tsai ying ho portfolio_2020
table of contents
Bio&CV Product Design Graphic Design &Branding
bio&cv
Tsai Ying Ho is a product designer, design researcher, and design strategist who has been working with multidisciplinary teams and exploring design solutions across dimensions. Not only as an observer but also as a storyteller, she believes in the implicit details in user behaviors, social phenomena, cultural codes, and tells the stories by creating multi-sensory experiences. Taiwanese currently based in Hong Kong tyh.ciaohe@gmail.com
education
experience
M.Des. - International Design and Business Management (ID&BM)
Product Designer
Wunder | Hong Kong | Full-time 2018. 08 - 2020. 05 (1 yr 10 mos) - Successfully established the product ecosystem and shipped the first product with a multi-disciplinary team - Led the product design process from research, concept development, prototyping, to production - Designed the UX and VUI of voice assistant that seamlessly integrates the product ecosystem - Liaised with stakeholders and suppliers across nations - Created a branding that brings a consistent overall experience Product design/ UX Research/ Strategic design/
Design Strategy Consultant
Combi Corporation | Hong Kong | Contract 2017. 04 - 2017. 08 (5 mos) - Explored the possibilities of outdoor mobility and smart functions of babycare in mainland China - Provided innovative solutions for service and communication strategy to raised the brand awareness UX Research/ Consumer insight/ Strategic design
Junior Product Designer
SEEDDESIGN | Taipei | Full-time 2013. 09 - 2014. 09 (1 yr 1 mos)
pdf.
- Created modern lighting designs and packaging - Collaborated with the engineering team for ME solutions - Designed brand collaterals with the marketing team Product design/ Exhibition design/ Packaging design/ Visual design
The Hong Kong Polytechnic University Hong Kong | 2016 - 2017
B.A. - Industrial Design
Ming Chi University of Technology Taipei | 2011 - 2015
skills User research Concept development Product design Prototyping Design management Project management Graphic design Branding
language Chinese Native English Proficient French Basic
software 3D ProEngineer/ Creo Rhinoceros SolidWorks Keyshot 2D Adobe Illustrator Adobe Photoshop Adobe InDesign Figma Productivity MicroSoft Office G Suite Operating System MacOS Windows
product design
Wunder
Hello Birdie
The Unexpected Blossom Afternoon Glow
wunder Ye a r D im e ns io ns M a te r ia l
2019 W 202mm* D50mm* H100mm Plastic
Wunder is the first smart parenting assistant that uses voice technology and A.I. to give new parents the right information at the right time and stimulates language and cognitive child development. Backed
by science-based research, Wunder allows parents to thoughtfully navigate raising happy, healthy, curious, and all-around awesome humans. Wunder device is an app companion that tracks a child’s development from birth to age 3. It detects baby cries, monitors, and improves language and cognitive development with advanced AI algorithms.
background The science shows that age 0-5 is when the brain grows the fastest: 90% grows by the time a child is 4. After the founder conducted a university-led study of 25 families and children, it turned out our platform and algorithm could indeed not just monitor but also improve a child’s language and cognitive development. The goal is to translate the best of science and provide these valuable tools in a cost-effective way to the general population.
process
design research &insights The team conducted more than 20 online interviews via video calls and visited 5 American homes to talk to families.
1. Emotional appeal
-Where and how do we engage the users along the journey as a parent!
Professional advice and information “Easier� information
2. Latent Needs
Knowing what their child likes/ enjoys Quality time Being creative for the kids A routine for the child to follow Reminders from the product Physical books rather than screens Age-specific content/books Good value for money
P r o d u c t D e s i g n _W u n d e r
- Besides the pain points, what are those hidden needs in the day to day life of a parent! We talked to all interviewees (US parents) to understand their daily routines, and from there, we clustered the secondary findings and found the common implicit needs they shared. The process helped us to better see the product-market fit and outline the value proposition.
Tracking the child’s development No measurement, no comparison
Catherine
Benjamin
Lewis
Josh
Independent, modern single mom. She is an early adopter of technology and pays for quality content. Financially capable.
Has privacy concern, doesn’t share things about her child on social media at all. Cares about the rightfulness of the content shared with her child.
A dad who loves reading. With his partner, they read to their kids quite often at home or on the move. He seeks professional helps and listen to trusted resources.
Doesn’t think children need to be tracked and measured at all, confident in his methods. He is anti-technology and anti-social media.
3. Persona
- Who are the users! Who are the decision makers of buying!
Technology Familiarity
Catherine Lewis Motivation in parenting and education
Benjamin Josh
P r o d u c t D e s i g n _W u n d e r
product definition &key features Smart speaker with a voice assistant for parents with a baby between 0-3 years old. It assists parents with nursery logging for younger babies and language monitoring for older kids.
Voice-activated Hands free logging of baby feedings, sleep, and diapers
Personalized Recommendations Get activities and tips that stimulate language and cognitive development
Privacy Protection Multiple layers of privacy including a microphone
Smart night light
Soothing Sounds
Interactive glowing moon and sun with sleep training feature
Plays white noise or lullaby when cry detection features
Immersive Storytelling
Portable music,
and smart word detection
Sun removes from the cloud charging base for easy use around the home
P r o d u c t D e s i g n _W u n d e r
product design 1. Form factor
Stationary + Portable
2. Moodbaord
-The design has to blend in different styles of homes. It’s not only a tech product but also part of the home decor. It should be both minimalistic and kids-friendly at the same time
3. prototyping
4. Interaction Design
SmallM
Voice Assistant
Word Count Level
Languange Monitoring
The sun gives you the idea of your progress towards meeting your daily goal of word count with levels of small, medium, and full size.
The sun gives you the idea of your progress towards meeting your daily goal of word count with levels of small, medium, and full size.
When you activate Wunder for an activity or reading session, the sun will be glowing to tell you itÕs recording.
Candlelight
Sunset
Private Mode
Night Mode
The orange ring indicates that the device is in private
When the Night Mode is on, the device will turn on the night light according to your preset preference. You can choose from Starry Night (blue), Candlelight (warm white), and Sunset (soft red).
In Private Mode all the recording, monitoring, and interactions with the voice assistant will be disabled.
edium
Full
P r o d u c t D e s i g n _W u n d e r
P r o d u c t D e s i g n _W u n d e r
/ packag ing desig n /
A design both kids and parents love.
hello birdie Ye a r D im e ns io ns M a te r ia l
2020 W 220mm* D680mm* H160mm Plastic
Hello Birdie is a storybook companion that encourages parent-child interactions and literacy skills for 3-10 years old. The reading assistant monitor helps parents fully develop their preschoolers’ cognitive, emotional and social skills through reading, by reducing moments of frustration or boredom during reading times at home and increasing the level of engagement between kids, parents, and their books.
research 1. Emotional appeal
- What’s “meaningful interaction”! - How do parents value reading! - What do reading and books mean for them!
“I began building a library for my daughter, Ellery, before she was born.” “Many parents instill a love of books in their children by reading aloud to them -- sometimes even as early as in utero, that’s also what I did for Taylor.”
bo
“I want to give her a gr store of books that draw and influences her. Ima learn from their favorit them for a lifetime.”
“Reading to your child effective ways you can h successful in school and child becomes a reader.”
orn
reat home library, a ws her in, that affects mages and lessons kids te books will stay with
Product Design_Hello Birdie
is one of the most help your child be d life, even after your .”
“Inspired by my friend, I decided to inscribe most of the books I gave to my daughter. I realized that by inscribing the books I gave her, each gift felt more intentional and more special. “
2. Form factor and use case
stuffed toy (companion)
The goal is to encourage parents to engage more in the playtime and storytime and allow kids to read more by themselves. After interviewing parents and observing those kids’ reading, the insights support the direction of form factor to be a character that reads with kids and listens to their readings.
prototyping &testing Camera
18cm
Book 1. 18cm between the camera and books 2. In order to accurately capture the image, the device has to be stable when in use 3. Big volume for the 18650 lithium battery 4.Matches brand aesthetics 5. Blends in home environments
inspiration &moodboard For the use cases and interactions, it was agreed that there needs to be a character for this reading companionship. Considering future content development, which includes songs for learning, a singing bird is absolutely the perfect candidate. The look and feel were largely inspired by wooden toy animals, which are playful and decorative.
design By pressing the end of Hello Birdie, the camera will be lifted to the right height and angle together with the reading light switched on.
Product Design_Hello Birdie
Product Design_Hello Birdie
Finalist Prize in categories of Crafts Design and Product Design, 2015 Young Pin Award
the unexpected blossom Ye a r D im e ns io ns M a te r ia l
2015 W 280mm* D280mm* H520mm Acrylic, stainless steel
The objective and attempt of this project are to twist the image of mold and invite the audience to appreciate the beauty of the mold. The existence of mold implies the idea of time and space, and every piece has its own distinctive visual that tells its story. As the project originally determined to be experimental, furniture was chosen to be the vehicle as it’s an object that the audience will not only look at but also will have direct physical contact with.
inspiration
The project was originally inspired by the observation of surroundings and a daily dose of curiosity and creativity. Taiwan is a humid country where mold unexpectedly appears everywhere in day to day life, and the impression of mold is
usually unpleasant, yet little do we notice, the colors, textures, and patterns are unique and fascinating that we might wonder, “is there a way to seize those beautiful encounters!”
process e xpe r ime nt I Control variables for casting
mold
{
collaborated with Environmental Mediation Lab, MCUT
resea rch a nd st udy
species risks and safety
{ g rowing a nd ex t ra c t ing
{ co l l e c t ing s a mp l es
{
te st i n g
duration and growth rate growing pattern, scale, and distribution
e xpe r ime nt II detail presenting
material
{ des ig n a nd p ro to t yp ing
{ p e r fo r ma nce test ing
f inal result
P r o d u c t D e s i g n _T h e U n ex p e c t e d B l o s s o m
{
resea rch a nd st udy
physical properies
experiment - collecting samples che r r y
tree skin
old l e n s
bread
old book
sw ee t potato
P r o d u c t D e s i g n _T h e U n ex p e c t e d B l o s s o m
experiment - growing and extracting To observe the growing pattern, each time we transplanting a new piece, the distribution figures were documented in order to compare with the outcome. And generation by generation, the selected mold was extracted and reproduced to make sure certain attributes will show.
banana I
dandelion II
banana II
dandelion I V
P r o d u c t D e s i g n _T h e U n ex p e c t e d B l o s s o m
dandelion I
prototyping and design challenge In order to present the details of the mold, remaining the colors and textures was the biggest challenge. Every factor is critical for the result, which emphasized the importance of casting process. As the design concept is to authentically display the visuals of mold, the design of support itself was expected to be complementary for the top. As simple as it should be, the support design accentuates the mold and completes the elegant, slim, and delightful overall look.
P r o d u c t D e s i g n _T h e U n ex p e c t e d B l o s s o m
P r o d u c t D e s i g n _T h e U n ex p e c t e d B l o s s o m
/ v i sual desig n /
appendix: we failed, but it’s ok! Use your imagination and just try and error
The sketch shows one of the preliminary ideas to directly present mold on furniture, which is to grow mold directly on solid
wood instead of petri dishes. Unfortunately, it took forever and the mold was not even visible. FAILED#
Considering mycelium is extremely fine and tenuous that will be damaged easily in the casting process, one of the attempts was to see whether liquid nitrogen could make it stronger. However, once the petri dish left the liquid nitrogen container, frost cov-
ered the surface because of water vapor in the air and temperature difference. Due to with no more advanced equipment could support the experiment. FAILED#
P r o d u c t D e s i g n _T h e U n ex p e c t e d B l o s s o m
afternoon glow Ye a r D im e ns io ns M a te r ia l
2015 W 280mm* D280mm* H520mm Acrylic, stainless steel
Tea culture has always been playing a part in the lifestyle in Taiwan. Not only Chinese tea, Japanese tea, and British tea are also the popular options that people go for. The wide range of kinds of tea not only says about personal tastes but also defines the vibe and setting of that moment. Some people enjoy tea alone for a relaxing and peaceful solitude, some people share tea time with a good chat. A teapot is the center of the interactions, and Afternoon Glow lights up the room and creates those warm and delightful moments.
inspiration The inspiration was from noticing how water becomes the medium of light and changes the ingredient while being changed by it as well. The collection of tea moments in everyday life is the best moodboard for this design. By creating an extra room for the candlelight at the bottom, Afternoon Glow allows the light to bring out the dance of water, ingredients, and illumination.
local craftmanship Product Design_Afternoon Glow
Glass craftsmanship used to be the major local industry of Hsinchu, Taiwan for over 70 years, and now already become part of the cultural heritage. Artisans in Hsinchu specialize in different kinds of techniques including mouth-blown glass, fused glass, glass sculpture, and so on. In this project, the piece was done by an experienced glass master, Liu, Rey-Dian, who is known for glass blowing.
Product Design_Afternoon Glow
A souce of light and drinks are what we share with others, and that is where interactions and conversations take place around. Afternoon Glow creates a feeling of comfort, warmth, and relaxation that invites us to appreciate the aesthetics and philosophy of “tea time�.
branding &graphic design
Delphy Study Visualization Wunder Brand Identity 1.0 Kepler Network Brand Identity
delphy study visualization
Ye a r C l ie nt Re s e a rc h Sp ons or
/ infog raphi c desig n /
2017
The Hong Kong Polytechnic University School of Design
- Ignite Innovation Program Team
UBS AG Wealth Management
This “Delphi Study� initiative signifies the continuation of Ignite innovation’s collaborative program, which was made possible through the partnership with a global industry leader in financial services, asset management, and investment banking. The main focus of this project was to develop a deeper understanding of the forward-looking perspectives that are relevant to the organization, the industry, market and consumer, and existing and emerging issues that may impact the futures of private banking and wealth management propositions (greater China) to the year 2030.
wunder brand identity 1.0 Ye a r 2019
A hidden smiling face celebrates creativity and brings delightful interactions, fresh and playful yet the brand identity needs to reflect trustworthiness. The colors and shapes represent joy and love that create meaningful moments for families.
Loving Fresh Playful
Knowled
Inspira
Compreh
_Attributes
dgeable
rational
hensive
_Logo Lockup
Ivory
Turquoise
c1m4y12k0
c46m0y22k0
#fbf0de
#85d0ce
Tuscany
Carol
c2m18y100k0
c0m36y42k0
#fcce0a
#fab28f
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_Color system
_App Icon
Wunder
_Typography
Rubik Medium AaBbCc123
Weight: Rubik Medium
Regular AaBbCc123
Weight: Rubik Regular
Light AaBbCc123
Usage: headlines/ titles
Usage: sub titles
Weight: Rubik Light Usage: content/ body/ description
_Application
Illustration by Mez Clark
kepler network brand identity
/ logo desig n /
Ye a r C l ie nt
2017
Kepler Network
/ bu siness card /
/ le t te rhead /
/ ne w sle t te r te mpalte /
Copyright © 2020 Tsai Ying Ho. All rights reserved.
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