2016 MEDIA KIT Contents: •
About REAL Trends…………………….……………..1 Reach……....…………………………………………...2 Client Profiles….……………………………………….3 Advertising Opportunities..........................................4 Annual Ranking Reports Conference Sponsorships Distributed Publications Website Ad Blog/Social Media Network Memberships LORE Magazine TechTouch Rates.......................................................................14 Ad Mechanical Specifics .......................…...……....21 Contact Us..…………………………………………...23
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About REAL Trends
A Sampling of Our Publications
REAL Trends has been The Trusted Source of news, analysis and information on the residential brokerage industry since 1987. We are a privately held publishing, consulting, and communications company based in Castle Rock, Colorado. Residential real estate leaders look to us for timely and trusted information and analysis through our monthly newsletter, news and technology updates, conferences and publications. In addition to consumer and business research studies, we are a leading provider of high-level business consulting services to the residential real estate industry. We provide a wide range of advisory services to an international clientele of local, regional and national real estate organizations. Our areas of expertise include operational analysis, valuations, merger and acquisition advisory services and strategic planning. MISSION STATEMENT: Helping real estate leaders increase the value and personal enjoyment of their businesses. Please visit our website at www.realtrends.com or call us at 303-741-1000 to learn more. • • •
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REAL Trends’ 140 years of combined experience in the real estate industry. All REAL Trends ranking reports are verified by an outside accountant or national franchise network. REAL Trends conferences cover hot industry topics and are attended by the country’s most influential real estate leaders. REAL Trends is the leading publisher of in-depth information and analysis on the residential brokerage industry.
“When we sponsor a REAL Trends project, we feel as though we’re supporting high standards, integrity and professionalism in our industry. We’re proud to be associated with their amazing and important work.” Mike Ryan Executive Vice President RE/MAX, LLC
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Reach REAL Trends Membership Distribution
19%
15%
24%
15%
REAL Trends provides our sponsors with a strong platform to reach key decision-makers in the real estate industry. The REAL Trends newsletter reaches thousands of readers each month. The REAL Trends 500 has a circulation in 1,500+ top national brokerages, as well as exposure to the 25,000+ subscribers of the REAL Trends monthly newsletter. TechTouch has a readership of 25,000+ and is growing weekly. LORE magazine is a quarterly, digital publication and has an audience of 95,800 readers. With an audience of this breadth and distinction, this is one opportunity your firm can’t afford to miss.
17% 10%
2015 REAL Trends Web Traffic Map
2016 MEDIA KIT Thank you to our past and current sponsors. It has been an honor working with you. A sampling of our sponsors and advertisers:
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Client Profiles
Let REAL Trends fuel your success. Since 1987, REAL Trends has been the authoritative, independent voice in residential real estate. Our readers are the most respected men and women in real estate in North America. Each month, thousands of influential leaders read REAL Trends to learn more about trends, analysis, best practices, the latest technology, updates in the regulatory environment and more to help them run a successful residential real estate brokerage organization. Broker/owners and senior level managers who are interested in making a profit are passionate about real estate and making a difference in their respective communities. REAL Trends offers your brand opportunity to engage this hard-to-reach and growing audience of authentic leaders in real estate. We deliver high-quality informative content of importance to our readers. Our targeted audience is influential and represents the brightest minds in real estate in North America. They are educated, savvy trendsetters who are shaping the residential real estate industry of tomorrow and are seeking new products and services that will keep their firms on top and help them grow and build their businesses.
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Advertising Opportunities •
Annual Ranking Reports
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Conference Sponsorships
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Distributed Publications
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Website Ad
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Blog/Social Media
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Network Memberships
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LORE Magazine
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TechTouch
Reputation. Integrity. Knowledge. When you buy an ad in any of the REAL Trends publications or sponsor an event, you're getting more than exposure to the top movers and shakers in the industry. You're getting the benefit of REAL Trends’ long-standing reputation as the trusted source for real estate brokerage trends, news and information.
2016 MEDIA KIT
Publications Our regularly distributed publications include: REAL Trends Newsletter, TechTouch, REAL Trends Online Performance Study, The REAL Trends Blog 1. Newsletter- The REAL Trends monthly newsletter is known as the trusted industry source for information on trends, strategies, analysis, people and news shaping the real estate industry of tomorrow. REAL Trends reaches thousands of readers, including broker/owners, network and association/MLS executives, mortgage brokers, title companies, the news media and other industry insiders. The newsletter is a monthly publication with a reach of more than 25,000 standard monthly subscribers, and more than 40 large network subscribers that distribute the newsletter internally to their companies. These companies include all of the major brokers in the United States. 2. TechTouch- A weekly e-newsletter highlighting technology news, brokerage tech case studies, performance studies, product launches and more. Reaches over 25,000 readers. 3. Online Performance Study- The most advanced website study publication pertaining to residential real estate brokerages. This annual paid publication has become a must have among all broker owners. 4. Blog- The REAL Trends blog is the go-to source for tips and strategies on real estate marketing, technology and business. Learn the secrets of successful real estate professionals, read about amazing individuals who are making their communities better and get info on the latest trends and statistics on this daily blog. Advertising opportunities are available in all REAL Trends publications. Specific options and pricing can be found in the Rates Section.
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2016 MEDIA KIT REAL Trends newsletter Paid Advertorial Sponsorship highlights: This is a NEW offering in 2016 in the REAL Trends monthly newsletter and will clearly be identified as a Special Promotional Feature or advertorial. The goal of this sponsorship is for REAL Trends to generate actionable leads for the sponsor and drive additional traffic/sales. An "interview article" with an embedded link will appear six times per year or every-other-month in the newsletter. The Editor of REAL Trends will collaborate with the sponsor to write six interviews on winning strategies, etc. She will identify a new angle for each of the six interviews and write a full-page article sharing educational tips of value for our readers. REAL Trends will cross-promote the six interviews on the REAL Trends BLOG and via the REAL Trends Facebook page. Annual Corporate Sponsorship Fee: $20,000.00 USD
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2016 MEDIA KIT
LORE Magazine LORE (Lives of Real Estate) is a free award-winning digital magazine released quarterly at www.loremagazine.com. The magazine currently has an audience of 95,800+ unique subscribers. The publication targets the top REAL Trends 500 brokers and The Thousand as Advertised in The Wall Street Journal sales professionals and teams, and senior managers from settlement service companies, such as mortgage, title, escrow, and senior association leadership.
LORE Audience Breakdown Email Audience: 32,000+ email recipients and growing, consisting of broker/owners, senior executives from related industry companies, sales professionals and senior association leadership. Social Audience: All LORE issues will be redistributed to 11,000+ Facebook followers, 7,025+ Twitter followers and over 3,381+ LinkedIn members within the REAL Trends Group. Online Audience: LORE will be published at www.realtrends.com and at www.loremagazine.com to an accumulative total of 95,800+ unique visitors annually.
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Annual Ranking Reports REAL Trends produces three annual ranking reports. These reports include: 1. REAL Trends 500 - The REAL Trends 500 is an annual ranking of America’s largest brokerage firms. This publication is the only report of its kind that requires verification of numbers from outside sources; which provides an accurate and unbiased snapshot of the industry’s leading firms. The REAL Trends 500 shows rankings for affiliated and non-affiliated firms, for the leading single office firms, leading regional brands and rankings for firms by the units and volume of mortgage and other related financial services sold. 2. The Thousand as Advertised in The Wall Street Journal - A national ranking report produced by REAL Trends and published in partnership with The Wall Street Journal. This report features the nation’s top thousand real estate agents as ranked by closed sides and sales volume. This report features both team and individual rankings broken out separately. 3. America’s Best Real Estate Agents sponsored by Zillow Group - A national ranking report listing the top agents broken down
by state and individual MSA. New in 2014 is the added exposure in a unique partnership with Zillow Group/Trulia. Now your America’s Best logo will be present on Trulia and Zillow. A link to your Trulia and Zillow profile pages will also be displayed next to your rankings featured on the REAL Trends website.
Please refer to the Rates section for ad pricing.
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“The caliber of leadership talent represented at Gathering of Eagles each year is truly unique within the industry. The intimate environment allows our brand to create unique partnership opportunities and ensure we are establishing long-lasting relationships with key influencers while adding value to a content-rich agenda.” Sherry Chris President and CEO Better Homes and Gardens Real Estate LLC
Conference Sponsorship Being a corporate sponsor for a REAL Trends conference puts your company’s representatives face to face with hundreds of the country’s most respected and successful real estate professionals. For maximum exposure to this group of elite industry leaders, a sponsorship opportunity is the ultimate value for your marketing dollars. Added Benefit for our Sponsors: REAL Facts – available at no additional charge to our sponsors (a $500 value) REAL Facts is a comprehensive source of information on about 1,500 of the largest and most successful residential real estate brokerage firms in the United States. Firms are listed as either part of the REAL Trends 500 list or as Up-and-Comers. The firms may be publicly or privately owned, franchised or non-franchised. REAL Facts provides key information including contacts, addresses, phone numbers, websites, e-mail addresses, etc. in addition to valuable statistical information on each of the listed companies. All data is offered in an Excel database. The 2016 edition will be available in May. Each year REAL Trends hosts the Gathering of Eagles leadership conference. The Gathering of Eagles Leadership Conference brings together many of the country’s most successful and influential real estate leaders. This event is held around the end of April/first of May each year and is by invitation only. The 2016 event will feature keynote speakers Dave Ridley, a member of the founding team at Southwest Airlines, address the topic of “How to build a great culture in your business” and Geoff Colvin with Fortune magazine share insights about “Teams” from his new book, “Humans are Underrated; What High Achievers Know that Brilliant Machines Never Will” and much more.
2016 MEDIA KIT Association Network Membership for local, state associations and regional MLS’s Benefits: • Content sharing of articles written by REAL Trends staff in all publications • Branded monthly newsletter or cut and paste into your own vehicle • One free webinar a year with Steve Murray • Complimentary access to all REAL Trends White Papers • Complete association financial benchmark report • Free spreadsheet for REAL Trends America’s Best • Free REAL Trends 500 top brokerage firms report • One Free Game Changers Book • Reprint right of charts within Game Changers • Technology Consulting discounts • Discount fees on Tagible – video solution for your webpage • Quarterly Webinar with Steve Murray for CEO and staff of member associations • CEO and staff of member associations invited to special session at NAR’s AE Institute • Members may republish articles in the following: • Monthly newsletter • Monthly Word Doc • Housing Market Report • TechTouch • REAL Facts • Blog postings • LORE Contact Terry Penza, RCE, CAE Director Network Membership 224-600-8846
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Rates
Newsletter TT Ad Types:
1. One full-page ad with an embedded link to a landing page (ad must be created by the sponsor and may be revised at any time). Ad to be designed and submitted to REAL Trends by the sponsor. *Limited to only five sponsors. 2. Embedded link for one year on the cover of the REAL Trends Monthly Newsletter. *One of only two sponsors.
Video:
REAL Trends will create a short professional video about your product or service at no additional charge to your firm and feature it on a rotating basis on www.realtrends.com. Video content must be approved by both the sponsor and the Editor of REAL Trends.
Distribution:
REAL Trends Newsletter is widely read by thousands of top real estate decision makers. By becoming a REAL Trends sponsor, you communicate your brand message to the most influential people in our industry.
Annual Fee:
$25,000 (twelve issues of the newsletter) A minimum commitment of three months is required. Note: Any sponsor who confirms and pays for a full year by December 31, 2016 will receive a 10% discount off the annual fee listed above.
Limited to 5 sponsors
REAL Trends 500 Full-Color Ad:
A full-color printed ad may be purchased for the REAL Trends 500. The ad locations and prices are listed below.
Distribution:
REAL Trends 500 is distributed to the Top 1,500+ North American Brokerages via email, 500 copies are physically distributed, and there are 35,000+ online views of the publication. It is also distributed to local, regional, and national real estate media.
Annual Fee:
Ad Location Center Spread $10,000 Back Cover $7,700 Inside Front Cover $6,600 Inside Front Facing $6,600 Facing Top Sides Ranking $5,500 Facing Top Volume Ranking $5,500 Inside Back Cover $5,500
Facing Billionaires Facing Analysis Page Facing Letter from Editor Facing Table of Contents Facing Top Independents Run of Magazine
$4,400 $3,000 $3,000 $3,000 $3,000 $3,000
Option 1: One full-page ad with embedded link
Option 2: Embedded link on the cover
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Online Performance Study Full-Color Ad:
One full page ad inside of the Online Performance Study.
Distribution:
The REAL Trends Online Performance Study is an annual study that is widely read by 2,500+ Broker/Owners.
Annual Fee:
$1,000 for a full-page ad.
TechTouch Ad Types:
1. Banner with embedded link on REAL Trends TechTouch or Commentary (ad must be created by the sponsor and may be revised at any time).
Option 1: Banner Ad with link
2. Sponsor may elect to run a product showcase, featuring a product with a link rather than a button/link ad. Distribution:
REAL Trends TechTouch and On the Horizon are weekly publications and are widely read by broker/owners, marketing directors and technology directors. In addition to this targeted audience, thousands of individuals within the real estate industry have access to the publication every week via sharing and social media channels.
Annual Fee:
$12,500 (twelve issues of the TechTouch or Commentary) A minimum commitment of six months is required.
Option 2: Product Showcase
2016 MEDIA KIT The Thousand Full-Color Ad:
Note only ten full page, four color ads will be sold for this publication. All Ads will be accepted on a first-come, first-served basis. REAL Trends will invoice for all purchased ads and payment is due prior to June 27, 2016 (release date for the publication).
Distribution:
The Thousand is sent to 35,000+ individuals via email. There are 10,000+ applicants that also receive the finished publication. The ranking report receives 41,000+ online views. Outside exposure in The Wall Street Journal is upwards of 10,000 additional views.
Annual Fee:
Ad Fee for The Thousand PDF is $2,000 per full page.
Online Banner:
A 728x90 Banner ad will be available on a first come first serve basis for the 4 pages on the thousand website. These pages include top individuals by volume and sides, and Top teams by volume and Sides. Can Purchase one or all four. Fee is $5,000 per list.
America’s Best Real Estate Agents Online Banner:
A 720x90 Banner ad will be available on a first come first serve basis for the main America’s Best landing page, each of the State Ranking Pages as well as each Metro Area. Each Banner ad will include a clickable hyperlink of your choice.
Video:
A video ad may be included on any of the state landing pages. This will provide excellent exposure to a statespecific audience in an engaging fashion. The video will be set to auto play on mute, and should not be more than 2 minutes long. Suggested runtime is 45 seconds for optimized viewing.
Distribution:
America’s Best Real Estate Agents ranking is sent to 35,000+ individual agents via email. Upon the release of the ranking, America’s Best receives over 250,000 views.
Annual Fee:
Main landing page banner ad (728x90) with link: $5,000.00 State landing page banner ad (728x90) with link: $1,000.00 Metro area banner ad (728x90) with link: $500.00 Video (auto play on mute, suggested 45 seconds): $2,000.00
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2016 MEDIA KIT Conference - Gathering of Eagles Sponsorship Benefits: • • • • • • • • • • • • • •
Company name and logo on all conference materials and signage before, during, and post-event. Optional hospitality suite (costs to be paid by sponsor) Database list of all conference attendees (post-event) Registrations for up to three company employees ($4,200 value) Complimentary REAL Facts (full price $500) Unparalleled access to residential real estate’s top decision makers Unique opportunity to network and build meaningful relationships with broker/owners Customized conference content Photo opp with Keynote Speaker Promotional product giveaways (must be approved by REAL Trends) Networking opportunities throughout the event Space in our online exhibitor center Event coverage in the 2016 June Edition of the REAL Trends Newsletter REAL Trends App: Each Sponsor may have a logo, product description and link to their site. REAL Trends can load a video (to be provided by the sponsor) for each sponsor into our Tagible Video Library. Sponsorship Fee: $20,000 USD
Blog Advertising Contact Doniece Welch: Phone: 303-741-1000 Email: dwelch@realtrends.com
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2016 MEDIA KIT LORE Magazine Full Page; Full Color Ad: $1,000 This ad can be linkable to the advertiser’s website. 1x: 2X: 4X:
$1,000 $900 $700
Premium Position: $1,500 (inside back cover, inside front cover) This ad can be linkable to the advertiser’s website. 1X: 2X: 4X:
$1,500 $1,350 $1,200
Premium Plus Position: $2,000 This ad can be linkable to the advertiser’s website. 1X: $2,000 2X: $1,800 4X: $1,600 Email Sponsorship: $1,000 Your ad will be featured in our quarterly email announcing each issue. Email is delivered to more than 32,000 subscribers. The Ad is linkable to the advertiser’s website. Limit: Maximum of 3 sponsors per month. 1X: $600 2X: $550 4X: $500 Landing Page Sponsorship: $3,000 Includes a banner ad on the LORE website that clicks through to the advertiser’s website. Rates are per quarter. All traffic from online, email, and social mediums will be directed to this page. Limit: One Advertiser at a time depending on frequency. 1X (3 months): $3,000 2X (6 months): $2,500 per issue 4X (one year): $2,000 per issue
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Ad Mechanical Specifications
Newsletter: Document Page Size:
8.5 x 11 final size
Please provide the ad in two formats: 1. Saved using Acrobat's PDF preset 'High Quality Printing' format 2. Saved as a RGB JPEG file, 120 pixels per inch (1020 wide x 1320 tall in pixels)
LORE magazine: Document Page Size:
8.5" x 11" final size
Please provide the ad in two formats: 1. Saved using Acrobat's PDF preset 'High Quality Printing' format 2. Saved as a RGB JPEG file, 120 pixels per inch (1020 wide x 1320 tall in pixels)
The Thousand: Document Page Size:
8 -1/4” x 10 -7/8”
Bleed Size:
8 -1/2” x 11 -1/8” (1/8” bleed on all sides)
Resolution
Please provide two versions: 300 dpi (Print version) and 120 dpi (PDF-only version)
Safe Area:
3/8” from trim on all sides
America's Best Real Estate Agents: Document Page Size:
8 -1/4” x 10 -7/8”
Bleed Size:
8 -1/2” x 11 -1/8” (1/8” bleed on all sides)
Resolution:
Please provide two versions: 300 dpi (Print version) and 120 dpi (PDF-only version)
Safe Area:
3/8” from trim on all sides
If ad file is larger than 15Mb limit, please contact David Grassnick at chiefcreative@msn.com
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TechTouch Ad: Banner Image Size:
725x90
Product Showcase Image Size:
300x250
Blog Blog Box Ad Image Size:
200x160
Blog Banner Ad Image Size:
720x90
Ad Mechanical Specifications
Satisfaction, Guaranteed. 100% Satisfaction Guarantee: REAL Trends knows that every marketing dollar in your budget is important to you. We’re confident that we can help you increase your business by promoting your message in a manner that will be noticed by our long time readers and emerging managers. It’s simple: we want you to be pleased with your purchase. If for any reason you are not happy with your sponsorship we’ll refund your money in full.
Contact Us: Doniece Welch dwelch@realtrends.com 303.741.1000 7501 Village Square Dr., Suite 200 Castle Rock, 80108 www.realtrends.com