Two Ways to Offer Your Freebie

There is of course the traditional method –set up a squeeze page and ask for their email address in exchange for your free gift.

The second method tends to get a higher quality of opt-ins and oftentimes MORE opt-ins, and it works like this: Divide your free gift into two parts. The first part might be the title page, the table of contents and the first chapter. Make sure your table of contents is full of enticing benefits and creates lots of curiosity. The second portion is the rest of your report.

Let them download the first part without opting in. This way nearly everyone who hits your landing page will download your report.

Then let them know if they want the rest of the report, they can either pay for it or get it free in exchange for their email address. Put a good price on it, like $17, and you'll get tons of opt-ins because if you've set this up correctly, everyone will want the $17 report for free.

This method is a little more work, but it increases your optin rate and gets people fired up to know what else you

offer. Plus, it's unexpected and refreshing –offering something of obvious real value in a slightly unique way.

Surprisingly, you may even get a few sales using this method, even though that's not your objective.