Why Do Young Women Prefer Sugar Dating? Young women dating older men is seen as taboo in most cultures around the world—even today. Hence, people engaging in sugar dating tend to keep their relationships discreet. With the passage of time, however; more and more people are opening up to this idea. If you search online, you will find a multitude of sugar dating websites offering a plethora of services for people across all age groups. However, keep in mind that some of these websites are hoax and aim to dupe clients of their money. Truebootycall is slowly emerging as one of the top sugar dating platforms and its popularity is on the rise. Understanding Sugar Dating 101 The concept of sugar dating is considerably new and is considered a taboo in most parts of the world. This is primarily because our society cannot deal with the idea of young women dating older men. However, with dwindling employment opportunities and a change in mentality in the younger crowd, more and more youngsters are looking for a comfortable lifestyle at a younger age. This trend is specially on the rise in women who find greater comfort in the arms of matured men. Certain women prefer dating older men as they offer greater emotional support than their younger counterparts. Women love to be taken seriously, a concept alien to most young men. Older men are generally more experienced with women and are more patient and caring. Qualities that attract young females. Older men are generally financially secure and have a lot more to offer in a relationship. They know the way of the world and focus on pleasing their women, both inside and outside the bedroom. As a result, women find comfort in dating older men.