INTERVIEW WITH TENCENT
01
TENCENT WEGAME COMMUNITY
UX Design
UI Design
My Contribution：
Research Ideation Usability test High-fidelity prototype
Tencent's practical project. The project aims to make the WeGame community an extension of the functions and services of WeGame PC, and increase users’ viscosity by creating new interactive modules for the community.
Oct.-Nov. 2019
Teamwork Project
RESEARCH
Competitor Analysis
WeGame Product Analysis WeGame is backed up by Tencent Games, which makes it easy to acquire a large number of users
Compared to STEAM, the number and quality of its games are far inferior to that of STEAM
Tencent has a strong ability to integrate the upstream and downstream of the game industry
Why does the WeGame team want to make a game community? "We hope to continue the fun of the game into the community, increase user stickiness, and make more players willing to download the handheld WeGame. Why do we want to extend the fun of the game to the community? From the perspective of user experience, most products on the market are accessible and easy to use, but how can we make the customers love to use them? "
The development of live games streaming and e-sports has helped the Chinese game market
S
W
O
T
More and more people pay attention to games in order to ensure social interaction, which provides the possibility for future development of the game community
At present, it is a kind of tool product, causing the users to leave right after using, and making it strongly easy to be substituted
The growth of users in the game market is slowing down
The entry into the Chinese market of STEAM China will take away a large number of users
Product Manager
DIVERSITY
TapTap
INFORMATION OF GAME
0
USEFUL
CLEAR
UX Design
DISCUSSION ROOM
ENJOYABLE
INFLUENCE
FREQUENCY OF USE
NUMBER OF USERS 5
USABLE
RETENTION RATE
NUMBER OF ACTIVE USERS 0
0
USEFUL
0
User Data
CLEAR
What aspect does the WeGame team want us to optimize? "We think that if you want to optimize the entire product, the workload will be too large. Instead, it is recommended to design for one module or a certain pain point. We hope that you can choose the following three directions for optimizationmodifying existing publishing features, introducing new interactive modules, and optimizing the visual atmosphere of the community. ”
CONVENIENCE
0
CORE DEGREE
CORE DEGREE
QUALITY
5
Three main functions of the WeGame game community—— PLAYER COMMUNITY
5
FUN ENJOYABLE
USEFUL
EFFECTIVENESS
5
ENJOYABLE
HEYBOX
Auxiliary Tools
DIVERSITY
5
Pocket LOL
WeGame Community Feature Analysis
Game Information
Social Networking
EQUITABLE
DAILY ACTIVATE UNITS
USER SATISFACTION
SUMMARY Designer
So, how can we optimize the FUN of the WeGame community?
The main role of the community is lack of fun and putting other functions of real-world socializing that is not related to the game above the game itself, such as "listening to music together”.
Compared with other competing products, WeGame has no obvious advantages. The low quality of information, weak social attributes, and one-fold social mode have led to extremely low user satisfaction. Hence, it is difficult to retain users, and it has wasted Tencent’s industry advantage, so that Tencent's own players are lost to other platforms. At present, there are many tool-type game community software. Tencent can enhance the social fun in two aspects: enriching social methods and improving the quality of community content, so as to retain users.