Center for Sales & Customer Relationship Excellence

Grounded in research, focused on results...

Two thirds of business school graduates take their first jobs as salespeople; many fail, at substan�al cost to their employers.

We aim to reduce the skills gap and ready our students such that the likelihood of success increases and the ramp up �me to that success decreases. We will also be working with corporate partners, performing benchmarking studies and providing educa�on and training opportuni�es. Thus our center’s mission is: to advance the knowledge and professional prac�ce of sales and customer rela�onship management by providing educa�onal and research opportuni�es to students and corporate professionals.

Center Objectives Advance Research & Crea�ve Endeavours

Best prac�ce studies and sales effec�veness measures conducted by expert faculty to enhance the sales profession.

Enhance Educa�onal Opportuni�es

Courses, cer�ficates, execu�ve educa�on, and doctoral studies that reflect the needs of the marketplace.

About the

RAWLS COLLEGE OF BUSINESS The Jerry S. Rawls College of Business offers extensive undergraduate and graduate programs designed to prepare a diverse student body for successful careers as leaders, managers, execu�ves, and innovators in their chosen fields. The Rawls College accounts for almost 25 percent of total graduates from Texas Tech University and has an alumni network of more than 46,000 people worldwide. Accredited by the Associa�on to Advance Collegiate Schools of Business (AACSB), the Rawls College offers undergraduate degrees in seven academic areas: accoun�ng, energy commerce, finance, informa�on technology, management, marke�ng, and supply chain management. At the graduate level, students can enroll in mul�ple MBA programs, Master of Science programs, doctoral programs, and graduate and professional cer�fica�ons. The Rawls College’s Career Management Center boasts job placement rates well above the na�onal average, with both undergraduate and graduate students achieving higher than a 90 percent placement rate.

Facilitate Ac�on Learning

Experien�al projects, internships, compe��ons, and clinics that will be�er prepare students.

Learning Laboratories

Customer rela�onship management learning lab, virtual reality tools, analy�cs & simula�on, customer behavior lab, and crea�ve lab for sales collateral development.

Scholarly Outreach & Regional Development

Conferences, seminars, faculty development, business advisory council, and awards.

Alliances & Partnerships

Industry and professional associa�ons, other universi�es, government and economic development centers.

Box 42101 | Lubbock, Texas 79409 806.742.1807 | Rawls.SalesCRM.Center@�u.edu salescenter.ba.�u.edu

R O F R E T CEN S & E L A S TOMER P CUS TIONSHI RELA LLENCE E C X E

Sales & Customer Relationship Management Certification* Designed to offer students the opportunity to complement their major field of study with an addi�onal cer�fica�on in in Sales and Customer Rela�onship Management, coursework is advantageous for students considering careers in:

Sales & Customer Relationship Strategy Competition

• Database Marke�ng • Campaign Analysis • Pricing Analysis • Online Marke�ng • Sales & Account Management • New Business Development • Customer Service & Sales Support • Retail

Internship Opportunities Internships are designed to help students gain valuable, hands-on work experience in their area of study. Comple�ng an internship will help students build their resume and prepare for opportuni�es a�er gradua�on. The Center for Sales and Customer Rela�onship Excellence will help match students with elite internship opportuni�es in the areas of sales and customer rela�onship management. *Pending approval

Consulting and Training for Businesses In addi�on to educa�ng the next genera�on of sales leaders, we are equipped to provide training and consul�ng services tailored to meet the needs of your business. We focus on four areas: • Developing salespeople

Solving business problems with customized research solutions.

Designed to connect theory to prac�ce, the Rawls Sales Strategy Compe��on challenges our students to deliver impac�ul solu�ons to the strategic challenges of our partners.

Winning teams will be eligible for significant scholarship prizes ranging from $5,000 to $20,000 per successful team.

This flagship, ac�on learning event is a strategy compe��on in which student teams will work (with guidance from expert and experienced faculty) for an en�re semester developing strategic solu�ons for our partner organiza�ons. The benefits of par�cipa�ng will be significant. First, our partners will receive pragma�c solu�ons with ac�onable recommenda�ons to strategic challenges that they may face (at a frac�on of the cost of u�lizing reputable consultants). Second, par�cipa�on will be an opportunity to engage with our students and evaluate them as poten�al employees. Third, par�cipa�on will generate substan�al exposure throughout our student body, all of whom are poten�al future customers and/or employees. And fourth, through this program, partners can test ideas, techniques, and methods to test what works for decision-making purposes.

Facilities The Center for Sales & Customer Rela�onship Excellence is home to a state-of-the-art facility that includes role-play offices with audio visual recording caapabili�es, a crea�ve space, a mul�-purpose mee�ng room, an observa�on facility, and access to classrooms in the Rawls College of Business.

• Sales management • Sales leadership • Sales processes

Naming Opportunities The Center for Professional Selling is offering the following naming opportuni�es to select sponsors who contribute to the center’s mission: • Center for Sales and Customer Rela�onship Excellence $2,500,000 • Observa�on Facility $750,000 • Crea�ve Design Lab $750,000 • Mul�-Purpose Mee�ng Room $100,000 • Dis�nguished Professor (3) $600,000

Contact: Dr. Atul Parva�yar

• Named Student Scholarship (10) $200,000

Director - Center for Sales and Customer Relationship Excellence Texas Tech University Rawls College of Business

• Women in Sales Leadership Research Venture

806.834.4087 | Atul.Parva�yar@�u.edu

• Visi�ng Business Scholar $300,000 • Sales & Customer Rela�onship Management Compe��on