SPRING 2018
TRACKS
Supporting the business community of the greater Truckee area A Publication of the Truckee Chamber of Commerce
Business Speaks Returns April 24, 25 & 26 - Register Today! Brings Businesses Back Together to Continue Dialogue to Influence Change
A
fter the first round of Business Speaks held in January, the Truckee Chamber of Commerce is excited to be bringing business owners back together for a quick 90 minute session to review outcomes from the January Business Speaks meetings and outcomes from the Investor meeting which include the following prioritized projects: Growing Our Own Develop an Employee Coop Develop Truckee as an Entrepreneurial Ecosystem There will be handouts on each project and participants will be asked for their ideas to enhance the scope of each project – and discuss implementation strategies as they relate to their business. The groups will also get an update on current internship programs happening through TTUSD and Sierra College and an update on Mountain Housing Council. The Truckee Chamber of Commerce launched Business Speaks in January -- a game changing program for communication between business owners in Truckee. Ten distinct “Base Camp” geographic areas within Truckee create hubs for business
Inside Tracks
Jeremy Jensen
Jeremy JeremyJensen Jensen
Register on TruckeeTomorrow.org owners to come together to discuss how they can address issues facing Truckee as a whole, or an issue specific to their geographic area. “We couldn’t have been happier with the turnout, energy and enthusiasm from the business community for our first Business Speaks meetings” said Pam Hobday, Chair of the Chamber Board of Directors. “We are excited to continue this momentum and start to take action by furthering the scoping of
the projects that were prioritized by our investors.” All business owners, including homebased businesses, non-profits, special districts, organizations and individuals are invited to attend a meeting in the Base Camp business area where their business is physically located, however attendance at any meeting that is convenient is also READ ABOUT MORE BUSINESS SPEAKS P. 12
Save the Date!
4 Truckee Chamber of Commerce is Moving!
Chamber Annual Awards Dinner Set for October 12th at The Ritz-Carlton
5 Annual Digital Marketing Summit – Social Media Scheduled for May 31st
T
8 Truckee FlashVote First Quality of Life Survey Garners Big Response
he Truckee Chamber of Commerce will host its Annual Awards Dinner & Auction Friday, October 12th at The Ritz-Carlton, Lake Tahoe. This is a “not-to-be-missed” event. It is the one event of the year when the business community comes together to celebrate and honor their peers and recognize excellence in our community. It truly is an evening full of Truckee pride. Last year’s event sold out
quickly, so be sure to purchase your tickets as soon as they become available. The Planning Committee has reviewed feedback received in the post-event survey and will combine their creative talents to make this another magical evening. With a busy community calendar, please be sure to Save the Date of October 12th for the 65th Annual Truckee Chamber of Commerce Annual Awards Dinner.
MEET NEW MEMBERS Our mission is to promote and develop local business and tourism, while improving the community's quality of life.
2017-18 Board of Directors Pam Hobday, Chair Pamela Hurt Associates John Manocchio, Vice-Chair Waddell & Reed Ted Owens, Chair-Elect Tahoe Forest Health System Tonya Beyer W&T Graphix Christy Curtis Coldwell Banker Tally Meek Sierra Insurance Associates Aimee Schaller Tri Counties Bank Lisa Toutant ELTE Inc. Kelly Wallis Atelier
These businesses have recently made a commitment to our community and an investment in their future by joining the Truckee Chamber of Commerce. We encourage all our readers to do business with these new member businesses.
Bank of America Consumer Lending Suzi Cooper rejoins Bank of America Consumer lending as Senior Lending Officer NMLS 424982. Suzi has more than 25 years in the mortgage industry, with her first stretch at BofA from 1998-2004. When Suzi isn’t busy putting together mortgage deals she enjoys spending time hiking with her dog, playing her fiddle in jams, and exploring the eastern sierras and beyond in one of her RV’s. Please reach out to Suzi any time at 775720-2735 or by emailing suzi.cooper@bankofamerica.com
Benty’s Landscaping Benty’s Landscaping has been providing landscaping and excavation services since 1975. The business was started by Scott Benty and is now operated by his son Cameron. Cameron began landscaping in the
Adirondack Mountains, and now calls the Sierra Mountains surrounding Truckee & Tahoe, California his home. He has a degree in Landscape Development from SUNY Cobleskill and has been in the Green Industry all of his life. His keen eye for local plant material and detail distinguishes his work. He is honest, dependable, and possesses an excellent creative design capability which will fulfill your landscaping needs. To connect with Cameron call him at 530-536-6628 or visit his website bentyslandscaping.com
Coldwell Banker - Anna McGee Realtor Anna McGee found her way to Tahoe after graduating college in Colorado to explore new terrain, unexpectedly fell head over heels for the community, and now calls Tahoe home. Anna chose to become a Realtor, to share with others the things she
Ravn Whitington Porter Simon
Chamber Staff Lynn Saunders President/CEO Colleen Dalton Brand Communications Director Ruth Geresy Director of Operations Manager, California Welcome Center Megan Hines Membership Services Manager Justin Swett Communications Manager
California Welcome Center Concierge Staff Marilyn Colquhoun Carla Embertson Victoria Myer Karen Snyder
TRUCKEE TRACKS is the quarterly publication of the Truckee Chamber of Commerce. The Chamber reserves the right to edit submissions as necessary for space requirements. Send comments or submissions to info@truckee.com.
Truckee Chamber of Commerce 10065 Donner Pass Road | Truckee, CA 96161 530-587-8808 | 530-587-2439 (fax) info@truckee.com truckee.com
2 TRUCKEE TRACKS | Spring 2018
CHAMBER CALENDAR
Professional Advisor
APRIL Ambassador Committee TUESDAY, APRIL 3 | 11:30AM Squeeze In TTBID Meeting WEDNESDAY, APRIL 4 | 12:00 NOON PropertyRadar Good Morning Truckee TUESDAY, APRIL 10 | 7:00-8:30AM Truckee Tahoe Airport Chamber Board Meeting TUESDAY, APRIL 17 | 1:00PM Truckee Chamber of Commerce Business Speaks TUES, WED, THURS, APRIL 24-25-26 times & locations vary (see story on page 1)
MAY Ambassador Committee TUESDAY, MAY 1 | 11:30AM Burger Me! TTBID Meeting WEDNESDAY, MAY 2 | 12:00 NOON Truckee Chamber of Commerce Good Morning Truckee TUESDAY, MAY 8 | 7:00-8:30AM Truckee Tahoe Airport
READ ABOUT MORE NEW MEMBERS P. 9
Chamber Board Meeting TUESDAY, MAY 15 | 2:30PM Truckee Chamber of Commerce Membership 101 WEDNESDAY, MAY 23 | 8:00-9:00AM California Welcome Center Knowledge Bites Annual Digital Summit—Social Media THURSDAY, MAY 31 | 3:00-5:00PM Truckee Tahoe Airport
JUNE Ambassador Committee TUESDAY, JUNE 5 | 11:30AM PJ’s Bar & Grill TTBID Meeting WEDNESDAY, JUNE 6 | 12:00 NOON Truckee Chamber of Commerce Good Morning Truckee TUESDAY, JUNE 12 | 7:00-8:30AM Truckee Tahoe Airport Chamber Board Meeting TUESDAY, JUNE 19 | 2:30PM Truckee Chamber of Commerce Business Speaks TUES, WED, THURS, JUNE 19-20-21 times & locations vary (see story on page 1)
Board Meetings As a member of the Chamber of Commerce, you are encouraged to attend board meetings. Get involved in the leadership of our organization, offer your input, and let your directors know of your concerns, opinions, and ideas. Any business you wish to present to the board must be placed on the agenda by notifying the President / CEO ten (10) days prior to the meeting. Board meetings are held as noted in the Chamber Calendar. Agendas are available one week prior to the meeting and can be sent to you upon request.
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MIXERS!
Good food, good people, great raffle prizes. Bring your business card. See you there.
MIXER
Haven’t been to a Mixer in awhile? We’ve got a great line-up of Chamber members opening their doors that would love to see you! Discover new businesses! Meet new people! Make some new connections in 2018!
April 12 | 5–7PM HOSTED BY: Bluestone Jewelry & Wine WHERE: 10046 Donner Pass Rd
May 2 | 5–7PM HOSTED BY: Mountain High BNI WHERE: 12219 Business Park Drive, Ste. 13 (OFD Productions)
May 16 | 5–7PM HOSTED BY: bigtruck brand WHERE: 10800 Pioneer Trail, #2
June 7 | 5–7PM HOSTED BY: Donner Lake Village WHERE: 15695 Donner Pass Road
June 12 | 5–7PM
Tahoe Oil & Spice Mixer: (from left) Hayley Howell, The Rice Team; Kayla Woods, Melissa Sharpe, Sierra Insurance; Kevin Flynn, Aegis Insurance
HOSTED BY: Village at Squaw WHERE: Village at Squaw Joint Mixer with the North Lake Tahoe Chamber
MEMBER RENEWALS
from 1/04/18 to 3/20/18
Thank you to the following members for renewing their commitment to the local economy and business community.
30+Years
10+Year
Bank of the West BNP Paribas Group McCormick Realty Sugar Bowl Resort Tahoe Forest Health System
ASC Training Center Budget Blinds of Tahoe Donner Clever Minds Educational Services H & R Block Hampton Inn & Suites Tahoe-Truckee High Camp Home High Sierra Taxi KVMR 105.1/89.5 FM Mo, Jo & Zoe Monitor Premiums Mountain Comfort Furnishings & Design Resort at Squaw Creek Rybicki & Associates, P.C. Squeeze In Suddenlink Communications Tahoe Mountain Resorts Foundation Tahoe Weekly The Auto & Tire Doctor The Pour House Tri Counties Bank Truckee Donner Recreation & Park District Truckee River Winery West Orthodontics
25+Year Carlson's Electronics Dickson Realty - Donna Gogain Tahoe Truckee School of Music
20+Year Donner Gate Chevron Marilyn's Catwalk Ryan Group Architects Sierra Business Council Southwest Gas
15+Years Bar of America Brown Bear, Inc. Civil Air Patrol -Tahoe Truckee Composite Squadron Contractors Association of Truckee Tahoe (CATT) Don Geresy Construction Port of Subs Soda Springs Winter Resort Squaw Village Neighborhood Company United Way of Nevada County
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5+Years Bankers Network Corp. Black Tie Ski Rentals Bob The Tax Guy California 89
Care Flight Castle Peak Painting Co. Downtown Truckee 76 - Circle K Market Elder Group Tahoe Real Estate / Engel & Völkers Gabbart & Woods Structural Engineers JMA Ventures, LLC Mountain High BNI Pamela Hurt Associates Second Home Care Tahoe Food Hub Tahoe Institute for Natural Science Tahoe Oil & Spice Tahoe Supply Company Tahoe Training Partners Tahoe Trips & Trails, LLC Telos Wine Partners Truckee River Business Center at Martis Valley US Marine Corps Reserve Toys for Tots - Tahoe Truckee Vacasa
2+Years Arbor Boardhouse Cha Fine Teas of Truckee Coldwell Banker - Lynn Richardson Dr. Thomas L. Viland, DC Edward Jones Investments - Michael Murphy Fast Lane Gas and Food Finance of America Mortgage
Gallery 5830' Gold Star Mortgage Financial Group Goldring Travel Green Trees Wellness Keith Design Group Mitch Clarin Mountain Living Nakoma Resort Old Town Tap PropertyRadar PWA Insurance Services Saturno Home Inspection, LLC Shaffer Paving Inc. Sierra Office Solutions Stein Design Tahoe Donner - Alder Creek Adventure Center Tahoe Luxury Properties Tahoe Mountain Fitness Tahoe University
1+Years Laurie Johnson Realtor RE/MAX Mountain Living Sierra Rescue Inc. Tinsel- interior decorating & staging boutique Word After Word Bookshop
Spring 2018 | TRUCKEE TRACKS 3
CHAMBER NEWS Truckee Chamber of Commerce is Moving! The Truckee Chamber of Commerce is excited to announce that we are moving to a new location! After 20 years in its downtown location in the historic train depot, the Chamber is relocating to the second floor of Truckee Town Hall at 10183 Truckee Airport Road. The new Chamber office will provide a professional setting, easy parking accessibility, and individual offices for staff.
The biggest benefit of moving to the new space is a meeting room to accommodate the growing number of meetings the Chamber hosts. The Chamber will continue to maintain a presence downtown in the California Welcome Center which remains in the centrally located train depot assisting over 227,000 visitors a year.
“As the Chamber moves forward and continues to evolve, the Board decided the new location’s space configuration and opportunities created a more conducive environment for optimal performance,” said Pam Hobday, Chair of the Chamber Board of Directors. “We look forward to sharing this space with our Chamber members.” An open house will be scheduled for late spring, early summer.
Chamber of Commerce Board Openings The Truckee Chamber of Commerce is a volunteer based organization serving the interests of the business community. As a 501c6, your Chamber is managed by a board of directors willing to make a longterm commitment to the fiscal health and overall policy management of the Chamber. In addition to Chamber member programs, the Chamber has a contract with the Town of Truckee to provide visitation and economic development strategies and activities; is the Owners Association leading the Truckee Tourism Business Improvement District (TTBID); leads the Truckee Tomorrow public/private economic development initiatives; and manages and operates the California Welcome Center through a contract with the Town of Truckee and Visit California. There will be some openings on the chamber board. A list of desired skill sets, time commitments, and terms will be available on Truckee.com/truckee-chamber-commerce after April 20th. A Chamber Board Nomination SubCommittee will meet with interested candidates and make recommendations to the Chamber Board of Directors.
Chamber members interested in learning more please contact Lynn Saunders, President/CEO at 530-587-8808 or e-mail Lynn@Truckee.com.
Membership 101 GET THE MOST OUT OF YOUR CHAMBER MEMBERSHIP Chamber members and those interested in learning about the Chamber are invited to learn about member benefits, ask questions, and meet staff. Introduce yourself to other Chamber members, exchange ideas over coffee, and have a chance for conversation about how the Chamber can best support your business and the
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business community. Hear how easy it is to create your own personal page on Truckee.com an invaluable member benefit. While this informal gathering is geared primarily for new members, any Chamber member or prospective member is welcome to attend!
When: May 23, July 25 & Sept. 26 Time: 8:00—9:00 a.m. Where: California Welcome Center, 10065 Donner Pass Road in Train Depot We look forward to seeing you there!
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Google Tools for Small Businesses Event A Huge Success
On March 15th the Truckee Chamber welcomed Google Expert Trainer, Corissa Saint Laurent to Truckee for the first time. As part of the Chamber’s Knowledge Bites series, Corissa covered two Google presentations to a packed house and sold out event. Small business owners and employees of local companies learned about important
Google tools such as Google Analytics, G Suite, Google Search Console and more. Truckee Chamber is an official city partner with Google. The Truckee Chamber is also proud to support our members at these events and use their products. Membership Services Manager Megan Hines, stated “We were thrilled to feature new Chamber member Nick Visconti, owner of new roaster DRINK COFFEE DO STUFF and his delicious coffee. We also offered attendees an assortment of pastries from Chamber member SaveMart. We are an entrepreneurial town with so many great business owners, and we want to showcase and support our members every chance we get.” Based on the feedback and success of this event, the Truckee Chamber of Commerce will be bringing Google Expert Corissa Saint Laurent back in the near future to dive deeper into the many tools Google offers to help businesses succeed. The Knowledge Bites series is presented by the Truckee Chamber of Commerce, in partnership with Sierra Business Council's Sierra Small Business Development Center.
Save the Date!
Annual Digital Marketing Summit - Social Media Deep Dive, May 31st 3-5pm In this Knowledge Bites session, Social Media local experts Andria Gutierrez, Ideal Wild and Laura Visconti, GEOGRAPHY CREATIVE will dive into current social media business strategies. These two experts and business owners will discuss their best practices in topics such as Influencer
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marketing, how to integrate social media into a broader marketing directive and newer media, like Instagram Stories/Live. This session will be held at the Truckee Tahoe Airport, 10356 Truckee Airport Road. Space is limited and this event will sell out fast. To register, head to Truckee.com.
Here are a few things members had to say about this event: “Thank you so much for the awesome presentation. I put a lot of things into action right away. I have an ad being approved for posting, put up some posts, and checked out my mobile speed. There is a lot more I can do, and before today I had no idea what all the options were. Thank you!” -- Abbie Saturno, Conecta “The Knowledge Bites, Google Expert event was jam-packed with free ways to optimize your website for the best exposure and content to attract and convert viable markets for your specific business. The information presented was general enough to apply to the variety of business types in the room, while still being tailored to encourage business owners to visualize distinct characteristics of the individuals they want to attract to their business. Excellent education, and overall top-notch advice!” -- Stephanie Morris, Stephanie Marie & Co. “It was so wonderful to have someone from Google here in Truckee to teach this seminar.” -- Julia Tohlen- TNT/TMA “It’s really awesome that such a big company chose to dedicate their time to educating our community on how online marketing can benefit all businesses, big and small. When you work for a small business and live in a rural, mountain community, resources can be limited and when available, can often be outside of the budget. The information presented showed me how to apply the Google tools to my business in a way that doesn’t break the bank or pull me away from the handful of tasks on my to-do list.” – Melissa Sharpe, Sierra Insurance Associates, Inc.
Spring 2018 | TRUCKEE TRACKS 5
Destination Marketing Update Despite a slow start to winter, Truckee.com delivered yet another record breaking Q3 over Q3 (prior year comparison, Jan, Feb, March) – increasing sessions by 62%; growing from 49K to 79K. Keep in mind, last winter was HUGE, and TTBID advertising did not begin in earnest until March 2017. We did see a downward trend in sessions starting January 5 2018, when the outlook for snow was, well, sad. No surprise in metrics, when we compare Q2 (Oct, Nov, Dec 2017) to Q3 (Jan, Feb, March 2018) we declined in sessions from 90K to 79K, or 12% with March picking up the slack at 27K sessions.
Given a dry forecast in mid January - Truckee Marketing team began weather triggered strategies, including Visit Truckee ENewsletters ahead of and after decent winter storms highlighting snow totals at major ski areas; yielding strong open rates between 25%-29% on an 17K list. Favorite links were snow totals and intro to backcountry skiing and other content rich articles. If your business produces articles/blog content, please let us know for consideration in upcoming E-newsletters, email colleen@truckee.com.
Truckee Tourism Business Improvement District (TTBID) At press time for the Winter issue of Truckee Tracks, the TTBID Committee was considering three new shoulder season events for visitors and our community to enjoy. A few clear winners met their criteria and we are now excited to announce the first inaugural Truckee Craw Thaw (TruckeeCrawThaw.com), a FREE New Orleansinspired music event entirely produced by Truckee locals, as well as the Sagan Fondo (SaganFondo.com), a world-class gravel / dirt bike event and festival. Both event websites include a page for discounts on Truckee lodging.
The Truckee Tourism Business Improvement District (TTBID) Management Committee is comprised of two property managers, two hotel owners, one bed & breakfast owner, one nightly rental homeowner and a Chamber of Commerce Board member who is a corporate organizational consultant. This Committee oversees how the TTBID assessment is spent to drive shoulder season lodging. To know who is on the TTBID Management Committee and to review all meetings and documents, visit Truckee.com/TTBID.
DASHBOARD Q1
YOY
Q2
YOY
Q3
YOY
Q4
(July-Aug-Sept) 2017
% Change
% Change 2016 vs 2017
(Jan-Feb-Mar) 2018
% Change
2016 vs 2017
(Oct-Nov-Dec) 2017
2017 vs 2018
(Apr-May-June) 2017
117,000 75,000 233,398
+380% +287% +353%
90,319 59,924 228,805
+140% +180% +191%
79,338 53,314 237,784
+62% +71% +146%
79,728 49,886 158,083
10,407 2,683
— —
16,173 2,744
— —
17,564 2,829
+279% +14%
7,525 2,559
34,983 1,902,277 1,150,223
+149% +151% +121%
40,443 2,239,243 1,299,488
+91% +167% +52%
46,251 2,652,100 1,676,900
+95% +178% +78%
29,540 2,313,357 2,229,324
1,138 65,120 43,495
+39% -25% +22%
1,219 93,483 50,852
+22% -36% -38%
1,297 98,907 61,036
+22% -47% -45%
1,094 106,485 61,295
Chamber Memberships Membership 101 Attendees Good Morning Truckee Attendees Knowledge Bites Attendees
640 22 222 —
-2% -21% +9% —
647 11 140 24
-1% -42% +3% +140%
655 25 194 64
-1.5% +108% +11% +88%
652 27 155 45
Chamber Business Metrics Phone Calls Received Written Requests
1,155 542
-53% -37%
2,703 1,593
+23% +331%
2,595 346
+6% -19.5%
3,037 303
73,760
+7%
55,657
+14%
43,497
+9%
57,727
DIGITAL MARKETING METRICS Truckee.com Sessions Users Page Views Email Marketing Visit Truckee E-Newsletter (Recipients) Big Life Weekly E-Newsletter (Recipients) Visit Truckee - Social Media Followers/Fans Impressions Reach Truckee Chamber - Social Media Following/Fans Impressions Reach CHAMBER METRICS
CALIFORNIA WELCOME CENTER METRICS Visitors
Definition of Terms available at Truckee.com/mediakit. YOY means year-over-year percent change (up or down).
6 TRUCKEE TRACKS | Spring 2018
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2018 Truckee Craw Thaw Music Festival April 27-28 A FREE New Orleansinspired spring event, the TRUCKEE CRAW THAW Music Festival will bring a diverse lineup of American roots-inspired musicians, cajun cuisine and family fun to historic downtown Truckee, April 27 & 28. Produced by Crux Events in partnership with the Truckee Tourism Business Improvement District (TTBID) and Moody’s Bistro Bar & Beats, this new inaugural event benefits Moody’s Jazz Camp, a non-profit supporting local youth and music education through jazz. Festivities kick off the evening of Friday, April 27 with two live bands set up on Bridge Street outside Moody’s Bistro, Bar & Beats in downtown Truckee. A performance by “The Easy Leaves,” a six piece honky tonk country band, will be followed by “Jazz Mafia Accomplices,” a six piece jazz
ensemble that has been described as “throwing down a wildly eclectic mix of mind bending freestyle hip-hop, ballsy electroswing, and fiery fiddle.” The jubilation will be complimented by a tasty selection of Cajunstyle street food from the recipes of renowned Moody’s Chef William Burns. On Saturday, April 28, food and games kick off at noon with DJ Headphones and Horses spinning on the decks. Festival goers will enjoy a feast of Creole and cajunstyle street fare, barrel-aged Redemption Whiskey cocktails and craft beer. Designed to be a fun event for the whole family, activities will include crawfish races and other games. As the day turns to dusk, local legend Tim Manning will share untold stories and behind the scenes footage showcasing his career as one of the most respected cinematographers in snowboarding. From the “early days” of his snow film archives all the way through his recent award winning work in 2018, Manning will discuss the
evolution of filmmaking in the sport that has given his fans the unforgettable feeling that would make anyone want to snowboard and travel around the world forever. The festival will continue into Saturday evening with more live music; Nashvillebased “Miss Tess & The Talkbacks” are known to regularly steal the show with an eclectic sound infused with classic country, honky-tonk, southern rhythm and blues.
Sagan Fondo Truckee Gravel/Dirt Event May 3-5 Truckee has been selected as the “gravel” host location for one of two Sagan Gran Fondo cycling events in California this year and in 2019. The Truckee Tourism Business Improvement District (TTBID) has sponsored the producer Bike Monkey (in partnership with three-time world champion cyclist Peter Sagan) to bring this year’s event to Truckee May 3-5. Bike Monkey is the producer of the famous Levi’s GranFondo out of Santa Rosa. Featuring a long-course distance of 67.5 miles, the combo of trail/pavement is ideally suited for wide clearance cyclocross or gravel bikes and will take place on gravel and dirt roads through alpine mountain scenery. A shorter, 23-mile course route will also be offered. Participants should expect traffic-controlled intersections, on-bike marshals, moto officials, food stations and SAG providing rider support. Spaces are limited to the first 1,500 registrants, with competitive categories and awards for the Truckee.com
top three riders in 12 total age and gender groups. Rider registration began February 15 online at saganfondo.com, and is expected to sell out. For locals whose neighborhoods are near or adjacent to the route, a postcard will be mailed explaining traffic controls. Information can also be found at saganfondo.com/roads.
The event weekend will include a fundraising gala on Thursday, May 3, a VIP pre-ride and lunch with Peter Sagan on Friday, May 4, and the race and FREE festival, including vendors, beer, local food, live music and other ancillary events and
activities at Riverview Sports Park, 11am-6pm on Saturday, May 5. “Truckee is a year-round destination with world-class trails and a community that embraces cycling, and the fact that this event precedes this year’s Tour de California means there could be surprise appearances of pro cyclists here to participate. We expect national and international participants to fill the 1,500 openings quickly,” said Colleen Dalton, brand communications director for the Truckee Tourism Business Improvement District (TTBID). Peter Sagan will participate in activities taking place on the days before and after the event, raising awareness and support for the King Ridge Foundation, the Specialized Foundation, and select local non-profits serving at-risk youth. On-course volunteer event staff are invited to join the Bike Monkey crew and will receive a complimentary event T-shirt and food on event day. To volunteer, contact info@bikemonkey.net.
Spring 2018 | TRUCKEE TRACKS 7
Truckee FlashVote First Quality of Life Survey Garners Big Response Truckee Tomorrow recently launched a “What Matters to Quality of Life” survey, the first of a four-part series of surveys that will take place this spring. Surveys measure quality of life in Truckee. The first survey was launched on February 28, 2018. Of the 786 people who had joined the Truckee FlashVote community, 473 (60%) responded to the survey plus another 65 joined while the survey was open, totaling 538 respondents. This yielded an excellent margin of error at +/-4%. The survey also yielded 641 insightful comments. Flashvote surveys are intended to be quick, taking a minute or two to complete, and are only live for 48 hours. Within 30 minutes of the survey closing, all participants were sent an e-mail with results including charts, graphs and filter tools for gender, age and more. Subsequent surveys in March, April and May drill down into areas that rose to the top as to what mattered most in the first survey, in addition to comments heard at Business Speaks Area and Investor meetings. As of press time, the count of Truckee FlashVote members is 1,415 (up from 786 at the time of the first survey). The more locals and second homeowners who join Flashvote, the better and more accurate the crowdsourced feedback will be.
FlashVote was selected as the survey App after a four-month discovery process that included evaluating national surveys and systems including Gallup, Livability and the Reno master plan citizen survey. Results from the first “What Matters to Quality of Life” survey, including all comments, charts and graphs can be found at truckee.com/qualityoflife.
2018/2019 Official Truckee Visitors Guide
TRUCKEE COM ●
SALES UNDERWAY
* * * * *
Annual Vacation Planning Guide and a primary fulfillment piece for Truckee Promotes Truckee to visitors throughout the West 50,000 copies printed and distributed in-market and out-of-market Attractive, magazine-quality publication Contains info on lodging, dining, shopping, recreation, natural scenic beauty, arts, culture and history * Distribution begins June 2018 Advertising placement/artwork deadline: April 13, 2018 (see insert in this issue of Truckee Tracks for more information) For more information or to reserve your space Contact Kathy Hess-Slocum with Just Imagine Marketing and Design
775-846-5656 voice or text kathy@justimaginemktg.com This quality publication is published in partnership:
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RENEWING REWARDS | MEMBER PROFILES CHA FINE TEAS OF TRUCKEE
MO, JO, & ZOE Melinda Brown, Owner
Tina Peek, Owner Chafineteas.com How long have you been conducting business in Truckee? We opened October 2015, approximately 2-1/2 years ago. Who are your clientele? People of all ages who want to drink tea for the health benefits, as well as those who enjoy learning about tea culture. What has been your most rewarding project? We are so proud to have created a space where people of all ages can unplug and feel welcome. Tea means communication, connection, and the feeling of being loved. We believe there isn't anything that can't be figured out over a cup of tea! What has been the greatest challenge overall to your business? Our greatest challenge has been finding the time to keep up with social media posts and marketing. Although very important, it is very time consuming. What has been the most beneficial for your business? We are grateful that we have exceptional quality tea that we are very proud of and tastes great. We also have been very blessed to have amazing employees that we can count on to show up and give great customer service. What are your business goals? We have many ideas and strategies that we are excited to implement in the near future. Our biggest goal is to grow our current guest base by educating folks on the importance of having tea on a daily basis. Any tips or pointers for other small business owners in the region? Be patient and steadfast with business challenges. Work hard. Connect with each person. Guest retention should be a number one priority.
Mojozoe.com How long have you been conducting business in Truckee? Eight years as Mo, Jo & Zoe, but it started with our jewelry line Zoe Designs in 2008. Who are your clientele? Our clientele ranges from young ladies to grandmothers, locals and visitors alike. The support of our local community is what keeps our doors open year-round though. We really wouldn't be here without our amazing community. What has been your most rewarding project? Our Annual Ladies Night event is the most fun and rewarding for us, we love seeing all our customers/friends, the theme is always a good one, and we always give back to a local non-profit. What has been the greatest challenge overall to your business? Winter – it's a love/hate relationship. We absolutely love the snow, but man it can really put a damper on shopping after Christmas. What has been the most beneficial to your business? The growth of Historic Downtown Truckee has been really great. Having more options for shopping has been wonderful. I hear more and more that people look forward to coming Downtown because of all the great options we now have. What are your business goals? Currently we are working on really getting our web-store up and running. Any tips or pointers for other small business owners in the region interested in continued success like yours? Be ready to work hard. Starting your own business is a labor of love.
New Members continued from page 2 loves most about living in Truckee and North Lake Tahoe. Anna is a licensed Broker Associate in California and a Licensed Realtor in Nevada. She believes in changing the status quo within the industry for her client’s fulfillment when buying or selling a home. Rather than pitching a sale, she believes in educating her clients about the current housing market, market trends, and market strategies enabling them to buy and sell confidently. She is someone you can hold accountable, trust, and rely on. Take some time to read client reviews about Anna on Zillow or catch up with her Truckee.com
on Instagram. To connect with Anna call her at 530-559-1296 or visit her website TruckeeTahoe.com
Conecta Conecta, Truckee’s newest preschool, offers a Reggio Emilia and RIE® inspired program for children ages 2-5 years. Conecta prepares children for Transitional Kindergarten and Kindergarten by creating a balance of childled and teacher-led activities. Abbie Saturno, the Director and Teacher, has over 13 years of experience teaching preschoolers and kindergartners.
Conecta values the whole child. Children in the program are treated with respect and trust. They have the right to explore, interact, practice, teach, create, move, and play to learn. Natural objects from our environment are used indoors, outdoor play is sacred, and their school environment is prepared to suit developmental stages and individual needs. Conecta involves the children in solving their own problems, rather than providing them with solutions. This approach helps the children to understand and cope in other situations. It also provides them with tools they can use throughout a lifetime. Conecta READ ABOUT MORE NEW MEMBERS P. 14
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MEMBERS GET MORE LOVE!! The Truckee Chamber of Commerce is the largest, most connected business organization in Truckee. Founded in 1912 and incorporated in 1953, the Chamber is growing strongly with over 650 members. Studies show that Chamber members are viewed with higher credibility, integrity and staying power.
Truckee.com Truckee.com serves the information needs for locals (community happenings, events, jobs, meetings, business news, etc). Truckee.com is also marketed to visitors serving as the primary visitation and lodging booking portal for Truckee. Hundreds of Chamber members every month are successfully uploading their events, photos, news and jobs. Are you? Every Truckee business, non-profit and/or group is invited to be listed on Truckee.com, however: ONLY CHAMBER MEMBERS receive access to create a FREE detailed webpage about your business! Be sure you take full advantage of your opportunity to create a user friendly and robust listing using keywords, photos, video, logos, a link to your direct website and more. ONLY CHAMBER MEMBERS will benefit from features that are critical for GOOGLE JUICE (aka search engine optimization). Attract Google search engine crawlers on a regular basis by uploading your events, photos, jobs, and news 24/7 using your secure Member dashboard. So what are you waiting for? If you don’t know where to start and have never logged in, you can e-mail Megan Hines, Membership Services Manager at megan@truckee.com. Megan can guide you through the steps to get you up and going. No time? No problem! If you simply don’t have the time or inclination to do this yourself don’t despair! Just let us know and for the low cost of $50 we’ll create your detailed web page for you – simple! Don’t miss out on one of the most valuable and powerful benefits of Chamber membership!
Member Window Clings & Widget There are many ways to show you are a proud member of the Truckee Chamber of Commerce. Put one of our Chamber Member window clings at your place of business. We also have online member widgets for those businesses that don’t have a storefront or would like to display their membership on their website.
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New Member Digital Benefits
Renewing Members Rewards
Member Referral Program
All new members get a Truckee.com blog post about your business. This post is a great way to get your business name out there and explain your overall business model and what you specialize in. This also creates very valuable Google “juice”, also known as SEO with a unique URL for your business, backed by the Truckee Chamber. All new members will now receive a post on the Truckee Chamber Facebook page. This “Welcome” message will also point to your blog post on Truckee.com.
Renewing members are thanked and listed in each issue of Truckee Tracks. In addition, the Chamber staff chooses two renewing members from the most recent list of renewals to feature in the “Renewing Rewards” section. These articles also appear on Truckee.com as a blog post.
Know someone who might be interested in joining the Chamber? As a valued member of our organization, you can play an active role in helping the Chamber grow its membership by forwarding your referrals to our Membership Services Manager Megan Hines. By referring companies or organizations to the Chamber, you’re not only contributing to the vitality of our broader business community, but also to the continued success of your colleague’s business.
Thanks to the following members for their recent referrals: MEMBER
NEW MEMBER
Atelier························································································· K. Sutherland PR Nor-Cal Floor Design, Inc. ····················································· E. Esposito Interiors Switchback Studio ·································································· Truckee Custom Homes
Jobs on Truckee.com! It may surprise you to know that over $2,000 a year is spent on search engine marketing to drive traffic to the Truckee Jobs webpage on Truckee.com. Be sure and take advantage of this highly qualified traffic of job seekers looking for businesses that are aligned with the Truckee Chamber of Commerce. Many times we hear feedback that the Chamber site is considered higher quality and more reputable than sites such as Indeed, Craigslist, and others. Log in to your dashboard and post new and/or “general” jobs you are always looking for, during the entire season.
Hear what other members are saying about the Truckee Members and Jobs webpages: "Creating our member page on Truckee.com was simple, and when we did have questions, the Chamber team was quick to respond with helpful suggestions. We’ve been in business in Truckee since 2010, and if we’d known it was this easy to start getting the word out to our community about our business, we would have done it a long time ago!” -- Jess Weaver, CrossFit Blizzard “Quick and easy to update my page. Truckee.com was quick to update my information on events. Overall great and easy experience.” -- Jen LaRose, Arts For The Schools “It was easy to access and the directions are simple to post a job on Truckee.com. I will definitely use it again and the next opportunity.” -- Marc Bigelow, Bluestone Jewelry & Wine “I just posted a job posting on truckee.com for the first time. It was very easy to add all the content and publish the post. The entire process was completed in less than 2 minutes. I look forward to reviewing the applicants!” – Stephanie Martin, OFD Productions
MEGAN HINES, Membership Services Manager Your connection to the Chamber! Megan assists and manages all Chamber member relations, helping you thrive through the many programs the Chamber offers. Megan has a BS in Marketing and worked for Coach Inc. in New York City where she developed innovative strategies and partnerships with other retailers to increase store sales. For assistance in utilizing any of the member benefits listed, email Megan@Truckee.com. Truckee.com
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BUSINESS SPEAKS continued from page 1 welcome. All meetings are inclusive, you don’t need to be a Chamber member to attend. Meetings last just 90 minutes and are professionally facilitated with a format designed to
allow businesses to speak candidly, while fostering conversation that can lead to creative solutions. Meetings will be held quarterly throughout 2018.
Join us April 24, 25 & 26 at one of the following Business Speaks meetings: Tuesday, April 24 – 8:00-9:30am Base Camp #1 - Tahoe Donner area: Tahoe Donner Clubhouse
Wednesday, April 25 – 4:00-5:30pm Base Camp #6 - The Rock / Sierra Meadows area: Chamber of Commerce
Base Camp #3 - West River area: Truckee Sanitary District
Base Camp #8 & #9 - Pioneer Commerce Center / Glenshire area: Hampton Inn & Suites
Base Camp #4 - Sierra College area: Sierra College Wednesday, April 25 – 8:00-9:30am Base Camp #2 - Gateway / Donner Pass Road / Donner Lake area: Hampton Inn & Suites
Base Camp #10 - Northstar / Martis Valley area: Camp Lahontan Pavilion Base Camp #11 - Donner Summit area: Soda Springs Lodge Thursday, April 26 – 8:00-9:30am Base Camp #5 - Downtown area: Truckee Tahoe Airport
HURRY! REGISTER TODAY! Please visit truckeetomorrow.org to find your Base Camp and reserve your spot.
Hear what businesses said about the first Business Speaks meetings: “Encouraging to see so many small business people at Business Speaks meeting this morning hosted by the Truckee Chamber of Commerce. The topic was employee recruitment and retention, the content was interesting but the real value was hearing so many business people sharing their stories. Well done.” -- Steven Frisch, Sierra Business Council
Thursday, April 26 – 4:00-5:30pm Base Camp #7 - Airport District area: Truckee Tahoe Airport
Business Speaks is a program of Truckee Tomorrow, a collaborative economic development initiative led by the Truckee Chamber of Commerce in partnership with the Town of Truckee and public/private partners dedicated to the well-being and vibrancy of Truckee. Join the individuals and organizations creating and embracing change that will benefit the community for generations to come. To learn more, visit truckeetomorrow.org.
“That was fabulous! Job well done. I’m so pumped and encouraged about our town.” -- Barb Wilkinson, Dickson Realty Truckee Tahoe “It was a true pleasure to participate in the Business Speaks meeting in Tahoe Donner. The enthusiasm and commitment to changing Truckee’s business landscape proved contagious. I look forward to more conversations!” -- Christina Nemec, Founder and Chief Wordsmith of Simply Worded Tahoe
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MEMBERS IN THE NEWS Employer Solutions for Employee Housing Businesses throughout the North Lake TahoeTruckee Region are struggling with attracting and retaining employees because of the housing crisis in the area. The Mountain Housing Council of Tahoe Truckee, a collaboration of 28 regional stakeholders, powered by the Tahoe Truckee Community Foundation, is inspired by the creativity and problem solving displayed by many local employers stepping up to find housing for their employees. Below are the top five things employers can do to help with housing. 1. Master lease Business owners and employers have begun implementing master lease programs. Establishing relationships with either individual property owners, or a property management business, those employers lease properties and then sub-lease to their employees. By taking on fiscal responsibility and guaranteeing that the homes will be well maintained, employers can secure housing that may not have otherwise been part of the long-term rental market. This solution requires dedicated staff time, community minded property owners, a contract and regular communication between all parties. Two examples of this are Squaw Valley/Alpine Meadows and Tahoe Donner
Save the Date! Annual Housing Update April 28th from 9am-noon North Tahoe Events Center 8313 North Lake Blvd., Kings Beach Show Up. Join the Conversation. Accelerate Solutions. The Mountain Housing Council of Tahoe Truckee (MHC) invites you to the Annual Housing Update. The MHC, comprised of 28 key stakeholders, is one year into a threeyear commitment to collectively tackle the housing crisis and accelerate solutions for the people of Tahoe-Truckee. In addition to an update of what has been done and what is coming down the pipeline, the event theme will be announced shortly, as well as a Community Solutions Pitch. Learn more about what is being done now at mountainhousingcouncil.org. Truckee.com
youtube.com/watch? v=_36Oyhyajts&feature=youtu.be 2. Mortgage Assistance Businesses with employees interested in purchasing a home can act as a silent second on a mortgage for employees that otherwise don’t have the financial wherewithal needed. Katie Rice with Guild Mortgage has been a resource for the Mountain Housing Council on this subject, and can be contacted here: guildmortgage.com/get-started/officer/? officer=katierice 3. Leveraging Existing Reserve Funds for Loans Some businesses are leveraging their reserve funds to offer loans to employees or helping with the first and last month rent and deposits often required in rental agreements. Often, the return on investment is higher from the loan than a typical reserve fund investment, creating a win-win situation. Donald Terry, Director of Real Estate Development for NeighborWorks, presented on this to the Mountain Housing Council. See his presentation here: https:// mountainhousingcouncil.files.wordpress.com/2 017/10/neighborworks-mountain-housingcouncil-pp.pptx 4. Build or Buy Employers with the capital are building or buying housing for their employees. Quality Automotive and Smog is adding housing to their new planned location, Andrew Laughlin of Tahoe City Kayaks bought an apartment building and Dave Wilderotter of Tahoe Dave’s bought property in Truckee and Sugar Bowl purchased a lodge for employee housing. youtube.com/watch?v=5f9byozpiXA&t=121s 5. Make connections Many established business owners and managers in the region have developed relationships that can be used to find housing. Simply connecting a friend that has a rental unit, mother-in-law unit or room for rent with an employee can go a long way. youtube.com/watch?v=J-_QPOziiQg
Have you created your own employee housing solutions? The Mountain Housing Council would like to hear about it. Contact them with your story or any questions about potential housing solutions through the website at Mountainhousingcouncil.org
The Lift Coworking Expands into Conference Center Under New Leadership On April 1st, Jan Holan, a local entrepreneur and Truckee resident of 30 years, took over management of The Lift Coworking space near the Truckee Tahoe Airport and Truckee Town Hall. The Lift was founded by Eric Brown in 1994 to help incubate start-ups and provide cost-effective mobile professionals a place to work and collaborate close to the slopes and trails. The Lift helped launch several local tech startups including the Truckee Roundhouse makerspace, and Recyclist, a software solution for municipal recycling programs including the Town of Truckee. “Having a space to meet other collaborators, share ideas, innovate, and be productive was essential during the start-up and planning of the community makerspace.” says Morgan Goodwin, founder and board chair of Truckee Roundhouse. Holan is teaming up with Sean O’Toole and his Truckee-based software company, PropertyRadar to expand services to include a large conference room and reception area that hosts up to 30 people. They will also be adding a professional podcasting studio and several sound-insulating phone booths. “Our goal is to create the ideal spaces where people can collaborate, focus on individual work, take a phone call, have fun and even nap as needed. A great cowork space should be a daily uplifting experience” Holan says. Community members have 24-hour access to the work space along with 3 conference rooms. Full time desk spaces start at $300, and hot desk memberships start at $100 per month. Uplift is also committed to continuing to support community benefit activities by providing space to meet and collaborate. An open house of The Lift Coworking and Conference Center is scheduled at 4:30pm on Thursday, May 10th. For more information or to RSVP for the open house, visit theliftcoworking.com. Spring 2018 | TRUCKEE TRACKS 13
New Members continued from page 9 students learn how to learn, and they grow to their greatest potential. For more information visit conectatahoe.com
CrossFit Blizzard At CrossFit Blizzard, owner Travis Weaver and his team of trainers are determined to provide functional fitness programming for all ages and ability levels that will make you strong and fit, reduce the risk of injury, increase mobility and flexibility, and promote longevity. In addition to group CrossFit classes led by a professional trainer, they offer open gym times for members to come in and work on skills they’d like to improve or lift weights. “Express” Sports Conditioning classes are also available to those interested in circuitstyle training that focuses primarily on cardio, bodyweight and light weight movements. To give first-timers a better feel for what CrossFit is all about, they offer the “First 3 Classes Free” for local, full-time residents. Sign up at crossfitblizzard.wodify.com. Learn more at crossfitblizzard.com
Dirt Gypsy Adventures Dirt Gypsy Adventures is North Lake Tahoe’s four-season outfitter and guide service for all things bike-related. Their Truckee-based operation offers single and multi-day guided tours, summer trailhead shuttle service throughout the Basin, and mountain bike rentals. Established by Ryan Fowler in 2014, Dirt Gypsy Adventures set out to blend adventure, active travel and trail exploration for all abilities with a variety of mountain bike tours across the Western US. They chose Truckee as their headquarters as it’s a region that represents what they stand for – nature, community, diversity and recreation. Destinations and offerings have expanded over the past five years and now include fat bike winter tours, self-guided offerings and junior camps. For 2018, their trailhead shuttles will simplify point to point excursions for hikers, trail runners and cyclists. If you’re looking to discover the finest single track in the West, hop on a shuttle, or rent a top notch bike from Dirt Gypsy Adventures. Visit dirtgypsyadventures.com or call 844-GO-GYPSY.
E. Esposito Interiors Emily Esposito, an award-winning designer, is the owner of E. Esposito Interiors located in Truckee. A Southern California native, she and her husband relocated to Truckee in 2014 for a new adventure and a chance to live in a 14 TRUCKEE TRACKS | Spring 2018
vibrant mountain community. She is passionate about interior design, custom furniture design, sustainable living and historic preservation. Emily has her Bachelor of Science in Interior Design from the Art Institute, is an accredited home stager from Haverhill Institute of Staging and Design, and a professional member of ASID and IIDA. Her experience ranges from residential, vacation homes, commercial, hospitality, home staging, historic preservation and sustainable design. Currently, she has projects throughout the North Lake Tahoe region and has worked on projects in Southern California, Nevada, Washington & Hawaii. To learn more, visit eespositointeriors.com
Foothill Partners Foothill Partners, Incorporated is a street retail property developer/owner based in El Dorado Hills and operating in Northern California and Northern Nevada. The privately held company, founded in 1994 by Douglas Wiele, is regarded in the industry as among the region’s more progressive retail property developers. The strength of the company lies in a keen eye for urban economics, merchandising and land planning, and deep relationships with quality merchants. Foothill Partners is committed to healthy communities. Their purpose is the reintegration of the Center of Commerce, the Center of Culture and the Center of Community. One property at a time, they work to return the center of commerce back to its historic and cultural place in the center of our communities. Foothill Partners is focused on infill neighborhood-scale retail and retailbased mixed-use projects. The company acquires, develops and operates properties in partnership with private and institutional real estate equity funds. To learn more, visit foothillpartners.com.
High Mountain Living for Dickson Realty Kari Chalstrom’s sense of adventure and entrepreneurial spirit shines as a Realtor here in Truckee/Tahoe. She lives up to her tag line, “live here and explore”. She loves the mountains and the community of people and businesses that surround our area, which is why she and her husband Brad, chose to raise their family here. Kari’s favorite part about being a Realtor is helping people fulfill their dreams of home ownership and/or change, whether it’s their first purchase/sale or if they are seasoned buyers and sellers.
Kari’s connections within the community are strong and personable, and she loves to share her resources in getting people settled into their new home and area. Kari strives to keep her clients on top of current trends, markets and work with them on the best way to strategize a deal, so that a transaction becomes real and flows with ease. To connect with Kari, call her at 415-7178486 or visit highmountainliving.com or karichalstrom.realscout.com. Be sure to follow Kari’s Facebook page, High Mountain Living, where she also shares local information and events for our area.
InvitedHome CEO Michael Joseph created InvitedHome because vacation homes with consistent standards and responsive guest services just didn't exist. They have changed that. Each member of their close-knit team brings years (and often decades) of industry-related experience to the table – providing peace of mind for their guests and homeowners alike. InvitedHome’s mission is to provide priceless memories for groups of friends and families. InvitedHome is not just a property manager or a vacation rental marketplace. They are a hospitality company and that makes all the difference. From ensuring the consistency of their cleaning and maintenance services, offering 24/7 guest services wherever you stay, to meticulously hand-picking all of their homes so that each and every one meets their high-quality standards, InvitedHome is focused on what truly matters – creating unforgettable moments for you and your loved ones. For more information check out their website at invitedhome.com or contact their Realtor Experience Manager Sarah Velasquez at 775-762-9978.
K. Sutherland PR K. Sutherland PR is a full-service, boutique firm that offers a comprehensive and personal approach to modern public relations. The firm’s clients include a diverse mix of local, regional, national and international lifestyle, travel, healthcare, wine & spirits, and corporate brands. At the heart of K. Sutherland PR lies their public relations expertise, but their services expand beyond traditional PR, offering clients a holistic mix of strategic communications, social media, influencer marketing, content marketing and more. Founded in Reno by READ ABOUT MORE NEW MEMBERS P. 16
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LABOR LAW CORNER Sanctuary State: Navigating California’s Regulation of Federal Immigration Audits Immigration compliance is something most employers spend little time on. Businesses that have no unusual immigration needs simply complete a federal Form I-9 when an employee starts work. These forms must be updated only if an immigration document has an expiration date, the employee provides new information, or the employer receives actual or ‘constructive’ knowledge’ that a worker is not actually eligible to work in the United States. I-9 forms must be retained for three years after an employee starts work or one year after an employee is terminated. Federal officials may audit an employer’s records at any time and have stepped up enforcement throughout Northern California, including rural areas such as Redding and Truckee. Usually, a local Immigration and Customs Enforcement (“ICE”) officer contacts the business, notifies it that there will be an inspection, and asks to see I-9 records. Unless ICE has a warrant, it must give 72 hours’ notice before the employer is required to produce the records. It is not authorized to view any other documents or to enter any non-public parts of the business without permission. California made the process even more dangerous by adopting the Immigrant Worker Protection Act (AB 450). Businesses are now prohibited from allowing immigration agents to enter non-public areas without a warrant or allowing access to employment records unless ICE has issued a Notice of Inspection (which provides at least 72 hours’ notice before ICE can demand access to records). Once notified by ICE, the employer must post a notice to all employees informing when the inspection will occur and the
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agency demanding the inspection. This notice must be in any language usually used to communicate with each employee, posted within 72 hours of receiving the Notice of Inspection, and allow employees to receive a copy of the federal notice. The Labor Commissioner’s model notice is at dir.ca.gov/DLSE/LC_90.2_EE_Notice.pdf. If the employer receives notice of any irregularities, it must copy relevant parts of the results to each affected employee (and their union, if any) within 72 hours. The employer must also notify the employee of any meetings scheduled to resolve the issues. This law creates various problems. First, ICE officials can be intimidating. Employees will face pressure to allow immediate access to records or non-public areas, and even threats that interfering can be a federal crime. This is especially troubling for industries with seasonal employment, such as agriculture or ski resorts, who regularly employ a high percentage of seasonal migrant labor frequently targeted by ICE. Training employees to be prepared for visits is essential. Second, employers must now navigate competing state and federal requirements – such as whether to reverify an employee upon learning that documents could be falsified, or after receiving Social Security Number no-match results – each of which carries significant penalties.
Richard Rybicki is an attorney focusing on labor and employment laws affecting businesses and their management. He can be contacted at 707-222-6361 or rrybicki@rybickiassociates.com.
Nevada County Gold Magazine “Gives Back” to the Chamber Nevada County Gold Magazine presented a check for $876 to the Truckee Chamber of Commerce. This contribution represents a percentage generated from advertising revenue in the 2017-2018 Nevada County Gold Magazine and NevadaCountyGold.com. Celebrating 32 years of publication, “The Gold” has raised more than $267,000 for the Nevada County Chambers of Commerce. Locally owned, Nevada County Gold Magazine is designated as the “Official Guide to Nevada County.” The Gold provides valuable information to its readers, and is the “go to” resource for events, maps, dining, recreation, real estate, lodging, and much more. With a yearly distribution of 85,000 published once a year, Nevada County Gold is initially available at more than 600 locations including monthly distribution at Old Sacramento Visitor Center, San Francisco Visitors & Convention Center, Bay Area, Sacramento, Truckee California Welcome Center, Reno/Tahoe Visitor Center, Sierra and Placer counties, and of course, Nevada County. Targeted distribution to key locations in Nevada County and throughout Northern California is continued throughout the year. In addition to the print magazine, advertising in “The Gold” includes an individual display ad on NevadaCountyGold.com, “The Premier Website to Nevada County” featuring a dynamic online presence linked to your website. For information regarding reserving a display in the 2018-2019 32nd Anniversary Edition, contact Cale Hoddy at info@NevadaCountyGold.com or 530-9037025. Spring 2018 | TRUCKEE TRACKS 15
New Members continued from page 14 By saving the environment through ReUse and recycling, they provide an outlet for reusable otherwise destined for the Nevada County transfer station and landfill. For more information and to learn about volunteer opportunities visit nchabitat.org.
Sierra Bakehouse combines their East and West Coast talents bringing Truckee and Tahoe top notch high elevation baked goods. It is their mission to bring joy and flavor using high quality, local, organic ingredients. To learn more, visit sierrabakehouse.com.
Lake Wildwood Association is a planned community for all age groups located 10 miles from downtown Grass Valley. With approximately 2,800 homes in all styles and price ranges, 5,000 full and part-time residents enjoy 24/7 gate guarded service and a wide array of incredible amenities. These facilities offer residents a place to play where they live and include a mature, superbly maintained 18-hole championship golf course, a 300-acre private lake with marina, five lakeside parks with beaches, a clubhouse and a community center with a pool and pickleball and tennis courts. The new clubhouse opened in 2017 and features a restaurant, bar, banquet/event rooms and pro shop all overlooking the golf course. Lake Wildwood has over 30 clubs for every interest, ranging from art, photography and theatre to water skiing, yachting, bridge and computers. To learn more, visit lwwa.org. To visit Lake Wildwood, contact one of the Realtors listed on their website under the Realty Resources tab.
Read Up Adult Literacy Program – Nevada County Library
Sierra Nevada Alliance
Nevada County Habitat for Humanity ReStore
Sierra Bakehouse
Kerry Sutherland in 2012, the agency is dedicated to crafting and telling stories that create meaningful, relevant emotional connections that make a difference. To learn more, visit ksutherlandpr.com.
Lake Wildwood Association
Nevada County Habitat’s vision is a community where everyone has the opportunity to have a safe, decent, affordable place to live. They believe in a good deal for you, the community and the environment. Nevada County Habitat ReStore is a nonprofit home improvement thrift store and donation center. They sell new and gently used building materials, furniture, appliances, home accessories, and more at a fraction of the retail price. The store is open to the public and all proceeds stay locally – right here in Nevada County, 12359 Loma Rica Dr., Grass Valley. ReStore strengthens our community by providing a sustainable revenue source for Nevada County Habitat for Humanity. They also provide and preserve affordable homeownership by providing materials to the community at affordable rates. Building materials are available to shoppers at a discounted rate enabling everyone at all income levels to repair and maintain their homes. 16 TRUCKEE TRACKS | Spring 2018
Nevada County Library began its free, lifechanging adult literacy program in 1998 with grant funding from the California State Library. It is a county-wide program working out of libraries in Nevada City and Truckee. The program’s mission is to help English speaking adults build their reading, writing and speaking of English and math skills in preparation for GED type testing. This is a free, confidential service accomplished through the efforts of volunteer tutors matched one-on-one with students, and offering free instructional materials. The tutor and student work together weekly for 1-2 hours on a day/time of their choosing. Students must be 16 or older and not still enrolled in high school. Tutors must be 18 or older, able to read-write-speak English well. No teaching experience is required and training is provided. For more information, contact the Truckee Literacy Coordinator, Rolann Aronson at 5757030 or kirmas4530@gmail.com.
Sierra Bakehouse is owned by pastry chefs Kristy and Daniella. Daniella is originally from Connecticut and studied Baking and Pastry Arts at the Culinary Institute of America in New York. She has worked for Gary Danko's Restaurant in San Francisco, The French Pastry School in Chicago, and came here from The Ritz-Carlton Hotel in Orlando and then Tahoe. Daniella has many years of large banquet experience, teaching, making wedding cakes, and designing restaurant desserts. Kristy grew up in Reno and studied Baking and Pastry Arts at the California Culinary Academy in San Francisco. Kristy has worked for several restaurants in Reno and Boulder, Colorado. She also spent time in Italy learning about the simple, fresh, seasonal style of cooking and baking that the Italians are famous for. After starting her own baking business at home specializing in wedding dessert bars and wholesale to local food businesses, she quickly realized the need for a more spacious kitchen.
Since 1993, the Sierra Nevada Alliance has been protecting and restoring Sierra lands, water, wildlife, and communities. Their mission is to protect and restore the natural resources of the Sierra Nevada for future generations while promoting sustainable communities. They provide resources and networking opportunities to regional conservation groups, implement the Sierra Nevada AmeriCorps Watershed Partnership Program, facilitate a Regional Climate Change Program to plan for sustainability and resiliency Sierra-wide, and advocate on behalf of “The Range of Light.” To get involved or make a donation, visit sierranevadaalliance.org. You can also sign up to receive their monthly e-newsletter The Sierra Resource for a comprehensive source of conservation news in the Sierra.
Slow Food Lake Tahoe Slow Food Lake Tahoe is a local non-profit with a mission to connect our community to the enjoyment of good, clean and fair food by inspiring a self-reliant food culture. They educate the community about growing, preparing and accessing local and sustainable food. They accomplish this goal through three projects: The Truckee Demonstration Garden, skill share classes, and the Truckee Community Farmers Market. The Truckee Demonstration Garden is located in the Regional Park. The Garden is 100% volunteer run and all harvests are donated to the Sierra Senior Services Meals on Wheels program. In 2017, they donated over 200 pounds of organic produce to this program for our local seniors. Skill share classes are focused on teaching the community how to grow their own food and how to prepare it. Some examples of past skill share topics are gardening 101, home brewing, fermented foods and chicken raising. Slow Food Lake Tahoe organizes the Truckee Community Farmers Market on Sundays in Truckee. For more information, visit slowfoodlaketahoe.org. READ ABOUT MORE NEW MEMBERS P. 20
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MEMBERS IN THE NEWS Truckee Donner PUD Hires New Director of Administrative Services The Truckee Donner PUD (TDPUD) announces the hiring of Lisa Hall, MBA, CPA as director of administrative services. This positon is critical in furthering the TDPUD’s efforts to provide worldclass customer service along with effectively managing TDPUD’s accounting and finance functions. Lisa has an impressive
background in senior management and accounting. Lisa was selected from a pool of qualified candidates that emerged after a national recruitment conducted by an executive recruitment firm. The TDPUD interview committee was impressed with Lisa’s previous experience and accomplishments as a chief financial officer at an academic institution and as a manager of financial & office services at an electric utility. Lisa is
experienced in negotiating with financial institutions, insurance companies, and labor unions. “We are fortunate to be able to bring this level of talent to our organization and the Truckee community,” said Michael Holley, TDPUD general manager. “Lisa will play a key role in our efforts to respond to changes in the electric and water industries and to find innovative ways to serve our customers.”
JK Architecture & Engineering Announces Kevin Chappell, Director of Engineering JK Architecture & Engineering (JKAE) recently announced Kevin Chappell’s promotion to Director of Engineering. Kevin is an experienced structural engineer,
providing extensive knowledge on a wide variety of construction techniques and materials. Since joining JKAE, Kevin has proven to be an asset of the company with vast project experience and problem-solving skills.
JKAE has offices in Tahoe City, Reno and Auburn. For more information, visit jkaedesign.com.
Mike Livak Joins Tahoe Truckee Community Foundation as Chief Finance Officer Tahoe Truckee Community Foundation (TTCF) have announced Mike Livak as Chief Finance Officer. Livak has been a member of the community for over 25 years and grew up in Reno. After graduating from UCLA, his passion for the outdoors brought him to Tahoe City and
he spent several years before earning his MBA with an emphasis in Finance and Marketing at the UC Davis Graduate School of Management. From 1999-2017, Livak held various executive management positions at both Squaw Valley Ski Resort and Royal Gorge, LLC. His most recent position was Squaw Valley Executive Vice President. He has
extensive experience in everything from marketing, community and governmental relations, land planning, development and redevelopment, to quantitative, analytical, and project management skills. His twenty years in senior management and his deep knowledge of our region will be invaluable to TTCF.
Mountain Area Preservation Welcomes New Faces to the Board & Staff Mountain Area Preservation (MAP) welcomes three new faces to the organization. Joining the team as the new Development Associate is Lynn Baumgartner. She will be working collaboratively with the Executive Director and Development Director to implement development, fundraising and outreach initiatives for MAP. Baumgartner moved to the Truckee-Tahoe area in 2010 to work in the environmental non-profit field. She earned her Master’s of Environmental Truckee.com
Science and Management from the Bren School at UC Santa Barbara. Before attending graduate school, she completed a BA in environmental geology at Western Washington University and served as an AmeriCorps member. She has previously worked in outreach, fundraising, communication, research, and as the director for the Sierra Nevada AmeriCorps Partnership, the region’s only environmentfocused AmeriCorps program.
Joining the Board is David Manahan and Steve Ellsworth. Manahan is the Principal of Sierra Expeditionary Learning School and Ellsworth is a professor of environmental science and statistics at Sierra Nevada College. Both are excited to be associated with MAP and look forward to helping the organization achieve its mission through collaboration, education, and environmental stewardship. Spring 2018 | TRUCKEE TRACKS 17
MEMBERS IN THE NEWS Robb Etnyre Elected to the California Association of Community Managers Board Tahoe Donner’s General Manager Robb Etnyre has been elected to serve on the California Association of Community Managers, Inc. (CACM) 2018 board of directors for a second consecutive term. CACM is a professional trade association comprised exclusively of community association mangers and leaders aimed at installing success in the California common
interest development industry. This includes large scale communities like Tahoe Donner to small multi-residential communities and portfolio management companies who manage multiple properties. Etnyre was elected during a statewide CACM membership election, to serve a three -year term. “I’m honored to be reelected to the CACM’s board of directors and look forward to continuing the momentum we’ve generated over the past three years,” said Etnyre. “Great progress has been made in developing manager education, and we aim for similar success in creating quality training and resources for association board members throughout California.”
Etnyre has served as General Manager for Tahoe Donner since 2009, one of the largest homeowner association resorts in the U.S. offering the widest variety of on-site mountain resort amenities in the Lake Tahoe region. Etnyre has served on the board of directors for the California Ski Industry Association (CSIA) from 2009 to present and the Truckee Chamber of Commerce (20092014). He is also a founding member of the Orthopedics Advisory Council at Tahoe Forest Hospital (2013 to 2016.) CACM promotes and upholds higher standards and ethical behavior, in addition to providing professional educational and certification programs covering a wide range of community management topics.
Stephen Hollabaugh Receives Distinguished Service Award at UAMPS Meeting
Stephen Hollabaugh, who directs electric operations at Truckee Donner Public Utility District (TDPUD), received the Distinguished Service Award for his leadership and support of public power at the 2017 member meeting
of the Utah Associated Municipal Power Systems (UAMPS) in Salt Lake City. The Distinguished Service Award recognizes individuals for their many years of commitment and contributions to their public utility as well as their support of UAMPS and other public power organizations. Hollabaugh has more than 30 years of experience in the utility industry, first with PG&E, then with Truckee-Donner PUD for more than 23 years. He has always had a passion for the industry. He developed Truckee Donner’s power supply and transmission infrastructure and is responsible for electric operations and management of the district’s transmission, distribution facilities, GIS, IT and power supply resources.
Hollabaugh has a wide range of expertise in energy cap and trade processes, the political arena, and he enjoys excellent relationships with the Federal Energy Regulatory Commission and California power associations. Providing affordable energy with excellent customer services has been Hollabaugh’s passion. He works hard to keep employees safe and well trained. In his career, no employee has had a major accident. During the extreme winter of 201617, Hollabaugh spent many nights working with his staff to keep the lights on at homes and businesses.
Truckee Donner PUD Awards $90K Rebate to Tahoe Truckee Unified School District The Truckee Donner Public Utility District (TDPUD) awarded the Tahoe Truckee Unified School District (TTUSD) $90,000 in energy efficiency rebates to support school projects. The TDPUD’s rebate allowed TTUSD to complete energy efficiency and lighting
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retrofit projects at the Joerger Drive maintenance building and parking lot, Sierra High School, and Alder Creek Middle School. The project is expected to save 174,500 kilowatt-hours annually, equating to over $30,000 saved on electricity costs per year.
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MEMBERS IN THE NEWS 4th of July Parade Planning Underway As has been the tradition for many years, the Truckee Chamber of Commerce will once again produce Truckee’s 4th of July Parade. The Truckee community “loves a parade” and our goal is to continue to provide a great kick-off to everyone’s 4th of July celebrations. The parade is the quintessential display of small town Americana. The 4th of July Parade, and related activities that day at the West End Beach of Donner Lake (music, games, bbq, fireworks), are a huge economic stimulus for Truckee. While it is a natural to come to Truckee in the summer, a great majority of people come at that time because of all the festivities. It is also a tradition of so many in the community – a not
-to-be missed event to many who have lived here for years. Truckee's July 4th parade begins at 10:00 a.m. at the west end of town, and progresses 11/2 miles down Donner Pass Road into historic Truckee, ending around noon. For more information, contact the Truckee Applications for parade entries are Chamber of Commerce at 530-587-8808 or available online at Truckee.com under What’s e-mail info@truckee.com. Happening.
4th of July Parade Theme & Sponsorships This year’s theme:
SPONSORSHIPS To assist with the funding of the parade, the Chamber is seeking sponsorships from businesses, individuals and organizations. Your sponsorship will ensure our community can continue to enjoy this Truckee tradition. Sponsors receive recognition in all parade publicity, Chamber website, e-broadcasts, and from MC during the parade. Please see insert in this issue of Tracks.
Truckee July 4th Firecracker Mile A one-mile, gravity fed, fun event for all ages and abilities! The annual run follows the parade route along Donner Pass Road starting at US Bank and ending in Historic Downtown Truckee in front of the parade judges’ stand. Runners are cheered by the thousands of parade spectators. Be sure to arrive early as parking can be hard to find. New this year, Big Horn Racing will be timing the event and all participants will be chip timed.
Register online now or at Tahoe Mountain Sports beginning July 1st through July 3rd at 4:00pm. If you are under 18, make sure to have a parent download and fill out a 2017-18 waiver ahead of time. Bib pickup will be available for those that registered online at Tahoe Mountain Sports on July 2nd and 3rd. Day of registration is from 8:00-9:15am at the parking lot across from US Bank (10995 Donner Pass Road). Bib pickup
will be available on the 4th from 8:00-9:30am at registration. For more information or to register, visit auburnskiclub.com.
Cocktail Bingo… Daubers, Drinks and Dancing The infamously rowdy Cocktail Bingo night brought to you from the Truckee Downtown Merchants Association didn’t disappoint! This annual tradition of fun, laughter and good ‘ole Bingo got players out on a snowy night to the Community Arts Center. All proceeds support the TDMA's year-round holiday lighting of Historic Downtown Truckee. TDMA’s Cocktail Bingo will be offered again this November so be sure to watch for the dates and get your tickets as this popular event sells out quickly!
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PRSRT STD U.S. POSTAGE Change Service Requested
PA I D KINGS BEACH, CA PERMIT #1
10065 Donner Pass Road Truckee, CA 96161 530-587-8808 truckee.com
New Members continued from page 16 Stephanie Marie & Co. Stephanie Marie & Co. is a full-service wedding design and event planning company, serving Truckee, Lake Tahoe, Napa, and beyond. Understanding that wedding planning is an incredibly personalized and unique experience for each client, founder Stephanie Morris takes the time to get to know couples, and uses her team’s 10+ years’ experience in the events industry to turn their distinctive dream wedding day into a flawless reality. Brides and grooms enjoy a fun, customized experience where the relationship-building focus makes the planning process feel more like a stress-free “hang out with your best friend”. Stephanie and her team maintain the high standards of expert coordination, keen eye for details, and professional execution that create the consistent, aesthetically-pleasing, and experientially flawless events that clients have come to love and appreciate. For more information, contact Stephanie Morris, Founder | Creative Director at 650-4836417, Stephanie@stephaniemarieco.com or visit stephaniemarieco.com.
Summit Lacrosse Ventures LLC dba Lake Tahoe Summit Lacrosse Classic This June, ADVNC Lacrosse and Summit Lacrosse Ventures will produce the 5th Annual Lake Tahoe Summit Lacrosse Classic bringing a high-level lacrosse tournament for boys and girls, grades 3 through high school, to Truckee. The Lake Tahoe Summit Classic hosts scholastic lacrosse players and families from all over California and beyond, with an emphasis 20 TRUCKEE TRACKS | Spring 2018
on the destination, encouraging participants to enjoy the area’s recreational and entertainment activity, in addition to lacrosse games. The tournament will be held June 15-17, based at Riverview Sports Park, along with Truckee High School, and North Tahoe High School. ADVNC Lacrosse is owned by Chris Rotelli, one of the lacrosse community’s most decorated educators, who has offered youth camps in Lake Tahoe since 2009. Summit Lacrosse Ventures is a premier national lacrosse operator, best known for its Lake Placid Summit Classic, one of the sport’s most prestigious events, founded in 1990. For more information including playing and/ or event staff opportunities, visit LakeTahoeLacrosse.com.
Truckee Custom Homes Truckee Custom Homes was founded by Jim Riley based on his desire to provide clients with exceptional craftsmanship, timely service and meticulous attention to the finest details. When Jim Riley started his company in 1992, at the age of 24, he made a conscience decision to make the focus of his career on the high-end custom home market. Since the start of Truckee Custom Homes, Jim has built a variety of homes and his strengths include attention to detail and being a hands-on general contractor. Jim enjoys adding creative touches to all of his homes and works with the hired architect to make any changes happen effectively and timely. This ensures that his clients have a unique and spectacular home that is a reflection of their personality and taste. At the completion of every project Jim and his
Truckee Custom Homes team pride themselves on having forged lasting relationships with all of their clients. For more information visit truckeecustomhomes.com or call Jim at 530205-7701
Truckee Tahoe Propane Truckee Tahoe Propane (TTP) is the premier, local propane service provider for the greater Tahoe and Truckee area. The local dedicated staff works every day to ensure that residential and commercial customers receive the safest and most reliable propane service in the industry. District Manager and Nevada County native, Cory Sherlock, brings energy, excitement and experience to his team and customers. The office staff is friendly, fast and provides the highest levels of service to their customers. The drivers, technicians and service employees are committed to ensuring propane is delivered safely to keep local businesses running and homes warm. The team is eager to serve, and well prepared to assist in providing propane service to residential and commercial customers. They offer 24/7 Emergency Service, a local office to visit, and can assist you whether you are looking for building heat, forklift or BBQ cylinder exchange. The team has the largest equipment and propane supply to ensure that your needs will be met snow or shine. For more information call 530-583-3578 or visit TruckeeTahoePropane.com.
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