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MTN Group Corporate Affairs rS
BrandZ
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1994ckeSpfwGif pwifwnfaxmifcJhNyD; tmz7du? tm&SeSifh ta&SYtv,fydkif;rS edkifiH 22edkifiH&SdoHk;pGJorl sm;udk csdwq f ufay;xm;onfh MTN tkyfpo k nf xGef;opfpaps;uGufudk OD;aqmifonfh atmfya&wmNzpfonf/ &S,, f mukwf MTN trnfNzifh awmiftmz&du JSE Securities Exchange wGif rwfv 31 2013rSpwifyg0ifonf/ edkifiHaygif; 22 edkifiHwGif oHk;pGJol 195.4oef;&Sdonf/ www.mtn.com ? www.mtnbusiness.com eSifh www.mtnmmo.com wdkYwGif0ifa&mufMunfh&SKedkifNyD; abmvHk;yGJMudKuforl sm;taeNzifh www.mtnfootball.com wGif Munfh&SKedkifonf/ xyfrHod&Sdvdkyguatmufazmfjyygyk*d ¾Kvfrsm;udk qufoG,Ef kdifonf/ Silvanus Mabaso on +27 83 222 7613 or Silvanus.Mabaso@mtn.com Zinhle Dlamini on +27 83 212 9436 or Dlamini.Zinhle@mtn.com
Tuesday, 21 May 2013 For immediate release MTN - from the tip of Africa to the top of the world Johannesburg – MTN has again emerged head and shoulders above its peers on the continent, topping the list as the highest ranked African brand in the prestigious MillwardBrown Brandz Top 100 Most Valuable Global Brands 2013 survey, released today. This year’s listing shows that MTN moved up an impressive nine places to position 79th, with an overall increase in brand value of 23%. MTN debuted at position 88 in the survey last year. A leading emerging market mobile operator, and one of the world’s largest, MTN is again the only African brand in the 2013 survey. “The Millward-Brown BrandZ Top 100 Global Brands 2013 listing is particularly exciting and timely, as we embark on our new vision to lead the delivery of a bold, new Digital World to our customers,” says Jennifer Forrester, Executive for Group Marketing, MTN. Developed by leading research agency, Millward Brown Optimor, BrandZ Top 100 Most Valuable Global Brands is the only brand rankings that include consumer data as a component element in arriving at the brand value. The rankings survey over 150 000 people around the world. Forrester adds: “MTN is particularly proud of this accolade because the listing recognises that for a global brand to connect with its consumers, it needs to reflect them. Consumers want to see themselves in the brands they admire. They want to see that a brand, local or global, understands them, and knows what they want and need. As MTN, this is further acknowledgement that we are on the right track with our on-going efforts to enhance customer experience in our various touch-points in the markets. To this end, we pledge to continue with our quest to make the lives of our customers a whole lot brighter.” With nearly 200 million subscribers across Africa, Asia and the Middle East, MTN is a market leader in 70% of the 22 countries where we operate. “We owe this recognition to the commitment and loyalty of our customers to the MTN brand. This accolade gives us even more zest in our endeavour to fulfil our new vision,” concludes Forrester. Launched towards the end of 2012, MTN’s new vision, mission and strategy better addresses customers’ needs, putting them at the centre of our efforts as a business. Among other, the new strategy offers a more comprehensive range of offerings. ENDS -
Issued by MTN Group Corporate Affairs
About the BrandZ Top 100 Most Valuable Global Brands Ranking Developed for WPP’s operating companies by Millward Brown Optimor, the BrandZ Top 100 Most Valuable Global Brands ranking is now in its sixth year. It is the only study to combine measures of brand equity based on interviews with over 2 million consumers globally about thousands of global “consumer facing” and business-to-business brands with a rigorous analysis of the financial and business performance of each company (using data from Bloomberg and Kantar Worldpanel) to separate the value that brand plays in driving business revenue and market capitalization. Consumer perception of a brand is a key input in determining brand value because brands are a combination of business performance, product delivery, clarity of positioning, and leadership. The ranking takes into account regional variations since, even for truly global brands, measures of brand contribution might differ substantially across countries. About the MTN Group Launched in 1994, the MTN Group is a leading emerging market operator, connecting subscribers in 22 countries in Africa, Asia and the Middle East. The MTN Group is listed on the JSE Securities Exchange in South Africa under the share code: “MTN.” As of 31 March 2013, MTN recorded 195.4 million subscribers across 22 countries. Visit us at www.mtn.com , www.mtnbusiness.com , www.mtnmmo.com and for our football fans www.mtnfootball.com. For more information, please contact: Silvanus Mabaso on +27 83 222 7613 or Silvanus.Mabaso@mtn.com Zinhle Dlamini on +27 83 212 9436 or Dlamini.Zinhle@mtn.com