Growth Conference Feedback & Marketing Requests

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Growth Conference Feedback and Marketing Requests

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Growth Seminar Follow-up

Q6 Which Growth Seminar did you attend? Answ ered: 50 Skipped: 13

Manchester

London

0%

20%

40%

60%

80%

100%

Answ er Choices

Responses

Manchester

42%

21

London

58.00%

29

Total

50

Plus


Growth Seminar Follow-up

Q7 Please give us your feedback. Answ ered: 59 Skipped: 4

I found the Grow th Seminar... I thought there w as a good mix o... I thought there w as a good mix o... I thought the format of the day... I am supportiv e of The Trav el... I believ e the marketing initiativ e... I w ould attend similar... 0

1

2

3

Disagree

Neither Disagree/Agree

I found the Growth Seminar useful.

0% 0

10.17% 6

I thought there was a good mix of presentations from The Travel Network Group.

0% 0

Total

Av erage Rating

89.83% 53

59

2.90

5.08% 3

94.92% 56

59

2.95

1.69% 1

8.47% 5

89.83% 53

59

2.88

I thought the format of the day worked well.

0% 0

10.17% 6

89.83% 53

59

2.90

I am supportive of The Travel Network Group's Growth strategy.

0% 0

3.39% 2

96.61% 57

59

2.97

3.39% 2

16.95% 10

79.66% 47

59

2.76

0% 0

5.08% 3

94.92% 56

59

2.95

I thought there was a good mix of presentations from the Business Partners.

I believe the marketing initiatives that are being rolled out by The Travel Network Group will be benefic ial to my business. I would attend similar seminars in the future.

Plus

Agree


Growth Seminar Follow-up

Q8 Do you have any other comments, questions, or concerns? Answ ered: 19 Skipped: 44

• The marketing strategy sounds good however it is unlikely to affect my business as we #

Responses concentrate in inbound travel.

1

Date

The marketing strategy sounds good however it is unlikely to affect my business as we

12/10/2013 9:42 AM

• There were 3 companies that sell cheaper direct than to us t/a - so not impressed with their concentrate in inbound travel. 2

attendance

there were 3 companies that sell c heaper direct than to us t/a - so not impressed with their

12/9/2013 8:04 AM

attendanc e and very informative • Was a great day 3

Was a great day and very informative

12/9/2013 7:29 AM

4

It was my MD who attended not myself so unable to comment

12/7/2013 2:46 AM

5

NONE AT THE MOMENT

12/6/2013 1:57 AM

6

Worldchoic e as a Brand name. How do TTA members get into this change?

12/5/2013 9:59 AM

• It was my MD who attended not myself so unable to comment • Worldchoice as a Brand name. How do TTA members get into this change? • Don’t think the TV will help me.

• 7 I was seriously concerned that there would be no relevance to me as a TTA member but I Dont think the TV will help me. 12/5/2013 8:37 AM 8

was very pleased to feel TTA engaged and part of the day

I was seriously c onc erned that there would be no relevance to me as a TTA member but I was very pleased to feel TTA engaged and part of the day Integration and growth clearly brings challenges; your back office support

12/5/2013 8:35 AM

of Members is not keeping pace with your positive charge ahead; you need to take honest 12/5/2013 8:21 AM feedback - and I was unable to attend should have HQ team there for one to one surgeries. As a new Member I feel that far more 10 Integration and growth clearly brings challenges; your back office support of Members is not 12/4/2013 2:44 AM PROACTIVE support is needed. Setting up to trade has been thoroughly traumatic and keeping pace with your positive c harge ahead; you need to take honest feedbac k - and should protracted! have HQ team there for one to one surgeries. As a new Member I feel that far more PROACTIVE

9

support is needed. Setting up to trade has been thoroughly traumatic and protracted!

• Some suppliers didn’t really talk about the main topic “How to grow your business” and 11 talked

Some suppliers didn't really talk about the main topic "How to grow your business" and talked more about there products which we already knew about

12/4/2013 12:25 AM

more about there produc ts whic h we already knew about

• It seemed quite biased and more beneficial towards Worldchoice members rather than TTA 12

It seemed quite biased and more benefic ial towards Worldchoice members rather than TTA

members. members.

12/3/2013 11:08 AM

• 13 Although it was an interesting day, it was not really relevant for niche tour operators such as Although it was an interesting day, it was not really relevant for niche tour operators such as 12/3/2013 10:20 AM Benmo Ltd Benmo Ltd

As a homeworker, different things are relevant, I didn't get as much out of it as I thought I might, • 14 As a homeworker, different things are relevant, I didn’t get as much out of it12/3/2013 9:08 AM as I thought I was looking for more loc al marketing ideas...didn't think there was anything new. Also thought

15

might, was looking for more local marketing ideas...didn’t think there was anything new. Also some of the operator presentations were poor, felt they didn't listen to your brief of linking to the thought sessions and felt like they were trying to teach me to suc some of the operator presentations were poor, felt they didn’t listen to your brief of k eggs!! linking to the sessions and felt like they were trying to teach me to suck eggs!! Unfortunately I was ill and therefore unable to attend the seminar

12/3/2013 7:37 AM

• 16 PerhapsPerhaps a wider range of operators without any conflicts. More about Travel Network marketing a wider range of operators without any conflicts. More about Travel 12/3/2013 5:48 AM Network

marketing - but overall really good but overall really good

There appears tp be a preferenc e towards Worldchoice rather than TTA. for example 12/3/2013 5:32 AM • 17 There appears to be a preference towards Worldchoice rather than TTA. for example worldchoic ludes us c Worldchoice TV e tv exc excludes usompletely. completely.

18

try to use more diverse or some new agenc y to your trial initiatives

12/3/2013 5:26 AM

19

Maybe 2 seminars a year would be good, not everyone can make it to the overseas conference

12/3/2013 5:25 AM

• Try to use more diverse or some new agency to your trial initiatives

• Maybe 2 seminars a year would be good, not everyone can make it to the overseas

conference

Plus


Growth Seminar Follow-up

Q1 Company name: Answ ered: 63 Skipped: 0

Members who responded who attended the Growth Seminar. #

Responses

1

Vie Travel Ltd

2

Luxury leisure travel

• Hanson Travel Worldchoice

• Travieo Ltd

3

Penarth Travel Worldc hoic e

• Kirkham Travel Limited

• Lm Sahara Tours & Treks

• Green Jersey Cycling Tours Ltd

LM Sahara Tours & Treks • 5 Classic Travel

• Seabreaks

12/9/2013 8:17 AM

CLASSIC TRAVEL • 6 Travel On2

• Discover Holidays

12/9/2013 8:03 AM

travel on2 • 7 Wyntersun Holidays

• Ashley Adams Worldchoice12/9/2013 7:50 AM

Wyntersun Holidays • 8 Quality Golf Destinations Ltd

• Polanka Travel

12/9/2013 7:29 AM

Quality Golf Destinations Ltd • 9 Travel Stop

• Selective Travel Abroad

12/9/2013 7:23 AM

• 10 Finesse Travel Stop Travel Ltd

• Benmo Ltd

12/9/2013 7:12 AM

• 11 Ctt Group Ltd FINESSE TRAVEL LTD

• Inspired Travel Nuneaton 12/9/2013 7:05 AM

• 12 Southern Cross Travel CTT Group Ltd

• Kyle Travel Services

12/9/2013 7:03 AM

• 13 Travel Experience SOUTHERN CROSS TRAVEL

• The Travel Team

12/9/2013 3:29 AM

• 14 Skyplane Worldchoice Travel Experienc e

• Tickets Travel

12/7/2013 2:45 AM

• Vie Travel Ltd

• Clear Travel Ltd

• Luxury Leisure Travel

• Handpicked Holidays

12/10/2013 9:39 AM 12/10/2013 8:03 AM

• Penarth Travel Worldchoice 4

Date

Travieo Ltd

12/10/2013 5:34 AM 12/9/2013 9:03 AM

• Battlefield Journey Ltd

• Daley Golf Holidays

• Kyle Travel Services

• Able2go

• The Independent Holiday Shop

• Lincolnshire Co-Op

• Triangle Travel

• Fresh Eyes - People To People Travel Cic

• African Skys Ltd

• Adeo Travel Ltd.

• Argos Travel Service

• Fourways Travel

12/6/2013 2:42 AM

15

Skyplane Worldc hoic e

16

Battlefield Journey Ltd

17

Kyle Travel Servic es

18

The Independent Holiday Shop

19

Triangle Travel

20

African Skys Ltd

• Billington Travel

12/6/2013 1:56 AM

• Layer Travel

21

ARGOS TRAVEL SERVICE

• Midas Tours Limited

12/5/2013 3:13 PM

• Travel Producer Limited

• Adeona Travel

12/5/2013 9:58 AM

Layer Travel • 23 Atlas Travels Leicester

• Sunnsea Holidays

12/5/2013 8:36 AM

Travel Produc • 24 Departure Zone er Limited

• Ottery Travel

12/5/2013 8:34 AM

Atlas Travels Leic ester • 25 The Flightcentre Greenwich

• Liphook Travel Worldchoice12/5/2013 8:32 AM

Departure Zone • 26 Kyle Travel Services

• Gb Travel Group Ltd

12/5/2013 8:21 AM

the flightc entre greenwic h • 27 Millhouses Travel Worldchoice

• Balkan Escape

12/5/2013 8:06 AM

• 28 Independent Travel Experts Kyle Travel Servic es

• Ascot Travel House

12/5/2013 7:52 AM

• 29 Accrington Travel Millhouses Travel Worldc hoic e

• Travel Solutions

12/5/2013 6:56 AM

• Gallivant Travel Agency 22

GALLIVANT TRAVEL AGENCY

• 30 Bawtry Travel Worldchoice Independent Travel Experts

12/6/2013 8:39 AM 12/6/2013 7:29 AM 12/6/2013 4:38 AM

12/6/2013 2:46 AM

12/5/2013 5:13 AM

31

Accrington Travel

12/5/2013 2:48 AM

32

Bawtry Travel Worldchoic e

12/4/2013 8:11 AM

33

Clear Travel Ltd

34

Handpic ked Holidays

Plus

12/4/2013 7:43 AM 12/4/2013 7:34 AM


The Following sections and results are taken from both Surveys that were run - Growth and general Marketing opt-in. Some individuals responded to both surveys and also sometimes more then one person from the same branch responded - in these cases the answers were combined so that unique information was only taken for each branch. There were 174 unique responses.

Plus


Window and Marketing Material • 77% of respondents have requested some form of peaks material. • 63% have asked for large window panels and 56% the new decals. • 14 people also requested some of the purchaseable materials for either Worldchoice decal

or Worldchoice TV.

• 43 new people signed up for consumer emails. • 68 new people have requested Holidays Magazine and 93 to receive Discovery magazine. • 42 new people have requested to join webinar wednesdays.

120

109

100

92

98

84 80 59

60

51

40 20 0 Large Window Panels

Large Blank Offer Panel

A4 Offer Cards A5 Offer Cards Small Window Window Decal Squares

120 105 100

93

89

80

70

66

60 40 20 0 Consumer Eshots

Webinar Wednesday

Plus

Holidays Mag

Discovery Mag

Magazine Website button


The Cruise Club • 57 people were already members of The Cruise Club. • Of those not currently members - 14 people have expressed interest in becoming a member • 59 respondents (current and interested members) would like a presence on the website.

Currently Member Cruise Club

Like to join Cruise Club?

2%

2%

12%

33%

65% 86% Yes

No

No response

Yes

No

No response

70 60

59 52

50

46

43

43 37

40 30 20 10 0 Would like to be on the Website

CC Large Window Panels

CC Small Window Squares

Plus

CC Decal

CC Magazine Web button for CC Mag


Websites and National Advertising • 109 people have expressed an interest in having some precence on a TTNG website. • 89 people have also expressed an interest in receiving information for criteria for appearing

on worldchoicetravel.co.uk.

• 97 people are interested in receiving Worldchoice TV leads.

Interested in receiving WC TV Leads

Criteria request for WCT.co.uk presence

Presence on TTNG Web Platform 5%

3%

32% 41%

39%

51% 56%

63%

10% Yes

No

No response

Yes

No

No response

Yes

70 59

60 50

44

40 30 20 10 0 www.worldchoicetravel.co.uk

Plus

www.myholidayexperience.co.uk

No

No response


Honeycomb • 71% of respondents currently use Honeycomb. • 21 people have also expressed an interest in signing up for Honeycomb. • 44 people who currently use honeycomb have requested some kind of additional support. • 111 would like access to Worldchoice TV offers.

Further Honeycomb Training?

Signup to Honeycomb?

Currently using Honeycomb? 8, 5%

30, 17%

43, 25%

54, 31%

21, 50%

123, 70%

Yes

No

21, 50%

No Response

Yes

90, 52%

No

Yes

No

For those not currently using honeycomb - one no response

Access to TV offers?

Help setting up margins?

41, 24%

34, 20%

33, 19%

111, 64%

30, 17%

99, 56% Yes

No

No Response

Yes

Plus

No

No Response

No Response


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