Westside Urban Market Press by TuckerMott Companies

THE GET I N - S T O R E

AT SID MASHBURN, NO SARTORIAL NEED — HIGH OR HUMBLE — GOES UNMET. BY SANDRA BALLENTINE

1. Modeled after an old-school haberdashery, Sid Mashburn’s Atlanta shop is a gentlemanly establishment where service is key and the customer king. ‘‘It’s never a case of ‘our way or the highway,’ ’’ Mashburn says. ‘‘We try to be egalitarian not only with look and fit but with prices, too. We’re not just about selling guys stuff. We want to please them, and we’ll do whatever they want within legal limits.’’ Go to sidmashburn.com.

cool enough to take the hippest thing out of Grandfather’s closet, and on an older man, it just looks like he knows what he’s doing.’’ 7. These Day-Glo Caran d’Ache pens ($20) are too bright to lose, but according to Mashburn, they’re also ‘‘so covetable your friends will probably steal them.’’ 8. Customers with an urge to splurge are steered toward pieces like this full canvas construction jacket ($ 3,250) by Sartorio, a division of Kiton. ‘‘They really nailed the shoulder on this one,’’ Mashburn says. ‘‘It may not be the latest and coolest, but it’s definitely the best.’’

3. A Massachusetts metalworker cast this brass belt buckle ($100) from an oyster plucked from a bed behind his workshop — the same one that produces some of the bivalves served at Grand Central Terminal’s Oyster Bar and Restaurant.

9. The retailer rarely lunches, but when he does, he heads to Carver’s Grocery and Country Kitchen for his favorite ‘‘meat and three’’: fried chicken, creamed corn, black-eyed peas, mashed potatoes and cornbread, washed down with sweet tea. (1118 West Marietta Street N.W.; 404-794-4410)

4. The open-air tailoring studio at one end of the store ‘‘is our version of Spago in the ’80s,’’ Mashburn says with a laugh. Joking aside, he calls the head tailor, Quang Dau, a godsend. ‘‘Tailoring is a huge part of what we do. We narrow ties, take pleats out of pants — and we even customize classic Levi’s 501s, which makes for a great twist on one of America’s most iconic products.’’ The retooled jeans are $ 68.

10. He gets into the swim of things with Birdwell Beach Britches. ‘‘I like the quick-dry nylon, the fit, the colors and the price.’’ (They’re $ 55.) ‘‘They also make really cute girlfriend shorts.’’

4 5 8

5. The retailer keeps a cache of Walker Percy books in the store. ‘‘It’s a good icebreaker,’’ he says, 10 6

‘‘and in the selling business, you need an icebreaker. We also have a Ping-Pong table and serve drinks, so guys tend to hang out and use the store as an office.’’ 6. Like every shoe that bears the Sid Mashburn label, this double-monk-strap ($ 595) is bench-made in Northampton, England. ‘‘It’s the perfect shoe,’’ he says. ‘‘On a young guy, it looks like he was

P O R T R A I T BY P E T E R F R A N K E DWA R D S

9 13

11. A music man, the store owner likes to take in a show at the Variety Playhouse, ‘‘a cool venue in Little Five Points that features a wide range of great music, from Steve Earle to Gnarls Barkley to Daniel Johnston.’’ Go to variety-playhouse.com. 12. Mashburn’s reasons for using Musgo Real Shave Cream ($10.50) are straightforward. ‘‘It gives you a nice lather and a great shave, the packaging is pretty cool, and the price point can’t be beat.’’ 13. His bag of choice, Filson’s oil tin cloth tote ($ 98), is ‘‘kind of like a golden-era movie star — rugged and classically handsome.’’ ■

2., 9., 11. PE TER FR A NK EDWA R DS ; A LL OTHER PH OTOG R A PHSBY JENS MORTENSEN.

2. Mashburn acquired a number of the store’s stylish 2 furnishings from Love Train Antiques, an insider address for vintage European pieces. Located in a converted gas station, it’s open only three days a month. Go to lovetrain antiques.com for details.

Southern Comforts

Unabashedly Prep - Sid Mashburn

Sid Mashburn

CATEGORY

MISCELLANY | TOP DRAWER

STYLE

He’s not carrying Lacoste going forward (you can get them practically anywhere these days), “I like Fred Perry polos instead,” he says. “You don’t see these as much.”

CULTURE

Immediately Sid comes off as a southern gentleman. “Water? Beer?”

SPORTS

I take a Negra Modelo. It’s a welcome escape from the Atlanta heat. He’s impeccably dressed too. Tie slightly askew, no break in his A.P.C jeans and sporting his brogues sock-less. Within minutes we’re talking shop and his sheer knowledge of menswear is impressive. What’s more impressive, he’s a really nice guy.

MUSIC & BOOKS PREP ESSENTIALS DRESS CODE MISCELLANY TOP DRAWER

ABOUT CONTACT

"Life's black enough as it is without dressin' in it, too." — Philip Dunne about 15 hours ago

ARCHIVE OCTOBER 2009 SEPTEMBER 2009 AUGUST 2009 view all SEARCH SITE

LINKS 13TH & WOLF ALL PLAID OUT AN AFFORDABLE WARDROBE A CONTINUOUS LEAN. HEAVY TWEED JACKET view more

http://www.unabashedlyprep.com/site/entry/sid-mashburn/[10/8/2009 11:36:24 AM]

Unabashedly Prep - Sid Mashburn

THE STUDY BRITISH GQ DETAILS ESQUIRE GQ RL MAGAZINE view more

CLOTHIERS AUBIN & WILLS ALDEN BARACUTA BARBOUR BILLY REID view more

Photographed in Atlanta, GA

http://www.unabashedlyprep.com/site/entry/sid-mashburn/[10/8/2009 11:36:24 AM]

THIS ENTIRE SITE 2009 UNABASHEDLY PREP. ALL OF THE PHOTOGRAPHS HEREIN (DENOTED BY "PHOTOGRAPHED IN... ") ARE COPYRIGHTED BY THE PHOTOGRAPHER. IMAGES (DENOTED BY "IMAGES VIA...") ARE READILY AVAILABLE IN VARIOUS PLACES ON THE INTERNET AND BELIEVED TO BE IN PUBLIC DOMAIN. IMAGES POSTED ARE BELIEVED TO BE POSTED WITHIN OUR RIGHTS ACCORDING TO THE U.S. COPYRIGHT FAIR USE ACT (TITLE 17, U.S. CODE). NO PART OF THIS SITE, OR ANY OF THE CONTENT CONTAINED HEREIN, MAY BE USED OR REPRODUCED IN ANY MANNER WHATSOEVER WITHOUT EXPRESS PERMISSION OF THE COPYRIGHT HOLDER(S).

Unabashedly Prep - Sid Mashburn

With stints at Ralph Lauren, Land’s End, J. Crew and Tommy Hilfiger, Sid is on to something...and it’s good. His men’s store is a reflection of his personal style. It’s essentially a haberdashery for a new generation. He carries an assortment of iconic pieces every guy should own while nurturing the wide-eyed anticipation of happening upon something you’ve never seen before. In addition to carrying his own label—Sid Mashburn, you’ll find Levi’s, A.P.C., Brunello Cuccinelli, Kiton, Sartorio, Edward Green, Caruso, Polo, Jack Spade, Ray-Ban, Persol and Globe Trotter luggage meticulously showcased. Sid Mashburn is about relationships; relationships with their suppliers and, most importantly, their customers. This, and the Negra Modelo, is what keeps them coming back. They trust him. Sep 8, 2009 | Permalink | (11) Total Comments

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mordechai left a comment on 9/29/2009 at 9:48 PM: Sid is one great conversationalist, dapper dude and southern gentleman ! www.mistermort.com Rashidi left a comment on 9/29/2009 at 3:59 PM: This is definitely my favorite store in Atlanta, Sid, Matt and Justin, always remember my name. I've gotten some raw denim from there, and had both shortened, and tapered some. F.E. Castleberry left a comment on 9/24/2009 at 4:16 PM: E—Thanks for sharing your experience at Sid's. I appreciate the depth your comment brings to the post. I'll have to talk to Justin about the monogramming on my next visit. e left a comment on 9/24/2009 at 4:10 PM: Me & a few of my buddies have become real "sid-heads" over the past couple years. It is the best men's store in Atlanta (I would even say in the South). I have had a couple of my friend's wives get mad at me for introducing their husbands to Sid's. Anyway - beside the clothes and shoes, there are two things that I love about Sid's which weren’t mentioned: 1.Sid has found a women that does handmonogramming. I have had a couple shirts done and they look amazing. The monograms are very original and look like nothing the blah machine-stuff. Have Justin show examples next time you are in. 2. Sid emphasizes tailoring and he has two amazing tailors. I have had a couple typical “baggy” cut brooks brother suits redone. They have brought new life to them. They were even able to remove the pleats. NSK left a comment on 9/16/2009 at 10:39 PM: Great photography. Conor left a comment on 9/11/2009 at 1:26 PM: Good post and great pictures. I've seen pictures of Mashburn, but these are great. Brian Crofts left a comment on 9/10/2009 at 12:30 AM: Fred, even though I got to see a preview, I'm still blown away-site is brilliant. Love the combination of your fashion and photo skillz ... definitely a good combo. Love the shots in this post ... Cassandra left a comment on 9/8/2009 at 11:34 PM: It looks great...love the pics all together F.E. Castleberry left a comment on 9/8/2009 at 6:49 PM: Karla & Steven—Thanks for sharing your thoughts, I appreciate that. Very kind

http://www.unabashedlyprep.com/site/entry/sid-mashburn/[10/8/2009 11:36:24 AM]

Look Good, Feel Good at G. Gilbert - Midtown, GA Patch

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Look Good, Feel Good at G. Gilbert Westside’s upscale women’s clothing boutique gets facelift. Print

By Hope S. Philbrick Email the author August 19, 2011

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“We are a grown-up store,” says Ginna Gilbert of her upscale boutique that specializes in women’s clothing, the eponymous G. Gilbert.

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“Our customers want something interesting but are not trying to look like children,” says Gilbert. That makes sense since G. Gilbert customers typically range in age from 25 to 75 (the majority are age 40 to 60). The store stocks styles that “cover the gamut,” she says, “to make an outfit as trendy or as tailored as wanted.” What you won’t find on these racks are the same brands routinely stocked at department stores. “One of our main criteria is to find things that are not saturated in the Atlanta market,” she says. “We look for things that are exclusive to us.” When choosing pieces to add to your wardrobe, “Novelty is more important than trend,” says Gilbert. “Trend is here today, gone tomorrow. Novelty is more sophisticated and means giving each individual her own look.”

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That same unique style applies to the store itself. G. Gilbert first opened in 2000 as the first softgoods store in the Westside neighborhood. Like many women of a certain age, the store recently had a bit of work done (including some new chandeliers, which add sparkle the way a new pair of earrings might jazz up an outfit). The new décor offers a unique mix of “warehouse vintage luxury and modern luxury,” says Gilbert. “It’s come together in a real cool way that makes us feel different than any other boutique in town.” Most of all, “we pride ourselves on our customer service,” says Gilbert. “We greet everyone with a big hello and want them to feel comfortable without being pushed, to enjoy the shopping experience.” This extends to guests who may not be shopping at all. A new "man cave" offers a self-serve beverage center and TV, so gentlemen might watch sports while their ladies shop. This is the sort of place where customers establish long-term relationships. “We have one customer who has a photo album of all we’ve done for her over the past ten years,” says Gilbert. Buyers know when a regular customer will soon need a mother-of-the-bride dress, has a party coming up or will need to replace wardrobe staple. “So we look for specifics when we’re at buyers' markets,” says Gilbert. This doesn’t mean first-time visitors won’t find something. “We want to make sure our customers get

http://midtown.patch.com/articles/look-good-feel-good-at-g-gilbert[8/22/2011 10:37:47 AM]

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Look Good, Feel Good at G. Gilbert - Midtown, GA Patch

exactly what they need whether it’s for a big event or day-to-day driving the carpool,” says Gilbert. “We pride ourselves on being very knowledgeable and honest with clients. We want them to leave here feeling great about themselves—if they don’t, we haven’t done our jobs.” G. Gilbert customers tend to be in great shape and so the store stocks clothing from size two to ten (plus a few twelves) and shoes ranging from size 5 1/2 to 10. “As we become grown-ups our issues change,” says Gilbert. So many clothing options here include sleeves to help cover arms, necklines that don’t plunge too deep and jeans that aren’t too low-rise. “We look for what’s appropriate and comfortable for ladies,” she says. “We select merchandise that has a high quality of fabric and construction so they will last a long time,” she says. “Buy quality and get great value out of what you’re purchasing.” New shipments arrive daily, many from Europe. “Now it’s the big fall season so we get loads of boxes delivered every day,” she says. A layaway program is available to help with budgeting. “People like not having to go to the mall,” she says. “They like the quiet, comfortable and luxurious shopping experience of a boutique.” G. Gilbert is located at 1198 Howell Mill Rd NW. For more information, call 404-355-3713. Interested in a follow-up to this article?

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About this column: This column features luxury items to indulge in.

Other Lap it Up: Luxury Item of the Week Articles

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Ultra-Chic Baby Shower Gifts By Hope S. Philbrick See all Lap it Up: Luxury Item of the Week articles COMMENTS (2) Ginna

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8:15am on Saturday, August 20, 2011

Check out the New Fall looks!!!!! Log in to reply

http://midtown.patch.com/articles/look-good-feel-good-at-g-gilbert[8/22/2011 10:37:47 AM]

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- )ilaar.' Golan, president (md owner, ... tfr

C JJ.'~hlmg /333 BIl(khmd Av£". , AI/anI(!, ~ ~Is".-.

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ORtCIOUS DINNERWARE.

Handmade In it:1lys Veneto

region ncar Vtoicc, Ihe bC:1ULifuJ

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Star Provisions' pimento cheese | Food Finds | Creative Loafing Atlanta

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July 08, 2010

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Star Provisions' pimento cheese

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by Jennifer Zyman -All -AllCuisinesCuisines-

Star Provisions' cheese monger, Tim Gaddis, has built a loyal Atlanta following, and for good reason: The man knows cheese. A graduate of New York's French Culinary Institute, Gaddis has devoted himself to all things cheese. His passion is infectious. He listens to his customers and tweaks his assortment accordingly. His newest offering may be his most brilliant yet. Gourmet pimento cheese may seem like an oxymoron, but if you're going to get it anywhere, Star Provisions is the place. Gaddis' method isn't groundbreaking. He sticks to a basic recipe of cheese, pimentos, cayenne pepper and mayonnaise. The thing that makes his pimento cheese different, of course, is the cheese he uses. The base is primarily sharp cheddar such as Grafton cheddar, Prairie Breeze or Widmer's cheddar. To up the ante, Gaddis mixes in Gruyère, Parmesan, and Pecorino Romano left over from the drool-worthy hunks of cheese that grace the shelves of Star Provisions' cooler. He's tried using funkier cheeses, but the response wasn't as positive as it is to his current recipe.

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JENNIFER ZYMAN

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The pimento cheese retails for $10 per pound, which may seem pricey. However, the quality and robust flavor of Gaddis' creation means a little goes a long way. Food Finds archives »

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RELATED LOCATIONS Star Provisions GEORGIA TECH/HOME PARK

by Cliff Bostock | 07.02.10 1198 Howell Mill Road

404-365-0410 www.starprovisions.com Be the first to review this location!

Star Provisions' pimento cheese The thing that makes this pimento cheese different is the sharp cheddar, Parmesan and Pecorino Romano cheeses he uses.

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by Jennifer Zyman | 07.08.10

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http://clatl.com/atlanta/star-provisions-pimento-cheese/Content?oid=1600754[7/8/2010 3:25:55 PM]