It All Starts with Your Freebie

You're not going to start out offering your newsletter. Instead, it's much easier to offer a free gift in exchange for their email address. The free gift could be a free issue, a related report, a video or anything you choose that will attract your ideal reader.

You can use private label rights to create your report –again, make sure it's high quality. Your free gift will be sending a message to your prospect of whether or not they should trust you to deliver great information to them. If your freebie isn't very good, they'll assume your newsletter isn't very good, either.

Keep your free gift simple –for example, a 12-page report that solves a problem for them. Make sure it contains actionable information they can use immediately.