sponsorship
proposal
sponsorship
proposal
sponsorship
proposal
sponsorship
proposal
sponsorship
proposal
sponsorship
proposal
Discover a new era of triathlon events.
Delivering your brand to an audience of millions.
Our athletes are health conscious, brand-loyal, and have money to spend.
We help trigger a wide variety of promotional & advertising opportunities.
We provide 5 main sponsorship groups balancing media exposure with cost
Everything you need to know about triathlon and TRISTAR速 events.
sponsorship
proposal
222 is a 2 km swim - 200 km bike - 20 km run
111 is a 1 km swim - 100 km bike - 10 km run
55,5 is a 500m swim - 50 km bike - 5 km run
33,3 is a 300m swim - 30 km bike - 3 km run
11,1 is a 100m swim - 10 km bike - 1 km run
200 is a 169 km bike - 1 km swim - 30 km run
sponsorship
We will make your brand a household name throughout Europe & worldwide. By hours of global television coverage media exposure, VIP hospitality & exhibitions / trade shows for partners, key retailers, & customers – we will provide you a full marketing package to capitalize on your marketing investment. The events are covered in over 150 countries & 40 languages; annually this translates into 900h of TV coverage & thousands of magazine and newspaper articles. Media exposure of mass events endurance sports is on the up today. But most important is the impression made throughout the event, helped along by enthusiastic athletes and audiences, in a promotional package that makes your brand stand out.
proposal
sponsorship Ironman速 programs: a loyal & increasing audience Evolution of the cumulated reach since the beginning of the season ( Total of different viewers )
South Africa
Spain
70.3 Austria
Nice
Austria
70.3 Monaco
E.g. Eurosport triathlon events in 2009 Posters 2,8% homepage 4,9% ORF 18,7%
TV 5,6% Printed media 68,1%
E.g. Ironman Austria 2009 Editorial contains (monitored in Austria by United Synergies)
Promotional Rectangle
Photo: Charts or newspaper cuts & webpage advertizing Insert:
provided by
United Synergies
proposal
sponsorship
proposal
From passionate fans to casual spectators, the triathlon audience is fit, health-conscious, & brand-loyal. With average household incomes that far exceed the general population, followers of endurance sports are society’s asset allocators and decision makers. More than spectators, they also actively take part as an on-the-go, outdoor, health-conscious & environmentally aware target group, “your” potential customers! Athletes & their companions are cosmopolitan & have high incomes.
Average age: 37 years (18-60+). 70% are between 26 and 40 years old. Average annual income: 78.000 euro (per family). Women 15%. Pie chart from a French government population survey on people who regularly take part in various sports.
An opportunity for your “brand” to obtain the title (Naming rights) for the event. Your "brand name" will be connected to this health-minded audience by permanently tying you into their common reference. A phrase such as “Opel TRISTAR® 222 Istanbul what a great race” will therefore immediately associate you with the sport & its audience. When your brand is repeated online, in magazines and newspapers from Paris to Tokyo to New York, a connection between fitness, health, the environment & your image will be driven home, AGAIN & AGAIN!
sponsorship
proposal
Event sponsorship provides countless opportunities to target customers & retail channels, Europe & Worldwide t h r o u g h p r o m o t i o n a l e v e n t s , e x h i b i t i o n s & p o i n t o f s a l e m e r c h a n d i s i n g . Global media rights include hospitality access, exhibitions & promotional events. 1 - TRISTARŽ will provide global media rights to the events, which includes media rights to professional athletes too. This is a powerful tool for your brand as leverage for its own campaigns & point of sale products. what's more as an option, we can offer you commercial slots on our TV partner platforms. 2 - Key partners, retailers, employees enjoy an emotion packed day as VIP guests, with the prospect of boosting sales incentives throughout the contests. Spending the day with the Pro & amateur athletes in a magnificent location will be an unforgettable & rewarding experience, & always proves to be a powerful tool for driving sales. 3 - Local attendance, through an animated exhibit stand & point of sales in our exhibition area, is a great opportunity for your brand generate interest. You can create active product demos, even give away products around your stand – a huge attraction and buzz generator that fans flock to, before and after the race. 4 - Promotional events: Every race is a great opportunity to illustrate your product values to all attending. Pro & amateur athletes, who shine with qualities of health & genuine performance offer countless ways to draw vivid connections between you & your branding message. 5 - For your other sales leaders and business partners, engaging local events will allow distributors & customers to meet the product in their area.
sponsorship
proposal
France ( FRA )
Italy ( ITA ) Abu Dhabi ( UAE ) March
Andalucia ( ESP ) Majorca ( ESP )
Sevilla ( ESP ) May Worms ( GER ) June Italy ( ITA ) July France ( FRA ) July Lausanne ( SUI ) August United kingdom (UK) August Estonia (EST) August Monaco ( MON ) Final September
Estonia ( EST )
Sevilla ( ESP ) United kingdom ( UK )
Istanbul ( TUR )
Majorca ( ESP ) May Istanbul ( TUR ) June Sardinia ( ITA ) October Andalucia ( ESP ) September
Monaco ( MON )FINAL
Worms ( GER )
Sadinia ( ITA ) Lausanne ( SUI )
January
February
March
April
May
June
July
August
September
October
November December
sponsorship
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Title – Naming Sponsorship package: Aquire the naming rights to the event. This option provides you with maximum brand visibility to media exposure in Europe and around the world. As a media buy this provides the greatest return on investment. Direct access to target group information, audience and participants alike. Presenting Sponsorship package: This option provides a high profile branding impact along with global media rights & some options to buy specific avertizing for the event. Gold Sponsorship package: A cost effective solution that multiplies your media exposure compared to the initial investment. This option provides you with a mix of branding, media visibility, marketing and point of sales opportunities. Pool Sponsorship package: Attracting smaller companies, which focuses on site exposure and local spectators. TRISTARŽ 111 Series Naming Sponsorship: Establishment of an international top sporting event series in Europe with worldwide media impact!!!
Destination package: Hosting an event, along with its media, audience and athletes, is a great opportunity to boost tourism & business. As ambassador of a given series, your city or region become involved in the health & environmental issues driven through in & around the event.
sponsorship Your brand logo is placed on the finish arch, banners, carpets, beach flags, buoys, & on the athlete's jerseys (upper, left side and back).
proposal
sponsorship
proposal
RIGHTS Naming right we will immediately rename the event “E.g. Coca Cola TRISTAR® 200 Andalucia”
You have full access to still and video imagery of the events and athletes for your marketing materials. COMMUNICATION & VISIBILITY
Branding A
Advertising TV commercial advertising packages (spots and billboards) with our TV partners (e.g. Eurosport) & logo insertion on our race graphics & on the event DVD. Advertising packages in our press & web media partners publications. Product placements Web and press communication Your brand will be incorporated into the event website, which receives thousands of visits. We will also provide necessary & relevant information on web pages in networks such as; Facebook, flickr and twitter which have a rising impact on audience. Logo present in all event communications, e.g. posters, guides, flyers and press kit. PR program STAR EVENTS© public relations team will provide a tightly managed, wide-reaching PR program to promote its involvement with an event. We have an ongoing working relationship with: Triathlete, Runners, Cycling Mag, Men´s Health, La Gazzetta dello Sport, l´Equipe & TV channel Eurosport. Our PR team will work with your in-house team on a year round message. CRM (customer relations management) Promotional gifts for athletes & public along with a sweepstake option. Regular e-news letters, sampling at all finish-lines included, wild cards, microphone & video screen announcements, logo on all merchandising products. VIP- Hospitality Access Special access passes to the event and athletes, lunch & award ceremony dinner (Helicopter trip when available). Event Branding Your Brand logo placements on the finish arch, banners, carpets, beach flags, buoys, and on the athlete jerseys upper, left, side and back. Additional brandings are printed on all discipline arches & in the main areas with carpeting. STARCO-COMMERCIAL CENTER - Point of sale promotional program
Time line: min 3 years
Stand at the centre of the exhibition area with daily promotional “brand hours”. Sampling & games options. Option for joint point of sale joint marketing campaigns with athletes & events images..
sponsorship
proposal
RIGHTS Naming right we will immediately rename the event “E.g. TRISTAR® 111 Germany is presented by Mazda”
You have full access to still and video imagery of the events and athletes for your marketing materials. COMMUNICATION & VISIBILITY
Branding B
Advertising packages Your logo clearly present on billboards, on our event race graphics, on Eurosport & on the event’s DVD Product placements Web and press communication Your brand will be incorporated into the event website, which receives thousands of visits. We will also provide necessary & relevant Information on web pages in networks such as; Facebook, flickr & twitter which have a rising impact on audience. Logo present in all event communications, e.g. posters, guides, flyers and press kit. Advertising packages in our press & web media partners publications. PR program STAR EVENTS© public relations team will provide a tightly managed, wide-reaching PR program to promote its involvement with an event. We have an ongoing working relationship with: Triathlete, Runners, Cycling Mag, Men´s Health, La Gazzetta dello Sport, l´Equipe & TV channel Eurosport. Our PR team will work with your in-house team on a year round message. CRM (customer relations management): Promotional gifts for athletes & public along with a sweepstake option. Regular e-news letters, sampling, wild cards, microphone & video screen announcements, logo on all merchandising products. VIP- Hospitality Access Special access passes to the event & athletes, lunch and award ceremony dinner (Helicopter trip when available). Event Branding Your Brand logo is printed on the finish arch, banners, carpets, beach flags, buoys, & on the athletes jerseys (right & upper chest area) & on all start numbers. Additional brandings are printed on all discipline arches & in the main areas with carpeting STARCO-COMMERCIAL CENTER - Point of sale promotional program
Time line: min 1 year
Stand at the centre of the exhibition area with daily promotional “brand hours”. Option for joint point of sale joint marketing campaigns with athletes & events images.
sponsorship
proposal
RIGHTS Naming right “E.g. Nike is the Official Gold sponsor of TRISTAR® 111 Italy”
You have full access to still and video imagery of the events and athletes for your marketing materials. COMMUNICATION & VISIBILITY
Branding C
Editorial visibility of your brand on all partner channels. Web and press communication Your brand will be incorporated into the event website, which receives thousands of visits. We will also provide necessary & relevant information on web-pages in networks such as; Facebook, flickr & twitter which have a rising impact on audience. Logo present in all event communications, e.g. posters, guides, flyers & press kit. Limited advertising packages in our press & web media partners publications. PR program STAR EVENTS© public relations team will provide a tightly managed, wide-reaching PR program to promote its involvement with an event. We have an ongoing working relationship with: Triathlete, Runners, Cycling Mag, Men´s Health, La Gazzetta dello Sport, l´Equipe & TV channel Eurosport. Our PR team will work with your in-house team on a year round message. CRM (customer relations management): Promotional gifts for athletes & public. Some e-newsletters, sampling, wild cards, microphone announcements. VIP- Hospitality Access Limited number of special access passes to the event & athletes, lunch & award ceremony dinner (Helicopter trip when available). Event Branding Your Brand logo is printed on lower portion of the finish arch, banners & beach flags starting from 160m of the finish line. Additional brandings are printed on all discipline arches & in the main areas with carpeting. STARCO-COMMERCIAL CENTER - Point of sale promotional program
Time line: yearly
Stand at the centre of the exhibition area with daily promotional “brand hours”. Option for joint point of sale marketing campaigns with athletes & events images.
sponsorship
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RIGHTS Naming right “E.g. Polar is the Official Pool sponsor of TRISTAR® 111 Majorca event”
Branding D
Time line: yearly
You have full access to still and video imagery of the events and athletes for your marketing materials. COMMUNICATION & VISIBILITY Editorial visibility of your brand on all our Partner channels. Web and press communication Your brand will be incorporated into the event website, which receives thousands of visits. Logo Present in all event communications, e.g. posters, guides, flyers and press kit. PR program STAR EVENTS© public relations team will provide a tightly managed, wide-reaching PR program to promote its involvement with an event. We have an ongoing working relationship with: Triathlete, Runners, Cycling Mag, Men´s Health, La Gazzetta dello Sport, l´Equipe & TV channel Eurosport. Our PR team will work with your in-house team on a year round message. CRM (customer relations management): Promotional gifts for athletes and public. 2 e-newsletters, sampling, wild cards, microphone announcements. VIP- Hospitality Access Limited number of special access passes to the event and athletes, lunch & award ceremony dinner (Helicopter option when available). Event Branding Your Brand logo is printed on several major points of the events, blow up arch, banners and beach flags at the start area, in the transition area & on the run lap area. STARCO-COMMERCIAL CENTER - Point of sale promotional program Stand (double around 20m2)in the exhibition area.
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RIGHTS Naming right “E.g. Sony TRISTAR® 111 Series ”
You have full access to still and video imagery of the events and athletes for your marketing materials. Prize Money Sponsor: total 500 000 Prize Money for the professionals. COMMUNICATION & VISIBILITY
Branding E
TV Coverage with commercial & logo insertions of the Series on Eurosport & on important Channels. The series final broadcast will be live from Monaco. Worldwide distribution (see in presentations). Web and Online New dedicated website for TRISTAR® with dedicated sections on each series & specific areas allocated for sponsors. Logo presence in all event communications, eg: posters, guides, flyers and press kit. PR program STAR EVENTS© public relations team will provide a tightly managed, wide-reaching PR program to promote its involvement with an event. CRM (customer relations management) Promotional gifts for athletes & public along with a sweepstake option. Regular e-news letters, sampling, wild cards, microphone & video screen announcements. VIP - Hospitality Access Special access passes to the event & athletes, lunch & award ceremony dinner with luxury hotelaccommodation arranged for your guests, distributors & customers. (Helicopter option when available). Pro athletes Your logo on athlete’s jerseys ( right side & upper chest area ) & on their start numbers during all events. Pro meeting naming rights Athlete’s access to take part in charity rides, fundraisers & corporate events. Presenting sponsor's values during event branding at each race! 2nd place at finish arch! 2nd place at finish line. Banners & beach flags next to Pro athletes bike and transitions areas. STARCO-COMMERCIAL CENTER - Point of sale promotional program Stand at the centre of the exhibition area with daily promotional “brand hours”. In Option, joint point of sale joint marketing campaigns with athletes & events images.
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Benefits: Conducting a STAR EVENT® has a major impact on the local economy as well as on the image of the region,whose effects fall into 4 main groups (Economic, image, infrastructure, socio-cultural & region).
Branding F
RIGHTS Global Media rights You have full access to still & video imagery of the events & athletes for your marketing materials. COMMUNICATION & VISIBILITY Advertising packages Access to advertising packages with billboards & logo insertion on our event race graphics on Eurosport & on the event’s DVD. (option) Advertising packages in our press & web media partners publications. Web and press communication Your location/name will be incorporated into the event website, which receives thousands of visits. We will also provide necessary & relevant information on web-pages in networks such as; Facebook, flickr & twitter which have a rising impact on audience. Logo present in all event communications, e.g. posters, guides, flyers and press kit. PR program Program to promote its involvement with an event. We have an ongoing working relationship with: Triathlete, Runners, Cycling Mag, Men´s Health, La Gazzetta dello Sport, l´Equipe & TV channel Eurosport. Our PR team will work with your in-house team on a year round message. CRM(customer relations management): Promotional gifts for athletes & public along with a sweepstake option. Regular e-news letters, sampling, 6 wild cards, microphone and video screen announcements, logo on all merchandising products. VIP-Hospitality Access 15 special access passes to the event & athletes, lunch & award ceremony dinner (Helicopter option when available). Event visibility Like a Presenting sponsor's values event branding at the race! STARCO-COMMERCIAL CENTER - Point of sale promotional program Stand at the centre of the exhibition area, to promote your region or city.
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TRISTAR® and STAR EVENTS© are owned and operated by the Star Production Company. The founder of the world’s largest international organizer of IRONMAN® is establishing a new global Triathlon brand: TRISTAR®. The new TRISTAR® Triathlon series will be completely different to the IRONMAN® series & will attract new target groups due to a surprisingly different approach. The Success of STAR EVENTS© is the result of great teamwork, a tried & tested professional background & technology & infrastructure innovation. All
TRISTAR®
events
have
an
accompanying sports exhibition area & an awards ceremony with seated lunch or dinner.
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STAR EVENTSŠ is not just a sport-event brand: it is a philosophy. Today, there is a need for consciously making environmentally and socially responsible decisions in all aspects of our lives. By choosing STAR EVENTSŠ, you not only support a company and events based on this philosophy, you are making a statement that you too, support the global effort of making our world a better place today.
For more information, please contact: Star Production 11 bis Princesse Antoinette 98000 Monaco +377 93 50 29 11 | fax: +377 97 98 33 08 www. star-events.cc