emlbla

5. TBL. 8. ÁRG.

GRAFÍSK MIÐLUN

GRAFÍSK MIÐLUN

HAUST 2019

2. tbl 9. árg. Haust 2019

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Danny Sebastian NAME HERE

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Næsta skref er upp á við Kunnátta og þekking fyrir þig. Taktu skrefið og kynntu þér hvað við höfum í boði.

Fræðsla Endurmenntun Raunfærnimat Sveinspróf Starfsráðg jöf Námskeið

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Vatnagarður 20, 104 Reykjavik idan@idan.is | idan.is Simi: 590 6400

contents Um mig

4–5

The Dragon

6–7

Money Fight

8–9

MMA Styles

Typography

10–11

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Leiðari This concludes the 1 year journery of learning InDesign. I came here to learn design but ended up learning printing. But oh well c’est la vie. Honestly no clue what to write here so ill just fill it with filler of whatever im thinking right now to get it other with.

So yeah thanks for reading.

Hönnun og umbrot Daniel Sebastian Útgefandi Tækniskolinn Nemamynd Ljósmyndadeild

Prentun og frágangur Litlaprent Pappir Innsiður: UPM digital 130 gr Kápa: Color laser 250 gr Letur Meiginmál: Univers 25 light, 9/13 pt

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Daniel Sebastian

Yo what’s up, my name is Daniel. I was born in the 2000s and grew up here in Reykjavik. My father came here when he was 30, educated and from Naples, where he had earned a living as a barber. His wife (my mother) was pregnant and already brining up my two brothers.

We lived near Vesturbær. It was a tough place given over to the vices sought by sailor characters that frequented the surrounding bars. My family was a regular, law-abiding, albeit noisy Italian-Icelandic clan, and there were a few indications that the young Sebastian would venture into a world of design and become public´s pen tool user number one.

Certainly, the family´s move to a more ethnically mixed area of the city exposed me to wider cultural influences, no doubt equipping me with the means to run a notorious design empire.

At age 14, i met the designer Johnny Torrio, which would prove the greatest influence on my would-be adobe career. Torrio taught me the importance of maintaining a respectable front while running a racketeering freelance business in the back. The slightly-built Torrio represented a new dawn in designer enterprise, transforming a violently crude culture into a corporate empire. I joined Torrio’s Laugavegi Gata Boys gang, rising eventually to the Five Anchor Points Gang.

Torrio moved from Reykjavik to Kopavogur to help run the giant video editing business there and later sent for me. After the death of Big Jim Colosimo, Torrio’s boss, that year, it made way for Torrio’s rule.

Later new raw photo editing operations opened up and drew in immense wealth.

Torrio retired, and i became the adobe czar of Kopavogur, running web design, graphic design and video editing rackets and expanding my territories.

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THE DRAGON Bruce Jun Fan Lee (Lee Siu Loong) was born in 1940 in San Francisco, CA while his parents were on tour with the Chinese Opera.

Ultimately raised in Hong Kong, Bruce Lee was a child actor appearing in more than 20 films. At the age of 13, Bruce took up the study of wing chun gung fu under renowned wing chun master, Yip Man. Bruce left Hong Kong at the age of 18, came to the United States. Washington was where he worked in the restaurant of a family friend. He soon enrolled in the University of Washington where he pursued a degree in philosophy.

Bruce began to teach gung fu in Seattle and opened his first school, the Jun Fan Gung Fu Institute. Two more schools followed in Oakland and Los Angeles. Concurrently Bruce married his wife, Linda and had his two children. In the mid sixties, Bruce was discovered while doing an exhibition at the Long Beach

Internationals and a earned a role in the tv series The Green Hornet. During this time, Bruce was also developing his own martial art, which he ultimately named Jeet Kune Do (translated: the way of the intercepting fist).

Bruce’s art was steeped in a philosophical foundation and did not follow long held martial traditions. Instead it had at its core the ideas of simplicity, directness and personal freedom. After 3 hit movies in Hong Kong Bruce was making the first Hollywood / Hong Kong coproduction with a film called Enter the Dragon.

Unfortunately, Bruce Lee died in 1973 before this film was released. This film catapulted him to international fame. Today Bruce Lee’s legacy of self expression, equality, and pioneering innovation continues to inspire people all around the world.

RÚSTAÐU KEPPNINNI

VERSLAÐU BOX BÚNAÐ WWW.BOXING.IS

H Ó L A B R A U T

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A K U R E Y R I

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FLOYD MAYWEATHER It has been two years since Floyd Mayweather and Conor McGregor met inside a boxing ring in Las Vegas -- and to this day, the whole thing still feels a little surreal.

compete over twelve threes against a master like Mayweather. It’s like throwing a tiger in the ocean to fight a shark and expecting it to grow gills.

Lets travel back in time for a bit and recall what exactly happend that day: In the first round, he landed a lovely counter left uppercut that made many sit up and wonder, ever so briefly, if they called this one completely wrong.

McGregor won the first two rounds – not officially, according to the scoring judges, but they were rendered redundant anyway.

However, that was down to Floyd.

As he always does, Mayweather barely did anything in the early stages. Instead, he let McGregor reveal his hand and rapidly studied what Conor had brought to the table. After the third, it was one-way traffic.

Some punch stats from the fight have done the rounds online and the MMA fraternity are using them as evidence that McGregor pushed Mayweather hard. Apparently, he landed more punches on Mayweather than Pacquiao did.

Let’s debunk this nonsense.

Mayweather – 40 years old, inactive for two years and significantly smaller than McGregor – walked Conor down and beat him from pillar to post.

McGregor’s body is conditioned to the UFC’s five fiveminute rounds and, despite a gruelling training camp, he was nowhere near ready to

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First off, those punch stats are collated by two human operators sat at ringside counting punches – it is not a machine or a faultless system. Secondly, it doesn’t take into account the effect of punches. Yes, McGregor’s gloves hit Mayweather over 100 times, but the vast majority of them were arm punches. McGregor was not twisting with his shots, he was not using his legs or hips to generate power and so his vaunted left hand became useless.

It didn’t take long for Mayweather to realise this, and so instead of potshot and evade like he did against Pacquiao, Floyd met McGregor head on and took risks he would usually avoid like the plague. In all honesty, there was never a point where McGregor looked like winning, and Mayweather barely came out of second gear. Mayweather got the stoppage he had promised everyone, they can now both cash in their enormous cheques and we can all get on with our lives.

Now, back to the present..

Just think: Perhaps the most anticipated fight in combat sports history began with a referee essentially reminding one of the participants in which sport he was competing.

“You’re going to hear me say stop, because I’m not going to wrestle with you and I’m not

There was real concern that McGregor, who went from collecting welfare in 2013 to a ninefigure payday to fight Mayweather, would lose some of his competitive edge amid last year’s theatrics. Not necessarily that he might never fight again, but that he might prefer

CONOR MCGREGOR

26% 53%

430

111

Percent

There’s no question the whole thing delivered in the entertainment category, though. And at the very least, we can now say it doesn’t appear to have greatly interfered with the “sport” of McGregor’s career. So, whatever it was, chalk it up as a win.

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For MMA, it was an opportunity to introduce its most compelling star to an often-hardto-reach mainstream audience. It gave UFC president Dana White the ability to call 2017 the most lucrative year in company history -- a nice luxury, coming off the promotion’s head-turning $4 billion sale in 2016.

And thankfully, it doesn’t appear to have tainted McGregor’s MMA aspirations.

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Two year later, maybe the best question about Mayweather vs. McGregor (and why it still feels a little surreal) is whether history will remember it as sport or entertainment.

Mayweather himself has said he “carried” McGregor in the early rounds, which were the only competitive rounds of the fight.

Thrown

Its impact on each sport is obviously easier to pinpoint now than it was two years ago.

Boxing enjoyed a full summer in the limelight in 2017 and didn’t forfeit much for it. Mayweather was 40 years old when he fought McGregor, and on the verge of retirement anyway.

Landed

But McGregor’s decision to return to the UFC in October, against an undefeated Dagestani champion who wrestled bears as a child and has never lost so much as a round in the UFC, proves he’s still the risk-taking, glory-seeking champion we remember. And as far as the sporting element of MMA is concerned, that’s worth celebrating.

Mcgregor

Mayweather defeated McGregor by TKO in Round 10 in front of 14,623 at T-Mobile Arena.

What this spectacle said about combat sports -- that a mismatch of epic proportions would greatly outsell any legitimate championship fight -- is slightly troubling (maybe even a little depressing), but it’s certainly no surprise.

Mayweather vs. McGregor was an appeal to imagination and a perfect fit in the current state of media coverage, celebrity worship and Twitter fingers.

Mayweather

It was like a last-second nod to the fact that many viewers were just as interested to see whether McGregor would simply follow the rules of boxing as they were in his chances of actually winning.

the “event” to the “sport,” or stray from his “fight anyone” reputation. (Or, God help us, entertain a boxing match against sparring partnerturned-enemy Paulie Malignaggi.)

Punch Stats

MONEY FIGHT

going to grapple with you,” referee Robert Byrd said as he looked squarely at McGregor.

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STRIKING BOXING

MUAY THAI

Boxing is an important Martial Art for MMA because it teaches fighters head movement and footwork technique. It’s also extremely effective in self-defense situations, as most fights start standing up. Boxing is a sport that has been celebrated by the masses throughout history. Fighters like Muhammed Ali and Floyd Mayweather have completely changed the sport of Boxing.

Muay Thai (Kickboxing) is one of the most popular Martial Arts of choice for professional MMA fighters. Muay Thai is a kickboxing style sport that started in Thailand. Believe it or not, children in Thailand start having Muay Thai fights at the young age of 5. Thai people celebrate Muay Thai in the same way Americans do Baseball.

Muay Thai is the “Art of eight limbs”, which include, punches, elbows, kicks, and knees.

Muay Thai also focuses on the clinch technique which is useful for many other martial arts such as judo and wrestling.

Who uses Boxing in MMA? Well, almost everybody uses Boxing in MMA because every fight starts standing up. When you think of professional MMA fighters with great Boxing, of course Conor McGregor’s name comes to mind. Conor is actually a fantastic boxer with a karate style stance. This is how you know MMA is special, a boxer with a karate style stance that has been able to win multiple UFC titles. Other great boxers in MMA include: Cody Garbrandt, Jorge Masvidal, and even BJJ practitioner Nate Diaz has great boxing.

KARATE

Who uses Muay Thai in MMA? There are many professional MMA fighters that focus solely on Muay Thai techniques to help them win fights. Edson Barboza is a good example of a traditional Muay Thai fighter, however he has struggled with wrestlers recently (another reason why it’s important to have more than one discipline).

Other fighters include practitioner TJ Dillashaw, he studies “Bang Muay Thai”, which is actually a hybrid form of Muay Thai created

by Duane Ludwig and inspired by Bas Rutten.

Max Holloway is another example of a Muay Thai style fighter, he is very successful in the UFC.

Karate is a traditional martial art hailing from the Ryukyu Kingdom (which is now apart of Japan). Karate is one of the most popular martial arts, and also one of the more prominent fighting styles seen in movies from the 60s and 70s. Not only is Karate popular in movies, but it is also going to be seen in the 2020 summer olympics.

Who uses Karate in MMA?

The most successful MMA karate style fighter is Stephen “Wonderboy” Thompson. He has been able to translate his karate style of fighting in MMA successfully well. Another popular fighter with a “karate-style” stance who we discussed earlier is Conor McGregor.

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TAKEDOWNS WRESTLING

JUDO

Wrestling is a combat sport involving takedowns, throws, holds, tilts, and pinning combinations. Wrestling involves a scoring system based on control of your opponent and is one of the oldest combat sports in recorded history. It’s well known that wrestlers have dominated MMA from the very beginning of time.

Judo was created as a physical, mental and moral pedagogy in Japan. It is generally categorized as a modern martial art which later evolved into a combat and Olympic sport.

Its most prominent feature is its competitive element, where the objective is to either throw or takedown an opponent to the ground.

Who uses Wrestling in MMA? Who doesn’t use wrestling in MMA? Seriously, if you can’t wrestle at all you’re gonna have a bad time. When you think of one of the best fighters of all time, Daniel Cormier’s name comes to mind. Daniel Cormier is one of the best wrestlers in MMA today. He has been able to use wrestling as a superior advantage throughout his long career in the UFC. Another great wrestler is Yoel Romero, who is a physical freak. Yoel has the ability to completely dominate someone on the ground, it’s absolutely terrifying to watch.

Judo is most similar to wrestling, however wrestling is much more grappling oriented.

Other popular martial arts like Jiu Jitsu actually originated from Judo.

Who uses Judo in MMA? Judo is similar to Karate in that there isn’t too many MMA fighters that specialize in this specific discipline. However when they do, things can get interesting. Ronda Rousey, who completely changed women’s MMA as we know it, is also a bronze medalist in Olympic Judo.

SUBMISSIONS JIU JITSU Brazilian Jiu Jitsu is a ground based grappling technique that involves the use of joint locks and chokeholds. Brazilian Jiu Jitsu (BJJ) promotes the concept that a smaller, weaker person can successfully defend themselves or another against a bigger, stronger, heavier assailant by using proper technique and leverage.

BJJ is an amazing martial art to learn in general because of the practical self-defense it provides. Brazilian Jiu Jitsu will also teach you some amazing life lessons.

Who uses Brazilian Jiu Jitsu in MMA? BJJ started to become more popular with prominence of master Royce Gracie and his use of BJJ to put on dominating performances in the UFC. Demian Maia is one of the best BJJ practitioners that was able to translate his BJJ dominance into the UFC as well. A newer BJJ practitioner that has a great guillotine and triangle choke is Brian “T-City” Ortega.

Brian Ortega has decent striking, but it’s his high level Jiu Jitsu that sets him well above the competition.

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DEADLY MARTIAL ARTS Systema is a military martial arts system that was developed from Cossack fighting to be used by the KGB and counter terrorism groups of Russian special forces (i.e.

Spetsnaz). It concentrates on things such as self-protection (i.e. against knife, club or gun), grappling, and weapons training as well as personal wellness. Systema students train for real-life combat situations and the potential to defend against multiple armed opponents.

SYSTEMA

KRAV MAGA Krav Maga is an eclectic martial arts style from Israel focused on winning in “real life” combat situations. It uses strikes, kicks, grappling and many other self-defense techniques. Krav Maga was developed to finish a fight as quickly as possible and therefore all attacks are aimed at the most vulnerable parts of the body (i.e. groin). This martial art is utilized by the Israeli Defense Forces. A number of the elite Israeli military units also use the martial arts system known as KAPAP.

No military in the world sees more action in more places than the United States Marine Corps. The average marine has been in at least two combat engagements per year since 1775. As a result, the Marine Corps’ close combat program has been incorporating techniques from the various countries they’ve killed people in, culminating in the “Marine Corps Martial Arts Program” or “MCMAP” The modern program also teaches the use of improvised weapons, bayonets, and parts of the gun other than the bullets.

MCMAP

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KALI ARNIS

Kali Arnis or otherwise known as Eskrima (Escrima) is a Filipino martial arts that focuses on the use of sticks, bladed and impact/blunt weapons, improvised weapons, and hand-to-hand (empty hand) techniques. Eskrima is also known as Kali and Arnis. This Philippine martial arts style uses weapons such as a Yantok (fighting stick), Baraw (knife), Bolo (machete), Bankaw (staff), etc.

Eskrima is best known for its stick fighting skills.

According to the International Kali Arnis Eskrima Federation, “Over the centuries and with the influence of the various tribes and cultures in the Philippines, the martial arts developed to be highly effective. Certain tribes had limited stick fighting skills, such as only fighting at long range or short range, these were eventually combined which made the art a highly effective combat system. The three best known names are Kali, Eskrima, and Arnis. Kali is the oldest term and has its origin in Cebuano, a dialect of the middle island groups, “Ka” stands for camot “hand”, and “Li” for lehok “movement”. As a whole, Kali can be translated into “movement of the hand”. A practitioner of Kali would be a Kallista.

The Spanish occupiers named the martial arts of the Filipinos “Eskrima”. That derives from the Spanish word ”Esgrima“describing a brief fight or fencing”.

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typography An integral part of communication, typography is everywhere. Used in nearly every form of advertising and design, typography has demanded the skill of dedicated typographers for centuries. As clients develop needs for specific styles and families of type, typographers are called upon to develop brand new, implement existing or revive old typefaces.

Dedicated professionals who are constantly curious about their medium, typographers often create their own typefaces for distribution among the design and advertising professions as well.

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LETURGERĂ?IR

TEGUND

Universe

Steinskrift

Gilroy

Steinskrift

Uni Neue

Steinskrift

Conqueror Sans

Steinskrift

Comic Sans

Steinskrift

RATING

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