嶺東科技大學視覺傳達設計系,協助奧萬大周邊部落建立『奧萬山品牌』,實際走訪南投縣仁愛鄉奧萬大週邊部落,因砍伐導致林線後退、土石流、經濟來源缺乏。協助林下養雞,創立品牌,宣傳行銷,改善原民經濟,傳遞林下健康飼養,保育山林重要性。
We promote Taiwan indigenous tribes collaboration, under-forest economy, environmental conservation, product traceability, and Feng Hong chicken farming sustainability.To protect the mountain forests of Aowansun, we established the brand Aowansun for rearing free-range Feng Hong Chickens, preventing landslides by reducing tree cutting, and helping Taiwan indigenous peoples increasing their incomes from the under-forest economy. We designed and developed the packaging and marketing strategies for urban picnics and embodied the culture of Aowansun by integrating cities and mountain forests using Aowansun’s maple leaves.
Design Integration . Editor I Shu-Nung Lin
Text I Hsin-Yu Fan
illustrationYi-Jun Ke
Package I Xian-Rong Lin
Photography I Yi-Wen Chen
Interview report I Yi-Xuan Zeng