REAL Trends Publications Media Kit

REAL TRENDS 2017 MEDIA KIT | PUBLICATIONS

MEDIA KIT

R E AL T R E N D S P U B L IC AT IONS REAL Trends provides our sponsors with a strong platform to reach key decision-makers in the residential real estate industry. Are you looking to drive key messages, increase brand awareness, connect with influencers, deepen engagement and drive traffic and sales? If so, REAL Trends can help. The REAL Trends newsletter is distributed to thousands of readers each month, including all of the major national real estate franchise organizations. TechTouch has a readership of more than 25,000 and is growing weekly. LORE Magazine is a quarterly publication and has an audience of 95,800 readers.

With an audience of this breadth and distinction, this is one opportunity your firm can’t afford to miss.

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HELPING REAL ESTATE LEADERS INCREASE THE VALUE AND PERSONAL ENJOYMENT OF THEIR BUSINESSES.

ABOUT REAL TRENDS REAL Trends has been The Trusted Source of news, analysis and information on the residential brokerage industry since 1987. We are a privately held publishing, consulting, and communications company based in Castle Rock, Colorado. Residential real estate leaders look to us for timely and trusted information and analysis through our monthly newsletter, news and technology updates, conferences and publications.

In addition to consumer and business research studies, we are a leading provider of high-level business consulting services to the residential real estate industry. We provide a wide range of advisory services to an international clientele of local, regional and national real estate organizations. Our areas of expertise include marketing and technology, operational analysis, valuations, merger and acquisition advisory services and strategic planning.

MISSION STATEMENT: Helping real estate leaders increase the value and personal enjoyment of their businesses.

Please visit our website at www.realtrends.com or call us at 303-741-1000 to learn more.

“ WHEN WE SPONSOR A REAL TRENDS PROJECT, WE FEEL AS THOUGH WE ’RE SUPPORTING HIGH STANDARDS, INTEGRIT Y AND PROFESSIONALISM IN OUR INDUSTRY. WE ’RE PROUD TO BE ASSOCIATED WITH THEIR AM A ZING AND IMPORTANT WORK.” MIKE RYAN EXECUTIVE VICE PRESIDENT RE/MAX, LLC

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PUBLICATION SPONSORSHIPS

Let REAL Trends fuel your success. For years, REAL Trends has been the authoritative, independent voice in residential real estate. Our readers are the most respected men and women in real estate in North America. Each month, thousands of influential leaders read REAL Trends to learn more about trends, analysis, best practices, the latest marketing and technology, updates in the regulatory environment and more to help them run a successful residential real estate brokerage organization.

Broker owners and senior level managers are passionate about real estate and making a difference in their respective communities. REAL Trends offers your brand, opportunity to engage this hard-to-reach and growing audience of authentic leaders in real estate. We deliver high-quality, informative content of importance to our readers. Our targeted audience is influential and represents the brightest minds in real estate in North America. They are educated, savvy trendsetters who are shaping the residential real estate industry and seeking new products and services that will keep their firms on top and help them grow and build their businesses.

REAL Facts is a comprehensive source of information on over 1,600 of the largest and most successful residential real estate brokerages in the United States. Firms are listed as either part of the REAL Trends 500 or as Up-and-Comers. REAL Facts provides key information including contacts, addresses, phone numbers, websites, email addresses, in addition to valuable statistical data on each of the listed companies. All data is offered in an Excel Spreadsheet format and updated and available each year in May. Normal Fee is $500 (USD), however this spreadsheet is available at no charge to our sponsors.

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PUBLICATIONS Our regularly distributed publications include: REAL Trends Newsletter, LORE Magazine, TechTouch, the REAL Trends BLOG and the REAL Trends Online Performance Study 1. Newsletter - The REAL Trends monthly newsletter is known as the trusted industry source for information on trends, strategies, analysis, people and news shaping the real estate industry of tomorrow. REAL Trends reaches thousands of readers, including leading broker owners, senior management and affiliates of all of the major national franchise organizations, network and association/ MLS executives, mortgage brokers, title executives, the news media and other industry insiders. It is distributed to thousands, including over 40 large network subscribers and the top 1,600 leading broker owners in the United States.

2. LORE Magazine is a quarterly digital publication and covers the endlessly fascinating and always unique personas of residential real estate and related industries.

LORE is for people who think people still matter. In LORE, you’ll read stories about people who started with little, endured a lot and accomplished so much in business and in their lives.

3. TechTouch - A weekly e-newsletter highlighting marketing and technology news, brokerage tech case studies, performance studies, product launches and more. TechTouch currently has over 25,000 readers and continues to grow weekly.

4. BLOG - The REAL Trends BLOG is the go-to source for tips and strategies on real estate business, community, news, marketing, technology and trends. Learn the secrets of successful real estate professionals, read about amazing individuals who are making their communities better and get the latest trends and statistics on this daily agent blog.

5. Online Performance Study - This annual in-depth report is a comprehensive look inside the analytics of some of the most successful residential real estate brokerages in the industry. REAL Trends collects data using Google Analytics and examines key components of a successful brokerage.

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NEWSLET TER The monthly REAL Trends newsletter features commentary from Steve Murray, publisher, on the state of real estate and forward-thinking articles from guest contributors such as Larry Kendall, Sue Johnson, former CEO of RESPRO and many more.

Ad Types: 1. Full Page Ad Space - One full-page, four-color ad with an embedded link to a landing page (ad must be created by the sponsor and may be revised at any time). Limited to a maximum of five sponsors per issue. All ad content must be approved by REAL Trends. Annual Ad Fee: $25,000(USD) (for twelve issues of the newsletter.) A minimum commitment of three months is required, however REAL Trends will accept one time ads for special announcements. Note: Any sponsor who confirms and pays for ad space for one full year by December 31, 2016 will receive a 10% discount off the annual fee listed above.

Ad Deadline(s): All ads for the newsletter are due on or before the 20th of the month. Note: The release date of the newsletter is around the 5th of each month.

Ad Specs: 8.5” x 11” with quarter inch bleed at 300dpi. Please contact Bryan Warrick with any questions. bwarrick@realtrends.com 2. Paid Advertorial - This offering in the REAL Trends monthly newsletter will clearly be identified as a Special Promotional Feature or advertorial. The goal of this sponsorship is for REAL Trends to generate actionable leads for the sponsor and drive additional traffic/sales. An “interview article” with an embedded link will appear six times per year or every-other-month in the newsletter. The Editor of REAL Trends will collaborate with the sponsor to write six interviews on winning strategies, etc. Our Editor will identify a new angle for each of the six interviews and write a fullpage article sharing educational tips of value for our readers.

REAL Trends will cross-promote the six interviews on the REAL Trends BLOG and via the REAL Trends Facebook page.

Annual Sponsorship Fee: $20,000.00 (USD) For an additional fee REAL Trends can add a companion video to each article.

3. Newsletter Sponsor - For one full year, REAL Trends will insert Compliments of (plus your firm’s logo) on the masthead of the monthly newsletter along with an embedded link to a landing page of your choice. REAL Trends will also feature your firm’s logo/ link in the announcement email when we distribute the monthly newsletter to all our readers.

Annual Sponsorship Fee: $25,000.00 USD

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LORE LORE is an acronym for Lives of Real Estate and is a free award-winning digital magazine that is released quarterly at www.realtrends.com. This fun lifestyle magazine currently has an audience of 95,800+ unique subscribers in North America. The publication targets the top 1,600 broker owners in the U.S., The Thousand as Advertised in The Wall Street Journal sales professionals and teams, America’s Best Real Estate Agents, and C-suite managers from settlement service companies such as mortgage, title, home warranty, escrow, and senior association leadership.

LORE Audience Breakdown Email Audience: 32,000 email recipients and growing, consisting of broker owners, sales professionals and teams, senior executives from related industry companies and Association executives.

Social Audience: All LORE issues will be redistributed to 12,000+ Facebook followers, 7,500+ Twitter followers and over 3,380+ LinkedIn members.

Online Audience: LORE will be published at www.realtrends.com and at www.loremagazine.com to an accumulative total of 95,800+ unique visitors annually.

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CORPOR ATE SPONSORSHIP FOR LORE MAGA ZINE REAL Trends offers an outstanding way to showcase your brand with a Corporate Sponsorship of LORE. This sponsorship is for four editions of the magazine, which is a quarterly digital publication.

The sponsorship includes: • REAL Trends will reserve either a one- or two-page ad spread in LORE Magazine for Sponsor. Ad space will be reserved either near the front of the publication or as a center spread, depending upon availability. Sponsor will supply artwork for the ad. An ad of the Sponsor’s choice will appear in all four issues that Sponsor is sponsoring, (typically, January, April, August and November). REAL Trends reserves the right to approve all ad content.

• REAL Trends will share general story topics for the publication with Sponsor, and Sponsor may suggest two or three individuals for REAL Trends to interview for a featured article in the magazine. Please note that REAL Trends may interview individuals from other brands and/or independent firms for the same issue.

Editorial due dates will be set by the magazine editor, typically two months prior to the publication date. The editor will select one of Sponsor’s suggestions for each issue.

• Email Sponsorship—Sponsor may have a banner ad that will be featured in REAL Trends quarterly email announcing and delivering each issue. The ad is linkable to Sponsor’s landing page.

Sponsor will provide ad creative, adhering to REAL Trends’ deadlines which are TBD. • Website Sponsorship—Sponsor may have an ad prominently displayed on LORE magazine’s website. This ad will contain a link of Sponsor’s choosing. LORE’s website is publicly accessible through the REAL Trends website at www.realtrends.com/ publications/lore-magazine

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LORE AD FEES AND AD SPECS Full Page, Full Color Ad: Ad Fee $1,000 (USD) 1x: $1,000 2x: $900 4x $700 Premium Position: Ad Fee $1,500 (USD) 1x: $1,500 2x: $1,350 4x: $1,200 Premium Plus Position: Ad Fee $2,000 (USD) This ad can be linkable to the advertiser’s website/ landing page.

1x: $2,000 2x: $1,800 3x: $1,600 Email Sponsorship: Your ad will be featured in our quarterly email announcing each issue. The ad is linkable to the advertiser’s website/landing page. Limited to a maximum of three sponsors per issue.

1x: $1,000 2x: $900 4x: $700 Landing Page Sponsorship: Ad Fee $3,000 (USD) Includes a banner ad on the LORE website that clicks through to the advertiser’s website. Rates are per quarter. All traffic from online, email, and social mediums will be directed to this page. Limit One Advertiser at a time depending upon frequency.

1x (3 months): $3,000 2x (6 months) $2,500 per issue 4x: (one year): $2,000 per issue

Ad Specs for LORE magazine: Document Page Size: 8.5” x 11” final size Please provide the ad in two formats: 1. Saved using Acrobat’s PDF preset ‘High Quality Printing’ format (please add 1/8” bleed on all sides for this version) 2. Saved as a RGB JPEG file, 120 pixels per inch (1020 wide x 1320 tall in pixels) Please send the completed ad to: chiefcreative@msn.com and dwelch@realtrends.com.

Ad Deadlines for each of the four upcoming issues: Quarter 1: Materials Due: January 4, 2017 Quarter 2: Materials Due: March 4, 2017 (Due early as we print this edition for GOE) Quarter 3: Materials Due: July 5, 2017 Quarter 4: Materials Due: October 6, 2017

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TECHTOUCH A weekly e-newsletter highlighting marketing and technology news, brokerage tech case studies, performance studies, product launches and more. TechTouch currently has over 25,000 readers and continues to grow weekly.

Ad Types: 1. Banner with embedded link on REAL Trends TechTouch or Commentary (ad must be created by the sponsor and may be revised at any time).

2. Sponsor may elect to run a product showcase, featuring a product with a link rather than a button/link ad.

Distribution: REAL Trends TechTouch is a weekly publication and is widely read by broker owners, marketing directors and technology directors. In addition to this targeted audience, thousands of individuals within the real estate industry have access to the publication every week via sharing and social media channels.

Annual Ad Fee: $12,500 (twelve issues of the TechTouch or Commentary) A minimum commitment of six months is required.

AGENT BLOG REAL Trends BLOG is the go-to source for tips and strategies on real estate business, community, news, marketing, technology and trends. Learn the secrets of successful real estate professionals, read about amazing individuals who are making their communities better and get the latest trends and statistics on this daily agent blog.

Do you have a product or service that you want to showcase to leading sales professionals and teams?

Contact Doniece Welch at dwelch@realtrends.com or phone 303.741.1000 so we can learn more and determine the best way to be of service to your firm.

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ONLINE PERFORMANCE STUDY This annual in-depth report is a comprehensive look inside the analytics of some of the most successful residential real estate brokerages in the industry. REAL Trends collects data using Google Analytics and examines key components of a successful brokerage.

The Online Performance Study has grown significantly in the past four years as broker owners and real estate professionals/teams see an even greater need for unbiased marketing and technology information and solutions.

Audience: Broker owners, Technology Directors and Marketing Directors Sponsorships for the Online Performance Study are a unique partnership with a blend of content contribution and branded publication distribution through the partners network. All partnerships and contributions are accepted by invitation only in respective categories with residential real estate. Sponsorship Fees start at $2,500 (USD).

Ad Specs: 8.5� x 11� with quarter inch bleed at 300dpi. Please contact Bryan Warrick with any questions. bwarrick@realtrends.com

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SATISFACTION, GUARANTEED.

100% SATISFACTION GUAR ANTEE : REAL Trends knows that every marketing dollar in your budget is important to you. We’re confident that we can help you increase your business by promoting your message in a manner that will be noticed by our influential readers. It’s simple: we want you to be pleased with your purchase. If for any reason you are not happy with your sponsorship we’ll refund your money in full.

CONTACT US : Doniece Welch dwelch@realtrends.com 303.741.1000 7501 Village Square Dr., Suite 200 Castle Rock, 80108 realtrends.com

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