CONTENTS
06. SYTEMS GRID 08. LOGO FINAL
20. LOGO INCORRECT USAGE 22. RECOMMENDED SIZES
09. LOGO VERSION
24. TYPEFACE
10. COLORS
25. HIERACHY
11. PALETTE
26. ONLINE
12. BACKGROUNDS 16. INCORRECT BACKGROUNDS 18. SIZING 19. LOGO USAGE
32. BUSSINESS PLACES 36. BUSINESS CARD 38. CORPORATE IDENTITY PROGRAM
SYSTEM GRID
12.5x
10.5x
1.5x 5x
24x
6
1x
4x
4.5x
19x
7
LOGO FINAL
01
01. Print logo This logo is to be used for all printed publications, advertising, billboard, poster, fiyers and packaging.
02. Screen logo This is our logo to be used for screen work, include website, banner, presentations. Please make sure you are using the latest version as we have made it 17% nicer than the earlier version.
02
8
LOGO VERSION
01
01. Logo vertical 02. Logo horizontal
02
9
COLORS
Colors Usage Our colors are we what give us our personality, We’re bright, bold, game, colourful and sports. They’re simply loud and clear.
Primary Colors
Moba Oranges Pantone P 20-8 C CMYK 0/50/100/0 Hex #F39200
Moba Text Pantone P 179 -14 C CMYK 0/0/0/89 Hex #3F3E3E
Black and White
10
PALETTE
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
Tints Tints are useful are they provide additational colors at no extra print cost. We have included at 10% increments.
11
Logo version color background white
Logo version color background black
Logo version color background orange
Logo version color background dark grey
INCORRECT BACKGROUNDS • Do not put logo on dark grey backgroud CMKY (0/0/0/89). • Do not put logo on pattern background. • Do not put logo on orange backgrounds. • Do not put logo on gradient background.
16
17
SIZING 20mm
Minimum size The minimum recommended size for the logo is 20mm in height and 40 pixel on screen. In exceptional circumstances when it has to be used below this size please remove the ‘moba esports’ wording. It should never be used below 10mm in height and 28 pixel on screen.
10mm
18
LOGO USAGE
Isolation zone The logo should always have breathing space. This can be determined by the width of the ‘b’.
19
INCORRECT USAGE
• Do not change color of the logo. • Do not usage outline the logo • Do not rotate the logo. • Do not alter the relationship between the mark and th mobaesports lettering. • Do not distort the logo. • Do not change position logotype.
20
21
RECOMMENDED SIZES
A1 Logo width: 120mm Margins: 30mm
A2 Logo width: 80mm Margins: 20mm
A3 Logo width: 55mm Margins: 15mm A4 Logo width: 40mm Margins: 10mm A5 Logo width: 40mm Margins: 10mm
22
10mm sprine Logo width: 40mm
23
TYPEFACE
Typography Here goes the information about main typeface used brand indentity. In this case that font family is Futura Std.
Futura Std Heavy
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() Futura Std Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
24
HIERACHY
H1 Headline Futura Std Heavy 18pt/21pt
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
Subtitle Futura Std Medium 12pt/15pt
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
BC Body Copy Futura Std Book 9pt/12pt
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
Caption Futura Std Medium 8pt/12pt
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
Font hierachy The hierachy refers to the order of importance of the fonts. This hierachy is can be accessed through paragraph style in indesign.
25
ONLINE
Logo usage online Logo usage with mobile, tablet, desktop and website.
26
BUSSINESS PLACES
32
33
BUSSINESS CARD
36
37
C O R P O R AT E I D E N T I T Y P R O G R A M
38
39
T- S H I RT
40
TRUCK
41