ONLINE WINE CLUB MEMBERSHIP Online wine clubs represent a relatively new concept. Used mostly by the online retailers to sell their wines in large numbers, this concept mostly works towards boosting sales by increasing the user base. For this, the retailers offer online wine club membership to users, giving them the option to buy a larger number of wines with lower price tags. Several other benefits can be clubbed with these wines as well, such as free shipping, an additional bottle, easy returns policy, customised assistive services, and more.