REAL TRENDS 2017 MEDIA KIT | ANNUAL RANKING REPORTS
MEDIA KIT
REAL TRENDS ANNUAL R ANKING REPORTS Brokerage Rankings: The REAL Trends 500, now in its 29th year, remains the undisputed leading report ranking the performance of the top residential real estate services firms. Firms are ranked by both closed transaction sides and sales volume. Due to the requirement that all information be independently verified, the REAL Trends 500 remains the trusted source for information about the performance of these firms. Agent Rankings: The Thousand as Advertised in The Wall Street Journal - This is the 11th year REAL Trends has created this prestigious ranking of the top sales professionals in residential real estate in the United States in partnership with The Wall Street Journal. America’s Best Real Estate Agents - Now in its 4th year, REAL Trends ranks the top residential real estate professionals and teams via State and Major Metropolitan Statistical Area (MSA). In 2016, we ranked 12,000 leading agents in over 600 cities and all 50 states in the U.S. In both of the agent rankings, we rank individual sales professionals and teams by closed transaction sides and sales volume. We require independent and third party verification on every sales professional and team in the ranking.
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HELPING REAL ESTATE LEADERS INCREASE THE VALUE AND PERSONAL ENJOYMENT OF THEIR BUSINESSES.
ABOUT REAL TRENDS REAL Trends has been The Trusted Source of news, analysis and information on the residential brokerage industry since 1987. We are a privately held publishing, consulting, and communications company based in Castle Rock, Colorado. Residential real estate leaders look to us for timely and trusted information and analysis through our monthly newsletter, news and technology updates, conferences and publications. In addition to consumer and business research studies, we are a leading provider of high-level business consulting services to the residential real estate industry. We provide a wide range of advisory services to a clientele of local, regional and national real estate organizations. Our areas of expertise include marketing and technology, operational analysis, valuations, merger and acquisition advisory services and strategic planning. MISSION STATEMENT: Helping real estate leaders increase the value and personal enjoyment of their businesses. Please visit our website at www.realtrends.com or call us at 303-741-1000 to learn more.
“ WHEN WE SPONSOR A REAL TRENDS PROJECT, WE FEEL AS THOUGH WE ’RE SUPPORTING HIGH STANDARDS, INTEGRIT Y AND PROFESSIONALISM IN OUR INDUSTRY. WE ’RE PROUD TO BE ASSOCIATED WITH THEIR AM A ZING AND IMPORTANT WORK.” MIKE RYAN EXECUTIVE VICE PRESIDENT RE/MAX, LLC
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ANNUAL R ANKING REPORTS SPONSORSHIPS
REAL Trends produces three annual ranking reports. These reports include: 1. REAL Trends 500 - The REAL Trends 500 is an annual ranking of America’s largest and most successful brokerage firms. This publication is the only report of its kind that requires verification of numbers from outside sources, which provides an accurate and unbiased snapshot of the industry’s leading firms. The REAL Trends 500 Shows rankings for affiliate and non-affiliated firms, top movers by transactions and volume, leading regional brands and core services such as mortgage. The magazine comes in both hard copy and PDF version. 2. The Thousand as Advertised in The Wall Street Journal An elite national ranking report produced annually by REAL Trends and published in partnership with The Wall Street Journal. This report features the nation’s top one thousand real estate agents and teams as ranked by closed transaction sides and sales volume. The report is broken into four separate rankings of the top 250 each in the following categories:
Individual agents by closed transaction sides Individual agents by closed sales volume Teams by closed transaction sides Teams by closed sales volume
The Thousand is released on the last Friday in June annually. Visit us at to learn more about The Thousand.
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3. America’s Best Real Estate Agents sponsored by Zillow Group - A national ranking report listing the top agents broken down by state and individual Major Metropolitan Statistical Areas (MSAs). In 2014, we added exposure in a unique partnership with Zillow Group/Trulia and an agent’s America’s Best logo will be present on Trulia and Zillow. A link to an agent’s Trulia and Zillow profile pages will also be displayed next to the agent’s rankings featured on the REAL Trends website. America’s Best is released annually in early July. Visit us at realtrends.com/rankings/americas-best to learn more about America’s Best Real Estate Agents. 4. Video Promo Sponsorship (NEW!) The elite brokerage firms that make the acclaimed 2017 REAL Trends 500 rankings will be offered an exclusive video package to recognize their accomplishments. This video will celebrate the broker’s place in the ranking and highlight what makes it unique. Broker Owners will be asked a series of questions that will be used in the video and will also be asked to provide a company logo as well as any images of offices, personnel, and scenery specific to their area of operations. This video is professional grade and only costs $1,000 for unlimited use. Click here to see our demo, and purchase your video today! Please contact Alec Gress at agress@realtrends.com with any questions.
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REAL TRENDS 500 The REAL Trends 500 is an independently verified compilation of the nation’s leading residential real estate companies. In 2015 the 500 largest residential real estate brokerage firms in the nation closed over 2.9 million residential sales transactions. These transactions represented close to 29 percent of all new and resale transactions completed by brokers during the year, yet the REAL Trends 500 represented less than three-fifths of one percent of all brokerage firms. The top 500 ranked saw volume increase to $935 billion during 2015, up from $811 billion in calendar year 2014. This year’s survey represents the most comprehensive collection of data assembled on the leaders of the residential brokerage industry. Numbers are documented by outside accounting firms. “Housing sales in the nation were up 9.5 percent in 2015 from 2014 marking one of the strongest years since the downturn in the 2005-2010 period,” said Steve Murray, president of REAL Trends. “However, firms ranked in the REAL Trends 500 were up 13.1 percent well outperforming the national housing market.” REAL Trends offers ad space in the REAL Trends 500 magazine and online banner ad space above the rankings. Full page, full-color ad: A full-color, full page ad space or center-spread ad space is available in the publication. The ad location and prices are listed below. Distribution: The REAL Trends 500 is distributed to the top 1,600+ brokerage firms in the U.S. via email, over 500 printed copies are mailed, and we have over 35,000+ online views of the rankings posted on realtrends.com. It is also distributed to local, regional and national real estate media.
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REAL TRENDS 500 AD SPECS: Document Page Size: 8 -1/4” x 10 -7/8” Resolution: Please provide two versions: 1. PDFx1a (print-ready with images at 300 dpi at placed size) with 1/8” bleeds on all edges (8 -1/2” x 11 -1/8”) Please include an imbedded link to a landing page. 2. JPEG at 120 dpi (8 -1/4” x 10 -7/8”) −−
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Please include some keywords in the filename that indicates whose ad it is. For example, a filename like “Acme Realty ad 2016.pdf” helps us identify your ad much more easily than one named “Real Trends ad 2016.pdf.” Please supply complete contact information with your ad. Please email files to the following two individuals: David Grassnick at chiefcreative@msn.com and Doniece Welch at dwelch@realtrends.com. If you have any further technical ad questions, please contact David Grassnick at 303-548-7364. For questions regarding ad specifications please contact Doniece Welch at dwelch@realtrends.com or 303-741-1000.
The DEADLINE to submit an ad is Wednesday, February 22, 2017. If print files must be provided in a format other than Acrobat PDF, please forward ad/s to: Doniece Welch REAL Trends, Inc. 7501 Village Square Drive, Suite 200 Castle Rock, CO 80108 Phone 303-741-1000 dwelch@realtrends.com
Ad Location................................. Annual Fee Center Spread....................................$10,000 Back Cover.........................................$7,700 Inside Front Cover.............................$6,600 Inside Front Facing...........................$6,600 Facing Top Sides Ranking.................$5,500 Facing Top Volume Ranking.............$5,500 Inside Back Cover..............................$5,500 Facing Billionaires.............................$4,400 Facing Analysis Page.........................$3,000 Facing Letter from Editor.................$3,000 Facing Table of Contents..................$3,000 Facing Top Independents.................$3,000 Run of Magazine...............................$3,000 Note: 20% Discount fee will be extended to any firm who agrees to purchase an ad and pay for it before December 31, 2016.
Banner Ad: Two Banner Ad spaces each with an embedded link are available online above the REAL Trends 500 ranking posted on www.realtrends.com. Ad Specs: The dimensions for the Banner Ads are 728x90 with an embedded link. Please email files to the following two individuals: Bryan Warrick at bwarrick@realtrends.com and Doniece Welch at dwelch@realtrends.com. If you have any further questions please contact Bryan Warrick at 303-741-1000.
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THE THOUSAND AS ADVERTISED IN THE WALL STREET JOURNAL REAL Trends The Thousand, as advertised in The Wall Street Journal, is an annual, national awards ranking sponsored by REAL Trends and advertised in The Wall Street Journal. Designees are recognized as the top one half of one percent of more than 1.1 million licensed Realtors® nationwide. The Thousand is divided into four categories, each listing the top 250 designees: Individual Agent—Sales Volume; Individual Agent—Transaction Sides; Agent Team—Sales Volume and Agent Team—Transaction Sides. For the second year, REAL Trends has provided an additional ranking of the top 50 by average sales price for both individual agents and agent teams. These two categories offer an additional way to look at some of the top real estate professionals across the United States. “The real estate sales professionals ranked in The Thousand have proven they have the skills to grow their business year after year,” said Steve Murray, president of REAL Trends and publisher of The Thousand. “The average real estate agent in the U.S. sold seven homes in 2015. The average agent ranked in The Thousand sold 202 homes and the average team sold over 433 homes. These kind of results show that those who commit to being full time professionals can build meaningful businesses and succeed beyond anyone’s expectations. Achieving this level of results is simply incredible.”
Full page, full color Ad Space is available in the PDF version of The Thousand as Advertised in The Wall Street Journal Ad Fee: $1,500 (USD) for prime space - see below, run of magazine space is available for $1,000 (USD) per page. Center-spread (two pages) is available for $1,500 (USD) per page for a total amount of $3,000 (USD).
Do you have products or services that would provide value for these leading sales professionals and teams? The Thousand PDF is an excellent way to promote and showcase your products or services to the top residential real estate sales professionals and teams. The final ranking of The Thousand is released the last Friday in June annually. The PDF version is posted online at www.realtrends.com and distributed at no charge to anyone.
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THE THOUSAND AS ADVERTISED IN THE WALL STREET JOURNAL Ad Location.................................................................................. Annual Fee Inside Front (Double-spread) Page 1 of Double-spread......................... $1,500 Inside Front Facing Page 2 of Double-spread........................................ $1,500 Facing Table of Contents......................................................................... $1,500 Facing Letter from Publisher.................................................................. $1,500 Facing Individuals by Closed Sides......................................................... $1,500 Facing Individuals by Closed Volume..................................................... $1,500 Center page ad spread (two pages) Page 1 of Double-spread............. $1,500 Center page ad spread (two pages) Page 2 of Double-spread............. $1,500 Facing Teams by Closed Sides................................................................. $1,500 Facing Teams by Closed Volume............................................................ $1,500 Back Cover................................................................................................ $1,500 Run of Magazine...................................................................................... $1,000 All ads will be reserved on a first-come, first served basis and are full-page, full-color ads with an embedded link to a landing page of your choice. Ad Specs: Document Page Size: 8 -1/2” x 11” Resolution: 120 dpi (PDF-only version) −− −−
Please supply complete contact information with your ad. Please supply files in Acrobat PDFx1a format. Files may be emailed to David Grassnick at chiefcreative@msn.com and dwelch@realtrends.com. If you have any trouble creating files in Acrobat PDFx1a format, please contact David Grassnick at chiefcreative@msn.com to discuss other acceptable options. − − For questions regarding ad specifications please contact David Grassnick at chiefcreative@msn.com or 303-741-1000. −− If files must be provided in a format other than Acrobat PDFx1a, please forward ad/s to: Doniece Welch REAL Trends, Inc. 7501 Village Square Drive, Suite 200 Castle Rock, CO 80108 Phone 303-741-1000 dwelch@realtrends.com Ad Deadline:
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THE THOUSAND AS ADVERTISED IN THE WALL STREET JOURNAL All ads must be received by REAL Trends no later than June 20, 2017. Banner Ads: We offer two Banner Ads with an Embedded Link above Individuals by Closed Sides and above Teams by Closed Sides online at www.realtrends. com. All Banner Ads must be created by the sponsor and sent to REAL Trends along with a hyperlink. Banner Ad Specs: The dimensions for the Banner Ads are 1140px(w) x 90px(h) with an embedded link. Annual Banner Ad Fee: $5,000.00 (USD) Banner Ad Deadline: June 20, 2017 (The Banner may be revised by the sponsor throughout the year.) Please email files to the following two individuals: Bryan Warrick at bwarrick@realtrends.com and Doniece Welch at dwelch@realtrends.com. If you have any further questions please contact Bryan Warrick at 303-741-1000. Distribution: The Thousand is sent to 35,000+ individuals via email. There are 12,000+ applicants who also receive the final publication. The ranking report received over 250,000 online views. Outside exposure in The Wall Street Journal is more than 10,000 additional views.
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AMERICA’S BEST REAL ESTATE AGENTS SPONSORED BY ZILLOW GROUP REAL Trends America’s Best Real Estate Agents list is sponsored by Zillow Group®/Trulia®. This list ranks the most productive agents by state and metropolitan area based on closed transaction sides and closed sales volume. These elite sales professionals and teams are far above average and have built enormously successful businesses in an extremely competitive field. More than 12,000 real estate professionals from every state are featured in the ranking. To be included in the ranking, agents must have closed at least 50 transactions, compared with the industry average of seven, or $20 million in closed sales volume. Teams must have closed 75 transaction sides or $30 million in closed sales volume in 2015 to be included. This ensures that only the best of the best are included on this prestigious list. “Less than 1 percent of the agents and teams in America account for 5 percent of all sales,” said Steve Murray, publisher of REAL Trends. All agents selected for the 2016 and 2017 America’s Best ranking will receive additional exposure on Trulia® and Zillow Group® to help them grow their business. Click on www.AmericasBestRE.com to see the 2016 REAL Trends America’s Best Real Estate Agents list. Want to congratulate these top producing sales professionals and teams? Do you have a product or service that would be useful or provide excellent value to these agents? REAL Trends offers online banner ads with an embedded link to a landing page and video ads. Online Banner Ad: Available on each of the state rankings as well as each Metro Area. Each banner ad will include a clickable hyperlink of your choice. Want to target several states? Contact REAL Trends and we’ll discount the Banner Ad Fees for multi-states. Banner Ad Specs: 800px x 80px
Metro Area Banner Ad: $500 (USD)
Banner Ad Fee on Main Landing Page: $5,000 (USD)
Banner Ad Fee per State: $1,000 (USD)
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AMERICA’S BEST REAL ESTATE AGENTS SPONSORED BY ZILLOW GROUP Video: A video ad may be included on any of the state landing pages. This will provide excellent exposure to a state-specific audience in an engaging fashion. The video will be set to auto play on mute, and should not be more than 2 minutes in length. Suggested runtime is 45 seconds for optimized viewing. Video Ad Specs: AutoPlay 315px x 177px Video Ad Fee per State: $2,000 (USD) Please email files to the following two individuals: Bryan Warrick at bwarrick@realtrends.com and Doniece Welch at dwelch@realtrends.com. If you have any further questions please contact Bryan Warrick at 303-741-1000. Distribution: America’s Best ranking is sent to 35,000+ individuals via email. Upon the release of the ranking, America’s Best receives over 250,000 views.
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SATISFACTION, GUARANTEED.
100% SATISFACTION GUAR ANTEE : REAL Trends knows that every marketing dollar in your budget is important to you. We’re confident that we can help you increase your business by promoting your message in a manner that will be noticed by our long time readers and emerging managers. It’s simple: we want you to be pleased with your purchase. If for any reason you are not happy with your sponsorship we’ll refund your money in full.
CONTACT US : Doniece Welch dwelch@realtrends.com 303.741.1000 7501 Village Square Dr., Suite 200 Castle Rock, 80108 realtrends.com
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