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LAUNCHES RIZON / ZF’S NEW ELECTRIC DRIVELINE
LOOKING TO THE E-RIZON - DAIMLER RENAMES FUSO ELECTRIC TRUCKS FOR THE US MARKET DAIMLER TRUCK North America has launched a new brand name for its Fuso battery electric trucks sold in the USA, revealing Rizon as the brand name at the Advanced Clean Transportation Expo, which starts this week in Anaheim, California. The Rizon line of electric trucks are actually Fuso eCanter models which will be rebadged for sales in the US market, which will be sold exclusively through the Velocity Vehicle Group, which is a key dealer partner with Daimler in the US as well as here in Australia, where it purchased Daimler’s factory owned dealerships in 2021 as well as buying all of AHG’s
has chosen to launch an all new brand identity for trucks, that are sold globally under the Fuso name has not been revealed. Speculation as to why it withdrew Fuso at the time centred around the diminishing sales for the brand, particularly up against its Japanese rivals Hino and Isuzu. Fuso sold less than 1500 trucks in the USA in 2019, the year before it was withdrawn, while Hino and Isuzu both moved around 10,000 trucks each in the same period. It is believed that Daimler wanted a fresh start and opted for the Rizon name to underline that the new line up will be totally electric and would
seen Hino and Isuzu possibly build an unassailable lead in the light/medium electric truck market in North America. Daimler already dominates the US Heavy Duty sector with its market leading Freightliner brand, as well as also owning the Western Star brand. With US states like California requiring
“There’s a lot of drive towards locally emission-free vehicles and BEVs, and that’s the perfect opportunity here,” Deppen added. Daimler already builds the mediumduty Freightliner eM2 106 as well as the Freightliner eCascadia prime mover, which is aimed at regional
50 per cent of all new commercial vehicles to be zero emission by 2032, truck manufacturers are having
distribution and port services with a range of up to 400km. Depending on the battery variant the
to start adapting now. The U.S.
Fuso based Rizon trucks will offer
Environmental Protection Agency has also proposed sweeping emissions cuts for new cars and trucks between
a range of 120 km to 200 km and
now and 2032, a move the EPA said could mean two-thirds of new
the company said it would target customers involved in urban retail logistics, last-mile deliveries and municipal work.
Daimler Truck dealerships. Daimler Truck withdrew its Fuso light/medium-duty trucks from
not carry any baggage from the poor showing of Fuso prior to its departure from the US market.
vehicles sold would be electric within a decade. Stricter rules for mediumduty vehicle are projected to cut
the U.S. market in 2020 following
The long anticipated shift to
emissions by 44 per cent by 2026.
the withdrawal of then distributor Mitsubishi Fuso Trucks America (MFTA), which handled the brand in
electric vehicles has started to gain momentum in the USA, thanks to the Biden Administration’s policy on
Daimler has announced that distribution of Rizon will start in the fourth quarter this year through an
and options suitable for unique
the USA up to 2020.
zero emission vehicles and Daimler, which is amongst the global leaders
exclusive agreement with the Velocity
The class 4 and 5 medium-duty
in commercial vehicle electrification, needs product in the US class 3 to 5
Vehicle Group. Karl Deppen, head of Daimler Truck Asia, said purchase prices were
battery-electric vehicles, ranging from 7.2 tonne up to 8.5 tonne GVM,
categories to ensure Hino and Isuzu
falling for some vehicles that received
will have range up to 260km for the L variant which uses three battery packs
electric light/medium-duty truck line
don’t steal a march on it. If Daimler did
up. However exactly why Daimler
not re enter the market it could have
different grants and interest in battery electric vehicles was rising.
and up to 180km for the M variant with two battery packs on a single charge.
Daimler did run a test lease program in the USA with the Fuso eCanter in 2022 which is believed to have helped prove the viability of selling a battery
008 www.truckandbus.net.au
Rizon says it will initially offer three model variants the US with the e18L, e16L, and the e16M, saying that it will offer a mix of configurations requirements to optimise dayto-day operations and productivity.
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