PPC Trends to expect in 2016
As we approach 2016, let us take a few moments to reflect on PPC trends that we can expect to resonate in the digital marketing world. It is important that advertisers evaluate potential trends to push their campaigns forward, generate bigger and better results and ,most important, stay ahead of the competition. 2015 has seen big changes in the world of pay per click advertising. Google Adwords has introduced more new features, such as the URL upgrade feature, email based targeting. Facebook introduced new optimization techniques, Twitter ads opened up in new countries. All these developments will have a lasting impact on the industry in one form or another. Consequently, here are potential PPC trends will be observed in world of PPC in 2016. Mobile Ads Recently, Google announced that mobile traffic finally overtook desktop traffic in 10 different countries. Mobile Advertising is going to continue to increase in 2016. As was evident in 2015, more and more searches on search engines are done using smart phones and tablets. Mobile devices account for 53% of paid-search clicks! This is a wake-up call for advertisers who have not invested in mobile campaigns to start taking mobile advertising seriously. Video Ads 2016 is set to be different because businesses are finally re-prioritizing their traditional TV advertising budgets and opting for digital video. This is the reason Google is finally getting on board with in-SERP video advertising. It’s a sign that users are becoming more accepting of video ads online, and as the trend continues, we can expect to see more types of video ads popping up in unexpected places.
Remarketing Ads Remarketing is already known to every PPC expert & there is no rocket science in remarketing. Implement few script, create audience, analyze, create campaign & done. It is always cost effective if you target your potential customer through remarketing. The more users see an ad within remarketing campaigns, higher are the chances of conversion. While it’s true that click-through rates decline over time, visitors who do click on your ad, after having seen it a few times already, become twice as likely to convert! Remarketing campaign has a 22% cheaper Average Cost Per Click. This advantage, along with the slightly higher Conversion Rate amounts to a 25% lower Cost per Conversion. In 2015 conversion rates actually increased through remarketing. This trend will continue in 2016, too! So, if you are worried about your ROI through paid ads, then you must take this into account & harness it. Stay Ahead There are lots of changes taking place in the PPC industry, even as you read this. It is very important to stay ahead of the most current strategies. Many companies are dominating PPC advertising simply because they are the ones aware of its immense potential. Thus, 2016 will definitely see the rise of better tactics, focused targeting and higher conversion rates at lower costs using the latest PPC trends.