For the placard project I looked at a lot of David Carson’s work for inspiration. I like the way his work looks. However it does not work with every kind of sentence and some work need to look simpler than what he creates.
I used to quote, There are three responses yes no and wow, wow is the one to aim for. I drew out several different ways to send that message. I drew about 20 different compositions with different typefaces and styles. I then narrowed it down to the top three compositons to transfer onto the computer.
These were the top three designs I chose for the critique. I then transfered the design on the far right onto the computer. After transfering it I played with the composition and colors a little in order to create a more interesting design.
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After transfering the design to the computer I came up with these four designs. I like the two on the left the best. However it came to my attention that they may be a little too busy. I really liked the contrast in the top left one and the inconsistency of the bottom left one. I then tried to make the edge of the black box not as sharp but ended up loosing some of the green in the design. I ended up changing the design to comething a little more simple. There are three responses to a work of art
yes, no
and
After playing with the colors and the compositions I came up with this design for my final. Wow is the one to aim for.