90th
Anniversary Edition 1928 - 2018
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90TH ANNIVERSARY January 2018
Align goals, investments, and the right advice to make the perfect blend Life changes, markets fluctuate, and your portfolio might need an adjustment to keep you on track toward achieving your goals. If you’re wondering whether you have the right investments in your portfolio, we’d be happy to give you a professional evaluation. It could be the only thing you need is more cream in your coffee, but your investments are worth an important second look. Call today for a complimentary consultation over coffee. Ashworth Financial Group of Wells Fargo Advisors Steve Collie, CFP® Vice President - Investment Officer 187 N Trade St Tryon, NC 28782 Office: (828) 859-9499 steve.collie@wellsfargoadvisors.com wellsfargoadvisors.com
Investment and Insurance Products: u NOT FDIC Insured u NO Bank Guarantee u MAY Lose Value Wells Fargo Advisors is a trade name used by Wells Fargo Clearing Services, LLC, Member SIPC, a registered broker-dealer and non-bank affiliate of Wells Fargo & Company. © 2016 Wells Fargo Clearing Services, LLC. All rights reserved.
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Michael Ashworth, CFP® Managing Director – Investments 187 N Trade Street Tryon, NC 28782 Office: (828) 859-9499 mike.ashworth@wfadvisors.com wellsfargoadvisors.com
0816-03253
1928-2018
Celebrating 90 years
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anuary 31, 1928 fell on an ordinary Tuesday in Polk County, and a search of “this day in history” archives produces very little in terms of national news for that day. Locally, however, Seth Vining Sr. embarked on a business venture that, despite its humble first day’s headlines, would develop over 90 years into a successful daily community newspaper. The Tryon Daily Bulletin was born in a year when China still had warlords, Amelia Earhart became the first woman to make a successful transatlantic flight, the first regular schedule of television programming began in New York, the Kevin Powell first machine sliced loaf of bread was made and General Manager sold in Missouri, the iron lung respirator was used for the first time in Boston, the International Red Cross was formally established, Congress approved the construction of the Hoover Dam, and Margaret Mead’s “Coming of Age in Samoa” was published. It was a time between two world wars, and a scan of the early Bulletins reveals a slow and bucolic life, but one still worthy of a daily newspaper. This month, the “World’s Smallest Daily Paper,” as it has affectionately become known, celebrates its 90th year. There have been ups and downs, new owners, and changes – yet despite the economy, wars, updates in technology and printing methods, Claire Sachse and fundamental shifts in the news business, the Bulletin remains financially strong and loyal to its Managing Editor readership, always maintaining its mission with a “hyperlocal” focus. It has been, and will remain going forward, a distinctly unique paper – and we’re proud of it! You will not find a paper like this anywhere else, guaranteed! We hope you enjoy this keepsake 90th edition, and indulge us as we take a stroll down memory lane for a look back at the owners, the current staff, things that have changed, and things that, despite 90 years, have not changed. As always, your support as a reader or advertiser is 90thdition what keeps us in business! Thank you for 90 wonderful ry E Anniversa 18 1928 - 20 years, and we look forward to 90-plus more years as your hometown news source. •
General Manager Kevin Powell
Administration Samantha Willis
Managing Editor Claire Sachse
Contributors Leah Justice Catherine Hunter Claire Sachse Vincent Verrecchio
Marketing Magan Etheridge Trish Boyter
Photography Claire Sachse Vincent Verrecchio David Widdicombe
Production Gwen Ring Distribution Jeff Allison Jamie Lewis Alex Greene Conner Peeler
on the cover Three covers from the first year of the Tryon Daily Bulletin’s existence capture the essence of community journalism with a story about the election of Chamber of Commerce officers, a rivalry ball game between Rotary and Kiwanis, and a play to be performed at the auditorium. To this day, the Bulletin continues to cover the “triumphs and daily doings” of the area’s ordinary people. Originally, the paper was the size of a Reader’s Digest. It was enlarged to 8.5x11 inches in 1955. Photo by Vincent Verrecchio
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90TH ANNIVERSARY January 31, 2018
90T H ANN
IVER SAR
2018 Y January
In 1935, Seth Vining Sr. moved The Tryon Daily Bulletin offices to the old Bank of Tryon building, sharing space with several other businesses renting there, including a barbershop. The bank’s vault remains; the money is long gone. Vining purchased the building in 1959.
The history of the
Tryon Daily Bulletin BY LEAH JUSTICE
S
eth M. Vining Sr. published the first edition of the Tryon Daily Bulletin, famed the “World’s Smallest Daily Newspaper,” on Jan. 31, 1928. Vining Sr. had a printing shop located beneath the A&P Tea Company grocery store (now Owen’s Pharmacy), which is where the first papers were printed. Vining Sr. was said to have a little time on his hands, so he printed off a page announcing the new Chamber of Commerce officers and a local fire and he walked up and down the street giving the paper out. His first paid advertisement came from Carter Brown.
Vining Sr.’s statement of the purpose of the newspaper was, “This, the initial issue of the Tryon Daily Bulletin, goes to you as a result of our firm belief that such a publication will be of service to the general public as an effective medium for immediate advertising and for the transmission of important community news while it is still news. We will endeavor to publish the Bulletin six days a week and continue it as long as we feel the service it gives justifies the existence. The Bulletin is not attempting to take the place of a newspaper, for its miniature size makes it impossible, and all the news matter will necessarily be very brief
Seth Vining, Sr.
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Located in the old Bank of Tryon building, the Tryon Daily Bulletin utilizes the old vault as storage for bound volumes. (Photo by Vincent Verrecchio)
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but sufficient to be informative. We chose the modest name of Bulletin to give it a proper label, but in function we hope it will service as effectively for its purpose as a daily newspaper. The advertising columns are open to all for legitimate purposes. If we fail to solicit your advertising, do not feel slighted. Serving as editor, printer and devil it will be impossible for the advertising manager to call on every business house each day. The Bulletin is published for our mutual benefit. Use it as often as your need justifies. We gladly publish notices of your club meetings, and will appreciate any news suitable for this type of paper.” The original Bulletin was the size of a Reader’s Digest. The paper was changed to its current size, 8 ½ by 11, in 1955 after the Tryon Daily Bulletin bought the Polk County News, Vining Sr.’s one time employer. In 1953, Vining Sr. alerted readers of the change in the paper’s size saying in its 25th anniversary edition that it would probably be the last anniversary edition of this “world’s smallest daily newspaper,” although the logo still exists today because of the paper’s still small size. “The present size does not meet the demands of a growing community,” Vining Sr. said in the 25th anniversary edition in 1953. “Many progressive advertisers want larger space. There is not room for many pictures and longer articles. The increased circulation has presented some production problems, which we can’t master with present equipment. We solicit your cooperation in making the adjustment when the time comes, and assure you of our constant effort to give you the best newspaper service possible with the means available.” Cliff Berryman, noted cartoonist for the Washington Star, creator of the famous Teddy Bear and a Pulitzer Prize winner, gave Vining Sr.’s personal column an identity by drawing the Curb Reporter logo, which is still used today. The logo features a Keystone Cop telling Pop Vining with a reporter’s pad and pencil in hand to, “Move on buddy!” The cartoon was Cliff Berryman, a Pulitzer prize-winning carcreated in the 1930s toonist for the Washington Star and frequent to depict Pop Vining visitor in Tryon, drew the Curb Reporter logo in the 1930s. That logo is still in use today. going up and down the street every day to get advertisements and to ask what news was going on that day. The Bulletin moved to the old Bank of Tryon building in 1935, which is where it is still located today and is listed
on the National Registry of Historic Places. For many years the Bulletin operated in the building and shared space with other businesses, including a realtor’s office and a hair salon at one time. Vining Sr. bought the building in 1959. Famous people made friends with the Vinings, including Lefty and Nora Flynn who threw the Vinings a party in celebration of their 10th anniversary in January 1938. “Pop” Vining wrote year later that “the Flynns did many nice things for Tryon people and always shared their friends with others, whether it was Lady Astor and the other Gibson Girls; Tim McCoy or Richard Adinsell, author of the ‘Warsaw Concerto.’” In the 1940s, Robert Ripley met with Vining Sr. to talk about including the Bulletin in his “Believe It Or Not!” series. Ripley reportedly said that it is nothing to publish the world’s smallest daily newspaper, but to support a family with it for more than 10 years was indeed a significant accomplishment. In 1950, Seth Vining Jr. returned to Tryon and joined his dad in running the newspaper. In 1976, Vining Jr. took over the Bulletin and from 1971 until his retirement in 1989, he and his wife Bos Vining, who also worked at the paper, took no vacations.
Vining Jr. once said that he thought the town is much better for the Bulletin being here and taking part in the community. “And that to me is the satisfaction of doing it,” Vining Jr. said. Vining Jr. also spoke of hard times, especially during the Depression, when people would trade produce for subscriptions. “No one had money,” Seth Jr. said, “even the rich people didn’t have money. Anything that you had that we could use, we took in.” The Bulletin has always been a community newspaper. The Vinings were known for putting community news on the front page, including who died and who moved to town. One of its signature coverage for many years was who moved to town and who went on vacation to where. “People would move to town and we would interview them,” Vining Jr. said in the 1980s while being interviewed by a television news station. “We’d tell where they were from, what they did and what brought them here. It sort of gave them an introduction to the community.” Vining Jr. also said his dad had a philosophy he thought was very good.
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The Bulletin’s distinctive arched window makes it recognizable in these photos of Tryon’s Trade Street through the years. (Photos from the collection of David Widdicombe)
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“Dad had a philosophy that I thought was very good and we tried to continue,” Vining Jr. once said, “and it was to try to get the good news. You really don’t need a paper for bad news, everybody hears about it before you can even get it off the press.” Vining Jr. also said the Bulletin has always been the community’s newspaper. If someone sent something in, whether it was a club event or a birth announcement, the Vinings ran it. “It really wasn’t our paper as much as it was the community’s paper,” Vining Jr. said. “I think most people felt like it was their paper. It was never the Vining’s paper, it was the community paper.” Seth Vining Sr. died in January 1987 at the age of 86. On Nov. 17, 1989, the Vinings sold the Bulletin to the Jeff and Helen Byrd family and a group of family friends, who ran the paper for the next 20 years. Once asked in an interview about the small size of the newspaper, Jeff Byrd said the small size is “our claim to fame. And the people love it. So why mess with a good thing?” Vining Jr. died on Oct. 20, 2008 in Tryon at the age of 84. Bos Vining died in Tryon on July 6, 2013 at the age of 87. The Byrds sold the Bulletin to Tryon Newsmedia LLC in 2010. Tryon Newsmedia is owned by Todd Carpenter, president and chief operating officer of Boone Newspapers Inc. with other ownership by President Betty Ramsey, who served as Bulletin publisher until December 2016, Boone Newspapers Inc. and its key personnel. The newspaper is managed by Boone Newspapers. Kevin Powell has been the general manager since January 2017. •
Some ghosts on the third floor are silent remnants of the obsolete technologies of engraved photographic plates and linotype matrices. (Photo by Vincent Verrecchio)
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JOHN VINING
looks back on the press
BY CATHERINE HUNTER
Cheapest haircut around! A sign remaining in the Bulletin’s lobby advertising 50 cent haircuts is from the late 1930s when the Bulletin shared space with a barbershop at 16 N. Trade.
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s a kid the old building fascinated John Vining, grandson of Tryon Daily Bulletin’s founder Seth Vining, Sr. He remembers the old barbershop chairs downstairs and all the celebrity pictures such as Bob Hope, Bing Crosby and Henry Fonda glued to the walls. “There was a wooden John Vining sign that read ‘showers fifty cents,’” Vining said. People could go down there and get a shower and a hair cut.” Vining said in his father’s (Seth Vining, Jr.) day, the paper switched from the old lead type press to an offset press. This meant they no longer had to send photos to 10
90TH ANNIVERSARY January 31, 2018
Spartanburg to be imprinted on a metal block. The offset press also allowed them to run more pages. “With the offset press they could run many more photos,” Vining said. “It was much quicker and easier.” Though as a youngster, Vining realized he was more interested in a career in horticulture than running a newspaper, he did help out occasionally when he was young. On the large papers, Vining and his brothers would help with inserting the ads that had to be done by hand. They would also help some with deliveries during Christmas time and sold ads occasionally. “During Christmas time the newsboys who delivered the papers would pull around little red wagons because the subscribers gave them gifts to take home. It was during my father’s time as publisher they switched to delivery through the mail.” The time Vining spent at the office is full of memories, such as seeing old copies of the paper in his grandfather’s desk. “It was originally much smaller, about the size of a ‘Reader’s Digest,’” he said. “I remember seeing copies printed in colored ink like blue, red or gold.” Vining explained that these copies were printed during WWI when ink was hard to get. It was also during WWI, when supplies were so limited, the paper changed from being printed six days a week to five. Another memory from the days of the old lead type press include when some letters broke off from the masthead. Vining said the pressmen didn’t realize there were several copies where the “e,” “t,” “i,” and the “n” had broken off. “About 100 copies came out, ‘the Tyron Daily Bull,’” he said. “I wish we had one of those copies today.” Vining described his grandfather as a kind of “neat individual.” “I can remember as young kid, he [Seth Vining, Sr.] would call us by our full name,” he said. “He would call me John Hamilton.” “Grandfather was a master at working people for information,” he continued. “When he visited businesses, he would always ask people what was going on and it would show up in the paper the next day.” •
Former owner recalls
bittersweet memories
BY CATHERINE HUNTER
J
eff Byrd described the first time he walked into the office of the Tryon Daily Bulletin as walking into his grandmother’s living room. “It was very comfortable,” he recalled. “I felt at home there.” Byrd and his wife Helen decided they liked the area and bought the paper in December of 1989. Though he made lots of additions and changes, Byrd also worked hard to keep intact the paper’s soul that had made it such a part of the local community. “They [the former publisher Seth Vining, Jr.] didn’t really have a staff of reporters,” said Byrd. “People would wander in the door with bits of stuff. It was a real community [written] press.” Byrd, who came up as a reporter in the newspaper industry, said he started covering things in Tryon as a reporter. He said when he started going to city council and school board meetings there was a lot of controversy. “One councilman said, ‘When you report on what we’re doing it has a chilling effect on us,’” Byrd recalled. “I told him I was just doing my job.” Some of the biggest changes that Byrd implemented included reinforcing the old bank building on N. Trade Street with steel beams, pouring a concrete floor and bringing in a bigger press. This allowed them to print many more pages much faster. “Before that it would take all day just to get 16 pages out,” he said. Byrd also re-designed the masthead, put the postal information on page two and, because of the new press, was able to start running bigger pictures. He also added an equestrian section. Byrd became a big part of the community, serving on several boards and helped get Pangaea, a fiber optic network in town. Looking back he credits many people for contributing to the success of the paper during these years, including current TDB reporter, Leah Justice. “Leah got us over the hump of dealing with the locals, especially local politics,” he said. “She knows everybody and is related to everybody. People know and respect her.”
Another person Byrd said was a big contributor to the paper’s success was Mike Edwards. “Mike came in and worked his tail off. He built the financial strength of the paper,” said Byrd. “We couldn’t have grown without him.” Wanda Cash was the paper’s business manager. According to Byrd, she ran the staff on the front desk, handled all billing and Jeff Byrd accounting, the classifieds and the daily proofs. Cash had started working at the paper under Seth Vining, Sr. and continued with Seth, Jr., then worked for Byrd for 20 years. “She worked for Papa Vining and did everything,” said Byrd. “She knew everyone and every account detail. She was a real asset to the paper.” Byrd mentioned several others as being instrumental to the success of the Bulletin during those years, including Editor Chris Daily, pressman Tony Elder, Editor Barbara Tilley, Editor and typesetter Judy Lanier, Appointments Account Manager Joyce Cox and many others too numerous to mention. With the coming of the Internet in the mid-2000s, Byrd could see the changing future for newspapers. While it opened up the world for reporting, the Internet also took away the industry. “The industry couldn’t figure out how to make newspapers a paying thing on the Internet,” he said. Byrd regretted selling the paper, but realized he was not in the right place to keep it going. In 2010 the Bulletin was sold to Tryon Newsmedia, LLC. The newly formed North Carolina company is majority owned by Todd H. Carpenter, president and chief operating officer of Boone Newspapers Inc. The new company is managed by BNI, and is located in Alabama. •
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Taking the community’s paper
forward
BY CATHERINE HUNTER
T
his is a unique market compared to larger municipalities,” said Tryon Daily Bulletin General Manager Kevin Powell. “The people here still like to read a physical newspaper rather than picking up their phones. I think that plays in our favor for longevity.” With the newspaper industry becoming a victim to the Internet and smart phones, Powell said the Bulletin is looking to expand into the future. In a time when most papers are reducing their coverage the Bulletin’s readership is not just holding steady. According to Powell their readership is slightly increasing while at same time the paper’s web traffic has grown significantly over last couple years. Powell started as a marketing consultant for the paper in 2013 and was promoted to General Manager in January 2017. “There wasn’t much equestrian coverage in the paper when I came on board,” Powell said. The Tryon International
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Equestrian Center was just getting started.” Today the paper includes an Appointments section every week and at least two or three equestrian articles in the monthly Foothills Magazine. Powell said there have been conversations about possibly starting an equestrian based magazine for the area as well. Other improvements included Kevin Powell relaunching the web site last year and Powell has considered redesigning the paper’s masthead a bit. He also wants to make the daily paper stronger and put more focus on the magazine’s web site as well. “I’m not sure how you improve on something that’s already so great,” said Powell. “It will be challenging.”
Life Between the Deadlines Tryon Daily Bulletin turns 90 WRITTEN AND PHOTOGRAPHED BY VINCENT VERRECCHIO
Jeff Allison, pressroom manager (Photo by Vincent Verrecchio) 90TH ANNIVERSARY January 31, 2018
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On the same day of March 4, 1929, a home burned without casualties in Tryon and Herbert Hoover was inaugurated in Washington.
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don’t know how you do it!” I exclaimed. “Five days a week, year around, and 90 years old on January 31. I really think there’s a story here.” At her desk, Claire Sachse, managing editor, leaned forward. Her smile shifted from an amused “you’re kidding me” to a bemused “you’re serious.” I surmised it would take some convincing to overcome her misgivings about running a story about the Tryon Daily Bulletin in the sister publication of Foothills Magazine. But it was my belief that at 16 North Trade Street in Tryon, a lean staff of our neighbors was somehow getting out “The World’s Smallest Daily Newspaper” on routinely claustrophobic deadlines in a tough business. Too few readers knew how it’s done, including me, and I wanted to know. The first US daily newspaper began publishing in 1784. Growth of the dailies peaked in 1910 at about 2,200 papers. In 1928, the Tryon Daily Bulletin became
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one of about 1,950 papers. Over the decades, while giant dailies fell, the original Curb Reporter, Seth Vining, Sr., and those who followed, continued to gather news and memories that page by page contributed to a sense of local community and heritage. To me this is an accomplishment. Consider statistics from the Brookings Institution. Between 1945 and 2014, daily newspaper circulation per capita declined from 35 percent to under 15 percent. The number of dailies in 2014 was down to 1,331. According to the Bureau of Labor statistics, newspaper publishers lost more than half their employees from 2001 to 2016, from 412,000 to 174,000. Despite the turbulence, the Bulletin staff today steadily adds to the nearly unbroken historical record that started with Issue 1, and the front page headline “Tryon Chamber of Commerce Elects New Officers Saturday.” That was not history on the national level with headlines about
TOP: The front page on Valentine’s Day 1942 featured a worrisome love story about some of the first Polk County men saying goodbye to sweethearts and family. As World War II progressed, names of those who would never return saddened the pages. MIDDLE: Engraved photographic plates are on display on the third floor. BOTTOM: On Sept. 12, 2001, the Bulletin brought home the tragedy of the preceding day.(Photos by Vincent Verrecchio)
Coolidge, Lindbergh, or Capone, but history of significance nonetheless for knowing and appreciating the facts and opinions, triumphs and sorrows, and the “daily doings” in the Foothills. “Everyone here is so wrapped up in the day-to-day commotion that they take for granted what’s being accomplished,” I said. “For example, how does the Friday edition get out?” Wednesday, 6 a.m., Claire sits in bed, coffee cup on the side table and computer on her lap. First email to download is a story about an upcoming cultural event. Submitted without ticket prices, it’s good to go. Next story unforgivably reads like an ad and the third reports Bigfoot on Melrose. No photos attached. The fourth email is a sweet “thank you” from a recent widow that deserves immediate response. The writer was grateful that the Bulletin, unlike other newspapers, ran the photo of her husband without cropping the military medals on his chest. Before Claire gets to the end of the email list, the dregs of her second cup of coffee are cold. First stop at the office is the reception desk for a “good morning” and assurance that there are no emergencies ... yet. In the conference room across the hall from a sign for 50-cent haircuts, General Manager Kevin Powell huddles with Marketing Consultants Trish Boyter and Magan Etheridge on an advertising sales plan for the day. At the end of the hall, Gwen Ring, graphic designer, works at her computer. A graduate from The School of the Art Institute of Chicago, she juggles aesthetic responsibilities for the print and online paper, website, social media, Foothills magazine, quarterly visitor’s guides, and special publications such as the Steeplechase insert. During the day, Claire is expecting emails to fill her inbox with story attachments, challenging her reading speed but easier to process than the typewritten sheets of yesteryear 90TH ANNIVERSARY January 31, 2018
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At a rate of 8,000 impressions per hour the printed web is automatically split, paginated, cut, and folded, usually into a 24-, 32-, or 40-page edition depending on ad volume. (Photo by Verrecchio) 16
90TH ANNIVERSARY January 31, 2018
LEFT: Among other duties, Assistant Pressman Jamie Lewis manually inserts color advertising supplements into each issue and then jogs the papers into stacks for a final edge trim. RIGHT: With massive 1,000-pound rolls of newsprint stacked behind her, Managing Editor Claire Sachse’s job description is to turn the blank paper into news that will ultimately inform, engage, and, she hopes, entertain. (Photos by Vincent Verrecchio)
splotched with whiteout. Stories will be inbound from both of her staff reporters. Leah Justice, 17year veteran with the paper, covers government and crime. Catherine Hunter, another experienced journalist, joined the paper in 2017 to cover business, education, equine, and Landrum. There will also be columns and an uncertain number of
community news submissions. About half of the stories come from the community as a continuation of the paper’s unique historic role. No matter the source, every line is proofread for factual errors and missed information such as event dates, and edited if necessary for length. On a routine Wednesday, all copy and digital photos for the Fri-
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SERVICE DIRECTORY day edition are uploaded to the server by midnight for retrieval by Gwen Thursday morning. There are distractions and delays, however, such as pausing to contemplate an accusation of conservative bias after an earlier message complained about a liberal bent. “I must be doing something right if I’m making both sides mad?” Claire asked rhetorically. All ads are also on the server until Kevin announces two just got pulled. These become worries for Thursday, when among other things, Gwen hustles to finish the newspaper layout while Claire reviews breaking news and obits, and what to give Gwen to replace the missing ads. Fortunately, with InDesign software, modern page make-up is faster than jockeying metal bars of linotype in a wood lock-up around metal photographic engravings. Matrices and other artifacts of the hot type days can still be found on second floor, but now Gwen laser prints a complete proof for Claire to read one more time. A command of old-fashioned proofreader’s marks is still put to the test with such notations as bf for changing to boldface type and # for inserting a space. Submissions for Saturday are also coming in but that’s another story. Friday’s final PDF goes to press production at 3 p.m. Thursday. While the press in the basement prints Friday’s paper, staff has already rolled into production on the weekend edition. Production at the Bulletin is living history with negatives and metal plates still processed in safety light conditions. Pressroom Manager Jeff Allison started as an ad inserter 15 years ago and learned hands-on how to coax the 1976 offset press into reliable performance. Today with help from Alex Greene, Jamie Lewis, and Conner Peeler, the press starts as usual at 4 p.m. “30 minutes to run,” says Jeff. “With ad supplements, it’s about another four hours for insertion and bagging for the Post Office. Our driver needs about five hours to stock boxes from Saluda to Inman in time for Friday.” “What do you think?” I tried to nudge Claire to a positive decision. “As a close, you could give your vision for the paper.” She hesitated long enough that I was beginning to think she wasn’t going to answer. Then, “90 years from now, if someone would read today’s paper, I’d want them to get an accurate feeling of this community and who we were.” •
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