9 minute read
HAIR CARE
HAIR CARE HEROES
Our hair is our crowning glory and should be treated as such. Divinely scented and oh so nourishing, dive into our hair care range to find out more about its lock-loving, shine-enhancing and hair-stengthening abilities.
£13.33 | 250ml | 1CHW
HERO INGREDIENTS
hydrating
Aloe vera juice soothes and refreshes the scalp, while replenishing hair hydration
strengthening
Exotic babassu extract contains a high level of antioxidants and minerals to strengthen, nourish and soften hair without weighing it down
cleansing
Coconut derived cleansers provide the gentle cleansing needed to lift dirt from hair, remove build-up and help to maintain pH balance
SAVING SAVVY!
Due to its super-concentrated formula, one bottle of Hair Wash should last far longer than normal shampoos, giving your customers great value for money!
IN THE PRESS
TESTED BY GOOD HOUSEKEEPING
Our testers agreed that the combination of Clarifying Hair Wash with Hair Feast Deep Conditioning Treatment left their hair clean, shiny and soft. The shampoo produces a rich lather and reduced frizz, with 87% agreeing that their hair felt nourished and was easier to manage. It didn’t wash out too much colour either.
HAPPY, HEALTHY HAIR ON THE GO
This mini pack of our innovative hair care range will help your customers find the combination of products that work best for them. Plus, they’re all travel-friendly sizes – perfect for those who like to take their hair staples away with them!
HAIR CARE DISCOVERY KIT £16.67 | HCDK
This collection contains:
• Clarifying Hair Wash (50ml) • Nourishing Hair Cleanser (50ml) • Hair Feast Deep Conditioning Treatment (50ml) • Hair Smooth Radiance Oil (10ml)
WHO? great for those with oily hair and anyone looking to cleanse their scalp free of product build-up WHAT? packed with hydrating and cleansing ingredients for a fresh scalp feel and shiny hair finish
THE WHY BEHIND THE PRODUCT
Knowing that the secret to healthy-looking hair starts at the scalp, Susie created this gentle, lightweight formula to effectively cleanse the hair without stripping it of its natural oils or causing build-up. As it’s perfectly pH-balanced, it’s the best choice for all hair types and is great for more sensitive scalps. Plus, it features natural fruit compounds that give it a uniquely fresh, uplifting scent for a fruity shower treat.
HOW TO ENJOY
• Apply a small amount into wet hair and massage into the scalp. • Make the scalp the focus point as, once it lathers, the ingredients will work their way down the hair. • Rinse away and follow with Hair Feast for optimum nourishment.
SENSITIVITY SUITABILITY
Essential oils – may be unsuitable for very sensitive scalps
FRESHLY MADE FACTS
Made in Britain
pH-balanced This hair hero is created using only biodegradable ingredients, making it better for the environment when it eventually reaches our oceans! Find a mini version in the Hair Care
Discovery Kit
NOURISHING HAIR CLEANSER
£15 | 250ml | 1NHC
Add a Scalp Massager for just £4.17!
£19.17 SAVE £2.51 | 1NHSB
Scalp Massager also sold separately
£6.67 | 1SBS
HERO INGREDIENTS
repairing
Macadamia oil boasts reconstructive properties, helping to restore dry and brittle hair, bringing a gorgeous, glossy shine
protecting
Arginine, an amino acid that aids the body’s production of protein, helps to shield hair from the damaging effects of colouring and bleaching, prolonging your customers’ colour with continued use
nourishing
Pro-vitamin B5 helps nutrients to reach the follicles and promotes luminosity and vitality
TROPIC TITBIT! This Hair Cleanser works together with the innovative Scalp Massager to stimulate follicles on the scalp, encouraging healthy hair growth. Note the Massager’s ergonomic shape – it fits seamlessly in your customers’ palms for comfort while they cleanse!
IN THE PRESS
SCALP MASSAGER FEATURED IN POPSUGAR
You know, one of those “Where has this been my entire life!?” products... the simple but ingenious product in question? Tropic’s Scalp Massager! Introduced as an addition to Tropic’s first hair care range, the massager brush is made of silicone-type bristles that are sturdy enough to properly clean the hair, while also being gentle on the scalp.
SENSITIVITY SUITABILITY
Essential oils – may be unsuitable for very sensitive scalps
FRESHLY MADE FACTS
Made in Britain
pH-balanced This hair hero is created using only biodegradable ingredients, making it better for the environment when it eventually reaches our oceans! Find a mini version in the Hair Care Discovery Kit WHO? for damaged, bleached or coloured hair that’s prone to frizz WHAT? soothes and refreshes the scalp, promoting colour luminosity and shine
THE WHY BEHIND THE PRODUCT
Following the success of Smoothing Cleanser, Susie thought “I wonder if I can give hair a similar nourishing and fortifying cleanse?”. Cue Nourishing Hair Cleanser... it does the same for the scalp as Smoothing Cleanser does for the face, gently lifting away dirt for a cleaner feel and fresher look. And the Scalp Massager? Think of this as your customers’ hair’s very own Bamboo Cloth, cleansing those harder to reach areas.
HOW TO ENJOY
• Apply a generous amount and work it into roots, smoothing down through the hair. • This product does not foam, and instead relies on gentle plant cleansers to lift dirt from the hair. • For this reason, it’s always best used with the Scalp Massager worked in circular motions to get all the way to the roots. • Rinse thoroughly. • Leave on hair for ten minutes to fully benefit from the nourishing ingredients – it’s so conditioning that, depending on your customers’ hair type, they may not need to condition their hair separately after using it.
deep conditioning treatment
£15 | 200ml | 1HFD
HERO INGREDIENTS strengthening
Murumuru butter is rich in fatty acids, vitamins and minerals that provide intense nourishment for both scalp and hair. It penetrates deep into the hair cuticle to fortify from the root
repairing
Plant keratin penetrates deep into the hair to repair and strengthen, while black oat extract is packed with water-retaining proteins and amino acids to restructure the surface of the hair, bringing shine to strands and ensuring moisture stays locked in
nourishing
Jojoba, maracuja and tamanu oils deeply nourish, detangle and soften hair from root to tip
TROPIC TITBIT! While Hair Feast is suitable for all hair types, those with oily hair may want to use it sparingly for an occasional deep conditioning treatment, while those with dry or damaged hair are encouraged to indulge more often.
IN THE PRESS
TESTED BY GOOD HOUSEKEEPING
A conditioner that’s designed to treat dry, lacklustre hair – our testers agreed that this combined with Tropic’s Clarifying Hair Wash left their hair clean, shiny and soft. The conditioner has a creamy texture and was also effective as an overnight hair mask, leaving locks shiny by morning. It held heated styles for several days too.
FUN FACT!
Hair Feast is the top-seller of our entire hair care range!
SENSITIVITY SUITABILITY
Suitable for sensitive scalps WHO? perfect for those with dry hair in need of some TLC WHAT? packed with plant proteins and lock-loving natural ingredients to leave hair looking incredibly healthy, nourished and shiny
THE WHY BEHIND THE PRODUCT
Having created Skin Feast to provide daily deep hydration to the skin, Susie decided to formulate a product that could provide just as much nourishment to hair, and so Hair Feast was born! This deep conditioning treatment is packed full of plant proteins, making it extremely nutritious for the hair. With continued use, the proteins strengthen strands to make them more manageable and reverse dye and styling damage – farewell frizz and flyaways!
HOW TO ENJOY
• After using Clarifying Hair Wash or Nourishing Hair Cleanser, apply as required onto mid-lengths and ends. • Ideally leave for at least five minutes to allow time for the ingredients to penetrate. • This treatment can also be left on for ten-fifteen minutes or overnight as an intensive deep conditioning hair mask.
Apply to mid-lengths and ends or all over before bed (or for as long as time allows), and let it work its nourishing magic before rinsing out.
FRESHLY MADE FACTS
Made in Britain
Features fragrance from natural extracts and not essential oils pH-balanced
This hair hero is created using only biodegradable ingredients, making it better for the environment when it eventually reaches our oceans!
Find a mini version in the Hair Care
Discovery Kit
radiance oil
£20 | 75ml | 1HSR
HERO INGREDIENTS
taming
Lightweight, fast-absorbing abyssinian oil contains a high percentage of omega fatty acids to deeply penetrate the hair and improve manageability
nourishing
Maracuja oil contains a high concentration of omega fatty acids to promote a glossy, shiny appearance
TROPIC TITBIT! If your customers regularly use products such as hairspray and gel, this is a fantastic oil to have around as a pre-cleanse. Simply smooth onto dry hair before washing and massage into roots to help dislodge and remove build-up.
protecting
Our much-loved tamanu oil is an incredibly restorative ingredient, helping to repair and nourish hair
SCENT-SATIONAL!
Customers can enjoy the uplifting scent of lime, cedarwood, rose geranium and sweet orange essential oils as they apply this product and tame their tresses, meaning mood-boosting wellbeing is wrapped up in their hair care routine.
IN THE PRESS
TESTED BY GOOD HOUSEKEEPING
Over 80% of our testers agreed that the product left their hair feeling softer. Many commented that their hair felt more manageable and it even helped hold their style. Some even noticed that the product helped to cover up their split ends and noted it was particularly good for afro hair. The oil was lightweight with over 76% of testers agreeing that their hair did not feel weighed down after using it.
SENSITIVITY SUITABILITY
Essential oils – may be unsuitable for very sensitive scalps
FRESHLY MADE FACTS
Made in Britain
This hair hero is created using only biodegradable ingredients, making it better for the environment when it eventually reaches our oceans! Find a mini version in the Hair Care Discovery Kit WHO? perfect for anyone wanting to tame hair prone to frizz and flyaways WHAT? brimming with nature’s most nourishing and strengthening oils, hair is left super-silky, shiny and soft
THE WHY BEHIND THE PRODUCT
We all yearn for silky smooth tresses and a great hair day every day, but it can be hard to achieve without using products containing silicones. Susie set her mind to creating an all-natural formula, and Hair Smooth is the result! Light and versatile, Hair Smooth features three hard-working oils that leave locks looking gorgeous.
HOW TO ENJOY
• There’s no one way of enjoying this intensive hair treat! Here are our top four:
Hair treatment: Add three-five pumps to dry or damp hair, leave for 20 minutes and wash hair as usual. For best results, mix with Hair Feast and leave in overnight.
Pre-cleanse: Smooth liberally onto dry hair before washing to help remove styling residue and nourish hair.
Pre-blow dry: Apply sparingly to towel-dried hair and style as usual – the oils help create a barrier on the hair, better protecting it from damage caused by heated styling tools.
Finishing: Work a pump or two into the ends of hair to smooth and add shine.
Allow time for the oils to absorb and work their magic.
