive impact on delivery men's work, or has it become subtly squeezing them and ignoring their personal rights?
WARNING OTHERS
In 2050, as a special profession that maintains the functioning of society like doctors and police, delivery men needs to reduce the influence of external factors on them at work,so as to focus on work and their safety.
Practicing the expansion of the human body by controlling the outflow and intake of the silicone airbag in the clothes
The shape of the shoulder airbag reduces wind resistance and improves work efficiency like skin armor
NEED NO.2
INCREASING SELF-CONFIDENCE
warning light
In nature, animals will make themselves look very strong and enhance their selfconfidence by making themselves larger instantly, in order to intimidating enemies to ensure its own safety and attracting females. Frilled Lizard
The society’s demand for delivery personnel is increasing rapidly
INTERACTIVE SKETCH
Show their power by spreading out their skin
Hooded Seal
Show masculinity by swelling its nose
The clothing externalizes the human muscle to strengthen the wearer's visual body type
In addition to inflatable airbags, we also need safety cushions to ensure the safety of delivery men
Frigate Bird During the breeding period, their air sacs will keep inflating
Pufferfish Intimidate enemies by filling airbags with gas
The real-time work countdown on the clothes lets others know their urgency and gives them priority to go
TECHNICAL SUPPORT
Principles of GSR (Galvanic Skin Response)
Galvanic Skin Response (GSR) is the fluctuation of skin resistance caused by changes in sweat gland activity or the sympathetic nervous system. In psychological research, skin electrokinetics is actually the conductance of the skin surface. As the most sensitive physiological indicator, it can accurately reflect human psychological activities [1]. When the body is subject to sensory stimulation or emotional changes, the blood vessels in the skin will contract and relax due to the emotional stimulation of the individual. At the same time, the body's sweat gland secretion will also change, which will cause changes in skin resistance and form skin electrical resistance. Responsive and can be measured [2].
The most direct response to human mental activity is the human palm. Unlike other parts of the body that regulate sweating, the sweat gland function of the palm is mainly sensitive to mental activity or sensory stimulation. The more nervous or excited the mood, the more perspiration. [3]
Sensors & Interaction Logic Input
Output
Ultrasonic Distance Sensor
Air Pump
When the ultrasonic distance sensor senses that other people are approaching the delivery man, it will control the operation of the air pump—inflate and extract air
INFLATE
When the sensing distance is close to 1M, the air pump is inflated and the air bag will be inflated. When the sensing distance is farther than 1M, the air pump will draw air and the airbag will collapse. Material: Solar power fabric
Picture 1
DEMO
When the GSR sensor senses the delivery man feel nervous, the warning light (LED) on the cloth will light up.
B
GSR sensor
1.Du Jiayan. (2018). Exploration of the essential content of galvanic skin response in the cognitive comprehensive test method. 2.Ling Youwei. (2019). Research on the application of electrical skin indicators in personnel selection questionnaires.
3.Zhang Xiaoli. (2008). Analysis of the skin electrokinetic index in the psychological test of multi-conductivity instrument.
WARNING LIGHT SECTION CODING
Air Bag
Researchers usually use the left hand (non-dominant hand) to collect, so that the tester can use his hand to operate during the test (such as clicking the mouse or pressing a button to respond to the stimulus on the screen. ）At this time, you can follow the picture 1, Place the electrodes with Velcro on the index finger (A) and middle finger (B). Then test the voltage difference between the two electrodes and report the relevant data.
A
INFLATED SECTION CODING
EXTRACT
GSR Sensor
How to measure electrical skin data?
TESTING
When the GSR sensor senses the delivery man calms down, the warning light (LED) on the cloth will go out.
INFLATE
The solar power fabric is a fabric made of "threads" that made of a large number of photovoltaic power generation elements with a diameter of only 1.2mm. It can provide electricity to the LED lights on the cloth when the delivery man is working outdoors.
When the ultrasonic sensor that someone has entered within 1m, the airbag on the delivery man's shoulder will begin to inflate. In order to simulate the changes in the delivery man's self-awareness and professional identity when they are working.
DEMO
Need to find the average data of the wearer’s skin, and then use this as a standard to confirm the wearer’s emotional state.
PROTOTYPE DISPLAY
FINAL
DETAILS
Front
HOW IT WORKS? WARNING OTHERS
GSR sensor + warnning lights
Be complained and deducted from wages Feel nervous
Warning lights turn on Show the countdown Back
INCREASING SELF-CONFIDENCE The distance from other people
>1M Hardware wiring display
Video Link: https://youtu.be/rdt-bzfkz1M
Get reward Calm down and feel happy Warning lights go out Hide the countdown
ultrasonic distance sensor + air pump
The distance from other people
<1M
BACKGROUND
03
AED CYCLE SYSTEM Service Design
Product Design
China's SCD status
According to the data of "China Cardiovascular Disease Report 2020", there are about 330 million patients with cardiovascular disease in China. Cardiovascular deaths in China accounted for the first cause of death among residents, accounting for 43.81%, and the leading cause of death among the elderly. Among elderly patients with cardiovascular disease, most people die of SCD, which accounts for more than 90% of the elderly sudden death cases. Cardiovascular disease
Others
87.7%
STEP 1
2132.6
40%
846.4
Malignant tumor
Cause of death
738.0
153.2
93.1
Cardiovascular disease
84.7
42.7
40.9
30.2
17.7
universal first aid knowledge penetration rate
in
survive
Only 2%
43.81%
are concentrated
of SCD patients
of SCD in China occurred outside the hospital
Trauma Respiratory diseases
First aid resources
Only 1%
87.7%
Top 10 causes of death among the elderly in China
Mortality rate (1/100,000)
How should we deal with SCD?
Over
540,000
540,000
people die from SCD in China every year
a few large
cities
100,000 people
STEP 2
At present, there are about
AED
0.15
per 100,000
people in China
Malignant tumor Respiratory diseases
As China's aging population intensifies, data show that the number of elderly people living alone in China will increase to about 118 million, accounting for about 46% of the total elderly population in 2021. As a result,when the elderly have SCD at home, no one can call for help. Due to the inability to get immediate rescue, the number of elderly patients with SCD at home is increasing.
In this project, by designing an emergency system based on AED, smart door lock and distress button, it is ensured that patients can send distress signals to neighborhoods, community medical centers and hospitals at home,so that they can receive treatment in the golden 4 minutes.
As China’s aging degree intensifies, even if the level of cardiovascular risk factors remains unchanged, population growth and aging alone will increase the number of patients with SCD by more than 50% from 2010 to 2030.
How
to deal with the sudden cardiac death of the elderly has become a
difficult problem that
CHINA must face in the future.
What is SCD（Sudden cardiac death）？
Sudden cardiac death refers to the natural death caused by the heart that occurs within 1 hour after the onset of acute symptoms and is characterized by loss of consciousness. It has the following characteristics:
30%
60-75
12 p.m.
6 a.m.
2021.09-10
Individual Project
The Living Conditions of The Elderly in China
The number of people who die of SCD globally accounts for 30% of the total deaths
The peak age of onset of SCD is 60-75 years old
SCD occurs frequently from 6 a.m. to 12 p.m.
The elderly in China began to separate from their children and gather together to live Only about 18.8% of urban elderly will choose to live with their children
Look around to confirm that the emergency environment is safe
PROBLEM
Most elderly people live in groups and form an elderly community spontaneously
In the case of SCD in the elderly, there are few young people present, and first aid can only be carried out between the elderly.
95.8% of Chinese elderly with health problems will choose home or community care
Increased risk of SCD outside the hospital
The elderly spend more than 12 hours at home every day
Compared with other people, the elderly are more likely to have SCD at home
Call the patient and tap the patient's shoulder to confirm that the patient is awake
STEP 3 Call 911
Scream for help and ask someone around you to try to get an AED
STEP 4
Assess the patient’s breathing. If the patient is not breathing, do CPR on him first
STEP 5
After getting the AED, pull off the patient’s clothes and stick the electrode pads on the patient’s chest skin
If the AED is working, stay away and do not touch the patient
STEP 6
Do uninterrupted CPR for patients
The pressing speed should be 100-120 times per minute as much as possible
Serial communication
COMPETITOR ANALYSIS
Serial communication
The living environment of the elderly living alone in China makes it difficult for them to receive treatment within the golden 4 minutes after the occurrence of SCD. It will cause increasing number of elderly people to suffer sudden deaths at home and no one knows the tragedies.
Analysis system
AED has two systems: analysis system and defibrillation system. Before it works, the AED's ECG acquisition unit is responsible for collecting patient's ECG information for analysis. The analysis system is the center of the AED, and the analysis and discrimination module is the electrocardiogram analysis algorithm, which is used to analyze whether the patient's electrocardiogram is ventricular fibrillation and whether the electrocardiogram can be shocked. If the analysis result is yes, the defibrillation system will defibrillate the patient.
Reminder light flashes Call for help
What you hear
Call 911 or call others for help
You should do
Reminder light flashes Call: How are you and shake the patient
Indicator Light
DO CPR
YES
WHETHER IT IS SHOCKABLE HEART RHYTHM
VENTRICULAR FIBRILLATION
T LL MOUN
WA
3 4
The indicator diagram is not clear for the elderly
Boot up
WALL C Handle
ABINE
T
Reminder light flashes Do CPR for the patient: 2 breaths every 30 compressions
Bottom Speaker
Reminder light flashes
Start CPR
After a defibrillation
6 CPR FOR 2 MIN Give adrenaline
WHETHER IT IS SHOCKABLE HEART RHYTHM
YES
8 CPR FOR 2 MIN Use lidocaine or amiodarone
NO
YES
Real CPR Help (real-time compression feedback) can make you feel confident. It provides voice and visual feedback to guide paramedics to provide high-quality cardiopulmonary resuscitation.
DISADVANTAGES
1. Well combined with CPR assistance
3. The icons are small, the elderly can not see clearly
3. The device is universally used for adults and children
5. No system support, not suitable for use in elderly communities
5. Only two button, no confusion
4. There is no design for "the golden four minutes"
TURN TO 5 OR 7
CPR is not standard
Press Well
ADVANTAGES
1. Start timing until using AED
2. Voice instructions need to be done step by step
12
If ROSC is restored, take patient to hospital
CPR is not recommended
Real CPR Help (Real-time press feedback)——
WHETHER IT IS SHOCKABLE HEART RHYTHM
If there are no signs of ROSC,turn to 10 or 11
Do not touch the patient , analysis is in progress
Special Technology
CPR FOR 2 MIN Use lidocaine or amiodarone
NO
Reminder light flashes
Tell others not to touch the patient Press the button
YES
NO
11
It is recommended to defibrillate with electric shock, press the flashing button to defibrillate.
Stop CPR
WHETHER IT IS SHOCKABLE HEART RHYTHM
CPR assistance is only suitable for people who have the ability to do CPR, and the elderly can not use it.
Switch
After CPR
NO
YES
Place the electrode sheets on the patient's chest and follow the in-structions on the package
The screen is so small that the elderly can not see clearly
CPR FOR 2 MIN Give adrenaline
WHETHER IT IS SHOCKABLE HEART RHYTHM
7
Confirm AED is available
10
CPR FOR 2 MIN
5
patient falls down and suspected cardiac arrest
Battery
Device Status Indicator
CARDIAC ARREST
Place the electrode sheets to the patient's chest
Keep calm
Defibrillation Button
Side Infrared Communication Interface
9
Reminder light flashes
LCD Display
Electrode Connection Port
NO
Timing
Check patient's response
1
How AED works ？
The AED defibrillator does not use electric shocks to restore the heartbeat of the injured patient, but makes the heart that is beating abnormally through electrical stimulation to correct it, and immediately cooperate with CPR to restore the normal heartbeat and pulse after the electric shock. The AED external defibrillator delivers charge（Approximately between 200 ~ 300 J, the maximum does not exceed 400 J） through a paddle placed outside the chest surface. Its function is to give an electric shock to the heart to return its disordered rhythm to normal, that is, to eliminate the heart's "trembling" and restore its normal pumping function.
DE RO T T EC EE EL SH
AED WALL SIGN
Image
AED First-aid System Map
2
TECHNICAL ANALYSIS
Defibrillation system
The process does not apply to elderly people living alone. If you get an AED and then make a help calling, it is too late.
What you see
Product & Accessories
Summary ECG acquisition unit
Interaction Process
2. Use icons, no text descriptions
4. Designed two guiding paths for hearing and vision
PERSONA & USER JOURNEY MAP “I am in good health, it is impossible for me to need first aid!” Behaviour78
Man
Retired teacher Wang Chunhua Live with wife Physical Fitness First-aid Knowledge Reserve Learning Enthusiasm Home Time
I never pay attention to whether there is a community emergency system. Isn't it just calling 911? What else can I do? I would rather wait for professionals to come, and I would not go to give first aid to neighbors who fainted. Who knows how their family members will accuse me and demand me compensation? Just like I am also not willing to let non-professionals come to give me first aid. In fact, there were volunteers in my community who organized first aid lectures for the elderly, but I never listened to them. I am very healthy and I don't need to learn those knowledge. Motivation-
I am unwilling to give first aid to others because I am worried that I will be held responsible if I don’t do it well. I don’t want to learn first aid knowledge because it is useless to me.
Goal-
Don't need me to do first aid
Can find professionals right away
First aid personnels and equipments must let me feel professional
Behavior
Man
Retired worker Lee Guoli
Live with wife Physical Fitness First-aid Knowledge Reserve Learning Enthusiasm Home Time
Motivation-
I want to learn how to first aid because I want to safe others life. I want to be able to do the first aid alone, because I know that patients cannot wait for professionals to come . I hope when I fainted, people around me can save my life.
Behavior
Need equipment that allows the elderly to complete first aid independently
Not only learning first aid knowledge through text, images and audio Let more elderly or caregivers become professional first responders
Feeling
Opportunity
1 min
Scream for help
Need to calm down the elderly who are facing sudden cardiac death for the first time
Often learn first aid knowledge through the media Carrying first aid medicine with myself
Goal-
Found someone fainted
120 Don’t know what to do,can only wait for rescue
Need to let the elderly judge the patient's condition as soon as possible
After four minutes The ambulance arrived
2 - 4min
Call 120
Faced for the first time, very helpless and flustered
Before the accident
Behaviour83
Don't think I will die suddenly
Feeling
“I almost died because of SCD. I really want to learn how to save others ！” I used to call an ambulance and waited less than 20 minutes, so I kept bringing my heart emergency medicine. After experiencing these things, I began to want to learn how to first aid, but apart from the usual radio science popularization, there is no other way for me to learn first aid knowledge. Besides, even though I have learned a lot of first aid knowledge, I still don't have the strength to help the patient with CPR and AED, then I still can't save this person's life.
Don't receive any first aid knowledge
Opportunityy
Within golden four minutes
Someone fainted
Before the accident
People gather to watch
None of them have first aid capabilities
Need to enable the elderly who do not have first aid capabilities to make reasonable use of first aid time
Need to improve the grasping rate of first aid ability in the elderly community
Found someone fainted
1 min
Scream for help
2 min
Call 120
Inability to do CPR
120
The patient can't swallow the medicine
Allow the elderly to use their first aid knowledge to complete first aid
Need to shorten the waiting time for rescue
The process isn't going well and feels flustered
How to keep inexperienced first responders from being flustered during first aid
Can't find AED
I know how to save it, but I can't do it
The ambulance arrived
Can only wait for rescue
First responder arrived
Feeling anxious after waiting too long
Allow the elderly to complete CPR independently
Make sure to get AED within 4 minutes
Ensure that CPR can continue until the ambulance arrives
Do CPR
OTHERS (closest related)
COMMUNITY (closest organization)
Nurse
HOSPITAL MEDIA
Ambulance
RED CROSS DIRECT STAKEHOLDER
The elderly don’t need to worry about whether they will be unable to ask for help in such a situation
Neighborhood committee
OTHERS
Medicine
Adults Children
Website Elder
Friends
Need to provide channels to learn first aid knowledge for the elderly
Care Workers AED
Funds
Community health workers
Patient
Television
Use AED
Blame for not having enough first aid knowledge and ability
Books
Neighbor
After the accident
Doctor
Security guard
MEDIA
Grandchildren
First-aid facility
Heard from the neighbor that the patient died in the ambulance
Hospital
COMMUNITY
GOVERNMENT
Blaming the first aid system for imperfect and long waiting time for rescue
After four minutes
3 - 4min
Heard from the neighbor that the patient died in the ambulance
Use AED
Feeling anxious after waiting too long
Within golden four minutes
Someone fainted
Learned first aid knowledge, keep calm
First responder arrived
Do CPR
After the accident
STAKEHOLDERS MAPPING
Volunteer
Radio Staff Red Cross
Government
Policy
DESIGN TARGET
WE NEED...
SERVICE BLUEPRINT TIME
Before the accident
EVIDENCE
A service system
to meet the emergency needs of elderly
HEALTHY
communities facing SCD
Education Product
Someone fainted Help Button System
1 MIN
Get proof of ability
4 MIN
AED
Smart Lock
Confirm patient's condition
Learn professional first aid knowledge
3 MIN
2 MIN
Ambulance
CPR Supporting Product Find AED
Find CPR supporting product
Unlock with proof Get AED and remaining time
After four minutes
Follow AED prompts for first aid
After the accident System
Continuous using AED and CPR until the doctor arrives
The way to open box
Call for help
PATIENTS
Door lock is automatically unlocked
Ambulance arrives
Treated in the hospital
The way to use CPR section
Door lock siren
IT CONSIST OF... NEIGHBOR
AED
+
Learn professional first aid knowledge Get proof of ability
Receive distress signal
Find AED
Receive the nearest AED location
Find CPR supporting product
COMMUNITY HEALTH WORKERS
Provide first aid knowledge training for the elderly
Receive distress signal
Get AED and remaining time
HOSPITAL
Organize first aid knowledge training
Receive distress signal
Dispatch an ambulance
Adopt a policy to protect first responders
Diffusion distress signal
+
CPR SUPPORTING
Get CPR product
Unlock with proof Get AED and remaining time
Arrive at the scene
Follow AED prompts for first aid
Continuous using AED and CPR until the doctor arrives
Arrive at the scene
Follow AED prompts for first aid
Continuous using AED and CPR until the doctor arrives
Rush to the scene
Rush to the scene
SMART LOCK
+
EDUCATION PRODUCT
Pad
USER
of the elderly living alone
+
SKETCH
120
SUPPORT
Provide AED & CPR product for community
Diffusion patient's location
System starts counting down
Doctors and nurses perform first aid
Maintain AED and CPR prodcuts
Appearance
PRODUCT DISPLAY AED Cycle
In order to allow the elderly to provide first aid to their neighborhood more quickly and effectively, the AED cycle can automatically cycle defibrillation and CPR cycles, and visualize the golden 4-minute rescue time, so as to achieve the ideal first aid effect.
Switch
Get the pad from the storage box Defibrillation Cycle Switch
AED 3VIEW DRAWING
PAD 3VIEW DRAWING
211mm
255mm
137mm
260mm
1
4
2
5
3
6
700mm
After receiving the patient's call for help, it will automatically start the golden rescue 4 minutes countdown.
The power interface ——connect the pad to the AED
3M fixing micropore
Automatic CPR compression module
HOW TO USE THE SYSTEM NEIGHBOR
COMMUNITY HEALTH WORKERS
HOSPITAL
Follow the alarm to find the location of the patient
Hear the alarm of the electronic lock in the building
Get the AED cycle in the apartment
The emergency platform receives emergency signal
Get the community AED cycle
Community workers perform professional first aid
Hospital receives emergency signal
Release an ambulance
Send the patient to the hospital
Give first-aid to the patient
SCENE GRAPH
BACKGROUND
04
WHEN I MISS YOU
In Chinese culture, people are used to avoid talking about death. Death is negative, frightening, and brings misfortune.
When Confucius talked about death, he said: “When you do not know about the living, how can you know about the dead?" Death has been mysterious and unexplored in China since ancient times. Therefore, discussing or mentioning their deceased relatives is tabooed in people's daily lives.
Digital Interactive Installation How long have you not talked about your current situation with the people you miss? How long have you not told those who left that you miss them so much?In fact, almost all Chinese are reluctant to talk about people who have left in their lives, even if they miss them so much. This view of death causes Chinese to lose the environment and ability to express their thoughts, and those emotions are suppressed in our bodies.
In China now, there is a lot of interesting culture of death:
WHAT WOULD IT BE LIKE WHEN PEOPLE CAN ONLY RECEIVE THE DEATH NEWS OF THEIR LOVED ONES THROUGH BELONGINGS OF THE DESEASED?
When the COVID-19 pandemic sweeps across China in 2020...
As one of those who are forced to suppress emotions subconsciously, I have found many companions who are in the same situation. In this project, I create a private little world for these people to express their long-suppressed emotions in an immersive interactive space. It's not just reconciliation with yourself, it's also a better way to remember those who left.
Nov.-Dec. 2021
Individual Project
DEATH IN CHINESE EYES
HOW DO CHINESE TALK ABOUT DEATH?
Private Ritual
Hidden
Unknown misfortune
HOW DO CHINESE PEOPLE EXPRESS THEIR MISSING? Chinese people usually express their longing for their loved ones through various traditional festivals，and the most important one is Qing Ming Festival. People will bring food, candles and firecrackers to the tombstone to show that they still miss the deceased.
Many elevators in China do not have the fourth floor, because the Chinese pronunciation of 4 is the same as death, which makes people think it is unlucky to say that they live on the fourth floor.
In Cantonese, it says "people are meloned" instead of "people are dead”. People could not take a last look at their beloved before they die. One moment people and their loved ones are texting each other on WeChat, and the next moment they received news of their deaths. In the Chinese view of life and death, it is difficult for us to accept the death of our loved ones in this way. If there is no channel to express this kind of strong emotion, how much impact will it bring to the living?
In the face of death the Chinese——
The Chinese believe that crying loudly is the most correct way to express sorrow during the ceremony, and even ask someone to cry at the grave.
INTERVIEW
Because of the sensitivity of the topic in China, many witnesses turned down my interview, and in the end, only 4 volunteers who regret the death of their relatives and friends accepted my telephone interview. Thank them for their support!
Name：YUE
Name：XIA XIA
Name：GRAGON
Name：QZ
From：Guangdong
From：Hubei
From：Hubei
From：Fujian
Age：23
Age：28
The one I miss
The one I miss
high school friend, who has been dead for
grandfather, who died during the epidemic.
The most regrettable death for me is my about 6 or 7 years.
The missing story
Age：21
The one I miss
Age：17
The one I miss
The most regrettable death for me is my
My grandma，she died three years ago.
My dad, from January 22 to now, he has
The missing story
The missing story
The missing story
been away for 288 days.
In fact, I did not learn about it until one
I still can not let go of it. My grandpa
I was almost raised by my grandmother, so
It's my dad, who has been gone for 288
same as how I expected of her life. It felt
look at him.
time I have had a hard time accepting that
I can’t let go because he's my dad. He
year after her death, which was not as the quite shocking to me.
brought me up but I didn’t take a last
I often express my thoughts by talking
What I often take with me is a pink thermos
Sometimes I also go to WeChat to read
was a gift from him. The reason why I do so
about her with people who know her.
our chat history and see her role in a video game.
The last time I met her was at her 17th
that my grandfather had left behind and it
I have a deep affection for her. For a long she is gone, and because I was studying
abroad at that time, and I couldn’t take a last look at her.
is that I feel like I will miss him when I use
Since then, It has been easy for me to be
more than the traditional grave sweeping.
grandmother, I will realize that I don’t
it. I think this enables me to think of him
apologize, even she may not understand. I
it with others.
I was not mature and did a lot of things that
could see her, I'd like to say happy birthday to her again.
other people. And I don’t want to discuss
If I could see her again, I’d like to
Festival, where everyone is crying, or I am
It seems like that as long as I don’t admit
Soft & Warm
Immersive Mis s
EPHEMERAL
his death, he might come back one day. If I could see him again, I would want to
let my grandmother down. I couldn't say it
body was warm. Oh, I also want to ask him
longing to say it to her.
MOOD BOARD
in every part of my life.
feel very guilty, because when I was a child,
when she was alive, but now I am especially
They are less inclined to express their personal feelings with traditional rituals, preferring to hold them in their hearts.
achieve in the future. He almost haunts me
just trying to avoid the fact that he has left.
especially when it comes to talking to
It may still be a little difficult for me,
They want to express, but there are no suitable conditions and environments.
he could never see those things that I could
have a grandma anymore.
I may not know what I might say. But if I
see her again and talk to her, even though
They do not want to let go of these regrets, otherwise it seems that they will forget the person they love.
passed away before I turn into an adult, so
I don’t like the atmosphere of Qing Ming
But if it’s about expressing myself...
They all have their own way to miss the dead, and all look forward to seeing their loved ones again in a safe and quiet place.
days from January 22 to now.
sentimental. When I see someone else's
birthday party. I think I would really like to
FINDINGS
touch him, hold him and cry, if only his
for his new phone number. What if I can get through it?
Memory
Image
Enclosed Space
PARTICIPATIVE DESIGN WORKSHOP
I invited 12 Chinese of different identities and ages, including the 4 interviewees, to participate in my online design workshop (due to the COVID-19) to discuss my designs. They voted and enabled me to know their new ideas and perspectives. NO.1 IDEATION
WORKFLOW Express yourself to the fullest
NO.2 IDEATION
STEP2
NO.3 IDEATION
0
vote
5
votes
NO.4 IDEATION
From the workshop, they said:...
Pick up your paper microphone and quietly tell him/her in another world that you are thinking of him/her. The candle represents his/her response. Your figure will also be projected in "that world", symbolizing that we have entered their world and communicated with them. Since you cannot come back to life, let us enter your world.
Enter your private closed missing room
6
votes
10
votes
"I love NO.4, because the room wouldn't make me feel anxious and embarrassed. However, I do not like the way to visualize my emotion. This makes me feel that my emotions are quantified. I think I could swap the trigger for something else than the length of my talking. "I didn't vote No.1 and 2. Because both of them don't make me feel safe enough, I mean,you may guess whether your emotions and the process of expression will be seen by these administrators."
"I like No.4 very much, but I think it can be more private when I talk to that person. For example, I can be allowed to speak very quietly into the microphone. "" "No.4, I don't think there should be unnecessary operation before entering the room, which can make me feel that I must be prepared to cry or talk before going in. Will this put pressure on me? I think one single photo is enough. "
We provide a dim, enclosed room to ensure that you are able to feel safe and express your emotions freely. You can stay here as long as you want.
STEP1
Who are you missing?
Choose one of your favourite pictures of the person you are missing and send it to our back-end
The sound transmission of the paper microphone symbolizes that even if the viewer's feelings are hidden deeply, the people who leave can still hear them When the viewer expresses himself, the candle will keep beating, as if the person who left is responding and encouraging them.
STEP3
Visualize your emotions
Are you curious about how much emotion you have accumulated? The wax liquid outside the room will drip on the drawing board according to the volume of the sound you make. In this picture you can see the accumulation of emotions between you and others.
HOW TO INTERACT ？
Nothing
The shape of the wax drop represents the sorrow that has been buried for long time by countless people without being noticed. The four colors can sum up all the colors in the world, symbolizing all the emotions in the world are included in this drawing board.
PROTOTYPE TESTING
Digital media testing
Arduino coding testing
INTERACTIVE PROCESS THE PERSON YOU ARE MISSING
CAMERA PRIVATE CLOSED MISSING ROOM
When you don't speak, the flame will calm down
When you try to touch the face of the person you miss, your hand will be projected on the image of he/her.
CHALLENGE: Equipment accuracy limitations make it difficult to finely control the amount of wax droplets
When you speak to the paper microphone, the flame will follow the sound and swing
PAPER MICROPHONE
Your voice can be transmitted to the other end of the paper microphone , the sensor sense and let the wax drop
FINAL OUTCOME
Video Link: https://youtu.be/zs8B98m4Irs