Tropical Magazine - Advertising Kit 2011

Page 1

2011 advertising kit


about Founded in 2003, ‘Tropical Magazine,’ is a monthly English-medium publication based in Thailand featuring articles on travel destinations worldwide along with news and updates on hospitality products and business, tourism trade, lifestyle including art and cultural movement in the region.

at glance Title: Tropical Magazine Size: 8.5 x 11 inches | 215.9 mm x 279.4 mm Cover: 260 grams Inside page: 110 gsm. glossy papers Print system: 4 color offset Circulations: 40,000 copies unlimited copies to download online No. of page: 100 Frequency: Monthly Distribution: Thailand, Singapore, Hong Kong, Malaysia, Brunei, and Indonesia


annual personal income of at least 1,200,000 baht

airlines’ frequent flyer card holders

check in at hip and chic boutique hotels

check in at luxury accommodations

business owner / professional / managerial

80% college educated

thai expatriates

foreign expatriates

thai holidaymakers

foreign travelers in SEA countries

urban area residents

people in hospitality and tourism industry

credit card holders

40/60 male / female

30-55 years old

100% passport holders

readers

Tropical Magazine has an outstanding readership from several groups of English-literacy people including foreign expatriates in Thailand and neighboring countries, foreign residents, oversea visitors, and Thai residents.


distribution With a circulation of 40,000 copies, Tropical Magazine is distributed domestically in Thailand and also available in leading bookshops in several Southeast Asian countries including Singapore, Brunei, Malaysia, Indonesia and Hong Kong. Besides the complimentary distribution to five-star hotels & resorts, luxury condo & serviced apartments, airlines passenger lounges, and coffee shops throughout the country, international hospitals, etc. Tropical Magazine can also be downloaded unlimitedly at App Store and read online at our website www.tropical-magazine.com.

55%

• bookstores in thailand

22,000 copies

15%

• bookstores in other countries

6,000 copies

15% • subscribers

6,000 copies

5%

10%

• promotion / travel fair / events 2,000 copies

• complimentary 4,000 copies

unlimited copies for download at • App Store for iPad & iPhone • www.tropical-magazine.com complimentary issues • 5-star hotels & resorts • spa & health / fitness centers • hip & boutique hotels • luxury condo & service apartments • starbuck & other coffee shops • foreign embassies • consulate offices • international schools • universities • international hospitals • airline lounges • airports • airline ticketing offices • island ferries & passenger lounges • tour / travel agents • advertisers / agencies / pr agencies


advertising rates for 2011

rates in thai baht (7% VAT excluded)

size & position x1 1/1 Back cover

x3

x 6 (+1)*

x 9 (+2)

x 12 (+3)

100,000

90,000

80,000

70,000

50,000

1/1 Inner back cover

80,000

72,000

64,000

56,000

40,000

1/1 Inner cover or p.3

80,000

72,000

64,000

56,000

40,000

Double spread (p.2-3)

100,000

90,000

80,000

70,000

50,000

Double spread

80,000

72,000

64,000

56,000

40,000

1/1 Inside

45,000

40,500

36,000

31,500

22,500

1/2 Inside

25,000

22,500

20,000

17,500

12,500

1/4 Inside

15,000

12,000

10,000

6,000

3,000

advertorial / review / cover

please contact our salesperson for special package and promotional rates

* (+ 1) = number of free page to be offered when buy up to 6 times consecutively Free pages can be used for advertorial, interview, PR article, or plain ad


ad sizes & specifications a 1/1 Full-Page Ad

Trim Size: 194 w x 255 h (mm.) Live Area: 180 w x 240 h (mm.) b Double Spread Ad Trim Size: 388 w x 255 h (mm.) Live Area: 360 w x 240 h (mm.) a

b c

d

c 1/1 Full-Page Bleed Ad

Trim Size: 194 w x 255 h (mm.) Bleed Size : 224 w x288 h (mm.) d Double Spread Bleed Ad Trim Size: 388 w x 255 h (mm.) Bleed Size : 440 w x288 h (mm.) e 1/2 Half-Page Vertical Ad

93 w x 260 h (mm.) f 1/4 Quarter-Page Portrait Ad

e

i

93 w x 128 h (mm.) g 1/2 Half-Page Horizontal Ad

196 w x 126 h (mm.) f

g

h 1/4 Quarter-Page Horizontal Ad h

196 w x 58 h (mm.) i 1/4 Quarter-Page Vertical Ad

42 w x 260 h (mm.)


2011 closing dates

JANUARY Theme: Inspiring Bangkok

February Theme: The Andaman Dream

March Theme: Colonial Charms

Coverage: Bangkok

Coverage: Phuket, Phanga, Krabi

Coverage: Laos, Vietnam, Cambodia, Malaysia

Ad Close: 10 December Materials Due: 15 December

Ad Close: 10 January Materials Due: 15 January

Ad Close: 10 February Materials Due: 15 February

April Theme: Blissful Summer

MAY Theme: The 5-Star Experiences

JUNE Theme: Travel to The Green

Coverage: Samui, Pattaya, Hua Hin

Coverage: Chiang Mai, Phuket, Bangkok

Coverage: Khao Yai, Wang Nam Kheaw

Ad Close: 10 March Materials Due: 15 March

Ad Close: 10 April Materials Due: 15 April

JULY Theme: Urban Pleasure

AUGUST Theme: Health & Leisure

SEPTEMBER Theme: Stay Chic

Coverage: Bangkok, Singapore, KL

Coverage: Spa, Health Care Tourism

Coverage: Hua Hin, Chiang Khan, Pai, BKK

Ad Close: 10 June Materials Due: 15 June

Ad Close: 10 July Materials Due: 15 July

Ad Close: 10 August Materials Due: 15 August

OCTOBER Theme: Culinary Delights

NOVEMBER Theme: Out into the Chill

DECEMBER Theme: Coastal Celebration

Coverage: Bangkok, Phuket, Chiang Mai

Coverage: North & Northeast Thailand

Coverage: Samui, Phuket, Pattaya, Hua Hin

Ad Close: 10 September Materials Due: 15 September

Ad Close: 10 October Materials Due: 15 October

Ad Close: 10 November Materials Due: 15 November

Ad Close: 10 May Materials Due: 15 May


w w w. t rop i ca l - magazine .c o m w w w. t rop i ca l m agazine .info w w w. f a ce b o ok .c o m/tro p ic almagazine

Please contact our salesperson to find out more advertising solution that best matches your business Mr. Pasakorn Bhahurak (Bird) Sales & Marketing Manager Mobile: +66 (0) 85 843 0111 | Email: pasakorn@thethm.com Ms. Nanthana Inkaew (Bee) Assistant Sales & Marketing Manager Mobile: + 66 (0) 86 367 4251| Email: nanthana@thethm.com

.................................................................. Sales Representatives Mobile: ........................................... | Email: ....................................................

www.thethm.com

Chawalitanon TropicalWisith Hospitality Management Co., Ltd ศิษฏChankasem, ชวลิตานนท Jatujak, Bangkok 10900 80/23 Ladprao Soi วิ23, chief executive officer Tel: +66 (0) 2513 4913, +66 (0) 2513 4996 | Fax: +66 (0) 2513 4674

Tropical Hospitality Management Co., Ltd. 80/23 Ladprao 23, Chankasem, Jatujak, Bangkok 10900 THAILAND

+66 (0) 81 906 1457 | wisith@thethm.com +66 (0) 2513 4913, +66 (0) 2513 4996


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