Truckee Tracks Winter 2019 Issue by Visit Truckee

Winter 2019

TRACKS

Supporting the business community of the greater Truckee area A Publication of the Truckee Chamber of Commerce

Business Speaks Project Teams Work Underway

hile all chambers are different in focus, one common thread of successful chambers is that they step up to the greatest challenges in our communities. They act as:

 Catalyst for business growth  Convener of leaders & influencers to get things done  Champion for a thriving community The Truckee Chamber of Commerce Board of Directors recognized the need to identify real business issues as defined by our business community. As a result, Truckee Tomorrow-Phase II (an economic development initiative) was conceived, facilitated by, and is managed by the Truckee Chamber of Commerce in partnership with private investors and the Town of Truckee. This public/private partnership’s overarching goal is to create a diverse economy, while maintaining and growing a diverse, vibrant middle class. Last January, the Chamber launched Business Speaks, convening the business community at quarterly gatherings to identify the greatest challenges facing the local business community and develop creative solutions. Through input of over 625 business members over the course of 32 Business Speaks meetings, three projects were identified to tackle the issue of recruitment and retention, and address the overarching goal. Project Teams have met several times since June 2018, and are now in the process of writing business plans for each project. Truckee Tomorrow is an inclusive initiative. You don’t need to be a Chamber

member to participate, and you can join a Project Team meeting at any time. It doesn’t matter if you have not been to any of the previous meetings. Any and all input is valuable and informative. All Project Team and Business Speaks meeting dates, times, locations are posted on TruckeeTomorrow.org as they become available. READ MORE ABOUT BUSINESS SPEAKS P. 6

The Entrepreneurial Ecosystem Project Team enlisted the services of a graphic recorder to capture their ideas and concepts, to see emerging patterns and the collective wisdom of the group. The appealing visual creates a tool to increase engagement and make the information more visible and accessible.

New Legislation Expands Employer Requirements for Training

mployers of over 50 employees should already be familiar with the California legal requirement to provide two hours of sexual harassment training including training on gender identity and gender expression discrimination to all supervisors within six months of their hire date and to repeat that training every two years. New legislation has dramatically expanded employer requirements for sexual harassment training. Beginning January 1, 2019, employers of five or more employees (including seasonal or temporary workers) will be required to provide the same training. This training is not just for supervisors any more, though! The bill specifies at least one hour of sexual

harassment to all employees by the end of 2019, continuing once every two years. California employment law can be tough to navigate if you are a business owner wearing many hats. Kim Pierce, founder and CEO of TruckeeHR, assists businesses by providing comprehensive HR advising, outsourcing and consulting to small and mid-sized businesses. She can be reached at 530-386-3066 or visit TruckeeHR.com. If you need Labor & Employment Law services, contact The Law Office of Brooke Barnum-Roberts at 530-536-0390 or visit truckeelegal.com. See page 7 for more important employment law information

Inside Tracks 7 HR Workshop – Feb. 27 13 Knowledge Bites – March 21 Mountain Town Marketing Strategies 14 FiftyFifty Brewing Co. Named “Brewery Group of the Year” 15 Mountain Lion Sponsors UNR Women’s Athletics Program

CHAMBER CALENDAR JANUARY

APRIL

Good Morning Truckee TUESDAY, JANUARY 8 | 7:00-8:30AM Truckee Tahoe Airport

Ambassador Committee TUESDAY, APRIL 2 | 11:30AM location tbd

2019 Employment Law Update FRIDAY, JANUARY 25 | 8:30AM-12:00PM Truckee Tahoe Airport

TTBID Meeting WEDNESDAY, APRIL 3 | 12:00 NOON Truckee Chamber of Commerce

FEBRUARY

Good Morning Truckee TUESDAY, APRIL 9 | 7:00-8:30AM Truckee Tahoe Airport

Ambassador Committee TUESDAY, FEBRUARY 5 | 11:30AM location tbd

Chamber Board Meeting TUESDAY, APRIL 16 | 2:30PM Truckee Chamber of Commerce

TTBID Meeting WEDNESDAY, FEBRUARY 6 | 12:00 NOON Truckee Chamber of Commerce

MAY

Good Morning Truckee TUESDAY, FEBRUARY 12 | 7:00-8:30AM Truckee Tahoe Airport

TTBID Meeting WEDNESDAY, MAY 1 | 12:00 NOON Truckee Chamber of Commerce

Chamber Board Meeting TUESDAY, FEBRUARY 19 | 2:30PM Truckee Chamber of Commerce

Ambassador Committee TUESDAY, MAY 7 | 11:30AM location tbd

Lisa Toutant ELTE Inc.

HR LEGAL WORKSHOP WEDNESDAY, FEBRUARY 27 | 2:30PM-4:00PM Truckee Chamber of Commerce

Good Morning Truckee TUESDAY, MAY 14 | 7:00-8:30AM Truckee Tahoe Airport

Kelly Wallis Atelier

MARCH

Chamber Board Meeting WEDNESDAY, MAY 21 | 2:30PM Truckee Chamber of Commerce

Ambassador Committee TUESDAY, MARCH 5 | 11:30AM location tbd

TTBID Meeting WEDNESDAY, MAY 29 | 12:00 NOON Truckee Chamber of Commerce

TTBID Meeting WEDNESDAY, MARCH 6 | 12:00 NOON Truckee Chamber of Commerce

JUNE

Good Morning Truckee TUESDAY, MARCH 12 | 7:00-8:30AM Truckee Tahoe Airport

Ambassador Committee TUESDAY, JUNE 4 | 11:30AM location tbd

Chamber Board Meeting TUESDAY, MARCH 19 | 2:30PM Truckee Chamber of Commerce

Good Morning Truckee TUESDAY, JUNE 11 | 7:00-8:30AM Truckee Tahoe Airport

KNOWLEDGE BITES THURSDAY, MARCH 21 | 9:00-11:30AM Truckee Tahoe Airport

Chamber Board Meeting TUESDAY, JUNE 18 | 2:30PM Truckee Chamber of Commerce

Our mission is to promote and develop local business and tourism, while improving the community's quality of life.

2018-19 Board of Directors Pam Hobday, Chair Pamela Hurt Associates John Manocchio, Vice Chair Waddell & Reed Ted Owens, Chair-Elect Tahoe Forest Health System Tonya Beyer W&T Graphix Roger Cardoza Northstar California Bill Greeno Quality Automotive and Smog Tally Leontovich Sierra Insurance Associates Aimee Schaller Tri Counties Bank

Professional Advisor Ravn Whitington Porter Simon

Chamber Staff Lynn Saunders President/CEO Colleen Dalton Brand Communications Director Ruth Geresy Director of Operations Manager, California Welcome Center Megan Hines Membership Services Manager Justin Swett Communications Manager

California Welcome Center Concierge Staff Marilyn Colquhoun Carla Embertson Victoria Myer Karen Snyder

TRUCKEE TRACKS is the biannual publication of the Truckee Chamber of Commerce. The Chamber reserves the right to edit submissions as necessary for space requirements. Send comments or submissions to info@truckee.com.

2019 Business Speaks Business Speaks THURSDAY, MARCH 28 | 8-9:30AM TDPUD Business Speaks THURSDAY, MARCH 28 | 4-5:30PM TDPUD Business Speaks FRIDAY, MARCH 29 | 8-9:30AM Truckee Tahoe Airport

Business Speaks FRIDAY, MARCH 29 | 4-5:30PM Truckee Tahoe Airport Business Speaks MAY | TBD Business Speaks JUNE | TBD

Truckee Chamber of Commerce

Board Meetings

Downtown location: 10065 Donner Pass Rd. Administrative offices: 10183 Truckee Airport Rd. Truckee, CA 96161 530-587-8808 | 530-587-2439 (fax) info@truckee.com â&#x2014;? truckee.com

As a member of the Chamber of Commerce, you are encouraged to attend board meetings. Get involved in the leadership of our organization, offer your input, and let your directors know of your concerns, opinions, and ideas. Any business you wish to present to the board must be placed on the agenda by notifying the President / CEO ten (10) days prior to the meeting. Board meetings are held as noted in the Chamber Calendar. Agendas are available one week prior to the meeting and can be sent to you upon request.

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Truckee.com

MEET NEW MEMBERS These businesses have recently made a commitment to our community and an investment in their future by joining the Truckee Chamber of Commerce. We encourage all our readers to do business with these new member businesses.

AirTahoe

Beyond Efficiency, Inc.

Rob Lober has been flying in and out of the Truckee airport for the past 27 years. Originally flying for personal reasons, in 1999 he started flying for Los Medicos Voladores (The Flying Doctors) and has flown over 40 missions to Mexico helping those in need. Rob started flying part time for various charter companies and private owners in 2006 and Rob is the pilot who has flown Santa into the Truckee Airport for the past 15 years.

Jose Rivero brings Beyond Efficiency’s mission to empower people to create enduring human-centered buildings to Truckee. After a decade designing and building Zero Net Energy in the Bay, it was time to plant his young family in the mountains and embrace the challenge of decarbonizing Truckee’s building stock. Beyond Efficiency (BE) was founded in Berkeley by Katy Hollbacher in 2009 to provide technical consulting services for high -performance building projects. The BE team specializes in commercial, educational, mixed -use, multifamily and single-family residential projects and provides a full suite of energy modeling, systems consulting, engineering, green certification and rating services including: energy modeling + optimization; audits + benchmarking; mechanical systems guidance + engineering; enclosure durability analysis + detailing; low-water plumbing design; passive house + zero energy consulting; LEED + GreenPoint Rated rating + consulting; and specialized technical training for building professionals. Please call Jose at 530-208-5716 or visit beyondefficiency.us for more information.

AirTahoe was formed in 2016 and provided scenic flights over Lake Tahoe. In July of 2018 AirTahoe switched its focus to provide air charter service to the Lake Tahoe area. With over 5000 hours of flying time, Rob is well qualified to provide safe and convenient travel options to area residents. AirTahoe uses the Piper Meridian, a 6-seat pressurized turbo-prop aircraft, for its charter service. Beat the traffic and fly to the Bay Area in just 40 minutes. You can reach AirTahoe at 833-AirTaho (247-8246) or visit the website at airtahoe.com.

MIXERS Chamber mixers are a great place to meet new people, develop business relationships, and expand your professional network. People do business with people they know, they like and trust. We’ve got a lot of Chamber members planning on hosting mixers in 2019. Be sure to check your Big Life Weekly e-newsletter, every Tuesday, for upcoming Mixers!

Truckee.com

Citizens’ Climate Lobby, North Tahoe Building a safe, stable future requires solving climate change today. Citizens’ Climate Lobby, North Tahoe joins 488 chapters around the world, working toward a vision of a clean and prosperous future. Citizens’

Good food, good people, great raffle prizes. Bring your business card. See you there.

Climate Lobby knows that ordinary people across all political spectrums can make a difference. That’s why Citizens’ Climate Lobby (CCL) is a nonprofit that emphasizes shared values rather than partisan divides, changing the climate conversation through an approach that builds alliances and develops relationships with key stakeholders. By educating neighbors, legislators, and community leaders about the many benefits of fair and effective climate solutions, we hasten the day when decisive climate action is not only possible, but inevitable. Please visit CCL, North Tahoe at citizensclimatelobby.org/chapters/ CA_North_Tahoe/ or check out the Facebook page, Citizens’ Climate Lobby, North Tahoe to find out more about events and meetings in the North Tahoe area. For inquiries, please email NorthTahoeCCL@gmail.com.

elevation 6225 GLA Morris Construction has long been known in the Tahoe-Truckee region for award-winning craftsmanship and highquality construction. Recently, the company’s decided to capitalize on its success by opening local remodeling firm, elevation 6225. Elevation 6225 offers personalized, concierge remodeling services with a unique approach called the Total Homeowner Experience™. Joe Morris, Co-Founder of GLA Morris Construction, says, “Traditional remodeling READ ABOUT MORE NEW MEMBERS P. 12

Watch Your Big Life Weekly e-newsletter – Every Tuesday! Big Life Weekly is THE most important communication tool we use to keep members up-to-date on Chamber events, programs, and activity. It is also where Chamber members have the opportunity to showcase their own business or events.

Winter 2019 | TRUCKEE TRACKS 3

MEMBER RENEWALS

from 7/28/18 to 1/2/19

Thank you to the following members for renewing their commitment to the local economy and business community.

30 + Years

15 + Years

Boreal Mountain Resort Coachland RV Park DBI Beverage Co. Donner Lake Realty Donner Lake Village Fidelity National Title Law Offices of Michael E. Graham McDonalds Corp. Mountain Hardware & Sports Northstar California Porter Simon, Professional Corporation Squaw Valley | Alpine Meadows TIP Inc. Printing and Graphics Truckee Donner Public Utility District Truckee Tahoe Airport District Truckee Tahoe Medical Group Truckee Variety Truckee-Tahoe Lumber Company Ward Young Architecture & Planning

101.5 FM Truckee Tahoe Radio 1882 Bar & Grill At River Street Inn AAA Northern California, Nevada and Utah Airport Self Storage Alpine Technical Services Auerbach Engineering Corp. Bar of America Bassett Flooring Coyote Moon Golf Course Dickson Realty Truckee Tahoe Humane Society of Truckee Tahoe Just Imagine Marketing and Design Mane Attraction Moody's Bistro, Bar & Beats Mountainside Builders Plumas Bank Project MANA Real Graphic Source Sierra Senior Services Sierra Window Coverings Stoel Rives LLP Tahoe SAFE Alliance Tahoe Sports Hub Tahoe Truckee Community Foundation Tahoe Truckee Excellence in Education Foundation Tahoe Truckee Homes Truckee & Tahoe Toastmasters Truckee Donner Lodge Truckee Donner Railroad Society & Museum Truckee Host Lions Club Truckee North Tahoe Transportation Management Association (TNT/TMA) Truckee Optimist Club Truckee Sunrise Rotary Club Wells Fargo Bank Wild Cherries Coffee House

25 + Years AC Electric CC Media Cottonwood Restaurant Dickson Realty - Donna Gogain Flyers Energy Martis Valley Associates Paco's Truckee Bike & Ski Robert E. Sutton Company Inc. Tahoe Dave's Skis & Boards Tahoe Sierra Board of Realtors The Sign Shop Truckee Donner Land Trust Wholesale Resort Accessories

20 + Years AWAXX Systems, Inc. Cabona's Castle Peak Vacation Rentals Clair Tappaan Lodge Elements Mountain Co. GLA Morris Construction Hazardous Disposal Specialists JoAnne's Stained Glass & Gallery Lahontan Golf Club Leslie Joseph DDS Placer Title Company PlumpJack Squaw Valley Inn Sierra College Tahoe-Truckee Sierra Crest Dental Sierra Insurance Associates, Inc. Sitkoff/O'Neil Accountancy The Rock Garden Truckee Donner Historical Society & Museum Village Green Mobilehome Park W&T Graphix 4 TRUCKEE TRACKS | Winter 2019

10+ Years Achieve Tahoe Aspen Leaf Interiors Canine Country Truckee Cedar House Sport Hotel Construction and General Laborers' Local 185 Crux Events Easterbrook Painting FiftyFifty Brewing Co. For Goodness Sake Granite Peak Management Henness Flats Apts. HeyChef! Hudson Design JK Architecture + Engineering Law Office of Alison Bermant Law Offices of Jude M. Koenig

Mark Tanner Construction Martis Camp Michelle Erskine Entertainment Moonshine Ink North Lake Tahoe Express Precision Flooring Psomas Shampoo Salon Sierra Sotheby's International Realty - Denise Mix Squaw Valley Lodge Tahoe Adventure Company Tahoe Mountain Lodging Tahoe Sierra Transportation Truckee Donner Recreation & Park District Truckee Pediatric Dentistry TW Electric Tyson S. Lechner, DDS Wells Fargo Advisors West Orthodontics

5 +Years Bespoke Biking for a Better World Bluestone Jewelry & Wine Boys & Girls Club of North Lake Tahoe Ed Chaon Bookkeeping & Tax Preparation Family Resource Center of Truckee Friends of Truckee Library Full Belly Deli Gateway Urgent Care Grateful Gardens High Fives Foundation High Sierra Lacrosse Foundation JMA Ventures John C Manocchio, CRPCÂ®Waddell & Reed Linchpin Structural Engineering Inc. LP Insurance Nor-Cal Floor Design, Inc North Tahoe Commercial OLAB Riverside Studios Sierra Nevada College Sierra Sotheby's International Realty - Bob Colquhoun Tourist Club Trails & Vistas Truckee Community Christmas Truckee Rodeo Association Truckee Tahoe BNI Truckee Tahoe Community Chorus

2+ Years Atelier bigtruck brand Business & Career Network Alliance for Workforce Development, Inc.

Castle & Cooke Mortgage CHOICES Person Centered Services Coldwell Banker - Nicole Folks Cycle Paths Bike Shop District Attorney, Nevada County edible Reno-Tahoe Magazine ela chapman ELTE, Inc. Gerald Herrick Glenshire General Store Goldring Travel Got Dogs? Grant Kaye Photography Heaven's Best Carpet & Upholstery Cleaning HeliTahoe Heslin Construction Hy-Tech Auto and Smog InMotion Heating And Plumbing Kahn Investment Company Kynbo Lake Tahoe Snowmobile Tours McCullough Web Services Northwestern Mutual- Max Baillargeon Panda Pest Management Peak Landscape Inc. Reliable Services Saturno Home Inspection Supreme Lending - Conway Lending Team Squaw Valley Public Service District Streets of Truckee- Richard Blair Summit Swirl SWEP - Sierra Watershed Education Partners Tahoe City Public Utility District Tahoe Mountain Sports Tahoe.com The Paper Trail Secretarial & Business Solutions Totally Board Truckee Roundhouse Makerspace Vista Estate Visuals Zander's Spirits Etc.

1+ Years Alibi Ale Works Big Water Content Innovation EventMasters Tent & Event Rentals Gallery Keoki Heikoach McDonald Carano Mountain Arts Collective Plumas-Sierra Telecommunications PlumpJack Sport Stomp Sessions Truckee.com

RENEWING REWARDS | MEMBER PROFILES TRAIL KITCHENS Hans Wain,

BIG WATER CI (Content Innovation)

Owner

Trina Gold,

TrailKitchens.com

BigWaterStudios.com

Owner

How long have you been conducting business in Truckee? Trail Kitchens has been continually developing its’ proprietary products since late 2014 and we released our first branded products in the summer of 2016. What is your mission and focus? Trail Kitchens was founded in 2014 with a simple principle... “Create innovative products that enhance the mobile outdoor lifestyle.” Our goal is to provide the ultimate portable kitchen and clean-up workstations that organize your most essential gear into the most compact package possible. Whether you adventure outdoors using a car, truck, SUV, 4X4, RV, canoe, raft or pack animal, there's a place for the space-efficient workstation designs from Trail Kitchens. Who are your clientele? Our wholesale clientele include off road aftermarket suppliers, overland vehicle outfitters, van outfitters, automotive dealers, vehicle outfitters, outdoor adventure companies, outdoor guide services and tiny home builders. Our end consumers cover a broad range of outdoor enthusiasts from mountain bikers to overland vehicle enthusiasts, van lifers as well as hunting and fishing enthusiasts. What has been your most rewarding project? Developing our van kitchen product which combines in and out of the vehicle cooking facilities plus a high performance water system. What has been the greatest challenge overall to your business? Building both product and brand awareness for a new category of camping cooking equipment. Our gear is quickly establishing a reputation for high quality construction and unmatched performance and functionality but creating a new paradigm in an established market always takes patience and perseverance. What has been the most beneficial for your business? Hiring a quality team has been the biggest challenge and has become the largest long term asset for the company. What are your business goals? Our long term business goal is to become the leading US manufacturer of modular vehicle based camping systems and to build a world class team to deliver these products and services to a global market. Any tips or pointers for other small business owners in the region? Develop flexible work schedules and performance-based compensation scenarios that allow employees to balance work with a high quality of life and that everyone can aspire to in their own individual way. Local Truckee/Tahoe people are almost always here because they want a high quality work/life balance.

Truckee.com

How long have you been conducting business in Truckee? I moved to Tahoe City in 1980 and to Truckee in 2016. We opened Big Water Studios in 2000 on the West Shore 400 feet from the water – that’s where the name was born. Video production has changed so much in two decades, I changed the name from Big Water Studios to Big Water Ci in 2017. “Ci” stands for Content Innovation. What is your mission and focus? My goal is to get your brand seen, your message heard by the people that matter. It’s all about visibility and being seen by your clientele on social media. Who are your clientele? I work with small to medium-sized businesses. My ideal client understands online marketing, has seen the changes in social media and understands the days of a free social media marketing are gone. It’s more effective to build a campaign, target your audience, and pay for the timely placement and strategies you need. What has been your most rewarding project? I’m a high-functioning creative, so every project is mind candy and brings great satisfaction. I’m having so much fun with The Pour House right now. Christa Finn, the owner, has this great sense of humor and lets me run with it. What has been the greatest challenge overall to your business? Getting people to understand how social media has changed. It takes a skill of current technology and a deep understanding of online platforms to make good video happen—especially on a small budget. Predictors in 2015 said the internet stream in 2020 would be 70% video. We’re there now, in 2018, and it’s growing rapidly. What has been the most beneficial for your business? Blending my ability to grasp technology and the creativity that is an essential part of my being. The thrill of blending creativity and purpose—having the ability to reach tens of thousands of people and touch them deeply with the visions I create. Now we’re talking! What are your business goals? To take the skill and opportunities I have now and run with them. I feel I’m in the right place at the right time – giving businesses the tools to thrive. I offer production of content, delivered and posted every month for one set price. My five year goal? I’ve opened up to the Reno market and will be developing a presence there. I want to bring regional production here to Truckee and create professional jobs. I’m a mountain girl at heart, I thrive with nature close, but my mind has a need for the fast pace of the city. Truckee has opened so many doors for me in the past two years. It’s the best of both worlds. Any tips or pointers for other small business owners in the region? This is a diverse region with its own set of challenges: weather, isolation and housing. But that diversity and ability to work through the challenges and cherish the heartiness of the Truckee tribe is what I love the most. My advice? Join the community, take part, volunteer, share your knowledge, and get to know your neighbors. I’ve raised two great kids here, and that was the biggest reason to hold on tight. It took a village, and I happened to have picked a good one. Winter 2019 | TRUCKEE TRACKS 5

Business Speaks continued from page 1 PROJECT UPDATES: Develop an Employer Co-Op- designed to help employers find workers to fill jobs. A focus group survey (interview style) was conducted with employers to explore skill sets needed, scheduling needs and interest in collaborating with other businesses to help part time employees achieve full time hours, if desired by a part time employee. A larger outreach survey (189 respondents) garnered input from the employee perspective in regard to pay, flexibility, benefits and interest in full time hours. The project team will be looking at all data from both surveys in order to help design the business plan and budget. Growing Our Own- expanding on existing programs and identify creative opportunities for internships/ apprenticeships. The Project Team has been listening to understand the career pathways and training currently available being offered by TTUSD and Sierra College. We will be dividing the project team into two focus groups. One will be creating innovative access and engagement for businesses to all existing programs while increasing awareness and business input. The other part of the project team will begin benchmarking best practices for current internship/apprenticeship programs around the United States. What’s the gold medal standard? What creative ideas will help build a diverse and rising tide economy while maintaining and growing a vibrant middle class?

Develop Truckee as an Entrepreneur Ecosystem- a long-term, forward thinking approach to diversifying Truckee’s economy. The Project Team has had many hours of robust conversation about characteristics of a healthy ecosystem, and how does that translate to Truckee and entrepreneurial ecosystem requirements to create a rising tide economy where wealth generated in our community stays in our community to benefit all. The Project Team enlisted the services of Melanie Ida Chopko, a graphic recorder, to capture their ideas, concepts and expressions and turn them into a coherent visual. Graphic recording can be a powerful tool to clarify and deepen idea development. It increases engagement and memoryretention for the audience. It can help people

begin to see patterns emerging and the collective wisdom of the group starts to become more visible and accessible. Many people are visual learners, and studies indicate that people remember more information when combined with visuals than via spoken word alone. To gain a high level of understanding of the current business landscape and climate, a business survey is being designed and will be launched January 2019.

Join us March 28, 29 at one of the following Business Speaks meetings: There will be three Business Speaks series of meetings in 2019 in March, May and September. Each series of Business Speaks meetings will update participants on the status of the projects, as well as validating concepts and gaining their valuable feedback. Thursday, March 28 – 8:00-9:30am Location: Truckee Donner PUD

Friday, March 29 – 8:00-9:30am Location: Truckee Tahoe Airport Friday, March 29 – 8:00-9:30am Location: Truckee Tahoe Airport Watch your Big Life Weekly e-newsletter every Tuesday for details. All information is posted on TruckeeTomorrow.org.

BE SURE TO REGISTER! Thursday, March 28 – 4:00-5:30pm Location: Truckee Donner PUD

Please visit truckeetomorrow.org to reserve your spot at a meeting.

Truckee Chamber of Commerce Announces 2018/19 Board of Directors The following members of the Truckee Chamber of Commerce were nominated to serve on the Board of Directors for a three-year term from September 18, 2018 through June 30, 2021. The nomination period ended September 7, 2018. As no other members were nominated no election was held and the nominated slate was declared elected. The Elected Slate: Roger Cardoza, Northstar California Bill Greeno, Quality Automotive and Smog Lisa Toutant, ELTE

These members join the following Directors to complete the Board: Tonya Beyer, W&T Graphix Pam Hobday, Chair, Pamela Hurt Associates John Manocchio, Vice Chair, Waddell & Reed Tally Leontovich, Sierra Insurance Associates Ted Owens, Chair-Elect, Tahoe Forest Health System Aimee Schaller, Tri Counties Bank Kelly Wallis, Atelier Ravn Whitington, Porter Simon, Professional Advisor

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Truckee.com

HR Workshop Series

2019 Annual Employment Understanding Law Update – Jan. 25 Employment Laws– Feb. 27 Register today for the most valuable training available to learn about California's new labor laws for 2019. This seminar will cover new California legislation affecting employers, and a wide array of labor matters, legal and business issues that can affect your business success. Topics include:

STAY OUT OF TROUBLE WITH SIMPLE BEST PRACTICES

 Case law impacting your business  Regulatory changes by government agencies  Updates on wage and hour, discrimination issues, and leave/ benefit laws

 California and Federal Case Update  Significant Agency regulation changes  Legal and business issues that can affect your business success Presenting will be David Cohen of Sacramento’s Cohen Durrett firm. His firm represents employers in all phases of dispute resolution and litigation. This workshop is presented by Sierra Human Resources Association (SHRA) in partnership with the Truckee Chamber. The venue sponsor is the Truckee Tahoe Airport District. Registration and light snack from 8:30-9:00am; workshop from 9:00-noon at the Truckee Airport, 10356 Truckee Airport Road. Early Bird registration is $55 for Chamber and SHRA members; $65 for non-members. Walk-in registration is $70 for Chamber and SHRA members; $80 for non-members. Registration can be done at sierrahra.org. Space is limited.

It’s Not Too Late!

Order Mandatory 2019 California and Federal Employment Poster The Truckee Chamber is making it easy for your business to comply with California’s labor laws. No matter how many employees you have in California, your business is required by law to post a current California and Federal Employment Poster in a central location. As part of a special partnership with the CalChamber, the Truckee Chamber is currently taking orders for the updated 2019 California and Federal Employment Poster. The CalChamber’s all-in-one poster contains the required state and federal employment notices every California employer must post. The Truckee Chamber wants to make sure your business is in compliance. To order, contact Ruth Geresy at 530-412-7062 or email Ruth@truckee.com. Truckee.com

Running a business means staying apprised of the current legal landscape and making sure your operations comply with the rules. Labor and employment regulations are among the easiest to violate, but failing to follow them can also become quite costly. Large companies have the luxury of hiring HR professionals and legal counsel to stay informed of their compliance status and any changes in the pipeline. For small businesses, this can be a more difficult task, but a lack of resources doesn't serve as a valid excuse for breaking the law. "Many small businesses think they can fly under the radar with some of the bigger federal labor laws," said Brooke Barnum-Roberts, principal attorney with Truckee Legal. "But the truth is, the labor law umbrella covering businesses is extensive, and every employer needs to be aware." The team of Brooke Barnum-Roberts of Truckee Legal, and Kim Pierce of TruckeeHR are here to help. In partnership with the Truckee Chamber, they will be presenting a series of workshops to help small businesses understand some of the areas that often trip up small businesses. “By putting some simple, best practices in place and being proactive, you can avoid potential problems down the road,” said Pierce. The first in the series will address topics such as:

 Overtime, split shifts, on-call, reporting time pay, meal and rest times, timekeeping

 Paid sick leave, vacation pay, wages and paystubs, accommodations for leaves

 Exempt vs non-exempt, employee vs independent contractor The format will be 60 minutes for presentation, then 30 minutes for Q&A. Workshop will be held February 27, from 2:30-4:00pm at the Truckee Chamber Administrative offices, 10183 Truckee Airport Road. Cost to attend is only $25 for Chamber members and $35 for non-members. Registration can be done online at Truckee.com at TRUCKEE.COM/HRWORKSHOP. For more information, contact the Truckee Chamber of Commerce at 530-412-7057 or e-mail Megan Hines at megan@truckee.com. Winter 2019 | TRUCKEE TRACKS 7

DESTINATION MARKETING UPDATE The Truckee Tourism Business Improvement (TTBID) funds (supplemented with Town funds) strengthens Truckee’s appeal and competitiveness as a destination. These efforts – developed, directed and implemented by the Truckee Chamber of Commerce – have resulted in significant market share gains. Some of these accomplishments include: TRUCKEE WINS NATIONAL AWARDS Truckee named one of “The coolest under-the-radar ski towns in the American West” by Wall Street Journal; “Coolest Ski Town in North America” by Matador Network; “Best Ski Town” by USA Today 10Best.com; “Best Mountain Towns in America” by Marriott; and recently written about by Vogue as an attractive home base to the Bay Area’s young creatives and rising tech stars who work remotely and are seeking better work/life balance. MARKETING, PUBLIC RELATIONS & TRUCKEE.COM Key performance indicators (KPI) have significantly increased:  Visit Truckee E-Newsletter grew from 1,640 to 19,880 subscribers.  Truckee.com annual website users doubled to 276K in fiscal year 17-18, a

123% increase.  Truckee.com page views nearly tripled, reaching over 1 million views, a 175% increase.  The value of public relations coverage reached $6.9million.  Social Media grew from 29K to 49K fans/followers. DESTINATION TRAVEL – 21 DIRECT FLIGHTS TO RENO As partners with Reno/Tahoe International Airport’s RASC (Regional Air Service Corporation), TTBID contributes to national marketing strategies that attract, retain and expand direct flights from feeder markets such as Chicago, New York and Southern California. Head to Truckee.com/flightdeals for weekly updates on the best non-stop faire available to/from the Reno-Tahoe International Airport. TRUCKEE’S FIVE TRAVEL THEMES As a year-round mountain town destination, TTBID is prioritizing public relations, marketing and social media to focus on five travel themes. This messaging is reflected in photography, videos, and stories. Learn more at Truckee.com/travelthemes. 1. 2. 3. 4. 5.

Adventure Base Camp World Class Trails & Slopes Local Cuisine, Breweries & Markets Entertainment, Events & Mountain Culture Active Families Base Camp

NEW & UNIQUE TRUCKEE EVENTS TTBID funded two new spring events in 2018 that attracted visitors while leveraging three travel themes; cuisine, mountain culture and world class trails. Learn more about upcoming shoulder season events at Truckee.com/ springevents.  May 3-5, 2019 Truckee Sagan Fondo Dirt Edition (gravel bike race and

festival with world-class cyclist Peter Sagan). - New this year! Family fun races, activities and live music. SaganFondo.com  May 31-June 1, 2019, Truckee Craw Thaw music festival with cajun-inspired

food. - New this year! Expanded stage, unique cuisine. TruckeeCrawThaw.com 8 TRUCKEE TRACKS | Winter 2019

Truckee.com

Destination Marketing continued BRAND AWARENESS – TRUCKEE, BASE CAMP FOR A BIG LIFE TTBID’s long-term goal is to drive national awareness about Truckee’s unbeatable location and easy access to outdoor sports, nature and mountain culture. “Truckee is an authentic mountain town with easy access to worldclass, year-round recreation. Truckee is for adventurous friends and families who have a passion for outdoor sports, nature, events, cuisine, wellness, connection and creativity. “ EVENTS & ACTIVITIES ON TRUCKEE.COM Visitors, and especially families, will find every event imaginable on Truckee.com. TTBID invests in the management of over 2,000

events uploaded to the website, annually. In fact, traffic to Truckee.com/events received over 370K page views in FY17-18. TRUCKEE VENUE DEVELOPMENT New Truckee venue(s) with the ability to host events in the shoulder seasons, are of high interest to TTBID. The TTBID Committee voted to invest in a $50K feasibility study for a new yearround Community Pavilion, in addition to a $10K sponsorship for a new Donner State Park Museum amphitheater. TRUCKEE VISITOR-FRIENDLY PARK & RIDE TTBID committed $30K to support Town of Truckee’s shuttle efforts over peak holidays (Truckee Thursdays and Holidays), for long -term brand positioning as a transportation friendly destination.

DASHBOARD Q1

Q1YOY

(July-Aug-Sept) 2018

% Change

(Oct-Nov-Dec) 2017 vs 2018 2018

Fiscal Year 2018/2019 (July 1, 2018—June 30, 2019)

Q2YOY

Q3YOY

% Change

(Jan-Feb-Mar) % Change 2017 vs 2018 2019 2018 vs 2019

Q4YOY

(Apr-May-June) % Change 2019 2018 vs 2019

DIGITAL MARKETING METRICS Truckee.com Sessions Users Page Views Email Marketing Visit Truckee E-Newsletter (Recipients) Big Life Weekly E-Newsletter (Recipients) Visit Truckee - Social Media Followers/Fans Impressions Reach Engagement Truckee Chamber - Social Media Following/Fans Impressions Reach

120,767 81,959 428,279

+3% +5% +83%

99,187 71,531 348,679

+10% +19% +52%

19,162 2,995

+84% +12%

28,581 3,003

+77% +9%

54,180 1,626,923 1,045,011 82,246

+10% -27% -24% -

56,348 3,012,400 1,573,000 159,447

+4% +85% +51% -

1,489 147,969 108,094

+9% +23% +45%

1,524 234,300 75,934

+2% +58% -30%

662 200 52

+3% -10% -

654 163 54

+1% +16% +125%

1,501 510 76,461

+30% -6% +4%

2,663 575 59,162

-1% -3% +6%

CHAMBER METRICS Chamber Memberships Good Morning Truckee Attendees Knowledge Bites Attendees CALIFORNIA WELCOME CENTER METRICS Visitor Phone Calls Received Requests for Information Walk-In Visitors

Definition of Terms available at Truckee.com/mediakit. YOY means year-over-year percent change (up or down).

COLLEEN DALTON, Brand Communication’s Director A 20-year brand and interactive marketing veteran, Colleen Dalton is the Brand Communications Director for the Truckee Chamber of Commerce. She holds a BS in Communications, an E-MBA in emerging technology, and Project Management Certification. She leads the strategic development and oversees the implementation of all marketing initiatives including visitation, economic, community, and Chamber. Truckee.com

Winter 2019 | TRUCKEE TRACKS 9

2018 Awards Dinner - Celebrate Truckee The Truckee Chamber’s 65th Annual Awards Dinner held October 12, 2018 at The Ritz-Carlton, Lake Tahoe celebrated the people, businesses, and organizations that make our community such a great place to live, work and play. Over 400 people attended the fast-paced, positive, upbeat event. The evening started with the premiere of a four-season Truckee time-lapse video created by Grant Kaye. With new award categories, trophies, and eight Big Life videos featuring leading businesses in Truckee the event was fresh and forward thinking. Awards were presented in eight categories, recognizing individuals, businesses or organizations who exemplify the vision, innovation, and entrepreneurial spirit taking place in Truckee today. Congratulations to all the nominees and to the 2018 award winners: Truckee Innovator Award: Kitchen Collab Truckee Entrepreneur Award: Truckee Craft Ventures Truckee Business Stewardship Award: Sierra Business Council Truckee Creative Award: JJ Morgan / Moody’s Bistro, Bar + Beats Truckee Rising Star Award: Alibi Ale Works Truckee Large Business of the Year: Truckee Tahoe Airport District Truckee Small Business of the Year: The Pour House Chairman’s Award: Word After Word Books THANK YOU TO THIS YEAR’S GENEROUS SPONSORS INCLUDING: Big Life Sponsors: FiftyFifty Brewing Co. / Truckee Craft Ventures; Holliday Development; Northstar California; Squaw Valley | Alpine Meadows; Tahoe Donner Association; Tahoe Forest Health System; Truckee Tahoe Airport District; Truckee Tahoe Lumber Co. Gold Sponsors: Austin & Abrams Financial Planning; Dickson Real Estate; Foothill Partners and Loja Real Estate; JPMorgan Chase & Co. ; Martis Camp ; Mountain Hardware & Sports; Pamela Hurt Associates; Porter Simon; Sierra Business Council; Tahoe Truckee Unified School District; Tinsel - interior decorating & staging boutique; Town of Truckee; Truckee Donner Public Utility District ; Word After Word Books. Silver Sponsors: Best Western Plus, Truckee - Tahoe Hotel; bigtruck brand; Charles Schwab & Co., Inc.; Coldwell Banker - Christy Curtis; East River Public Relations; John Manocchio - Waddell & Reed; McDonald Carano; Morgan's Lobster Shack & Fish Market; Molsby & Bordner- MOBO Law; Plumas Bank; Sierra Sun; Tahoe Getaways; Tri Counties Bank; Truckee Donner Lodge; Truckee River Winery; Truckee Tahoe Funeral Homes. Thanks to our in-kind sponsors: Atelier – event decorations; Grant Kaye Creative – opening video; Just Imagine Marketing & Design – event collateral and website; Matt Parkhurst – custom trophy design & production; PSAV – event audio visual package; Retting Photography – event photography; Origami Rocket – “Big Life” Sponsor videos; FiftyFifty Brewing– custom label crowlers; Truckee River Winery – custom label wine. Thanks to our Live Auction Package donations:

Photos by: Rob Retting All photos from event can be viewed and purchased at RettingPhotography.com

Save the Date!

2019 Awards Dinner September 27, 2019, The Ritz-Carlton, Lake Tahoe 10 TRUCKEE TRACKS | Winter 2019

    

Origami Rocket – Professional video Ski California – Ski California Gold Pass Mountain Lion Aviation – Scenic flight & lunch Skydive Truckee Tahoe & Soar Truckee – Glider ride & skydive Truckee Tahoe Airport District – Ride with an air show performer from the 2019 Air Show & Family Festival

Thanks to all the local businesses that contributed items toward the Silent Auction, and to the Chamber Ambassadors Committee for their volunteer efforts in securing the items. Truckee.com

Blues Brothers Benefit Concert

Michelle Erskine Entertainment supports, encourages and celebrates creative, local talent. From solo acoustic guitar to dancers, DJ’s, live theater and aerial performances to larger bands, you’ll find any type of entertainment to meet your event needs. Musical genres include Latin, Mediterranean, classic rock, Motown, country, Americana/folk, blues, jazz, funk and other traditional world beats.

Michelle Erskine Entertainment also offers private dance lessons, performances and mixed-art, themed concerts, such as "Mediterranean Gypsy", "Blues Brothers", "A Night in Paris", "Hawaiian Flower" and more. A few times a year Michelle Erskine Entertainment teams up with the non-profit Art Truckee Gallery for "A Night of Performing Arts", a themed benefit concert supporting young students hoping to advance their education in music, dance, theater, fine art, literary arts and more. This is a dynamic venue and experience that is described as "Truckee meets New York". For blues and soul fans, don’t miss the "Blues Brothers" concerts coming up January 30th at Za’s Lakefront and February 2nd at Art Truckee Gallery. This event brings multiple all-star, performers together

to entertain with dance and live music from the movie "The Blues Brothers" and includes a tribute to the great, late Aretha Franklin. This is a benefit concert for InnerRhythm’s Dance Studio, supporting young students hoping to advance their education in music, dance, theater, fine art, literary art and more. For more information and to check out upcoming events, visit MichelleErskineEntertainment.com and on Facebook and Instagram.

2019/2020 Official Truckee Guide

TRUCKEE COM ●

SALES UNDERWAY

* Annual guide and a primary fulfillment piece for Truckee * Promotes Truckee throughout the West * 50,000 copies printed and distributed in-market and out-of-market * Attractive, magazine-quality publication * Contains info on lodging, dining, shopping, recreation, natural scenic beauty, arts, culture and history * Distribution begins May 2019 * Direct mail to all Truckee residents Advertising placement/artwork deadline: March 30, 2019 (see insert in this issue of Truckee Tracks for more information) For more information or to reserve your space Contact Kathy Hess-Slocum with Just Imagine Marketing and Design

775-846-5656 voice or text kathy@justimaginemktg.com This quality publication is published in partnership:

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Winter 2019 | TRUCKEE TRACKS 11

New Members continued from page 2 hasn’t done a great job of addressing homeowners’ needs. The Total Homeowner Experience™ aims to change that by elevating the remodeling experience, so homeowners actually enjoy their remodels every step of the way.” To achieve that goal, elevation 6225’s Total Homeowner Experience™ forms strategic partnerships with suppliers, contractors, vendors, interior designers and architects. Their partners are carefully selected to ensure the best possible remodeling experience for homeowners. Elevation 6225 also offers an award-winning remodeling app. This highly rated app offers homeowners 24/7 access to schedules, spec sheets, selections, approved plans, photos and costs. Lastly, clients are provided a dedicated Client Strategist. The Client Strategist oversees the remodeling project and is advocate for clients’ success. For more information visit elev6225.com.

Exclusive Wireless - T-Mobile Exclusive Wireless, Inc. began as a single location in 2006 and has since grown to over 82 stores in California, Nevada, Oregon, and Idaho. They are one of the largest TMobile Premium Retailers and have built their success on putting employees and customers first. T-Mobile has taken over the United States by storm, and they have stood at the forefront of bringing T-Mobile’s reputation of excellent service and competitive edge to all communities. The Truckee branch of Exclusive Wireless- T-Mobile opened mid-October and they are now up to 121 locations in five states adding Oregon and Washington. Visit their Truckee location today at 11260 Donner Pass Road or call the store at 530-579-9009.

Gateway Mountain Center Gateway Mountain Center is where youth of all backgrounds learn, heal, and thrive. With spirited, adventure-learning the staff at Gateway Mountain Center helps youth transform their self-awareness through connections with self, nature and community. As systems thinkers, the staff understands that connecting with the Life Force heals, inspires, and teaches. Gateway Mountain Center offers field trips, therapeutic wellness programs and summer camps. A typical field trip integrates their leading-edge Field Studies with Mountain Adventure and/or Wellness 12 TRUCKEE TRACKS | Winter 2019

Homewood Mountain Resort

curricula. Serving over 1,000 students annually, they customize their programming to meet your goals, needs, and challenges. Youth of all backgrounds in 4th through 12th grade are welcome, with programs ranging from academic rigor to alternative education/ enrichment. In addition to science academics, Gateway Mountain Center programs offer games, team-building, group challenges, reflection and mindfulness activities, nature journaling, art, take-home exercises for personal empowerment, evening programs with campfires, student skits, dance, music, yoga and environmental films. For more information visit sierraexperience.org or call 530-426-2110.

Since 1961, Homewood Mountain Resort has offered skiers a unique experience complimented by unbeatable lake views, distinctive atmosphere and ample powder to be shared. Featuring 1,260 acres, 8 lifts, 67 runs and over 750 acres of guided snowcataccessible terrain Homewood remains one of Tahoe’s classic family-friendly resorts with an epic peak to shore experience. Being only 280 steps from lift to lake – this is “where the mountains meet the lake”. Homewood Mountain Resort is thrilled to begin another season with events, programs, and other resort offerings aimed at its core values of connecting with the community we’ve been skiing with for years. For inquiries please contact Lisa Nigon, Marketing Director at 530-525-2992 or email her at lnigon@skihomewood.com.

FS Business Tours & Real Estate Photography Lisa Masser is a photographer who specializes in interactive virtual tours for business and real estate. Passionate about photography since high school, she obtained a BA in photography and has been the proud owner of her photography business for over ten years. She fell in love with Tahoe after a road trip. She had never seen such beauty and decided this was going to be her home. Lisa and her husband are raising their new daughter here and are excited to be part of this amazing community. Lisa is a Trusted Google Photographer and provides interactive 360-degree virtual tours that clients and potential customers can explore online. These tours can be embedded on your website and attract thousands of viewers each month. If you are interested in learning more about this super cool new marketing tool you can visit her website www.FSBusinessTours.com or call her at 530 -721-1602. Lisa has also been shooting weddings in Tahoe for the past few years. Go to tahoelovephoto.com to see her work.

Loja Real Estate Loja Group LLC, is a real estate management and operations company formed to acquire retail real estate assets throughout the United States on behalf of investors. They build on the respective 30-year operating and performance track records of Katherine Burr in institutional fund management and Thomas Engberg in commercial retail real estate investment. Katherine Burr has more than 30 years’ experience in global fund management in multiple asset classes in various currency and interest rate environments. Thomas Engberg is a 30 year veteran of the real estate business with a focus on investment in and operation of shopping centers in the Western US. Loja is a team of multidisciplinary professionals who enjoy the challenges and rewards of hard work, creative problem solving and exceeding the goals and expectations of colleagues and collaborators. Loja believes individuals—its team and those outside the company—are READ ABOUT MORE NEW MEMBERS P. 16

Truckee.com

Truckee Core Values Fund Awards $20,000 to Community The Truckee Core Values Fund was created last year by the Truckee Chamber of Commerce in partnership with the Town of Truckee and powered by the Tahoe Truckee Community Foundation (TTCF). The fund supports 501(c)(3) organization events or event producers that partner with 501(c)(3) organizations that highly align with at least one of the five Truckee Core Values, takes place in the Town of Truckee and is focused on local citizen engagement, including 2nd homeowners. The 2019 annual cycle received 29 applicants. Some of the recipients include:

   

Arts For The Schools Biking For A Better World Family Resource Center of Truckee Truckee Downtown Merchants Association

KNOWLEDGE BITES - MAR. 21 Mountain Town Marketing Strategies FINDING, CONNECTING AND MARKETING YOUR BUSINESS TO ELUSIVE 2ND HOMEOWNERS Small local businesses face a unique marketing challenge being in a tourismdriven mountain town. The majority of their best customers do not live here. There are 36,361 home and condo owners in Truckee and the California side of North Tahoe. Only 7,663 (21%) live here. The challenge? Finding and connecting with the 28,698 (79%) owners and their families who do not live here, yet drive the revenue and bottom line for many local businesses: real estate and home services professionals to retail, financial, dining, medical, nonprofits, and more. Join David LaPlante, Chief Marketing Officer at PropertyRadar, a Truckee-based marketing technology company, for a presentation on how many small local businesses have solved this challenge with targeted local marketing. This Knowledge Bites workshop will be held March 21, from 9:30-11:30am at the Truckee Airport, 10356 Truckee Airport Road. Registration and networking begins at

9:00am, presentation at 9:30am. Reserve your spot by March 14th and the cost to attend is only $20 for Chamber members and $30 for nonmembers. After March 14th, cost is $30 for Chamber members and $40 for nonmembers. Early registration is encouraged. Register at Truckee.com/MountainMarketing. For more information, contact the Truckee Chamber of Commerce at 530-412-7057 or e-mail Megan Hines at megan@truckee.com. The Knowledge Bites series is presented by the Truckee Chamber of Commerce, in partnership with Sierra Business Council’s Small Business Development Center, and sponsor The Rice Team, Guild Mortgage Company. The venue sponsor is the Truckee Tahoe Airport District.

 Mountain Area Preservation  Moody’s Jazz Camp The breakdown of applications that aligned with each Truckee Core Value: 1. Arts, Culture, History (48%) 2. Community Minded (28%) 3. Healthy Lifestyle (10%) 4. Family Friendly (7%) 5. Natural Beauty (7%) Of the events funded, 67% happen in the shoulder season. The Truckee Chamber of Commerce, Town of Truckee and Tahoe Truckee Community Foundation wish to thank all organizations for making our town the great community that it is.

Truckee Core Values

Truckee.com

Winter 2019 | TRUCKEE TRACKS 13

MEMBERS IN THE NEWS Modular, Prefabricated Homes the Wave of the Future At the helm of high-tech custom home building is Mark Tanner Construction, a regional leader in building techniques showcasing unparalleled attention to detail, environmental sustainability and a penchant for constructing dreamy family homes. Tanner is an avid proponent of elevating building trends and has identified his newest building endeavor serving as the onsite contractor to receive and finish modular, prefabricated homes built in a factory. “Hybrid housing is the wave of the future,” said Mark Tanner, owner of the company. Tanner was hired as the general contractor by Nakoma Resorts in Clio, California, where his team laid the foundation and oversaw the setting of modular models ranging from 800 to 2,600 square feet and made by Method Homes of Washington State. The new units are currently on the market, listed with Dickson Realty and are ideal options for young families seeking sleek,

comfortable, efficient and affordable second homes set in a beautiful forested, mountain landscape, located an hour north of Truckee. Modular homes provide accessibility as they work well in remote areas where a labor force is harder to find. Further, modular building is efficient in reducing labor time. Homes are prefabricated in an indoor setting, so weather factors don’t come into play, while Tanner’s team simultaneously completes foundation work. “Offsite construction can run in parallel to onsite construction to produce a quality finished home much faster than conventional means,” Tanner said. Tanner’s team used similar modular units within Truckee’s affluent Martis Camp community and pays special attention to detail at each individual build site. “They all have a modern flair with set or flat roofs and cool architectural features,” said Casey Eberhardt, project manager for Mark Tanner Construction. Collaborating on this modular home development venture with the Nakoma Resort puts Mark Tanner Construction squarely at the helm of cutting-edge home construction practices in the region. Tanner has also been in talks with Factory OS, who create their own modular prefabricated homes from their facility on Mare Island in the Bay Area, continuing the momentum of accessibility and efficiency in constructing second homes of the future.

FiftyFifty Brewing Co, Named ‘Brewery Group of the Year’ at the Great American Beer Festival®

FiftyFifty Brewing Co. was recently named Brewery Group of the Year at the 2018 Great American Beer Festival (GABF) competition. Presented by the Brewers Association, GABF is the largest commercial beer competition in the world. The top three winners in the competition’s 102 beer-style categories were announced at the awards ceremony in Denver, Colorado. In addition to a Gold (in the German-Style Wheat Ale category) and two Bronze medals (in the Wood- and Barrel-Aged Strong Stout, and Specialty Beer categories), FiftyFifty Brewing 14 TRUCKEE TRACKS | Winter 2019

Co. emerged with the highest accolade a production brewery can achieve in an American based competition: Brewery Group of the Year. The 2018 GABF competition winners were selected by an international panel of 293 expert judges from 8,496 entries, received from 2,404 U.S. breweries. “When we left our corporate jobs in 2007, we believed we could find balance for ourselves by making world class beer, and creating a world class business, right here in Truckee” said co-founder and CEO Andy Barr. Founded in 2007, FiftyFifty Brewing Co. has pioneered beer for over a decade and recently celebrated the opening of a new Global Production Facility near downtown Truckee. “When we started, we anchored on our belief that if it tastes good, it is good” said co-founder and cxo Alicia Barr. “We continue to make quality our top priority and while our team is always looking for ways to

innovate across the process, in the end, taste is all that matters.” Andy Barr added, “It’s amazing to look back now, eleven years later and see over 100 employees, a new state of the art facility and now this award from GABF. We couldn’t be more honored on behalf of our team, and the businesses we’re building. We intend to use this as motivation to continue to deliver amazing beers to our local and global community.”

Truckee.com

MEMBERS IN THE NEWS Mountain Lion Aviation to Sponsor UNR Women’s Athletics Programs The University of Nevada recently announced that Mountain Lion Aviation will be the presenting sponsor for the women's athletics program. The partnership is the first of its kind in the NCAA and signifies Mountain Lion Aviation's strong commitment to promoting and supporting women's athletics. The financial resources from Mountain Lion Aviation will directly boost women's athletics at Nevada via the department’s Pack PAWS (Promoting and Advancing Women's Sports) initiative on campus, which provides the academic and athletic resources necessary for the University's 200+ female student-athletes to succeed on the field, in the classroom, and in their future careers. “The partnership with Mountain Lion Aviation is more than a simple sponsorship. This is an innovative investment in Wolf Pack

athletics created by a highly successful leader, entrepreneur and worldwide businessman," said Doug Knuth, Nevada's athletics director. "Jim Wilkinson's passion, business savvy and hands-on involvement will help the Pack as much as his financial investment. These important resources will be a differentiator for our female athletes, on the field in the classroom and in their future careers." "There can be no doubt that women's sports simply do not get the same financial resources as men's sports," said Mountain Lion Aviation Chairman, Jim Wilkinson. "Nevada has a strong and deep commitment to women's athletics and we're proud to partner with them on this historic sponsorship that will at least begin to level the playing field."

Quality Automotive and Smog Customers Give Back More than 50 customers of Quality Automotive and Smog contributed $1,300 to Paradise Fire victims by donating their Red Check dividend. When Quality Automotive and Smog unveiled the 5% dividend program last spring it was designed as a loyalty program. Customers accumulate dividends that they can use on future services. At the time they had no idea how popular the program would become. They also never imagined that the loyalty program would take this new direction and that customers would so enthusiastically

give back the 5% they earned. “We really value our customers and love that they were willing to join with us and donate in this way,” said Bill & Sheila Greeno, owners of the Truckee business since 2009. The donation will be sent to the North Valley Community Foundation, an organization working directly with those displaced by the Camp Fire. Supporting community is always on the minds for the team at Quality Automotive and Smog. “We donated in some way to every local organization that made a request

last year,” states Bill Greeno “It’s an honor to be asked.” Bill & Sheila feel being known as “Your Trusted Local Auto Care” comes with some responsibility and they are always working toward involvement in the community. During the holiday season, they support local organizations with their annual “Season of Giving” promotion. Every holiday season the community is invited to nominate and vote for a local non-profit to receive a donation.

Truckee River Co-Housing Holds Site Tours Join a limited number of Truckee households who are creating an authentic neighborhood within the Truckee River Village. Private homes, community space, river access, and trails. Site tours being held January 13 and February 10 from 1:00-2:00pm. Meet at Unique Boutique-Viviane’s Vintage and Vogue, 10925 West River Street. RSVP at truckeecohousing@gmail.com. For more information, visit truckeecohousing.com.

Truckee.com

Winter 2019 | TRUCKEE TRACKS 15

New Members continued from page 12 the true assets of the business. The success of Loja builds on the team’s history of excellence. For more details visit lojagroup.com.

Nancy O Glass & Gallery Nancy Oudegeest came to Donner Summit many years ago. Upon her retirement from teaching she moved up to Serene Lakes and brought with her a strong desire to explore and create in glass. It soon became evident that there needed to be an outlet for all the work she created so with her husband, the driving force, they built and opened the Nancy O Gallery and Studio this past summer. The gallery, at 21547 Donner Pass Road in Soda Springs, carries Nancy O Glass creations as well as work in other mediums by fellow artists on the Summit. Nancy loves to teach so there are a wide variety of classes offered in fused glass. Private parties are welcome to contact Nancy and arrange for specific classes. To see what is happening visit the gallery Friday – Sunday or go to nancyoglass.com or contact Nancy at nancy@nancyoglass.com

equipment in a variety of brew methods that include espresso, manual brewing, and on draft. Non-coffee beverages include looseleaf teas, tea lattes, draft teas served cold, and hot cocoa. Additionally, Pacific Crest Coffee Company provides kegs and bags of coffee to restaurants, bars, or coffee shops with a supportive wholesale program. For more information email Ralph at Ralph@pacificcrestcoffee.com, call Ralph at 530-448-0919, visit PacificCrestCoffee.com, or visit @pacificcrestcoffee on social media platforms.

Sierra CCW Firearms Training It may be a sensitive subject, but operating a business in the Truckee Tahoe region can leave some people exposed to harm. Robert Grossman, a Truckee local, created Sierra CCW to offer business professionals and residents firearms training for self-defense. Robert, a California DOJ-Certified CCW instructor, author, and TV personality, teaches the region’s most complete, scenario-centric, and value-packed statemandated classes for CCW applicants. Whether you regularly handle or transport cash, show clients homes in remote areas, or are otherwise sometimes faced with situations that can leave you vulnerable, self-protection may be the only option available. Depending on your individual needs, Sierra CCW also offers private VIP classes, family safety training, and largegroup classes. If you take your personal safety or your family’s safety seriously, get the best training available at Sierra CCW. Contact Robert at 530-563-6397 or visit SierraCCW.com.

pricing rates at sierraprestige.com or call 530-536-3994.

Sherwin-Williams Company For 150 years, Sherwin-Williams has been an industry leader in the development of technologically advanced paint and coatings. As the nation’s largest specialty retailer of paint and painting supplies, Sherwin-Williams is dedicated to supporting both do-it-yourselfers and painting professionals with exceptional products; resources to make confident color selections; and expert, personalized service that's focused on your unique project needs. The Truckee Sherwin-Williams employees love being in our mountain town, and they often donate paint to local organizations. They carry many brands including Sherwin-Williams, Purdy, Graco, Titan, 3M and Shurtape and offer interior, exterior paint, stains, painting supplies and caulk. For more information email store manager Evonna Lintz and team at sw8197@sherwin.com or call 530-587-4064.

The Grille at Sawtooth Ridge The Grille at Sawtooth Ridge, located in The Village at Northstar, is a full-service, family friendly restaurant featuring California Cuisine with strong Hawaiian influences. Their seafood-focused menu aims to provide excellent service to bring you and your "ohana" (family) together over delicious, locally prepared dishes.

Sierra Prestige

Pacific Crest Coffee Company Pacific Crest Coffee Company is a coffee roastery and tasting room with grab-and-go foods located in the Pioneer Commerce Center across the street from Full Belly Deli. It was founded by former Freeride World Champion Ralph Backstrom and current U.S. Ski Team member Travis Ganong with a passion to fuel the many adventures the Tahoe-Truckee area has to offer with a delicious and energizing beverage. Freshly roasted coffees are available by the bag, or the cup-- brewed with top-of-the-line

Sierra Prestige has the simple goal of giving the people of Truckee more time to enjoy our beautiful town by taking care of a time consuming errand. Sierra Prestige and their staff make it easy to schedule pickup and delivery, so you can focus on more important things. They use environmentally friendly and sustainable practices. They guarantee high quality results from dry cleaning to wash & fold to repairs and alterations. They offer pickup and delivery dry cleaning and laundry services for Truckee residents and businesses. Pickup and delivery is free of charge (unless Saturday or rush delivery is required). Check out their very competitive

They are a locally owned restaurant focused on supporting other small businesses. As a result, they source their food from quality family owned vendors whenever possible. The staff at The Grille at Sawtooth Ridge are proud to offer an extensive wine list, featuring family owned and operated vineyards, beer from local READ ABOUT MORE NEW MEMBERS P. 17

16 TRUCKEE TRACKS | Winter 2019

Truckee.com

MEMBERS IN THE NEWS Truckee Tahoe Airport’s Marc Lamb to Attend Airport Academy Mark Lamb, Truckee Tahoe Airport’s (KTRK) Aviation & Community Services Manager was awarded a full-ride scholarship to attend the American Association of Airport Executives (AAAE) Loretta Scott Academy, in Denver, Colorado. The course focuses on the AAAE Certified Member (C.M.) accreditation. Marc passed the final 180 question, 3-hour examination certification process with flying colors. AAAE is a Washington D.C. based professional organization representing airports and aviation communities across the U.S., and the industry in general on Capitol Hill. The organization was founded in 1928 and has approximately 6,500 members. Born in Germany, Marc got his pilot’s license at 18 and after graduating from UNLV moved to Lake Tahoe. He then worked in the ski industry (Squaw Valley) for 20 years, before coming full circle back to aviation. Marc started at the Truckee Tahoe Airport District in 2012 in Operations & Maintenance and is currently the Public Relations Manager in the AVCOM Department representing KTRK.

Clever Minds Collaborates with Tahoe Speech Therapy

Sierra Senior Services Welcomes New Executive Director Sierra Senior Services, the Local Meals on Wheels provider, recently announced Sharon Romack as the new Executive Director of the organization. Sharon’s career has been concentrated in non-profit management. She has served organizations in many different roles from a volunteer, to marketing director, to senior management. Under her leadership, several struggling organizations saw renewed financial stability with new events for raising additional funds. Her marketing and social media skills have helped organizations increase their visibility and her training in public speaking enables her to effectively communicate with different types of people in all different settings. Sharon most recently served as the Executive Director for Valhalla Tahoe, an arts festival and special events venue located in South Lake Tahoe. She was born and raised in the Chicago area. When her daughter moved to Lake Tahoe 14 years ago she began visiting regularly. Sharon soon realized that living in the region with its peaceful lifestyle and varied professional opportunities was just what she was looking for as the next step in her life.

Tahoe Speech Therapy will now be providing speech and language services for infants to twelve year olds at Clever Minds Learning Center in downtown Truckee. Services include free screenings, comprehensive evaluations, and customized speech-language therapy in the areas of articulation, phonology, receptive and expressive language, pragmatic language, and stuttering.

Tahoe Speech Therapy is owned and operated by Tara and Molly Meyer. For any speech and language questions, call them at 775-298-1441 or visit tahoespeechtherapy.com.

New Members continued from page 16 breweries and a robust selection of craft liquors and cocktails. To see their menu, photos and more visit sawtoothridge.com.

VayaClean Eco-Dry Cleaning & Laundry VayaClean Eco-Dry Cleaning & Laundry is now open in Truckee next to Wild Cherries. VayaClean is the finest and most healthconscious, eco-friendly professional dry Truckee.com

cleaning and laundry provider in Lake Tahoe. The company prides itself on meticulous fabric care, and is the only cleaner in the basin to use 100% non-toxic, biodegradable solvents, that are Green Business Bureau certified, to clean everything from fine clothing to ski and outerwear, as well as home textiles, like curtains and comforters. And, VayaClean is committed to quality and

service, offering pricing up to 30% less than other area providers. VayaClean is Tahoe-based, locallyowned and operated, and has locations in Truckee and South Lake Tahoe, and recently opened a third location in Incline Village. The Truckee store is open Monday – Friday 10:00am to 6:00pm; and 10:00am to 2:00pm on Saturday. Learn more about this great new eco-company at vayaclean.com. Winter 2019 | TRUCKEE TRACKS 17

MEMBERS IN THE NEWS Western Sierra Medical Clinic Expands Services

Western Sierra Medical Clinic is expanding health services at its Kings Beach-Tahoe health clinic, including the addition of a medication assisted treatment program, pediatrics and women’s health services. The health center, located at 8665 Salmon Ave., opened July 2017, and has enjoyed tremendous response from the community. The health center offers medical and dental care 8:00am to 5:00pm Tuesdays through Thursdays. “Primary care and dental services are the foundation for the health center, but we are

always reviewing the community’s health care needs and talking with residents on how we could expand services,” said Scott McFarland, Chief Executive Officer of Western Sierra. “The expanded services will offer some closer-to-home options for patients.” “We are working toward developing more resources for patients whose primary language isn’t English, expanding our diabetes outreach, pediatric and women’s health population,” said Seson Kahn, family nurse practitioner at the health center. One of the greatest needs in the region is treating residents struggling with substance abuse. “Addiction and substance abuse affects people of all ethnicities, cultures and socioeconomic standings,” Kahn said. Western Sierra’s multi-disciplinary

medication assisted treatment (MAT) program treats residents addicted to drugs, especially those battling opioids, such as prescription pain medications and heroin, a critical and fast-growing epidemic in the region and nationwide. “With the introduction of the MAT program, we are able to offer treatments that have been shown to save lives and reunite families,” Kahn said. Patricia “Trish” Hartman is a substance abuse disorder counselor. Western Sierra, the largest outpatient provider in Nevada and Sierra Counties, has six health centers in the region, including three in Placer County. For more information, visit wsmdmed.org and on Facebook.

Ditch the Car with the Winter Park and Ride Program The Winter Park and Ride Program offers guests the option to help reduce congestion, ditch the car and be dropped off right at the base of the slopes. The seasonal service is provided by Tahoe Truckee Area Regional Transit operated by Placer County in partnership with Squaw Valley-Alpine Meadows and Northstar California. Weekend park and ride service to local ski resorts provides free bus service on

weekends that will run through mid-March between Truckee park and ride locations to Squaw Valley along the State Route 89 corridor and Northstar along the state Route 267 corridor. Tahoe Truckee Area Regional Transit services is supplemented with additional bus service, sponsored by Squaw ValleyAlpine Meadows and Northstar California. The additional bus service operates in coordination with TART, offering service

every 30 minutes during peak morning and evening periods from 7am to 6pm between park and ride lots and ski resorts. For more information about this program and regional transportation services, visit TahoeTruckeeTransit.com.

The park and ride service is offered on the following dates and locations: January 5-6, 12-13, 19-20, 26-27 Februrary 2-3, 9-10, 16-18, 23-24 March 2-3, 9-10 Park & Ride Hwy. 89—Squaw Valley: Old middle school (TTUSD admin buildings) behind Wild Cherries and fire station on Donner Pass Road. Park & Ride Hwy. 267—Northstar: Truckee Tahoe Airport Skiers and riders traveling from Truckee to Alpine Meadows can take the bus to Squaw Valley, then connect to Alpine Meadows via the Squaw Alpine Express shuttle.

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MEMBERS IN THE NEWS New Community Park Planned for Downtown Truckee The half-acre lot between Church and Jibboom streets in Downtown Truckee is set to become a new community park. The current playground area, owned by the Truckee Donner Recreation and Parks District (TDRPD), will be converted into an innovative public space, scheduled to break ground in spring with a projected completion date of fall 2019. The park is the second phase of the TDRPD’s revitalization plan, after the interior performing arts venue was refurbished in 2014. Mark Tanner, president of Mark Tanner Construction, is driving the revitalization project in collaboration with a number of local companies and organizations. Tanner is working with the Contractor’s Association of Truckee Tahoe Community Project (CATT CP), Catt’s sister nonprofit organization, to turn the vision into reality; creating plans, driving donations and building support. The TDRPD donated the land, while Tanner is charged with construction efforts. Truckee-based High West Landscape Architects designed the park, which will include a ‘sensory garden,’ an amphitheater, picnic area and other creative uses of the space. The design appeals to the local landscape by using natural materials such as boulders and logs to create this aesthetic which also function as play structures. The park will be ADA-accessible and friendly for all ages. The building renovation plans include repainting the exterior of the Community Arts Center. Tanner will work with Kelly Brothers Painting and others to execute this project. The team is aiming for a color scheme which complements Truckee’s unique historic district. “The park will be a great asset to Truckee, providing a vibrant gathering space for our community,” said Tanner. “There really is nothing like this in the heart of downtown right now. We are filling a need.”

What Drone Hobbyists Should Know

The FAA estimates that hobbyist drones will grow to 3.5 million by 2021 and commercial drones will increase in number to almost

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500,000 by 2021. Reports of close calls, damages and bodily injury have increased exponentially over the past few years. A drone is considered to be an aircraft. Business liability insurance excludes, or provides no insurance protection for Bodily Injury and Property Damage claims arising out of the ownership, maintenance or use or entrustment to others, of any aircraft – owned, operate, rented or loaned to any insured. No insurance protection in the absence of an aircraft liability insurance policy.

A conventional Homeowners insurance policy also contains no coverage or protection for Bodily Injury or Property Damage liability claims arising from the use of aircraft. The good news is that both commercial and personal liability insurance policies are beginning to respond to the need for bodily injury, property damage and privacy invasions from drones. For additional information, contact your insurance agent.

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PA I D

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KINGS BEACH, CA PERMIT #1

10065 Donner Pass Road Truckee, CA 96161 530-587-8808 truckee.com

4th of July Parade – Entry Registration Open Yes we are still in the middle of winter, but we’ve got a jump start on this year’s 4th of July Parade and you can enter right now at Truckee.com/events. This year’s theme will commemorate the 150th anniversary of the completion of Transcontinental Railroad. As history can attest, the completion of the 1,912mile continuous railroad line was arguably the single greatest technological feat of the 19th century. It helped to connect the country, shape the nation, and put the United States on a path to economic prosperity. “Truckee is definitely a train town as reflected with its prominence in the Town of Truckee’s logo. We think this theme will get people excited to make some fun, creative parade entries,” said Lynn Saunders, Truckee Chamber of Commerce President and CEO.

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As has been the tradition for many years, the Truckee Chamber of Commerce produces Truckee’s 4th of July Parade. This community celebration brings out hundreds of kids, beautiful horses, classic cars, decorated bikes and whacky floats,.. all with a backdrop of mountains in every direction. It is the classic quintessential mountain town parade and display of small town Americana. Starting with the Fireman Pancake Breakfast, Firecracker Mile race put on by the Auburn Ski Club, the parade, and the activities at the West End Beach of Donner Lake put on by the Truckee Donner Recreation & Park District, this day and holiday is a huge economic stimulus for Truckee. It is also a tradition of so many in the community – a not -to-be missed event to many who have lived here for years. As usual, Truckee's July 4th parade will begin at 10:00am at the west end of town,

and progress the 1-1/2 miles down Donner Pass Road into historic Truckee, ending around noon. To assist with the funding of the parade, the Chamber will be seeking sponsorships from businesses, individuals and organizations. Your sponsorship will ensure our community can continue to enjoy this Truckee tradition. For more information, contact the Truckee Chamber of Commerce at 530-412-7062 or e-mail info@truckee.com. Visit Truckee.com/4thJulyParade.com to register.

Photo by: ClickTahoe.com

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