A S I ZU H PORTFOLIO 2022
TSAI
TZU-HUI 1 9 9 8 . 0 9 . 1 2
EDUCATION
CONTACT
2017-2018 Department of Fine Arts, Tunghai University
Taichung City, Taiwan
2019-2022 Department of Industrial Design, Chaoyang
0987887912
University of Science and Technology
tsaith0912@gmail.com
S O F T WA R E S K I L L S SKETCH BOOK
PS
AI
ID
KEY SHOT
CREO
CAD
CATIA
After seven years of art experience, I found
2 01 8 . 1 0 - 2 01 9 . 4
2 01 9 . 9 - 2 0 2 2 . 6
that I don't want to do art, but design. So
Intern at Xiamen
Entered the Department of Industrial Design,
I decided to leave the Department of Fine
S o n g s h e n g P la s t i c
Chaoyang University of Science and
Arts of Tunghai University.
Hardware Co., Ltd.
Technology, and started to learn about design.
2 01 7
2 01 8
2 01 9
2020
2021
2022
01 Air fryer design
02 Hand tools design
03 Aluminum furniture
04
Hand flush pot design
05 Pet supplies design
06 Vehicle design
07 UI design
08 Calendar design
Air fryer project
A n y + F l y = A n y f l y In this project, we hope that the air fryer can use any cooking method, allowing users to experience a free cooking method. At the same time, it helps users to cook a variety of foods quickly, conveniently and safely.
Brand design
We draw " f " with the
Main brand
image of wings to symbolize freedom and peace of mind.
Anyfly means freedom. This means that in this fast and convenient era, we expect our air fryer to be "any fry". Just like any cooking method, she can't be bothered by it, and it also allows users to experience the freedom of
We present a casual and
cooking as if flying.
relaxed feeling with relaxed lines.
Brand design Sub - brand
This means that cooking becomes as
The main product of the sub-
eggs.
easy and simple as frying poached
brand is a quick-conditioning package for use with air fryer. Because of the overall brand risk, we decided to develop the sub-brand under a different name.
We hope that our products can bring fun to consumers, so the rounded fonts are matched with bright colors to increase the lively image.
About me in the team I belong to the industrial design department in this project, and I am mainly responsible for the development of modeling and model production, as well as the data integration and analysis of initial development. At the same time, I am also responsible for the design and production of project showcases and the planning of marketing activities.
Director
Deputy Director
Industrial Design
Institutional
Electronic Control
FAN YEN-CHEN
CHANG CHIA-HSING
TSAI TZU-HUI
CHANG YUNG-HSIAN
HSU KE-CHI
Vision
Vision
Marketing
Marketing
TANG YU-TING
TUNG YI-CHIAO
HSUN WEN-CHING
CHENG YU-PENG
Problem definition According to the results of the questionnaire survey.
Disadvantages of air fryer considered by consumers.
Difficult to clean.
61 %
The portion of the dish is too small.
42 %
Plastic smell will remain in the cooked food.
17 %
Smoke will be produced during cooking.
9%
Other problems include limited cooking ingredients, less crispy fried food, difficult to carry, and scorching of the food.
Features that consumers will consider when buying an air fryer.
Easy to clean.
88 %
Reasonable price.
85 %
Suitable capacity.
74 %
Non-stick pan coating.
70 %
Automatic power-off.
69 %
easy to use
57 %
Other features that consumers will consider before buying include timing function, easy storage, shortcut key setting, heat preservation function, labor-saving handle, and whether to include a recipe.
Understanding Market Small capacity Quadrant analysis
$$$
$
We choose low price and large capacity as our main competitive market.
High capacity
Competitor Analysis Most of the competitors at this price use the knob
We also found that the shape of the general competitors
operation method, and the knob design will leave oil
is mainly barrel-shaped, but this shape wastes a lot of
stains after long-term use, and it is not easy to clean.
space, so we hope that we can get out of this form, based
So we decided to use the smart screen as the form of
on the square shape, but with rounded lines to present
operation.
home and comfort a feeling of.
FUTURE
SAMPO
RECOLTE
ARLINK
422 INC
Understanding Brand $ Quadrant analysis
Product diversification
Product simplification
We hope that our brand can be more diversified, so we hope to develop various products one after another, and focus on approachable prices, so that the general public can be closer to our brands and products.
$$$
Target User The target group need a fast and convenient way of cooking so that they can relax at home.
· Office worker
· Monthly income NT 5o,ooo - 6o,ooo
· Age 31 - 45 years old
· Often need to cook
· Family of 3 to 4 people
· Hope life has fun
· Living in the city
Mood board Relax Free Lively Warm
Ideation sketches
Product specifications Product name Voltage/ Frequency Power Material
Anyfly digital touch healthy air fryer 110V / 60Hz 1300W Advanced alloy Food grade non-stick material (heat-resistant 260°C)
Weight Capacity
5kg ± 5% Fryer / 6L Fried basket / 4.25L
Size Quantity Attachment
Height 360 x Width 285 x Length 330 mm One piece Recipe x 1
The inner and outer pots are made of 304 stainless steel.
Cyclone baking at 360°C greatly shortens the cooking process.
Magnetic enclosure
Eight function shortcut ke y s , P r e s e t a c c u r a t e temperature and time.
Anti-spray net
Let the ingredients heat up evenly to bring a better taste.
Detachable wire
Usage scenarios The operating interface of the air fryer is generally located on the vertical surface, so users often need to bend over to view and operate, which will make people feel tired if used for a long time.
We place the operating screen on an inclined plane so that the user can operate with a slightly lowered head.
CMF We use the orange and blue colors of the LOGO for the color contrast effect, hoping to present a more interesting image. At the same time, pink and brown are used to match, respectively showing feminine and retro styles, which can provide consumers with more choices. We want the air fryer to be easily integrated into the user's home, so that when it is not in use, it still looks beautiful and unobtrusive. Therefore, the overall color tone is dominated by the pink tone in the PCCS system.
Accessories group Sauce brush
Spice jar
Cleaning brush
Spray bottle
Showcase design We design modular showcases for the main and sub-brands. According to different occasions and situations, you can choose different display methods.
Positive
Negative
Change one
Change two
Product image video
You can scan QR CODE to watch Anyfly product image video.
00：00：05
Hand tools design
Tape dispenser The tape dispenser is a frequently used product in factory packaging operations, but the design of the traditional tape dispenser not only makes the efficiency low, but also easily hurts the user’s handhome juice machine.
Disadvantages of tape dispenser · When used quickly and in large quantities, the tape easily comes off the side. · Long-term use of the blade will be covered with glue and become not sharp. · The tape sticks back easily. · When the bare tape is rolled, it is easy to scratch the user's hand.
Target User The target group is factory packaging workers. Most of this group is women. The size of the traditional tape dispenser is too large for women's hands, so it is quite difficult for women to use.
Ideation sketches
Prototyping Exploration In order to be more suitable for the hand shape of female workers, I decided to develop it into the form of a handle.Then I cut cardboard with various angles to simulate actual usage and find the most suitable angle.
After determining the angle, make a 1:1 model and try the actual operation.
Handle tape dispener In the end, it is presented with an open handle design, so that people of different palm sizes can use this tape dispenser. The covered shell also keeps your hands from being cut by the rolling tape. In this tape dispenser, you can finally handle the tape yourself easily.
The handle design is better to hold and will not be cut by the rolling
Wrap the tape inside
Sticky plane
tape
Can be hung with a rope
Sticky plane This surface is sticky, so that the tape will not stick back. And this plane can be cleaned repeatedly to restore its viscosity.
Aluminum furniture
Oriental cultural elements This aluminum furniture project uses the image of oriental culture as the design element. I used Chinese window grilles, traditional Chinese utensils "Ding" that looks like a tripod, and common Chinese images of outer circles and inner squares as the main elements. And combined with the style of Nordic furniture, presenting with a simple appearance.
Ideation sketches
Tripod Chair A chair with a tripod as a design 50CM
element, the upper cover can fit with the handle, and there is a storage space about 5 cm high inside. And all three chair legs can be disassembled to achieve flat packaging.
40CM
Window Chair This is a modular furniture with grilles as elements. When separated, it is two chairs, which can be turned into a vertical storage cabinet after being combined by a tenon.
Cabinet size Length : 110CM Height : 90CM Width : 40CM
Chair size Length : 60CM Height : 90CM Width : 40CM
Stool table This is a chair designed with the image of "outer circle and inner square". The "inner square" is obviously used as the storage space for the stool, and the "outer circle" is the symbol of showing the two sides of the lid in the form of arcs. 50CM
65CM
50CM
CMF I choose colors with lower chroma for color matching, hoping to show a more calm and comfortable feeling.
Hand flush pot design
Jian Hand pot Looking down from the top of the pot, you can see the image of the outer circle and the inner square. This is to remind users to be soft when dealing with the relationship between people, not to be too stubborn, but to maintain their own principles at all times.
At the bottom of the handle, there is an image of traditional Chinese window grilles, which serve as a more delicate decoration in the overall shape. There is a shallow dent on the body of the kettle, like a water mark, conveying a kind of Zen.
Pet supplies design
About pet bowl The feed for pets in the house is usually placed on the ground, and ants often grow because they are not eaten immediately. This not only causes the environment to be messy, but may also reduce the pet's appetite.
Ideation sketches This concept uses water to isolate the ants
There is a magnet between the water tray and the feed bowl, which
and combines the design with magnets.
will fluctuate with the water level, but will not shift the position.
The shape uses the image of a lifebuoy, symbolizing food for saving pets, and has a little childlike feeling.
Lifebuoy pet bowl The concept is to isolate the ants with water and design with magnets.
Magnetic wall pet bowl
This pet bowl can save space by relying on the corners of the home, and the entire wall is magnetic, allowing the pet's bowl to be adjusted in height as the pet grows and its volume changes. The style is simple and stylish, and it won't feel abrupt in the home.
Vehicle design
CHANG YUNG HSIANG •
Concept idea
•
Product photography
•
Appearance design
•
Logo design
•
Model making
•
CIS design
TSAI TZU HUI •
Concept idea
•
UI design
•
Appearance design
•
CIS design
•
3D modeling
•
Video editing
•
3D rendering
•
Model making
About me in the team This work, from the welding of the body frame to the final model, are all handmade by me and my partner. In this team, apart from the work projects that I cooperate with my partner, the main part I am responsible for is building 3D models, as well as the design of the app interface and the editing of image videos.
Target User Young people who like outdoor activities, around 20-25 years old.
The economic conditions of this group have not yet met the conditions for purchasing a car, and they like to engage in outdoor activities such as camping and picnics. Generally, the storage space of motorcycles is insufficient, which leads to a lot of effort to fix items every time they travel, and due to space constraints, they can only carry necessities.
Design abstract Modern people pursue a balance between life and work, so more and more people participate in activities such as camping and picnics. In Taiwan, most people use motorcycles as a means of transportation. However, even if the space for items that a motorcycle can carry is very limited, there are not a few people who love outdoor activities such as motorcycle camping.
Problem definition • Products on the market generally lack storage space. • Risk of fall if item is not secured. • Lead to increased risk during cycling. • The storage process is time-consuming and labor-intensive. • When the destination is a certain distance from the parking space, the process of handling items is laborious and time-consuming.
Mood board Lively Unrestrained Leisurely Adventure
Ideation sketches
Usage scenarios When the user is engaged in outdoor activities, the vehicle should be parked at the parking place, and the short-range vehicle will be disassembled to help reduce the burden of transporting items to the destination.
Food storage area Storage area
Battery storage area
Production process We cut and weld metal tubes to make the frame. Then the appearance is formed with PU foam material and 3D printing, and finally surface treatment and painting are carried out. In the process of continuous exploration and learning, gradually complete the work.
Styling fenders
Vertical center column
Secure fixed mesh
Detachable short-range vehicle
Hollow wheels
Goggle-type headlamp
Mobile phone holder
Smart Dashboard
Product image video
You can scan QR CODE to watch EZTREK promotional video.
00：00：05
You can scan QR CODE to watch EZTREK product image video.
00：00：05
UI design
Design abstract The exclusive mobile phone program designed for EZTREK electric vehicles, in addition to the smart switch, the main functions include searching for charging stations and planning the best route combined with the map function, as well as personalized settings, vehicle condition diagnosis function, maintenance appointment and road assistance.
Initial page • Login and registration pages • Main function menu page • Smart key switch You can find the lock icon in the lower right corner of the main menu page to unlock or lock the vehicle. And check the remaining battery power on the smart switch page.
EZSTATION • Charging station search • Map function
Select the destination, and the system will plan the best route through the charging station based on the remaining power.
Set up User file • Personalize panel settings • Personal account settings You can personalize the settings through the mobile APP, choose the dashboard or smart watch to design the surface style, and create a personalized dial with special features.
Diagnosis page • Diagnosis • Consumer hotline
Diagnose and check the safety status of the vehicle in time to make travel more secure.
Repair page • Repair shop search • Reserve repair Search for nearby maintenance stations i n t i m e , a n d m a ke appointments online, so you don’t need to wait for regular maintenance.
Calendar design
About me in the team It's a fou - person design team. After the team members discussed the theme direction and determined the elements to be used in the illustration, I was responsible for the hand-painted illustration part of the entire design, and cooperated with printing and binding.
Design abstract The Chinese peasant calendar has a long history, which records the wisdom and knowledge passed down by various ancestors, and the content is rich and interesting. However, due to the ancient prose and some knowledge being too complicated and difficult, fewer and fewer people know how to use the peasant calendar. Therefore, this time For the monthly calendar design, we hope to inherit the wise peasant calendar through interesting designs.
Drawing elements
Taking traditional Chinese seasons as the theme, I capture the unique gods, climates, flowers, crops, creatures, folk activities, and food of each season as painting elements.
Painting style When the calendar is opened, it can be turned into a strip painting like a traditional Chinese painting. And we provide a disc, which allows the user to calculate the weight of the destiny according to the date of birth, so as to know the corresponding life characteristics.
This is a pet bowl with the same concept, and its shape is derived from the Zen-like dry landscape. It is hoped that it can also become a part of decoration in the home.