M E D I A | B R A N D I N G | E V E N T S | P U B L I C R E L AT I O N S | F I L M S | S P O R T S
2
of do m ai n an d d en bl ue iq un a rs fe of c Fu zi on In . co m m un ic at io ns ex p erti se O ur th ou gh t lea de rsdhipla rg er W e ha ve a lon ge r an in g of Br an d vi si on an d un de rs ta ndPa ci fic re gi on . po sit io ni ng in As ia e po w er fu l W e ca n dete rm in e that w ill sh ap e un de rl yi ng tren ds th ic at io n to da y br an d in g an d co m m un an d in th e fut ure.
c. W elc om e to Fu zi on In ag e of prod uc in g rit he e th s te ra leb ce ny pa The co m er s proven resu lts anand y po w er fu l w ork th at decoliv he lp in g bu ild m of s rd re k ac tr r ou irm re aff fa m ous br an ds . Sharmila Banerjee CEO lle ct io n of w in ni ng co r ou e Managing Director & ar sh to e lik ld ou Iw w ye ar s an d br in g to ca se st ud ies in its ladstcofem m itm en t in globa l an d Ef fec ti veness __ ou r d ist in gu is he “The co mpa ny ce leb ra teinsg loc al ef fec ti veness . r ca mpa ign & fil m s th e ou of e m So uc th e he rit ag e of prod th at ha d a dr a m at ic impaesctseon ve ha k or w l fu po w er an d an d its busin s. vity br ti ea is cr is cr ur t O es gh hi lts r su ou re y en vit dete rm in es prov w ork As w e co nt in ue to m ak e crea ti an d re aff irm ou r ild pr io rity, ou r w ork ha s be en brea ki ng ne wd re co rd of he lp in g bu s ground to de liver th e best -i n- cl as s br an ac ro ss m an y of w or ld fa m ou an d ac ti va ti on m arketi ng n io at ic un m m co � d. an br res. va ri ous c ha nn els an d cu ltu
3
“Communication is Power;
Entertainment
Power to persuade, to convert,
another out of his belief and in to yours!”
4
on at i uni c mm Co
d ia
It is to bring
Me
to compel.
3 C’ s of Communication
Our Vision
• Fuzion Inc.is dedicated in creating a 360 degree Media company that provides a complete solution for creating a Brand for its clients. • Our aim is to integrate the global creative excellence with our traditional Indian Ethnicity. • Our core focus would be on production of films and creating content for value generation.
Our Mission As we continue to make creativity our priority Our work has been breaking new grounds in the Entertainment arena delivering the best in class brand communication & activition marketing across various channels.
5
Branding happens at every step Brand recognition and Brand Leadership plays an increasing role in influencing, decisions by user groups. As market grows more competitive and technology is better understood, classical differentiators such as technical skills, delivery and service quality will become hygiene factor while brand loyalty gains importance. The branding covers the standardization of communication material, dissemination of standards and regular audits to ensure conformance. This will results in projecting a clear, compelling and consistent image of the company.
Branding is a combination of imagery and content with the consistency of thought and purpose. The brand can be viewed as a personality, a set of values, and the position it occupies in people`s minds.
The Branding Process – Strategic Route
6
Fuzion Inc. is a communication strategist and a 360 Branding agency. We are specialized in launching a campaign for a luxury brand to reaching grass root in rural India.
Our strategy goes through the following cyclical process: Identifying the brand stakeholders Understanding where the brand is currentlyPeriodically conducting an Image Research on various brand-related parameters to get a picture of how we are placed as compared to our competitor. Understanding competitor and market trend Defining where the brand should be – the overall corporate strategy gives the basic inputs about where the brand should be within desired period Communicating coherently and consistently
Thinking : ‘Thinking’ includes background analysis, brand positioning and the execution architecture.
Identifying target audience Understanding competitor and market tends Understanding where the brand is currently Defining where the brand should be
The Key focus areas are: Strategic inputs on Brand development Translating strategy into cutting-edge Creative across media Creating Right Media Mix Effective Media Buying
Brand position is the part of the brand identity and value proposition that is to be actively communicated to the target audience and that demonstrates an advantage over competing brands. Positioning refers to marketing opportunities of conquering a specific position in the mind of the target audience.
7
Edge Diversity of services amongst brands and understanding target audiences across SEC’ s have given us a distinct advantage in becoming a communication strategist.
8
FMCG
Retail
Liquor
Cement
Education
Sports
PSU’s
Manufacturing
Health Care
Heavy Industries
Finance
Automobile
Power
Tourism
Oil & Gas
Banking
Lubricant
Infrastructure
Health
Brands Brands that have partnered with us, Each one is now a case study in its own right Godfrey Phillips
JSW Aluminum
JSW Ports
Reckit & Coleman
Hinduja Corporate
Teachers
ESPN
Ashok Leyland
Ministries,
Disney
Gulf Oil
Tourism, Home,
IPL – Kings XI Punjab
Indusind Bank
Defence, HR
Godrej
Digi Channels
UNDP, UNICEF
Kelvinator
HTMT- Call center
Modi Entertainment
GAIL
On line Lottery
BHEL
Larsen & Tubro
JSW Steel
JSW Cement
JSW Energy
9
M edia Planning Fuzion Inc., offers a fresh and valueoriented approach to newspaper and magazine advertising services. Our expertise is based on our rich experience in all aspects of advertising services, media, advertising, and marketing combined with innovative practices. Because of our leadership advantage, we are able to offer you top value for your media planning and buying budget. Your investment and resources go a long way with Fuzion because each investment initiative is backed by a carefully defined media plan. Media planning and buying highlights We promote your mission in keeping with the highest standards of quality and customer service. Our media planning and buying portfolio includes: Developing an effective market strategy Selecting the right media in keeping with your overall marketing objectives Negotiating the best rates on media buys
10
Purchasing not only newspaper and magazine advertisements but also broadcast and electronic media Target market analysis International capability and media buying expertise Cross-media buying for multi-tiered media promotions
Outdoor Advertising
11
Work Portfolio Newspaper ads
12
13
Work Portfolio
Magazine Designs
14
Brochure Designs
Annual Report Designs
Bringing alive a
Steel
billion dreams
No Limits 0-11 Annual Report 201
environment
technology
lasting
expertise
speed
www.jsw.in
15
Films & Shots Fuzion Inc. has a deep rooted commitment towards creativity and strives for perfection. Multi Faceted Fuzion Films provides you Core Services in 3 Areas
nt
tiseme
Adver ercial
mm ion Co
vis te Tele orpora
C
Films New Age Media Production Our Expertise Production of telefilms
C
Making of documentaries Making of news based programs Street plays and Theatre Mobilising the Newspaper and Television media We can Work in any National or International Language Corporate film
16
y Film
sibilit
n Respo ocial S e t a orpor
Government of india The Ministry of Home affairs Ministry of Human Resource Development Ministry for Tourism Mines Ministry Ministry of Information Technology Some National Brands that we have partnered with
Alliance Airways
Hindustan Lever
JSW Cement & Foundation (3 Films)
TVC on launch of Sports Channels
TERI (On Environment)
TVC for JSW Group & JSW Energy
Metro Tyres
Packaging Disney Programming
Ortem Fans
Ashok Leyland
Dominos Pizza
Gulf Oil
HCL
Indusind Bank
CII
L& T (30 Corporate Films)
UN Bodies Unicef UNODC UNDP Unifem
EARTHCARE Awards film
JSW Steel (5 Films) JSW Energy (5 Films)
17
Events &Exhibtions Our endeavour is to create customized concepts, ensuring full visibilty, mileage, and high impact for the client. Events and exhibition are major part of the brand building exercises and services as a platform for creating an identity. Service includes consulting, concept creation, implementation and sponsorships. Each domain prides itself in constantly creating new ideas. Our Expertise Conferences Seminars Product launch Set design & fabrication Event Venue construction Any other type of event – we can provide any all aspects. Everthing is at your finger tips & completely customized for indivudual need.
18
19
Training & Development
The Training and Development is a direct outcome of the Individual Development Plan and the Business need. The business critical and individual specific needs are identified and a neccesary training plan is made. Fuzion Inc. is directly linked to identify skill of employees. Practical learning and professional growth are critical for continued success. Our Expertise Mentoring Programmes Outbound Training Media Workshop Communication Workshop
20
Awards & Recognitions Mrs. Sharmila Banerjee has bagged the WILL Women’s choice Awards 2010 in the media sector. Mrs. Sharmila Banerjee has bagged the WILL Women’s choice Awards 2010 in the media sector.
Mrs. Sharmila Banerjee, has won the Women in Leadership Awards for 2010 -2011 in media.
21
Profiles Sharmila Banerjee
Vikas Jain
Managing Director & CEO
Director
A result oriented & dynamic professional, Mrs Sharmila Banerjee is a senior media professional with over 24 yrs of experience in all formats of media content, management, networking and related spheres inclusive of creative, production, distribution and corporate aspects of Media – print & electronic, both domestic and overseas. She is adept at managing her career, while also being passionately committed to the cause of Women in Leadership. Sharmila’s academic qualification of MBA comes handy in her widespread role of heading the Communication & media teams for large Corporates, the bachelors and masters’ degree in English Literature facilitates her command over creative content.
Vikas Jain is a chartered Accountant by qualification and a Media professional by disposition.
She is a recipient of various National and International awards. She is corporate mentor of various companies.
22
He has spent more than two decades in the industry having worked in different roles a s CEO, CFO with ESPN, Disney, Percept and Kings XI Punjab. His bold initiatives to turn around businesses have been a hallmark of his career. The top of the line client recall is, he is a great relationship person and nurtures business opportunities into enduring relationships. Vikas has worked transnationally through Europe and US and understands cross cultural aspects deeply.
Suvendu Ghoshal
Sudeep Banerjee
Director
Creative Consultant
With over 23 years in the Corporate World, worked with Hewitt Associates- as VP-HR , with Xansa (Currently Steria India Ltd.) as AVP HR and Corporate Training Head with Airtel and Samtel Group. MBA in HR, & PG from DU, currently Research Fellow with Management Development Institute, Gurgaon.
On the centuries old lyrical canvas of the ghazal, Sudeep Banerjee is a name that glitters with a passionate love for Urdu poetry. The singer in Sudeep matured with in-depth training in the Dadra, Thumri and Ghazal Gayaki tradition of the Begum Akhtari Gharana under Shanti Hiranand (Begum Akhtar’s foremost disciple).
Certified Trainer, Development Dimensions International, Singapore Change Masters Certification from LaMarsh, US Certification in Emotional Intelligence from XLRI, Jamshedpur Certified Facilitator from NIESBUD Trained Assessor from SHL
Long years of tutelage under Shanti Hiranand stirred and cemented Sudeep’s emotional attachment to the mystique of the ghazal’. Sudeep has to his credit more then 7 Ghazal Albums and has composed for feature films as well.
Certified Green Belt in Six Sigma Visiting Professor at IMI
23
Corporate Office G-503, Royal Classique Near Fame Adlabs, New Link Road Andheri-West, Mumbai Mobile: +91 98213 01212 Email: sharmilasbanerjee@gmail.com