SELECtED WORkS
Compiled 09
Oct
2021
BDG, INA
TASYA DARMAWAN
SELECtED WORkS
Compiled 09
Oct
2021
BDG, INA
TASYA DARMAWAN
Curriculum Vitae
TASYA DARMAWAN 02 NOV 1999
works.tezet@gmail.com 0812 2088 9498
EDUCATION INSTITUT TEKNOLOGI HARAPAN BANGSA, (DKV) 2017 – 2021 SMAN 14 BANDUNG 2015 – 2017 SMPN 44 BANDUNG 2012 – 2014
WORK EXPERIENCE HOW ABOUT VISUAL MAY – SEPT 2021 Graphic Designer (Intern) CONTENT IDEA DEC 2020 – MAY 2021 Graphic Designer (Part Time) CEVNID HEALTH MEDIA MAY 2020 – MAR 2021 Content Planner (Freelance) PT. TECHPOLITAN FEB – APR 2020 Graphic Designer (Part Time)
ORGANIZATION KMDGI XIII PADANG JUN – OKT 2019 Motion Designer, Contributor KMDGI was a forum to gather, exchange ideas & appreciate creative concepts between graphic design students in Indonesia; Won Top 3 Tematic Art Creation with the team among 63 other contestants.
SKEMA DKV ITHB APR 2019 – MAY 2020 Head of Publication Serikat Kreatif Mahasiswa (SKEMA) is a Desain Komunikasi Visual student’s community in ITHB; Discussed a project event and put the idea to sketch then arranged the team to do jobdesks.
DIAKRONIK: THE ENIGMA FEB 2020 Head of Publication Diakronik: The Enigma is an art exhibition that was held by SKEMA; Trusted as a team leader of publication division to design visual exhibition identity and coordinate other publication needs.
SKILLS Adobe Illustrator FAV, Adobe Photoshop, Adobe InDesign FAV Adobe After Effects FAV, Adobe Premiere, Planer 5D
behance.net/__tezet
instagram.com/__tezet
TASYA DARMAWAN, ALSO KNOWN AS tEZeT, IS a BANDUNG-BASED JUNIOR GRAPHIC DESIGNER WHO CONSIDERS tHoUGhtfuL DESIGN & CollaboRation REINFORCES COLLECTIVE KNOWLEDGE AND ELABORATE NEW WAYS OF VISUALLY PERCEIVING, COMMUNICATING, & EXPERIENCING THE WORLD.
Graduating in August 2021 from Institut Teknologi Harapan Bangsa with a degree in Graphic Design, ze gained some skills in publishing, developing conceptual visual identities, and environmental graphics. For the past five years ze has been working as a freelance and part-time designer with various specialities such as printing, brand identity, EGD, and social media.
CONTeNTS
01
Anti-Design Movement Editorial, Web Design
09
Kafka
15
Your Skin is My Canvas
Editorial
Editorial
22
Rerata Kelabu Poster, Photography
29
Pamphlets Publication
33
Dan Pada Akhirnya, Branding, Environmental Graphics
47
Melampaui Ini atau Itu Branding, Installation
61
Other Works
ANTi-DESiGN MOVEMEnt
01
ABOUT “Kids got angry at the system, what’s new?” is a visual article made in response to the topic: Anti-Design, a movement that laughs in the face of rationalism and functionality, which in the world of design it can be defined as freestyle, brutal, raw, and superficially decorative elements or materials.
02
PROJECT
OUTCOME
DELIVERABLE
Team project for How About Visual
Newspaper, Postcard, Poster, Web Design
Copywriting, Visual Concept, Print Production, Web Design
03
The Anti-Design movement sought to the harness power of design to create objects and living quarters that were unique rather than embracing style, mass production, consumerism, sales, and greed. This project features a print set: Newspaper, Poster, Postcard; and Web Article.
THIS PROJECT AIMS TO HIGHLIGHT THAT THERE ARE OTHER WAYS BESIDES THE ONE WE HAVE BEEN ABUSING LATELY; TO LEAVE THE OVERTHiNKING ASIDE, AND MESS AROUND A BIT.
04
05
This project is a team assignment for intern group in How About Visual. To convey this idea for the outcome, we use vibrant colors and rough picture cropping to match the ‘harsh’ concept and finish it with a figurative layout. This newspaper contains a wording about the main problem that we are facing now, following history about Anti-Design Movement in Italy (1966).
TYPOGRAPHY Laterlocks Regular is the typeface that was used for headlines on the print media. Laterlock’s forms are sightly distorted and rough, matching with the concept that we wanted to execute and visualize.
For body copy, we use Times New Roman, following the usual font of general newspaper, also producing an effortless reading experience for both print and digital purposes.
A BC DE fg h i j k l m nopqrstuvwxyz a b cdef gh ijk lmn o p q rs tu v w x y z 0123456789^&@()#!$ COLORS
#000000
#F72C0B
#67E146
#2f3EE5
06
07
A3 Poster, Printed on Freelife Vellum 170gsm
[scan here]
Cargo Site, 1920x1080 px
08
A3 Newspaper, 6 pages. Printed on Bookpaper 70gsm
OUR LiFE is INDEED a KAFKA STORY
09
ABOUT “Our life is indeed a Kafka Story” is a tribute zine to Franz Kafka, a literary legend of visionary fiction whose works express the anxieties and alienation. His writings are a perfect representation of how we can be trapped in our own lives, or how we can fall into the clutches of others and be completely helpless.
10
PROJECT
OUTCOME
DELIVERABLE
Weekly Project for How About Visual
Editorial, Poster
Visual Concept, Illustration, Layout, Print Production
11 Taking inspiration from the way Kafka interpret emotions of frustration, existential problem, and miserable in his writings; the visual concept developed by representing all of the moods that been said, using the color red with a touch of scratchy texture in illustration.
IN KAFKA’S UNIVERSE, “ILLOGiC BECOMES PLAUSIBLE, GUILT GOES UNEXPLAINED, AND BRUtAL PUNISHMENT is DOLED OUT FOR NO KNOWN OFFENSE.”
12
13
This zine is printed on A3 bookpaper, can be folded into A6 size, features quotes from Kafka’s wording that has been curated and compiled into a storyline. To add a better experience, this zine is connected with a spotify playlist that can be scanned on the poster, contained instruments that give a similar ambiance.
14
[scan here]
YOUR SkIN is MY CANVAS
15
ABOUT Desktop Publishing final assignment, an editorial book about Tattoo Artists. Targeted for youth that have specific images: Rebel, Free, and Dynamic.
16
92 2
PROJECT
OUTCOME
DELIVERABLE
College Assignment
Editorial, Publication
Research, Visual Concept, Layout, Digital Imaging,
The challenge was to create a publication about professions to a specific target audience, on this occasion, the target was ‘free-soul’ youth. This book contains six chapters: History of Tattoo and Tattoo Artist, Tattoo Styles, Techniques, Procedures, Tattoo Industry, and Tattoo Artist’s Lifestyle.
17
18
GRUNGE AND PUNK–StYLE WAS USED AS THE MAIN CONCEPT IN ORDER TO CONVEY THE IDEA OF RECkLESSNESS AND FREEDOM. The visual application therefore is referenced by Xerographic and Collages technique with a touch of effortless torn and ripped edges effect.
19
20
SAMPAH MASYARAkAt
21
ABOUT Sampah Masyarakat is a performance art by Rerata Kelabu that was performed in Pekan Seni Negatif-Positif UNJ (27 March 2019). In this event, Rerata Kelabu presented a body art performance and fashion show that raises the issue of diversity.
22
PROJECT
OUTCOME
DELIVERABLE
Rerata Kelabu (Collective)
Photography, Poster
Photography, Poster, Stage Assistant
21
23
24
“
RERAtA KELABU—KAMI ADALAH TIGA MANUSIA ANOMALI YANG MEMILIKI KESAMAAN PAHAM DALAM HALHAL YANG DIANGGAP RACUN OLEH MASYARAKAT.
25
Hal itu pula yang melatarbelakangi kegiatan artistik kami, kami ingin menunjukan bahwa keindahan seringkali ada tidak pada tempatnya dan kami beharap di masa depan kebenaran tidak sebatas hitam & putih.” —Ali, (1/RK)
26
27
28
In this project, I got a chance to capture the moment when Rerata Kelabu performed on the field, and created a digital poster. The introduction photo was photographed by Noval Gumelar. I also helped setting up and managing the needs before the performance begins, to keep everything stays in place.
PAMPhLETS
29
ABOUT Selected print on sale media for PT Techpolitan—an IT company that provides programming training—and Hotel Papandayan (college assignment).
30
PROJECT
OUTCOME
DELIVERABLE
Freelance, College Assignment
Pamphlet, Publication
Visual Concept, Layout
31
PT. Techpolitan
Typography Assignment
32
DAn PADA AkHIRNYA,
33
ABOUT An exhibition project about finding the true-self. This project aims to give the audience some experience that will be expressed not only with visual interpretation but also with installation objects and environment to illustrate the way out for someone who is in the stage of feeling lost and empty.
10
PROJECT
OUTCOME
DELIVERABLE
College Assignment
Exhibition Identity, Installation, EGD
Research, Visual Concept, Branding, Copywriting
HILANG JATI DIRI terperangkap jenuh terjebak
buntu
ambruk
LOST
terpuruk
hampa
jatuh putus asa
–––– adalah sebuah fase, sebuah masa ‘hitam’ dalam hidup. Dimana tenangnya malam selalu diusik oleh isi kepala yang berisik. Tenggelam, hanyut, dan terjebak dalam delusi sendiri, mempertanyakan eksistensi. Eksibisi ini adalah perumpamaan—interpretasi rasa belenggu selama proses eksplorasi jati diri. Eksibisi ini adalah upaya— pencarian jalan keluar dari keterpurukan pada masa-masa gelap tersebut.
35
THE EXHIBITION IDENTITY IS CENTERED AROUND THE CONCEPT OF HOLLOW AND EMPTiNESS, WHICH RESULTS iN RIGID DEPTH OF BLACK WITH A TOUCH OF NEGATIVE SPACE TO REPRESENT ‘THE WAY OUT’.
36
LOGO
37
LOGO CONSTRUCTION
38
The logo shape came from the idea of an open door with a light shining through, creating a shadow below, in an attempt to analogize that outside an empty and dark room there might be something bright awaiting to come.
39
COLORS
WHITE
BLACK
R 255 G 255 B 255 C0M0Y0K0 #ffffff
R0 G0 B0 C0M0Y0K0 #000000
TYPOGRAPHY
Bold Uppercase
Roman Lowercase
Roman Numerals
ABCDEFGHIJ KLMNOPQRS TUVWXYZ abcdefghijkl mnopqrstuv wxyz 1234567890 40
Neue Haas Grotesk
VENUE LAYOUT
2
cm
41 The venue is planned to be located in an art studio, preferably indoor. Divided into 4 areas where the visiotrs can interact and enjoy the art installation.
42
VENUE
The right side of the wall contains the introduction of this exhibition and artworks from artists who participated.
43
On the left side, a large board is installed where the visitors can freely write a word or a sentence that describes a sense of loss and emptiness.
44
These 2 boxes contain random objects inside that can be pulled out in attempt to encourage the visitors to take risks and get out of their comfort zone. On each side of the wall, projected a video mapping, showing a visualization of the relevant topic.
PROMOTION MEDIA
A3 Posters, 29,7 x 42 cm X Banner, 80 x 180 cm
[scan here]
45
46
MeLAMPAUI iNi atau iTU
47
ABOUT A video mapping exhibition with the aim to create a visual communication media that is able to educate public about the diversity of gender identities and the bad impacts caused by discriminatory behaviour against gender minority.
48
PROJECT
OUTCOME
DELIVERABLE
College Thesis (Final Assignment)
Exhibition Identity, Installation Room, Motion Graphic
Research, Copywriting, Concept, Branding, Motion Graphic, Audio
49
THE MAIN GOAL IS TO SHOW IMPACT THAT CAUSED BY GENDER-BASED DISCRIMINATION by VISUALIZING A STORYLINE AbOUT THE REALITY THAT’S BEEN HAPPENING, TO BUILD MORE A SENSE OF EMPATHY.
50
The title itself was taken according to the data which potrayed that society still has a perception that men supposed to be masculine and strong, women must be feminine and girly, and another ‘yang ini harus begini, yang itu harus begitu’ stereotype. Following that, the sentence was simplified and developed into “MELAMPAUI INI ATAU ITU”.
ROOM VISUAL CONCEPT
51
52
The video mapping is projected on a prism-shaped screen that is divided into 6 gate areas: New Born, Biological Sex, Gender Identity, Discrimination, Psychological Impact, and Harmony, installed in the aisle of a public space.
LOGO PROCESS
a star
‘binary’
53
splitted
beyond binary
LOGO
54
Logo shape developed from keywords spectrum and star, the two triangles are then symbolized as a binary gender. Meanwhile, to describe diversity, the triangles are arranged and then added with other triangles that cover them using a color spectrum.
COLORS
Representing Pureness
Representing Innocence
Representing Cruelty
Representing Diversity
03
TYPOGRAPHY
Medium Uppercase
ABCDEFGHIJ KLMNOPQRS TUVWXYZ
Book Lowercase
abcdefghijkl mnopqrstuv wxyz
Book Numerals
1234567890 56
Aktifo–A Medium
PROMOTION MEDIA
A2 Poster, 42 x 59,4 cm X Banner 80 x 180 cm
57
58
NAME TAG
59
T–SHIRT
[scan here to see installation video]
60
OTHER WORKS
61
SOCIAL MEDIA
62
KOPI TOKO DJAWA (Content Idea) Dec 2020 - Jan 2021
63
GUDMYLK (Content Idea) Dec 2020 - Jan 2021
ALIVE JKT (Content Idea) Jan - Feb 2021
BELANJA SEGALA (Content Idea) Dec 2020 - May 2021
64
ILLUSTRATION
65
IN A DREAM (2021)
1/GET A HOLD ON (2020)
2/GET A HOLD ON (2020)
66
LINE ART
67
VECTOR
68
09
Thank you!
TASYA DARMAWAN works.tezet@gmail.com 0812 2088 9498 behance.net/__tezet instagram.com/__tezet linkedin.com/in/tasya-darmawan
TASYA DARMAWAN SELECTED WORKS
Compiled 09 Oct 2021
Can’t wait to hear from you!
