REAL Trends Newsletter February 2019

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TIME TO REVIEW

THE HEALTH

OF YOUR TEAM FEBRUARY 2019 NEWSLETTER

CONTENTS 1-4 FIRST PERSON • Agents as Shareholders • Time to Review the Health of Your Team

6-9 BROKERAGE

SEE PG 4

AGENTS AS SHAREHOLDERS More firms are offering ownership shares of the parent company. We look at the benefits.

• Leading in Chaos • Influencer Marketing • Four Decisions That Drive Growth

By Steve Murray, president

W

hile there have been several firms in past years that had agents as shareholders, the idea wasn’t widely accepted. However, The Group Inc. of Fort Collins, Colorado, and Graham and Boles of Winston-Salem, North Carolina, started their firms with that as a core offering. Others offered shares to some agents, mainly as a retention tool.

10-11 MARKET • ShowingTime Showing Index

12-13 REGULATORY • CFPB Says QM Rule Did Not Increase Costs

EVOLUTION OF AGENTS AS SHAREHOLDERS Firms such as Keller Williams and EXIT Realty heightened the focus on agents as shareholders in the way they both structured their franchise ownership model, along with profit sharing and some forms of voting influence—some real and some not. Along the way, there have been a few other brokerage firms that had agents as shareholders, sometimes as shareholders in related core services such as title insurance, escrow, and mortgage services.

14-15 SPONSORED • Building a Brokerage With Leads

16 GLOBAL • Global Branded Residences See Exponential Growth

17-18 TECHNOLOGY • How Much Tech Is Too Much?

Now we have two firms, eXp, and Compass, that are offering ownership of the shares of the parent company, in some cases as a recruiting incentive

19-20 PUBLISHER’S NOTE

CLICK HERE to register for the

EARLY BIRD

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THE GRAND HYATT DENVER, CO

15-17, 2019 $1199 May MAY 15-17, 2019

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KEYNOTE SPEAKER

REALTRENDS.COM Ken Auletta, Author, Frenemies

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F E B R U A R Y 2 019


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