Mommy & Baby Times May-June 2019 by Tulip 3P Media Private Limited

For Private Circulation Only

Mommy & Baby TIMES

A Bi-monthly E-magazine for MATERNITY, BABY & KIDS Sector Vol.01 No. 04

emagazine.mommybabytimes.com

May-June, 2019

Incorporating

Mommy & Baby Fair A B2B Show for Maternity, Baby & Kids

Exhibitors Directory Page 75 to 88

Azafran: A promising organic brand with a diverse range....12

Unicharm: “We have earned the trust of Indian parents and we strive to present incredible value to them”....8

Mukesh Ambani’s Reliance Industries Buys Iconic Toy Maker Hamleys....10 A new milestone for Me N Moms as it turns 25....26

CONTENT

INTERVIEWS

Unicharm: “We have earned the trust of Indian parents and we strive to present incredible value to them”....8

Azafran: A promising organic brand with a diverse range...12

R for Rabbit- A complete range of perfect quality and safe baby products....16

Nuluv: “To provide high quality, natural and organic skincare solutions will always continue to be our primary goal”....20

Cam Il Mondo Del Bambino planning to enter Indian market....24

BabyChakra - India's most loved platform for young Indian parents....28

BANZ – Carewear for kids...34

Finn + Emma – a mix of style and sustainability....38

Malarkey Kids- FUNctional Products for Kids....42

Innobaby: Bringing innovative solutions for parenthood 46

Sustainable and food grade baby dishware by Avanchy...50

DiaperChamp- A sleek solution for effective diaper disposal...54

NEWS

Green Toys to enter Indian market 14

Mukesh Ambani’s Reliance Industries Buys Iconic Toy Maker Hamleys....10

Baby food by Rafferty’s Garden launches in India....22

A new milestone for Me N Moms as it turns 25....26

CONTENT

NEWS

Timios recognized as the ‘Most Trusted Kids Food Brand’....32

Hot Wheels and Mario teams up to bring together a range of play sets....48

Mattel will produce toys based on Hello Kitty and other Sanrio characters....36

Walmart partners with KIDBOX to deliver premium, personalized kids’ fashion to parents’ front doors...64

Sequoia may lead the venture round for Mamaearth with about USD 20 mn 73

Walmart launches a new baby care line- Hello Bello....66

Mercedes-Benz and Britax create child car seat safety technology....73

PRODUCT WATCH

Hopscotch India extends tech office to Bengaluru location....58 Silver Cross to launch a collection of car seats...69 LEGO to come up with Harry Potter-themed play sets....56

Evenflo® Redefines Ride-Sharing with the Pivot Xplore Stroller Wagon....68

BOB Gear introduces FLEX 3.0 Duallie Jogging Stroller and FLEX 3.0 Travel System....70 Flexa by Diono- a super-light stroller, perfect for urban lifestyle....70 Stokke comes up with Beat stroller- fit for urban lifestyle....71 Joovy introduces an elaborate range of products....72

LEGO and Netflix teams up for Stranger things....40

Funrise to build construction toys with Caterpillar Inc....52

Kylie Jenner to create a baby care line- Kylie Baby....66

Mattel Films and Blumhouse Productions teams up to bring ‘Magic 8 Ball’ Movie....74

TRADE MATTERS

New Hamleys Store at South City Mall, Kolkata....60

Toys “R” Us starts a new store in Chennai....62

Beccos opens its flagship store in Mohali, Punjab....60 Hamleys continually increasing its presence in India, launches in Thrissur, Kerala....62 Editorial & Publishers Office:

Tulip 3P Media Pvt. Ltd. 207-B, Second Floor, NDM – 2, Plot No. D–1, 2 & 3, Netaji Subhash Place, Pitam Pura, New Delhi – 110034, INDIA Ph.: +91 11 45678 421 / 22 / 23, Mobile: +91 9999935011, 9599448977, Email: info@tulip3pmedia.in, Website: www.tulip3pmedia.in

INTERVIEWS

Unicharm: “We have earned the trust of Indian parents and we strive to present incredible value to them” Unicharm India, the subsidiary of Japanese multinational Unicharm Corporation, began its business trajectory in India in 2008 with the range of baby disposable diapers-Mamy Poko Pants. At present, Unicharm India is functioning in baby disposable diaper category, feminine care category as well as adult diaper category and it has recently started a manufacturing facility in Sanand, Gujarat. Vijay Kumar Chaudhary, Director at Unicharm India, shares the Unicharm growth story and takes us through how the company has increased its production capacity domestically in an exclusive interview with Mommy & Baby Times (MBT). June 27, 2019 MBT: This year marks the 11th year of Unicharm in the Indian market which is an incredible milestone, would you please take us through the business journey of Unicharm India?

Vijay Chaudhary: Unicharm India has its inception in the Indian market from 2008 and as a matter of fact, I had joined Unicharm India in the very same year. As a result, I have actually witnessed the growth of the company in India right from the pilot phase itself and my professional path is concomitant with that of Unicharm India. The company initially started with selling ‘Mamy Poko Pants’ here in the Indian market and is now operating in the baby disposable diaper category- Mamy Poko, feminine care category- Sofy and adult diaper category- Lifree. With time, we have gradually expanded our presence by establishing regional offices all across the country. Our flagship product-Mamy Poko was quite innovative for the Indian consumers which was launched in June 2009 as the first pant style diapers in India. It has been voted as the Product of the Year in 2017 & the winner of Mother & Baby Award for three years in a row (2016, 2017 and 2018). We have earned the trust of Indian parents and we strive to present incredible value to them through our products in a consistent way.

Vijay Kumar Chaudhary, Director at Unicharm India

www.mommybabytimes.com

May-June, 2019

INTERVIEWS

MBT: Have you made any changes in the marketing and distribution strategies that you had adopted while entering the Indian market in 2008?

VC: When we started our business, the chief goal and premise that we had was to bring the kind of products to India which can prove useful in making the lives of the consumers easier and better. We discerned that we should begin with introducing Mamy Poko Pants – The First pant style diapers in the Indian market. Since the very start, the Mamy Poko products have been based on advance innovation and we have received favourable response in terms of Indian consumer preferences along with our sturdy distribution network. We organize various awareness generation campaigns designed for mothers to educate them about the beneﬁts of diaper usage and baby hygiene in general. Thus, such type of strategies has differentiated us from the established players operating in the Indian market since 2008.

MBT: Considering that Unicharm Corp. has business operations in more than 80 nations, what do you feel about the industry growth in the Asian market as compared to the Europe and other regions of the globe?

VC: Though it is quite evident that European market is much developed when compared to the Asian market which is still in the growing stage. However, the rate of growth is tremendous in Asia, particularly in the baby care sector and there is a combination of various factors which is fueling this growth.

MBT: What are the significant distinctive features that you have perceived in the Indian baby care market in these ten years?

VC: The size of the baby care market in India has augmented at a rapid pace since a decade now. However, the Indian baby care market has shown tremendous growth backed by increase in awareness of standardized baby care products, surging disposable income due to rising working population, along with growing number of nuclear families. Moreover, technological advancements and emergence of online platform among the parents to shop online has further intensiﬁed the boom in baby care products.

A perceptible rise in the awareness amongst the consumers regarding personal hygiene and the increasing number of working women and a rise in income are some of the trends responsible for this noted growth in the market. The Indian market, in particular, has shown signiﬁcant changes in terms of consumers’ preferences, brand awareness, buying behaviour and so on. MBT: Can you elaborate little bit on the manufacturing facilities that you have in India?

We have developed and will be developing products that are ahead of the market… It is quite remarkable to consider that India has been a leading market for Unicharm for the last few years and continues to be on top priority.

VC: We have three manufacturing facilities in India, the ﬁrst one is in Neemrana, and another one in Sricity and the third one is in Sanand which is an industrial area near Ahmedabad, out of which currently Sricity and Sanand factories are operational. In Sanand, we have the largest manufacturing unit for India which is spread over almost 3 lakh sq m where we had started the operations from 2018. This production unit manufactures the three brands of Unicharm India- Mamy Poko, Sofy and Lifree. We are exporting to some of the surrounding countries as well. We’ve a distribution network of more than 1000 all over the nation.

The external environment changes rapidly with time, and the customer needs in terms of baby care products are becoming increasingly sophisticated and diversiﬁed. Quick to capture these needs, we have developed and will be developing products that are ahead of the market, utilizing nonwoven fabric and absorbent material processing and moulding techniques that we have developed over the years since our foundation. It is quite remarkable to consider that India has been a leading market for Unicharm for the last few years and continues to be on top priority.

www.mommybabytimes.com

MBT: Unicharm has been actively involved with the (CSR) campaign of bringing ground-level change as it has been running various educational programs to inculcate hygiene-awareness. What do you feel about the impact you have been able to create?

VC: We are driven by the need to spread and inculcate the

May-June, 2019

INTERVIEWS

awareness around healthcare and hygiene and to honour this commitment, we keep on organizing awareness campaigns around this idea. Our core philosophy “NOLA & DOLA” (Necessity of Life with Activities & Dreams of Life with Activities), contains our hope that we can provide products and services to new-born babies to the elderly. Our CSR is manifested by our commitment to achieve this aspiration through our business activities and to help resolve social issues in the process.

pledges that we have taken in respect to our employees, shareholders, associates, business partners and the society at large.

We have three manufacturing facilities in India… In Sanand, we have the largest manufacturing unit for India which is spread over almost 3 lakh sq m… We’ve a distribution network of more than 1000 all over the nation.

To give a glimpse, our CSR team conducted an awareness event on mother and baby care in 2018 which aimed at sensitizing pregnant and lactating women on maternal and child healthcare. Apart from that, there is ‘Namaste Pokochan’ which is an awareness generation campaign specially ideated for slums to educate mothers about the beneﬁts of diaper usage and baby hygiene in general. As a result, we have been able to enlighten 3 lakhs+ mothers across 8 cities in the last 4 years so far. Also, Mamy Poko had announced an online Mommy community, #SheCaresSheShares aimed at celebrating the spirit of motherhood. We ensure that we will always stand tall to the beliefs and

MBT: What are your insights on Mommy & Baby Fair 2019?

VC: Mommy & Baby Fair is a very good initiative and we are quite hopeful that it would be a great opportunity for all the manufacturers and the suppliers to come together and showcase their product range. It would also be very informative and insightful in terms of showing the different innovations and the advent of different innovative products across the globe. MBT

Mukesh Ambani’s Reliance Industries Buys Iconic Toy Maker Hamleys The acquisition marks the ﬁrst foray of billionaire Mukesh Ambani-owned Reliance Industries in an overseas retail brand. May 10, 2019

he Mukesh Ambani-led Reliance Industries has acquired the 259-years old British toy retailer Hamleys for INR 620 crore.

Reliance Industries, through its subsidiary Reliance Brands Ltd, signed an agreement to pick up a 100 percent stake in the toy retailer from C Banner International Holdings, a Hong Konglisted company. Currently, RIL retail arm Reliance Retail has the licence to sell Hamleys’ products in India. Hamleys, founded in 1760, was acquired by China’s C Banner International for £100 million in 2015. The global toy maker started with a single-store shop, Noah’s Ark, in 1760. Besides UK, it has stores in China, Germany, Russia, India, South Africa and West Asia. Hamleys is the oldest and largest toy shop in the world with 167 stores in 18 countries. In India, Reliance has the master franchise for Hamleys and operates through 88 stores in 29 cities. n

www.mommybabytimes.com

May-June, 2019

INTERVIEWS

Azafran: A promising organic brand with a diverse range Started in 2007, Azafran offers certiﬁed organic skincare products and a diverse product range for kids. Mommy & Baby Times had an interaction with Mr. Rupesh Mishra, Head – Marketing and International Business, about how Azafran has been plugging the gap in the organic products segment in India, their product range, ECOCERT and USDA which are one of the most credible hallmarks for organic products and their participation at Mommy & Baby Fair. June 26, 2019 MBT: Kindly outline on the business journey of Azafran.

Mr. Rupesh Mishra, Head – Marketing and International Business

Rupesh Mishra: Azafran is an established group in the organic industry known for making products that make everyday a little more special and better. Our products are created embracing the power of botanicals and natural ingredients. The brand was started in the year 2007 and it has positioned itself as a reliable organic brand. Each and every product is carefully crafted with ecofriendly practices and going an extra mile in being respectful to the earth. We have a loyal following of customers who believe in choosing the safest products for their everyday life. MBT: Describe the product range of the brand in detail.

RM: The product range of the brand is divided into ﬁve different verticals: Beauty, Kids, Food, Home Care and Azafran Actives. ‘Beauty’ is quite an extensive range as it is divided into ﬁve

www.mommybabytimes.com

sub-ranges, skin care, bath & body care, hair care, anti-ageing, and make-up. With the ‘Kids’ category, the brand offers a range of bathing essentials, cream & massage oils, crayons, baby safe detergent and baby care kits. Under the ‘Azafran Actives’ range, the brand features vitamins and minerals tablets, immunoboosters, superfoods, and so on. Our product lines are created using nature’s purest ingredients that are grown, harvested, extracted and processed at their own facilities. With the policy of ‘our farms to your home’, the products are made without any compromise on quality while also fulﬁlling commitment to the environment.

(we have) presence in more than 500 modern and general retail stores… and we are planning to have presence in 1000 stores across the country by December this year.

May-June, 2019

INTERVIEWS

MBT: How would you describe the strengths of the brand that gives it an edge and helps it stay ahead in the market?

RM: Our brand philosophy is rooted in creating products that are organic, safe and offer long term beneﬁts. Our ingredients are organic, farm-grown and are ethically sourced. We stay far from harsh chemicals and it makes our product range gentle, safe to use and effective. We are the ﬁrst ever brand in India to create personal care products with the concept of ‘farm to face’ where the entire range of products are made only by using natural methods and organic farm grown ingredients. MBT: What is the current market presence of the brand in India and in the international market?

RM: Currently, the company has its presence in more than 500 modern and general retail stores located in Mumbai, Pune, Ahmedabad, Hyderabad, Chennai and Bengaluru. With time, we would be seeking to increase our market presence and we are planning to have presence in 1000 stores across the country by December this year.

we will scout for tie-ups to take brand to the target market and generate more consumer awareness for organic skincare… The company is hoping for a turnover of 100 crores by the next three years. MBT: What are the recent developments at your brand and the future goals of your company?

RM: Our company’s robust pipeline of innovation has resulted in new launches such as eco-friendly liquid laundry detergent, organic crayons and cold pressed cooking oils. Backed up by leading edge marketing approaches, we are expecting to tap proﬁtable revenue while also strengthening the reputation of the brand with these products. As about our future goals, we will scout for tie-ups to take brand to the target market and generate more consumer awareness for organic skincare through our beauty advisors. The company is

hoping for a turnover of 100 crores by the next three years. MBT: Share some details pertaining to the certifications and the qualitychecks that bring in a sense of assurance to the customers.

RM: Our product range has been certified by ECOCERT and is USDAapproved, which are one of the most prominent and honorable certifications for an organic brand. The ‘ECOCERT’certification means that the products are certified to be eco-friendly and the products carrying this mark means that 95% of the plant-based ingredients and 10% of the total ingredients are organic. MBT: Elaborate about your participation at Mommy & Baby Fair 2019.

RM: We are really excited about the exhibition and are planning to showcase the entire range of ‘Kids’ that comprises of organic crayons, baby care kits, bathing essentials, and so on, at Mommy & Baby Fair 2019. This B2B platform would be a great space for networking opportunities and generating business leads for distribution in the Indian market. MBT

Green Toys to enter Indian market The eco-friendly toy brand- Green Toys Inc. has partnered with Astar Marketing Pvt. Ltd. to bring its products in the Indian market Green Toys has been the recipient of many awards and honours from the time it was founded. The recent notable mentions include the Toy Insider Awards and San Diego Family’s Summer Toy Review Awards. The USA market is the primary market for the brand, and they are available in independent stores and lifestyle stores and has presence in about 75 countries through toy stores, baby stores and via ecommerce as well.

June 04, 2019

reen Toys Inc., the award-winning toys brand that manufactures and sells eco-friendly toys has announced its entry into the Indian market through a partnership with A Star Marketing Pvt. Ltd. These products are made in the USA using 100% post-consumer recycled plastic. These ecologically sustainable toys are tested throughout every stage of production to meet and even surpass all the relevant safety standards. The wherewithal for these toys is the discarded waste that is later collected from the curbs. These eco-friendly toys are primarily made form plastic that is food-grade and completely non-toxic. www.mommybabytimes.com

Astar Marketing Pvt. Ltd., conceptualized by Deepesh Savla and Jigar Savla in 2011, is the representative and the distributor for a number of international baby care brands to bring and distribute their respective products to India in the category of infant food, baby care products, and toys. n 14

May-June, 2019

INTERVIEWS

R for Rabbit- A complete range of perfect quality and safe baby products R for Rabbit Baby Products Pvt Ltd was started ﬁve years ago by Kunal Popat with the intent to bring quality and innovative baby products that are affordably priced. The essence of the company is based on the idea to bridge the gap in the Indian baby care market and to bring about a diverse product range. Kunal Popat, Founder and CEO at R for Rabbit Baby Products Pvt Ltd, shares on design, safety features, and the fundamental principles of the company in an exclusive interaction with Mommy & Baby Times (MBT). July 01, 2019 MBT: How did the idea to start R for rabbits come about?

Kunal Popat: The starting point for the company came with a very personal experience when our baby daughter Aarna was born. When we started looking for safe and quality baby products in the Indian market, there was a certain unavailability that we noticed. Our quest for good quality products for the baby brought us to the gaps in safety, design and quality in baby products. So, we came up with the vision to provide quality and safety standards certiﬁed products at an affordable price for parents. R for Rabbit Baby Products offer products that are designed by parents with safety and quality being their topmost consideration. MBT: Please describe the product range offered by the brand.

KP: Our ﬁrst step in the Baby Products industry was with the category of strollers and prams followed by car seats for the little ones. At a gradual pace, we picked up the momentum and introduced a range of high chairs, bathtubs, baby carriers, baby potty training seats and cradles. With the vision of offering an all-encompassing and complete range of safe and quality products, we introduced the ride-on products such as kid’s tricycle, swing car, scooter and bicycles. We also launched a

Kunal Popat, Founder and CEO at R for Rabbit Baby Products Pvt Ltd

www.mommybabytimes.com

May-June, 2019

INTERVIEWS

collection of baby care products like electric and manual breast pumps, bottle sterilizer and bottle warmer. We keep on bringing new models and designs across the product range that we offer. MBT: Take us through a brief history of your company and what significant milestones you think R for Rabbit has achieved?

KP: R for Rabbit was started in Dec 2014 to give a complete range of perfect quality and safe baby products to the Indian parents. Now, the company is recognized and ranked second in the baby products industry domestically, delivering safe and quality products for the little ones. In the initial stage, we had started with the sales through ofﬂine and retail channel only. With the excellent response and acceptance received from our customers, we gradually extended our presence PAN India by partnering with distributors and since then, we are continually growing consistently. Beyond ofﬂine, our products are available on the online marketplaces as well.

The starting point for designing and developing a particular product/product range starts with the need and pain points of the customers so that we can bring an ideal product which effectively fulﬁls their needs. MBT: Elaborate on the designing and the quality-checks of the products.

KP: The underlying idea is to bring such quality baby products that make the lives of the parents easier. We design the products with assurance of safety for the child without compromising on anything

www.mommybabytimes.com

in terms of design and functionality. The starting point for designing and developing a particular product/product range starts with the need and pain points of the customers so that we can bring an ideal product which effectively fulfils their needs. We take feedback from our customers and our distributor/dealers and it helps us a lot in designing a product. The product goes under all the mandatory and other quality checks, then, we have attained safety certifications such as EN71, EN 1888, ECE R44/04 depending upon the category of product. R for Rabbit products are manufactured in production plant which is passed through lot of audit checks and which have got certification of Green Environment as we care for the environment. MBT: How would you outline the strengths and the USP of your company?

KP: I think the key strengths of R for Rabbit is the equation: Safety + Quality + Design + Affordability. We believe in providing safe and quality products with an ideal design and functionality so that the product is convenient to use and is liked by the cute little ones. We always strive to provide quality and functional products which are rightly priced. We follow a stringent quality check at the end of the assembly line to give safe and perfect quality product. We follow strict safety and quality standards and procedures for production to give 100% customer satisfaction.

We are planning to expand our product range… by introducing nursery segment cribs and cradles. In fact, we are seeking to make our baby care segment an all-encompassing range

MBT: What are the marketing and distribution strategies that your brand adopts to ensure its smooth reach to the customers and how do you promote your product range?

KP: In this digital age, social media platforms have become the new ground for marketing and enhancing brand awareness. Moreover, since millennial parents are more tech-savvy and are active on social media, it is easier for us to reach out to them. Apart from social media, blogging and online articles also help us for wider brand recognition. As a matter of fact, we are present on all the major online marketplaces for customers for online purchases. For online we target the entire major online marketplace to sell our products like Amazon, Flipkart, Snapdeal and also through our e-commerce website. In ofﬂine marketing, we follow Tier-2 distribution model wherein we have appointed distributors in each of the major cities of India who supply our products further to retail outlets and dealers to sell to our customers. Our sales team looks after and assesses the complete distribution channel. MBT: Do you intend to introduce any new product or product range in the near future?

KP: We are planning to expand our product range with careful consideration by introducing nursery segment cribs and cradles. In fact, we are seeking to make our baby care segment an allencompassing range by introducing new products. We will also introduce new designs in the existing categories as per the feedback from our customers and the distribution network. MBT

May-June, 2019

INTERVIEWS

Nuluv: “To provide high quality, natural and organic skincare solutions will always continue to be our primary goal” Nuluv.in is the online marketplace currently functioning in two countries, i.e. in India as well as in the United States. This website portal has US award-winning mother and baby care brands such as Puracy, Babo botanicals, Natures Baby Organics and many more to name. Megha Dua, Co-Founder at Nuluv India Pvt. Ltd. shares the story behind the start of the brand, the product range and the various certiﬁcations for the organic skincare products at the portal in an exclusive interaction with Mommy & Baby Times (MBT). July 05, 2019 MBT: Kindly describe how this idea of starting an organic skincare portal came about.

Megha Dua: As a mom I was extremely protective of my pregnancy and apprehensive towards the generic products available which contain harmful chemicals, alcohol, parabens, etc. The truth dawned on to me that no good quality brand in India was catering to safe maternity-related and baby care products. After returning to the US, we did meticulous research and tested several brands to provide high quality, trusted and reliable solutions to all mothers and babies back home in India. Thus, Nuluv commenced and took ﬂight! Nuluv aims to bring the best of the best high-quality organic brands for Indian mothers and their children from across the globe. Megha Dua, Co-Founder at Nuluv India Pvt. Ltd.

MBT: What is the current product range offered at Nuluv?

MD: Nuluv is a niche platform, which has introduced premium and renowned mama and baby brands from the US. We carry 7 different brands popular in the US market for different stages of life ranging from pregnancy, post pregwww.mommybabytimes.com

nancy, motherhood, babies and toddlers. In addition to being natural and organic, these brands have been certiﬁed in the US and have won several awards. High quality and safety are something that we strive for, and you will experience that once you compare these brands products with the regular counterparts. MBT: Talking about the business mantra of your company, ‘Nurture with love’; how do you extend this to real-life applications in the products that you present at your portal?

MD: We believe that maternity and childhood are the most beautiful and precious phases of life that needs to be showered with utmost love and care. Thus, we wanted to bring such products for mamas and babies which can nurture their journey in the gentlest and purest way that is through the love of nature. After months of research, we brought the products which contain completely natural, organic and high-quality plantbased ingredients with zero nasty chemicals and toxins. All the products available at Nuluv have been developed by doctors, recommended by dermatologist to be absolutely safe, and hypoallergenic even for the most May-June, 2019

INTERVIEWS

sensitive skin so that mothers and babies can enjoy their journey to the fullest.

In addition to receiving… international certiﬁcations assuring to be absolutely safe for the young sensitive skin, the products have also won numerous awards MBT: Please apprise us about any recent developments and future goals of your company.

MD: Nuluv in the recent future will add more brands to their mama and baby section and also plans to go further than just skincare and include other essentials for maternity and newborns as well. Essentially, we are planning to expand the scope of the company in a carefully considered way. MBT: Take us through the various certifications that Nuluv has attained.

MD: Our brands have attained several trusted and authentic certiﬁcations for safety of mamas and children. In addition to receiving USDA organic, MADE Safe ingredients, EWG safe

(environmental working group), and NSF international certiﬁcations assuring to be absolutely safe for the young sensitive skin, the products have also won numerous awards and received recognition in major global publications.

We are certainly planning to add more renowned, trusted and safe global brands in the skincare range for mothers and babies… (and) a new skincare range for everyday adult care as well. MBT: What is your go-to market and distribution strategies and how do you promote a particular product or product range before introducing that in the market?

MD: We have been primarily focusing on social media for promoting our products. We work closely with inﬂuencers and celebrities to increase our visibility and widen our reach. Exhibitions and Fairs are another medium we tend to connect with our consumers. MBT: Do you plan to expand the

product range in the near future?

MD: We are certainly planning to add more renowned, trusted and safe global brands in the skincare range for mothers and babies. Moreover, we are also planning to add a new skincare range for everyday adult care as well. I would like to underline that to provide high quality, natural and organic skincare solutions will always continue to be our primary goal and topmost consideration. MBT: How do you think the participation in B2B exhibitions help a company in strengthening its brand name in the market? Describe a bit about your participation at Mommy & Baby fair.

MD: Exhibitions like these help new and emerging brands to come one step closer to their right target audiences by providing them with the right channels. We are excited about our participation at Mommy & Baby Fair that is going to be held in Pragati Maidan, New Delhi. As we are sincerely looking towards the expansion of our distribution area and network, we are hoping to get the appropriate contacts to help gain more popularity to further our reach in the Indian market. MBT

Baby food by Rafferty’s Garden launches in India A Star Marketing has partnered with the Australian baby food brand to bring and distribute its products in the Indian market are pureed solid food. From 6 months old a wider range of food ﬂavours and textures can be introduced into baby feeding and babies from 8 months and upward make a progression to lumpier consistencies of baby food. Thus, the available food ﬂavours and types are very thoughtfully considered as for the certain age group.

June 04, 2019

afferty’s Garden has partnered with A Star Marketing Pvt. Ltd. to bring its entire range of baby food products in the Indian market. The brand houses a wide range of age-appropriate food items containing fresh, natural ingredients and is devoid of any preservatives.

Founded in 2007, the baby food brand Rafferty’s Garden is headquartered in Australia and it offers a range of organic baby food products according to age groups starting from 4+ months up to 12+ months of age. The entire product range of the brand would be showcased at Mommy & Baby Fair (26, 27 & 28 July, 19) that is going to be organized at Pragati Maidan, New Delhi. n

These food items are categorized by the age groups: 4+ months, 6+ months, 8+ months, 10+ months and 12+ months and is appropriated as per the suitability considered accordingly. For instance, the food products meant for babies from age 4 months and upwards who are most likely starting their ﬁrst foods- there www.mommybabytimes.com

May-June, 2019

INTERVIEWS

Cam Il Mondo Del Bambino planning to enter Indian market Italy-headquartered Cam Il Mondo del bambino was started 50 years ago and is considered as one of the most trusted infant care brand with extensive product offerings. Mauro Vezzoli, Export Manager at Cam Il Mondo Del Bambino, in an interaction with Mommy & Baby Times, sheds some light on the product range of the brand, about their plans of bringing their baby products to the Indian market and the manufacturing of their products. June 12, 2019

eadquartered in Telgate (Italy); Cam II mondo del bambino is an Italian family-run enterprise started in 1969 by Rho brothers- Franco, Aldo and Mario. It has made its name as a leading European brand in the infant care space with a diverse and dynamic product range. The company has its presence in about 70 countries as of yet and is seeking to enter into the Indian territory very soon.

Extensive product range of the brand There are ﬁve diverse product ranges in the brand, namely, ‘In the home’, ‘Hygiene’, ‘Wooden products’, ‘Out and about’, and ‘In the car’ as well a distinct Deluxe collection. Talking about the diverse product range, he states “we have a diverse range of baby products and products for kids which we continue to expand with time and proper consideration. Our aim is to offer quality products around the idea of baby care and safety.”

Mauro Vezzoli, Export Manager at Cam Il Mondo Del Bambino

We are eagerly looking to extend our presence in the Indian market… (We are) in search of a right partner to associate with and we are quite optimistic of getting good response in this market.

www.mommybabytimes.com

May-June, 2019

INTERVIEWS

‘In the home’ range houses ﬁve subranges having an assortment of high chairs, playing carpets, playards, and bath tubs. The category of ‘Hygiene’ has wet wipes and diapers; and ‘Wooden products’ includes a range of beds, drawers and a mini wardrobe collection. The range of ‘Out and about’ encompasses a range of Modular systems, pushchairs and accessories and ‘In the car’ has a diverse range of car seats.

Seeking to enter Indian market Mentioning about their prospective move to foray into the Indian market very soon, he says “we are eagerly

looking to extend our presence in the Indian market as we understand that it’s an important market and is also very dynamic. Thus, we are actively in search of a right partner to associate with and we are quite optimistic of getting good response in this market.” About the current market presence of the brand, he tell us “we are currently exporting to 70 countries as of now and then we are aspiring to expand our focus and reach to various markets which are unexplored for us as of yet with measured steps.”

Manufacturing and key strengths Divulging details about the manufactur-

ing and the key strengths of the brand, he relates “each of the products is designed by our team of skilled designers in our head ofﬁce, and the manufacturing operations take place in Italy itself. We pay utmost attention to detail and make sure to having a good control and consistent checks on the quality of the products. We do the quality-checks generally in our company and there are also some laboratories in Europe doing these tests for us. Each of our products complies with the European standards and we understand our responsibility of having an absolute guaranty for the quality of the products.” MBT

A new milestone for Me N Moms as it turns 25 Mumbai-headquartered Me N Moms is celebrating its silver jubilee ‘25 years of celebrating parenthood’ years of celebrating parenthood’. It has carved a niche for itself in the baby care segment and is continuously growing to be popular amongst Indian parents. Started in the year 1994 by Mr. Naresh Khatar, Me n Moms aims to make parenting a more joyful journey. From a single store outlet to now being a pan India entity, the brand had attained a milestone of opening 100 stores across India in August, 2018. It is planning to expand with starting more stores in different cities and growing its distribution network. MeeMee, a brand of Me N Moms caters exclusively to maternity and child needs. It has a lot of product options for kids, baby care and maternity. MeeMee was launched in the year 2006 which offers a large variety of products for mothers, babies and kids, across all categories including Skin and Oral Care, Feeding, Infant Utility Accessories, Travel, Nursery, Toys, Fashion and Maternity. With the tagline of ‘Joy of Parenting’, the company offers a wide range of products that ensures each and every requirement of a parent is well taken care of. Having a chain of specialty infant outlets in more than 20 cities, this has more than 22 franchise stores and is distributed within more than 1200 stores across India. They have their ofﬁces in all the regional zones in India with a network of 200 distributors, supplying to more than 10000+ baby stores and chemists. n

May 16, 2019

e N Moms has turned 25 this month and the company is celebrating the milestone of its silver jubilee anniversary by offering giveaways and exciting discounts to the customers for the entire month of May with ‘25

www.mommybabytimes.com

May-June, 2019

INTERVIEWS

BabyChakra - India's most loved platform for young Indian parents Started in 2015 by Naiyya Saagi, BabyChakra is a parenting platform in India for pregnancy and childcare for resources and information on modern day parenting and early childhood development. The social discovery platform has tread quite a bit, with having an user base of more than 4 million, as it's grown from a website in just one language to an app in 6 different vernacular languages. Naiyya Saggi, Founder of Baby Chakra, gives a detailed round-up about the brand, its reach, the various campaigns they organize and the future plans in a detailed interaction with Mommy & Baby Times. community and commerce makes BabyChakra a one-stop destination at ﬁngertips typically for nuclear families.

July 12, 2019

abyChakra is a unique social discovery platform that has its users as the beating heart and at the fulcrum, as it provides ﬁrst hand support from Doctors and Experts through free live video chats and community conversations. Naiyya Saggi, Founder of The Mumbai- based brand Baby Chakra offers pregnancy-related tips and parenting advice, and acts as a forum for parents to interact and exchange insights about pregnancy and parenting. It churns out more than 1 lakh user generated content every month. The plethora of the content includes personalised expert vetted day to day baby growth and development tips, and information covering every granular aspect of pregnancy and parenting.

About the tremendous surge and growth in the baby care segment in India, Naiyya Saggi asserts “the baby care segment in India is as big as USD 40 billion, highly fragmented and growing exponentially. This is one market that has never been impacted by recession. Besides, with incomes rising and increasing awareness about baby care, we are witnessing massive growth in small towns, too”.

BabyChakra is a great and signiﬁcant platform in terms of providing ﬁrst hand support from Doctors and Experts… our doctor interaction programs are one of our key attributes in building user trust and touching lives

Making new strides with the Digital-First Approach Inception of BabyChakra dates back to 2015, when Naiyya Saggi, founder of BabyChakra felt the need to leverage technology to make decisions around parenting easier. Since then the platform has evolved with more than 4 million users, growing from a website in just one language to a full ﬂedged app in 6 different vernacular languages, on IOS and Android. In the course of its business journey, the company has associated itself with more than 80 brands, 1600 plus Doctors and Experts in various categories. It has also established a strong ecommerce platform with 35000+ products and local services in various health, wellness and lifestyle categories catering to mother care and baby care segments. This unique integration of content,

www.mommybabytimes.com

May-June, 2019

INTERVIEWS

brand live chats have reached millions of families guiding them with multiple parenting challenges and touching their lives on a day to day basis. BabyChakra brings brands, products, services together with moms, both online & ofﬂine allowing true engagements. We enable brands to speak to their end users across assets on the app and also ofﬂine.”

Key assets and strengths Outlining the key strengths and what has worked primarily for BabyChakra, she says “our biggest strength is our ability to help our 2.5 million plus user community to have the best of parenting and pregnancy guidance driven by our AI algorithms that makes the experience completely contextual and personalized. BabyChakra is a great and signiﬁcant platform in terms of providing ﬁrst hand support from Doctors and Experts through free live video chats and community conversations.”

While baby care ofﬂine market may still hold a larger presence in India, the online market is doubling up in sales with every passing year. BabyChakra has a big share of its presence in the online market for the baby and mother care categories. Its inventory hosts more than 35000+ products from more than 450 brands and 1500+ local services. Their marketplace model and strategies has helped address needs of the small town markets that do not have access to or knowledge of good emerging products, brands and services.

The company receives receive 500 + questions from parents across 30 cities of India across multiple languages BabyChakra is available in. About the interactions with the user community, she says “our doctor interaction programs are one of our key attributes in building user trust and touching lives since they understand and address the challenges of parents in India very well. More than 1000 doctors are sharing their experience and opinions on BabyChakra, helping reduce anxiety and distrust of 2 million parents monthly across our web app and social properties.”

BabyChakra has associated with 80 plus top Indian and International brands… across different segments like mother and baby care, healthcare and FMCG… Its inventory hosts more than 35000+ products from more than 450 brands and 1500+ local services.

Collaborations with different brands BabyChakra has associated with 80 plus top Indian and International brands like Johnson & Johnson, FlipKart, Himalaya Wellness, Fisher Price, FabIndia, P&G across different segments like mother and baby care, healthcare and FMCG.

On various campaigns around the idea of Parenting

About the various collaborations and alliances, she affirms “this has contributed towards creating an ecosystem that caters to every want and need of a parent at fingertips. BabyChakra has successfully collaborated and launched multiple International brands like OkBaby, Tinytwig, Sophie la girafe and Beaba in Indian market. These collaborations have built a strong community of mothers and influencers who in turn make a robust integrated system that works towards building a brand loyalty.”

The parenting platform pushes the envelope further in terms of sensitizing and inculcating strong awareness that touches nearly every aspect of parenting, by organizing a host of various campaigns. About the different campaigns, Saggi maintains “our unique campaigns like #EqualParenting for Father's Day made its way through 25 plus corporate ofﬁces, 5000 plus corporate dads, 2 million plus community users and millions of parents across nation bringing a revolution in the world of emerging modern day parenting. Our awareness campaigns like

She further adds “through our brand collaborations like JBCN School, HDFC Life, Zandu, MumMumCo and Tata Health our

www.mommybabytimes.com

May-June, 2019

INTERVIEWS

Breast is Best reached 3 million users and made an impactful contribution towards creating a sense of awareness about breast feeding and its beneﬁts. BabyChakra is celebrating Doctor's day this month, with a massive outreach to its users and collaborated doctors. With a #CareHeroes campaign, we plan to invite stories from our users about how their doctors have been their heroes. We are also doing deeper ofﬂine outreach with 150+ doctors to give away exclusive hampers for their patients.”

striving to grow across all dimensions exponentially by three folds by end of 2019. As for the factors to facilitate the growth, she shares “to support these projections, the brand plans to bring on board advanced technologies such as machine learning and natural language processing to help reach out to more parents in a highly personalised way.” Pointing to the new developments in the pipeline, she says “the next few months are packed with The BabyChakra Summit, a 4 city 2000 parents event bringing together Brands, Doctors, service providers and Corporate organizations on the same forum engaging with each other.” MBT

Go forward path With a social media follower base of close to 7 lakh and content reaching more than 6 lakh users per week, BabyChakra is

Timios recognized as the ‘Most Trusted Kids Food Brand’ The Bengaluru-based kids exclusive food company has won the recognition at The Times Business Awards by The Times Group distinguished personalities and public figures. Companies in sectors such as hospitality, health, education and other sectors leaders, along with emerging startups were awarded for their credible efforts at The Times Business Awards. Each product by Timios is 100% natural, low on salt and sugar, with no artificial preservatives, colours or flavours. It is a brand that brings wholesome alternatives with products that are made from quality ingredients such as whole grains, fruits, veggies, nuts and more.

June 24, 2019

imios, an emerging FMCG brand has recently won the honour for being the ‘Most Trusted Kids Food Brand’ on the 31st May, 2019. The event was held at Hotel Sheraton Grand, Brigade World Trade Center in Bengaluru and witnessed

www.mommybabytimes.com

Founded by brother-sister duo, Aswani Chaitanya and Hima Bindu, Timios is basically premised on the intent to bring age-appropriate nutrition to kids ranging from 9 months to 12 years olds. There is a wide range of packaged foods by the brand available in distinctive ﬂavours keeping in mind the appeal and liking of infants and kids. The brand is committed with the proposition of ‘Honesty in every bite’ and to bring about a range of food products that provide ageappropriate nutrition. n

May-June, 2019

INTERVIEWS

BANZ – Carewear for kids

Image Source: www.mommybabytimes.com

Shari M. Murphy, Director of Operations and Business Development at BANZ USA

December 06, 2018

ANZ Carewear for kids was started in the year 2000 and the product range by the brand includes stay-put sunglasses for babies and kids, JBanz sunglasses for kids 4-10 years, fully featured sound-protective ear defenders for babies and kids and adjustable-for-growth sunhats.

Product range of BANZ BANZ was started with the aim to provide protective eyewear tailored ﬁt for babies which was quite unheard of at the time when the company began its trajectory. Shari M. Murphy, Director of Operations and Business Development at BANZ USA narrates what led to the introduction of these distinctive sunglasses, “BANZ started almost two decades ago when the owner of the brand, Bevan Beames, researched the

www.mommybabytimes.com

market and couldn’t ﬁnd any protective sunglasses for his baby. The discernible unavailability motivated him to design and develop these wraparound sunglasses and he came up with these speciﬁcally designed sunglasses in the market. This was the start of our brand and it was something which was pretty unprecedented and innovative. Afterwards, we introduced our collection of hearing safety or protection range for kids and the range of adjustable-forgrowth sunhats.” As pointing to the unique features of these sunglasses, she says “the sunglasses by BANZ have a band that wicks moisture away from the head of a baby to ensure their maximum comfort. The polycarbonate lenses are shatter resistant to keep them safe while they’re wearing them, and the nose and brow have builtin silicone to help prevent slippage.”

Headquartered in Perth, Australia, BANZ Carewear was started by Bevan Beames and Chris Albonico on ﬁnding a discernible lack of protective sunglasses for small kids. Shari M. Murphy, Director of Operations and Business Development at BANZ USA, spoke about the brand in detail and how it is scaling fast with time in this exclusive interaction with Mommy & Baby Times (MBT).

The discernible unavailability motivated him (Bevan Beames) to design and develop these wraparound sunglasses and he came up with these speciﬁcally designed sunglasses in the market. This was the start of our brand and it was something which was pretty unprecedented and innovative.

Key developments and future plans Speaking about the recent key developments which include the renewed branding, she says “in the last two years,

May-June, 2019

INTERVIEWS

we’ve revamped our brand with introducing brand new packaging to our products and the name has been updated as well. In fact, we’ve been honoured to receive one designer award recently. The innovation that we have recently introduced is the inclusion of the Bluetooth feature in our hearingprotection range which is particularly incredible as one can actually play music or soothing sounds to the baby making it great for airplane travel. We are going to expand the hearing protection and right now, we’re creating a prototype for a toddler-speciﬁc one. Essentially, we are gearing towards embracing and introducing new technologies with in our product range. Thus, we are always evolving towards whatever is the next step for us and the next thing that we need to accomplish.”

Increasing cognizance about health issues

Global market presence and manufacturing facilities About the market and distribution presence, she maintains that “BANZ is based in Perth, Australia where it is headquartered and we have a branch here in North America through which we cover both North America as well as South America. And we’ve got another branch in UK that handles all of EU and we have distribution presence in more than 80 countries worldwide, having presence in all the major retail chains, stores and on ecommerce as well.”

BANZ innately believes in the need to give considerable importance in educating people and it is a part of the mission with which their brand functions. She afﬁrms “we’ve been taking the time to educate the consumers about the repercussions of high-pitched sounds as well the harmful UV rays of sun for babies. Our brand is thoroughly engaged in conducting studies and researches in this subject. We are associated with institutions like National Cancer Institute and Skin Cancer Foundation and a number of hospitals about furthering the research. There are a couple of studies that we would be participating within the USA particularly as of now. Inculcating awareness and the protection aspect is really where our heart is and then to ﬁgure out the means to get our products on stores around.” n

Mattel will produce toys based on Hello Kitty and other Sanrio characters Sanrio, the maker of Hello Kitty and Friends, has signed an agreement with Mattel for a new toy line morphic cat girl and it is one of the most successful marketing brands in the world. “We’re excited to bring the super cute world of Sanrio to life through toys that will allow for fans of all ages to experience Hello Kitty and Sanrio Friends in new ways,” Janet Hsu, Mattel’s chief franchise management ofﬁcer, said in a statement.

June 07, 2019

attel Inc. has announced an international licensing deal with Japan-headquartered Sanrio Co., Ltd. Sanrio’s best-known character is Hello Kitty, a little anthropo-

www.mommybabytimes.com

With this agreement, Barbie-maker Mattel will develop toys, dolls, play sets, games, plush toys and other products based on Hello Kitty, Keroppi, Chococat, Badtz-Maru, Little Twin Stars and other Sanrio characters. Mattel, Inc. is an American multinational toy manufacturing company founded in 1945 with headquarters in El

Segundo, California. Its products and brands include Fisher-Price, Barbie, Monster High, Ever After High, Polly Pocket, Hot Wheels and Matchbox, Masters of the Universe, American Girl, board games, and WWE. Sanrio Co., Ltd. is a Japanese company that designs, licenses and produces products focusing on the kawaii segment of Japanese popular culture. The company has produced a line of character merchandise around giftgiving occasions and Hello Kitty was added to the lineup of early Sanrio characters in 1974. Their products include stationery, school supplies, gifts and accessories that are sold globally as well as at specialty brand retail stores in Japan. n

May-June, 2019

INTERVIEWS

Finn + Emma – a mix of style and sustainability Headquartered in Fairﬁeld, New Jersey while the manufacturing operations take place in India and Peru; Finn + Emma was founded in the year 2011 to provide sustainable, organic apparels for babies that are also snazzy and affordable. Mommy & Baby Times (MBT) had an interaction with Issy Piraino, Account Manager at Finn + Emma delving in about the brand in detail and its recent notable developments. Excerpts from the interview:

Image Source: www.mommybabytimes.com

Shari M. Murphy, Director of Operations and Business Development at BANZ USA

provide 100% organic and sustainable apparels for babies. We have G.O.T.S. (Global Organic Textile Standard)certiﬁed cotton textile used in the apparels and toys which means that we meet the stringent global standards thoroughly. Many of the prints are hand-done that we later transform into our beautiful organic apparels. The basics-collection that we offer is an assortment of amazingly soft and breathable apparels and accessories that includes bodysuits, zip footies, pants, hats, and bibs, all available in a genderneutral color palette. It can work greatly to create outﬁt ensembles and these pieces are ideal for monochrome looks or for combining it with prints for a different style or look. MBT: Would you please elaborate on the raw material procurement and the manufacturing procedures?

Image Source: www.mommybabytimes.com

Issy Piraino, Account Manager at Finn + Emma

December 10, 2018 MBT: Kindly brief us up about Finn + Emma.

Issy Piraino: Finn + Emma is a baby fashion brand having organic cotton, ecofriendly dyes, and all-natural wood used in the manufacturing of its products in Fair Trade settings. Our brand was started by Anna Schwengle with the intent to

www.mommybabytimes.com

IP: All of our toys are hand-knit by women’s collaborative in Peru and our apparels are manufactured in India. We place special attention to the quality of our products, make sure it is double-stitched and keep the waistband really wide so that there’s no pressure on baby’s stomach. There aren’t any stickers or tags inside the clothes to ensure the comfort of the baby and in fact, the snaps are made from coconut shell inserts. We have just introduced ‘Macrame’ products to our range recently which are hand-knotted by

May-June, 2019

INTERVIEWS

artisans in India using organic cotton rope woven into beautiful textured patterns. The Macrame toys can be clipped onto strollers, highchairs or carseats and also to our bestselling Play Gyms. We’re very innovative in our approach and our prints are not traditional or common. Also, we give special attention to the labourers who are involved in manufacturing of our products. The fact that we incorporate sustainably sourced materials in our product range gives us a sense of contentment and gratiﬁcation.

All of our toys are hand-knit by women’s collaborative in Peru and our apparels are manufactured in India. We place special attention to the quality of our

products, make sure it is doublestitched… The fact that we incorporate sustainably sourced materials in our product range gives us a sense of contentment and gratiﬁcation. MBT: What is the current market presence of the brand?

ments at Finn + Emma that you would like to highlight?

IP: Our brand is headquartered in New Jersey, USA; and through distribution, we have international market presence in different nations across the world. At present, our brand has market reach in nine countries including Canada, Australia and France amongst a few others. We are looking and trying to expand our reach by partnering with distributors for a particular country.

IP: We are getting to partner and associate with a lot of brands and public ﬁgures recently and it has been quite an eventful period of time. We have recently partnered with Disney for Mickey & Minnie, Bambi and Dumbo. The foundation of our brand is in the specialty boutiques, as that is where we had started from. I would like to underline that we are humbled by the appreciation and recognition that we have been receiving for the quality of our products. MBT

MBT: What are the recent develop-

LEGO and Netflix teams up for Stranger things The digital streaming OTT platform and the iconic LEGO Group has tied up to bring the renowned series ‘Stranger Things’ play set in the market

June 1, 2019

EGO has announced the release of a ‘Stranger Things’ play set very soon. It will allow the kids and the Stranger things fans to recreates both the Byers’ home and its Upside Down equivalent in uncanny detail, from Season One. The set features all the minute detailing such as the Christmas www.mommybabytimes.com

lights and the painted alphabet on the walls and it also comes with the Chief’s truck. It includes the miniﬁgures of eight of the main characters including Eleven, Mike, Lucas, Dustin, Will, Joyce Byers, Chief Jim Hopper, and the Demogorgon.

year 1997. The Company’s primary business is its subscription-based streaming OTT service which offers online streaming of a library of ﬁlms and television programs, including those produced in-house.

The thriller series has became extremely popular and there are two seasons which has come out yet on the platform and as for the new season, Netﬂix will be releasing Season 3 of the thriller on July 4.

Lego has recreated miniﬁgures and play sets from the big and small screen in the past, with Star Wars, Harry Potter, Flintstones and Scooby-Doo sets. Established in the year 1932 by Ole Kirk Kristiansen, it is one of the world’s leading manufacturers of play materials and toys and is headquartered in Billund, Denmark.

Unique to this model is the ability to ﬂip the entire set upside down, showing the actual mirrored Byers’ house in blue and grey, featuring the Demogorgon and a bewildered Will. Based in Scotts Valley, California, Netﬂix is a digital streaming platform started by Reed Hastings and Marc Randolph in the

The LEGO “Stranger Things: The Upside Down” play set will be available at LEGO retailers from June 1 all across United States. n

May-June, 2019

INTERVIEWS

Malarkey Kids- FUNctional Products for Kids Melissa Hyslop, Founder and President of Malarkey Kids – FUNctional Products for Kids, launched the ﬁrst silicone teething mitten, the Munch Mitt in the year 2015 after three years of research and assessment. Mommy & Baby Times (MBT) interviewed Tanya Bragg, PR, Events & Social Media Manager with Malarkey Kids about the product range and the factors which have been integral for the growth of the brand. January 07, 2019 MBT: How did the idea to start the brand ‘Malarkey Kids’ germinated?

Image Source: www.mommybabytimes.com

Tanya Bragg(Right), PR, Events & Social Media Manager with Malarkey Kids

Tanya Bragg: Our ﬂagship product, The Munch Mitt was created by Melissa for her ﬁrst-born son. He was unable to hold a typical teether at 3 months old; therefore, he turned to his hands, or her hands (when available) to teeth. Sometimes Melissa would have to sit and hold teethers to his mouth for hours! In addition to this, her son had sensitive skin. All that saliva on his hands caused them to get hard and dry. His skin would crack and sometimes even bleed (especially after his front teeth cut) and he would still chew his hands. When traditional teething products weren’t proving to be that helpful, she decided to create something new and innovative than what was available in the market. MBT: Kindly elaborate a bit on the Munch Mitt and the product range offered by the brand.

TB: The Munch Mitt is a fun, functional and convenient teething solution that protects baby’s hands from chewing; prevents the constant dropping of teething toys and aids young infants in accessing pain relief easily. This sensory teething mitt consists of a food-grade silicone teether, a stimulating visual

www.mommybabytimes.com

May-June, 2019

INTERVIEWS

pattern and makes crinkly sounds. Turn it over and the Munch Mitt can be worn on whichever hand is preferred by baby. Further, toss it in the washing machine for easy cleaning for mom and dad! And since then, the Malarkey Kids product line has continued to grow with three new products!

free food-grade silicone. The soft, fabric blanket is for baby to snuggle and absorbs excess drool from chewing/teething. All of our products have been rigorously safety tested; this means they are BPA & Phthalate Free plus they made from 100% food-grade silicone.

• The Buddy Bib is a NEW 3-in-1

sensory teething toy and bib! It provides a unique combination of a detachable and lovable plush sensory toy, which holds the teether (that can be replaced with baby’s favorite p a c i fi e r ) a n d a s o f t , a b s o rbent/reversible bib. The plush sensory toy can be affixed anywhere, making baby’s teether, or pacifier, accessible to baby while preventing it from being dropped or lost. Much like its sister product, the Munch Mitt, bold patterns, bright colors and crinkle sounds provide added sensory stimulation while the soft, absorbent bib keeps baby’s skin and clothes dry. When the Buddy Bib gets drool-filled or dirty, simply throw it in the washing machine for easy cleaning! • The Chew Cube is the NEW modern-

day rattle. With its soft corners, geometrical design and beautiful colors – the rattle has gone from cheesy to classy. Offering four-way sensory stimulation, the Chew Cube features ﬂexible, textured edges that soothe tender gums; black & white pattern and mirrors that provide visual stimulation; a rattle that offers sounds to stimulate baby’s hearing and a modern geometrical design that helps build baby’s gripping strength. The Chew Cube can be afﬁxed to baby or stroller using paci/toy clip. • The Munch-it Blanket is a convenient

teether and cozy blanket for baby. Designed in fun yet functional shapes to target baby’s emerging front & eye teeth as well as early molars. The teether is made of soft, ﬂexible, BPA-

www.mommybabytimes.com

The key strength of Malarkey Kids is our workforce which constitutes of mothers only… We all very much complement each other and help out each other in various tasks. MBT: Would you like to mention something about the future developments?

TB: With regard to future developments, we are going to make an entry into the feeding market very soon probably by the next year or so about which we are really excited and are looking forward to. MBT: Tell us something about the strengths of your company.

TB: The key strength of Malarkey Kids is our workforce which constitutes of mothers only. Since the company has been started by a mom, so, from the very beginning, the founder has only employed moms. The work timings are from 9 AM to 3 PM that has been decided according to the suitability and convenience of our employees. So, what we do is we like to drop our children off to schools and then join work in the morning and when we leave; we can go straightaway to pick them up. And if the baby of any employee is unwell, then she can bring the kid to our workplace. Our team is a tight-knit group of women who share extremely cordial relations with each other. We all very much complement each other and help out each other in various tasks.

The current global market presence of Malarkey Kids is in about 52 countries… The quality and originality of the products speaks for themselves and we are really hopeful to sustain the name that we have made for ourselves. MBT: How would you describe your design and development process?

TB: Melissa had designed ‘Munch Mitts’ herself when her baby was teething. It is quite amusing that she had started working on this product with the assistance of a shoe cobbler as he was the only one who could actually get the pattern and do the sewing in the kind of material that she had chosen. We now have a small team of competent designers who work on product design. MBT: Share some details about your manufacturing and global market reach.

TB: Our manufacturing facilities are located in China and the qualityassessment teams are constantly present at the factories to ensure the maintenance of the standard and quality of our products. We surpass all rigorous relevant standards that assure the safety of our products and that we keep up to the standards globally. The current global market presence of Malarkey Kids is in about 52 countries. The major market for us is the USA as there are over 5000 stores that sell our products in the USA alone which is an incredible feat. The quality and originality of the products speaks for themselves and we are really hopeful to sustain the name that we have made for ourselves. MBT

May-June, 2019

INTERVIEWS

Innobaby: Bringing innovative solutions for parenthood Innobaby was started in the year 2006 by two women, Jee Kim and Kristen Min with the idea to provide innovative products such as stackable dispensers with various compartments which were not readily available in the market at that point of time. Sheila Cheripka, Brand Strategist at Innobaby LLC, sheds light on the history of the brand and the range of products it offers in this exclusive interaction with Mommy & Baby Times (MBT). Excerpts from the interview: January 19, 2018 MBT: How has the business journey of Innobaby been so far?

Sheila Cheripka: Headquartered in Illinois, USA; the brand Innobaby was started by two working mothers Jee Kim and Kristen Min who observed that products like stackable dispensers having various compartments were not easily available in the market. They have established and expanded the brand from a home-based business to a global juvenile brand with retail presence around the world. The founders had launched Packin’ SMART and Sleepin’ SMART at a consumer event and within the ﬁrst 6 hours in the 2-day event, these products were sold out and they took orders for the remainder of the show. It made them realize that many parents faced similar challenges and they were more than elated to offer solutions that could prove useful to more than themselves. Our brand is committed to provide highquality, innovative juvenile products that are ﬁttingly designed considering the needs of the modern everyday life.

Image Source: www.mommybabytimes.com

Sheila Cheripka, Brand Strategist at Innobaby LLC

Our brand has its market presence in about 20 countries… and our products are available on Nordtrom, Buy Buy Baby, and Albee baby. The manufacturing operations for the most part take place in South Korea and our warehouses are located in Illinois. www.mommybabytimes.com

May-June, 2019

INTERVIEWS

MBT: Please describe a bit about the product range of the brand.

SC: Our brand has its market presence in about 20 countries as of now. Ecleve hip seat carrier is a brand that we’re distributing and it is something which is new to the USA market, however, it’s been available in the overseas market and we’re glad to bring this product here to the USA. We have a strong distribution network in Hong Kong, Europe, Canada, Singapore, China, Australia, Thailand and Mexico. The online market presence of Innobaby is quite sturdy as well and our products are available on Nordtrom, Buy Buy Baby, and Albee baby. The manufacturing operations for the most part take place in South Korea and our warehouses are located in Illinois.

SC: The product range of Innobaby includes food storage, stainless steel tableware, items related to playing, bathing, cleaning, bedding, fashion and more. We have been honoured to receive many awards and accolades including The National Parenting Award, iParenting Award, PTPA Award, Creative Child Seal of Excellence, Cribsie Finalist amongst others. We have adorable Milo & Gabby character backpacks and bedding that was introduced a couple years ago. There is also a Dono&Dono line of children’s beddings that comes in black and white contrasting prints for a contemporary look. Premium standard fabrics are used in the product range and include bamboo muslins, cotton muslins, all-season blankets in the ‘bedding’ range.

MBT: Any development at Innobaby that you wish to highlight?

SC: We are always adding new products to our lineup. We recently introduced a Korean skincare line for baby’s that a while ago which houses a range of Shampoo, Baby Wash, Lotion, and even a Calendula Stick – all of it is made with natural ingredients and is ideal for sensitive skin, especially eczema for the babies.

We distribute a brand called Ecleve Hip Seat Carrier which allows for nine wearing options. It has a detachable hip seat which can be used separately as an infant feeding or nursing support wedge, or as extra support for heavier toddlers. When positioned correctly around the parent’s waist, it evenly distributes baby’s weight and allows parents to comfortably carry their child.

We are always adding new products to our lineup and are excited to continue to provide innovative products that will make parenthood easier for our customers. MBT

MBT: What is the current market presence and where is the manufacturing facility of Innobaby located?

Hot Wheels and Mario teams up to bring together a range of play sets The two iconic companies have released the series of Mario Kart die-cast vehicles and track sets

July 01, 2019

ot Wheels and Mario has announced their association to bring together the global release of Hot Wheels Mario Kart die-cast vehicles and track sets. www.mommybabytimes.com

Hot Wheels’ Matt Brutocao says about their association: “Mario Kart and Hot Wheels are two of the most iconic brands in play, each with their own storied history and devoted fan base, so the combination of the two is something very special. Our new Hot Wheels Mario Kart line creates an exciting Mario Kart play experience, complete with fun characters, authentic details and the type of out-of-thisworld racing challenges that are synonymous with Hot Wheels.” Mario Kart is a series of go-kart-style racing video games developed and published by Nintendo as based on its trademark Super Mario series. The ﬁrst in the series, Super Mario Kart, was ﬁrst 48

introduced in the market in the year 1992 on the Super Nintendo Entertainment System. Hot Wheels, introduced by Mario Kart is a series of go-kart-style racing video games designed and developed by Nintendo as based on its trademark Super Mario series. The ﬁrst in the series, Super Mario Kart, was launched in 1992 on the Super Nintendo Entertainment System. The Hot Wheels Mario Kart die-cast vehicles and track sets series is available in the U.S. exclusively at Target.com and select Target stores from June 23rd, 2019, as well as at select retailers around the globe. n

May-June, 2019

INTERVIEW

Sustainable and food grade baby dishware by Avanchy Avanchy offers eco-friendly bamboo and food grade stainless steel dishware for babies with silicone suction bottoms and travel/storage lids. Faisal Khan, Founder and President at Avanchy, shares the basic foundation of his brand in this chat with Mommy & Baby Times (MBT). February 26, 2019

aisal Khan introduced Avanchy four years ago in April in the year 2015 on the kernel of bringing in the market the sustainable and environment-friendly baby dishes which are composed of bamboos and stainless steel with food-grade silicone. The brand houses a collection of suction bowl, suction plates, feeding utensils- spoons & forks and gift sets which are primarily composed of bamboo, food-grade silicone and stainless steel only. After researching the market for about a year to get the ideal collection of baby dishes, but ďŹ nding nothing that could meet those exact needs, the founder decided to deploy the heuristic approach and designed the baby dishes himself. All of Avanchy products are devoid of lead, BPAs, melamine and any harmful chemicals while their bamboo-based products are biodegradable.

Image Source: www.mommybabytimes.com

Faisal Khan, Founder and President at Avanchy

Having a suction base with an innovative Airtight-Lock mechanism in the dishware that is composed of FDAapproved food grade silicone, the bowls and plates stick to high chairs and tables easily.

www.mommybabytimes.com

May-June, 2019

INTERVIEWS

On material procurement Since, the core product range of Avanchy is the bamboo-based product range, the founder is thoroughly engaged in the manufacturing procedures and ensuring the sustainably sourcing of the bamboo that is used in the making. And the silicone that is used in the product range of this brand is food-grade and pure, devoid of any other constituents. About the manufacturing procedure, Khan states that “we use the raw materials having highest quality and about the silicone, we especially ensure that what we are buying it through the FDA testing. We always strive to be completely assured of the design as well as the functionality of our products. Having a suction base with an innovative AirtightLock mechanism in the dishware that is composed of FDA-approved food grade silicone, the bowls and plates stick to high chairs and tables easily. Our tagline is ‘meal time made beautiful’ and at the

same time, what we focus on is the value that we bring in with our product range.”

Manufacturing and market presence The market reach of Avanchy is quite extensive considering the fact that it is a newly established company; as he asserts about the manufacturing and market reach that “we are consistently trying to expand our market presence and right now, we have a thorough market presence in the USA and Canada in North America, South America, Japan, China, Korea, Australia and Sweden etc. The bamboo is sourced from China and that is where our factories are located as well. We are trying to strengthen our distribution network to bolster up our market reach in various parts of the world. Our products are available worldwide on our website as we do international shipping. We will be exploring other growing markets as well very soon.”

Our chief focus is on to train babies to learn eating on their own. Every single product that we sell has been designed and developed on the basis of the customer feedback that we’ve received

Recent developments Highlighting the recent developments, he adds “we’ve just launched our stainless steel range of spoons in which we have spoons made for infants and toddlers. And we’ve also launched this classic set of plates too quite recently. Our chief focus is on to train babies to learn eating on their own. Every single product that we sell has been designed and developed on the basis of the customer feedback that we’ve received and we want to maintain the sense of integrity associated with our brand.” MBT

Funrise to build construction toys with Caterpillar Inc This deal would entail the introduction of a wide range of construction toys by Funrise president, global brand marketing, Funrise.

June 12, 2019

ne of the leading global manufacturer and distributor of a wide range of toys, Funrise has started a new multi-year toy license with Caterpillar which is the top-tier construction equipment maker. With this contract, the proﬁciency of Funrise in product development, manufacturing, and brand marketing to produce, distribute, and market a line of realistic toy machines based on the expertise of Cat (Caterpillar) construction machines.

“For over 90 years, Cat products and services have been helping customers build a better world,” said Kenny Beaupre, global licensing manager, Caterpillar. “In a similar way, Cat toys are used by boys and girls around the globe to build whatever their imaginations dream. Toys are educational, instructive and nurture creativity. Together with Funrise, we look forward to bringing increased innovation to the Cat toy line.” Funrise Toy Corporation designs, manufactures, and distributes a line of toys for pre-school toys, as well as toys for kids of various age groups. The company was founded in 1987 and is based in Van Nuys, California with additional ofﬁces and showrooms in Arkansas, Minnesota, California, Hong Kong, United Kingdom and Germany. Established in 1925, Caterpillar Inc. is the world’s largest construction equipment manufacturer which designs, develops, manufactures, and sells machinery, engines, ﬁnancial products and insurance via a worldwide dealer network. n

The Cat toy line from Funrise is slated to include machines in a wide range of styles with innovative features including motorized toys, toys with lights and sounds, and radio control for indoor and outdoor play, as well free-wheeling toys in different scales, and Cat machines made of metal, all appropriate for ages 3 and above. “Caterpillar is a widely recognized and trusted brand, and we are thrilled to create toys that bring the dynamic and larger-thanlife construction world of Caterpillar to kids and families around the world,” said Randy Shoemaker, senior vice-

www.mommybabytimes.com

May-June, 2019

INTERVIEWS

DiaperChamp- A sleek solution for effective diaper disposal Caroline Dommerholt, Marketing Director at Diaper Champ- Garland Company B.V., outlines on the brand history, the innovative diaper pail and the future developments at the brand in an exclusive interaction with Mommy & Baby Times. February 27, 2019

stablished in 2002, Garland Company B.V. is a manufacturer of baby and child hygiene products and it began its business journey with the launch of an innovative odorless diaper bucket for babies- The DiaperChamp. This diaper pail by the brand has a unique system so that the diapers can easily be stored airtight in the bucket.

DiaperChamp for effective diaper disposal As pointing to the USP of these diaper pails, Caroline Dommerholt explains “one doesn’t require expensive reﬁll cassettes, ordinary trash bags ﬁt in so it helps in saving money as compared to the diaper buckets with cassette systems. And it is also an airtight diaper pail and acts as an effective solution for diaper disposal which comes in different colours and sizes. Garland Company has received many international awards and mentions such as “Best Innovation” “Product of the Year” and “TUV” registration for the DiaperChamp.”

Our focus is on to creating products around the idea of hygieneoptimization and that is going to be our chief domain of attention at least for the next two years.

Product range

Image Source: www.mommybabytimes.com

Speaking about the product range of the company, she says “the core product for us is the DiaperChamp series which comes in four different ranges- Classic, ONE, ONE MAXI, ONE Handsfree and the Handsfree series is the latest product range for us. We have also started the teething solutions called ‘Bite

Caroline Dommerholt, Marketing Director at Diaper Champ- Garland Company B.V.

www.mommybabytimes.com

May-June, 2019

INTERVIEWS

Figure- Bite me raff’ a while ago which can be used for babies aged 3 to 7 months. There are toilet training seats called PottyChamp by our brand which can be considered as- the next step after the DiaperChamp diaper pail which can be used for kids who are 2 to 4 years old.”

The primary market for us is Europe, however, we have extended our reach to Japan in Asia and we are also planning to enter the USA market very soon… We are present in about 50 counties as of now

Key strength of the brand and future developments About the key strengths and the future developments, she says “the three aspects: user-friendliness, hygiene and safety are of paramount importance to us at DiaperChamp, and this mission statement gets reﬂected in the products we offer. We have recently started the Diaper champ ONE Handsfree which ensures maximum hygiene-optimization and this would be particularly great for hospitals and day care centers. The diaper pails are quite compact, sleek and have the odor-proof technology and the teethers are made up of safety silicone material. We ensure that we comply and go beyond the essential safety standards with the products we offer. Our focus is on to creating products around the idea of hygiene-optimization and that is going to be our chief domain of attention at least for the next two years.”

Global market presence Referring to the market presence and the manufacturing, she states “the head ofﬁce of our brand is located in the eastern part of the Netherlands – Gorssel. The primary market for us is Europe, however, we have extended our reach to Japan in Asia and we are also planning to enter the USA market very soon. However, our products are available through distribution in the USA, in many gulf countries and some of the Asian countries. We are present in about 50 counties as of now and are planning to expand our reach globally in a consistent way. The products are designed at our head ofﬁce in Netherlands itself, whereas the manufacturing operations take place in China.” MBT

LEGO to come up with Harry Potter-themed play sets Five new sets modeled on some sequences by the famous Harry potter series will be launched very soon May 29, 2019

EGO has announced the expansion of its new Harry Potter line of construction play sets with the addition of ﬁve more buildable scenes inspired by ‘Harry Potter and the Prisoner of Azkaban’ and ‘Harry Potter and the Goblet of Fire’. These new sets, inspired by scenes from Harry Potter allows the kids to reimagine and recreate a few of the most popular scenes and settings from the saga, such as Harry’s Knight Bus ride, Buckbeak’s rescue scene, the Hungarian Horntail moment from the Tri-wizard Tournament, and the biggest of the lot, the Hogwarts Clock Tower, which comes in at around 922 LEGO pieces and includes the Hogwarts Entrance

www.mommybabytimes.com

Hall, Hospital Wing, Dumbledore’s Office and Great Hall, to name just a few. These sets are priced between USD 19.99 to USD 89.99 with a range of 121 to 922 total pieces, depending on the particular set. Harry Potter LEGO first came out in 2001 correspondingly with the release of the first Harry Potter film, ‘Harry Potter and the Philosopher’s Stone’. These covered many iconic locations, such as the Forbidden Forest and Diagon Alley. LEGO group has released theme-based toy sets time and again across multiple themes. Established in the year 1932 by Ole Kirk Kristiansen headquartered in Billund, Denmark, it is one of the world’s leading manufacturers of play materials and toys. n

May-June, 2019

NEWS

Hopscotch India extends tech office to Bengaluru location The company strengthens its leadership with two senior appointments in their new ofﬁce

May 23, 2019

eadquartered in Mumbai with an office in New York, Hopscotch is India’s fastest growing kids fashion brand and a one-stop destination for all kid’s fashion needs. Since inception in 2012, the brand has entered upto 1,300 cities all across the country and serves over 2.2 million customers. South India is one of the company’s biggest markets, and Bengaluru is amongst the top 3 cities that contributes to the company’s overall share of business. Hopscotch recently opened an office in the city to power its next phase of growth. Hopscotch has added two senior members to their management team – Somu Vadali, Chief Product Officer, and Vivek Pawar, Senior Director of Programs and Growth. The combination of strong leadership and a Bangalore location will enable the company to accelerate investments in data, product, and engineering, and further it’s vision as the country’s first true fashion tech brand. Somu Vadali joins Hopscotch as the lead of data and product functions team, is a digital and data transformation leader. He spent 18 of 22 years career in Silicon Valley building digital and data products across consumer, retail, and fin tech industries at Yodlee, Acxiom, Imprivata, and Nuance before relocating to Future Group in India. He is a product leader with a balance of strategic thought

www.mommybabytimes.com

Somu Vadali

Vivek Pawar

and pragmatism, and is a unique resultsdriven product thinker. His experience spans leading global and complex initiatives with domain expertise including mobile, gamiﬁcation, behavioural change, machine learning, biometric data, speech recognition, predictive Analytics & SaaS. Somu is an adept thinker known to exude high levels of energy and adds a strong engineering led ethos to the leadership at Hopscotch.

several rounds of capital with a vision to disrupt the fashion space. Prior to this, he worked closely and advised leading multinational organizations including Nordstrom and The GAP, building O2O points of sale and merchandising platforms for in the United States.

On his appointment Somu Vadali said, “Hopscotch has achieved unparalleled product-market ﬁt and established itself as the #1 kids fashion brand in India. The market is huge and expected to cross USD 12 billion. We are leveraging data science and cross border commerce to non-linearly grow the business and turn hugely proﬁtable. I’m excited to be leading the product and data portfolios to enhance the HDIP (Hopscotch data intelligence platform) by bringing some of my learnings in the consumer internet growth from Silicon Valley.” Vivek Pawar joins Hopscotch as the Senior Director of programs and growth. He spent a few decades in the technology domain building products in the fashion e-commerce space. Vivek founded ‘StyleTag’ where he successful raised

With both these appointments and their new base in Bengaluru, Hopscotch aims to accelerate the pace of hiring in Bengaluru by extending offers to data, product, and engineering talent. Rahul Anand, Chief Executive Ofﬁcer & Founder, Hopscotch India says, “We’re excited about being in the heart of one of the world’s most vibrant tech hubs and induct top caliber engineers in the coming months. We are building the countries #1 brand for kids focused on delighting selection starved parents across small towns in India. We have taken a highly disruptive approach enabled by data science, product, and engineering to offer unparalleled value to the customer. Strong leadership will play a vital role in attracting strong talent to join Hopscotch in our journey, make the right product investments, and catalyze growth. With a new team on board, we will accelerate our pace of investments.” n

May-June, 2019

TRADE MATTERS

New Hamleys Store at South City Mall, Kolkata It is the second store of the toy retailer in the city and India houses the largest number of Hamleys stores event with popular characters and mascots- Hamley Bear, Hattie Bear, Chhota Bheem, Chutki and Emmet. Another store in the city is at Quest Mall, Park Circus. The toy retail brand had celebrated the milestone of opening its 75th store for the Indian market, in Ludhiana earlier this year. May 17, 2019

amleys has started its second store in Kolkata which is located at South City Mall, Kolkata. The brand celebrated the store launch with a two-day meet and greet

It was in 2010 that the ﬁrst store for the brand was started in India, that is in Phoenix Mills, Mumbai. India now tops as the nation having the largest number of Hamleys stores across the world as there are about 32 cities in the country having these stores.

Hamleys, which was started in the year 1760, enjoys a massive market presence around the globe. It was founded by William Hamley as “Noahs Ark” in London and is one of the oldest and largest toys retailers having its presence in 25 countries around the world. The flagship store in UK at Regent Street has seven floors, with more than 50,000 lines of toys with different categories of toys on each floor while its recently started largest worldwide flagship store is in Beijing spanning over 115,000sq ft. n

Beccos opens its flagship store in Mohali, Punjab The store is the first one for Punjab and is spread over 1700 sq ft & Kitchen, Stationary, Digital Products, Handbags & Wallets, Seasonal and some Lifestyle Products. Gauttam Kumar Jain, CEO of Beccos India, said, “We are overwhelmed with the tremendous response we have received from Indian consumers and would like to thank them on behalf of the entire Beccos team. Our flagship store in VR Punjab is an attempt to raise the bar in experiential shopping and offer an immersive experience to the shopping loving people of all age.” The designer brand had announced its entry in the Indian market in October, 2018 and had launched its first store in Kamla Nagar, Delhi. There are five stores of Beccos operating in Delhi alone. In May this year, the brand started its first store for Maharashtra, located at Dharampeth, Nagpur.

June 19, 2019

he Korean designer brand-Beccos has launched its flagship store in VR Punjab Mall. This is the first Beccos store in Punjab and is the seventh one for the Indian market. The store is spread over 1700 sq ft and is situated at 1st floor of VR Punjab Mall.

“The exclusively designed store promises to offer a fun way to shop for Beccos’ vast and ever-expanding array of the hottest products at affordable prices. Besides this, we are, for the very ﬁrst time, going to announce our membership Program which will be applicable for all the store across India. Through this membership program, people can get information about the products, news, and also loyalty points on their buying. We truly believe our ﬂagship store will live up to the expectation of our patrons,” he added. n

BECCOS is headquartered in Hong Kong and its exclusive products are carefully crafted and designed in South Korea through an integration of R&D and a team of expert designers. The ﬂagship store will offer a wide array of products including Baby Care, Beauty & Personal care, Fitness & Outdoor, Home www.mommybabytimes.com

May-June, 2019

TRADE MATTERS

Toys “R” Us starts a new store in Chennai The popular American toy retailer has started its seventh store for the Indian market

May 16, 2019

he global toys retailer- Toys “R” Us starts a new store in Phoenix Market City, Chennai. The launch was celebrated with amusing and recreational games and activities for kids, along with the meet and greet event

with famous cartoon characters. For India, the company has two formats – Toys“R”Us and Babies“R”Us that is a one-stop destination for baby essentials and it is run by Tablez India which is a division of LuLu Group. Toys “R” Us had launched its store in Pune in January this year and the ﬁrst store for the brand was started in 2017 in Bengaluru. USA-headquartered Toys“R”Us, Inc. is an international toy, clothing, video

game, and baby product retail brand which was founded in April 1948. It was in the 1980s that it had entered into the international market by starting its ﬁrst international wholly-owned store in Canada and licensed operations in Singapore. Tablez India, part of LuLu Group International, has introduced leading global brands such as Cold Stone, Toys “R” Us, Springﬁeld, women’secret, Galito’s & Bloomsbury’s in India. n

Hamleys continually increasing its presence in India, launches in Thrissur, Kerala The global toys retailer has started its first store for the city Thrisuur is the third largest city in Kerala after Cochin and Calicut and the 20th largest in India. Interestingly, the city is also known as the “cultural capital of Kerala” because of a rich cultural legacy. The retail brand has established its presence across about 35 cities in the country with more than 80 stores. There has been a significant expansion of the brand in Tier-II & III cities especially, primarily due to abundant opportunities of growth of retail sector in these markets which are yet to be explored to their full potential. In May, it was officially announced that Reliance Retail has acquired 100 per cent shares of Hamleys Global Holdings Limited. The Mukesh Ambani-led Reliance Industries has bought the 259-years old British toy retailer for INR 620 crores in an allcash deal. With the tagline ‘the finest toy shop in the world’, Hamleys enjoys a massive market presence around the globe. It was founded by William Hamley in the year 1760 as “Noahs Ark” in London and is one of the oldest and largest toys retailers. The company has its presence in 25 countries around the world. n

June 24, 2019

amleys has started its store in Thrissur, Kerala which is the second for the Indian state and the very ﬁrst for the city. The store is located at Sobha City Mall, Puzhakkal, which is a shopping destination built on 4.7 acres land with a super built up area of more than 600,000 square feet.

www.mommybabytimes.com

May-June, 2019

NEWS

Walmart partners with KIDBOX to deliver premium, personalized kids’ fashion to parents’ front doors premium fashion brands at a substantial savings,” said Denise Incandela, Head of Fashion, Walmart U.S. eCommerce. “Over the last year, we have signiﬁcantly expanded our portfolio of kids’ fashion brands as part of our broader effort to establish Walmart.com as a destination for fashion. Our partnership with KIDBOX enables us to round out our offering with additional national and premium kids’ brands.”

May 16, 2019

almart has announced a partnership with KIDBOX to offer its customers an exclusive, curated stylebox for kids, with the option to receive seasonally, without a styling fee. The new Walmart KIDBOX stylebox will offer Walmart.com customers personalized style from more than 120 premium kids’ brands, including BCBG, Butter Super Soft, C&C California and Puma. The stylebox will include four to ﬁve fashion items for USD 48 – which is approximately 50% off the suggested retail price for the group of bundled items. Starting today, Walmart customers can order a Walmart KIDBOX stylebox by visiting Walmart.com and completing a short style quiz for their child. KIDBOX stylists use the style quiz to tailor each box based on the child’s style preferences, the season and where the child lives, creating a truly personalized selection. “We are thrilled to partner with KIDBOX to introduce our ﬁrst kids’ subscription apparel service offering

www.mommybabytimes.com

The new Walmart KIDBOX stylebox will be available for sizes 0 to 14 for girls and 0 to 16 for boys, and includes a range of items, from sweaters and denim to dresses and graphic t-shirts. Parents can order a box and schedule delivery on demand or sign-up for automatic shipments of up to six boxes a year timed to seasons, back-to-school and holiday. For every Walmart KIDBOX stylebox purchased, KIDBOX will clothe a child in need through its partnership with Delivering Good. “Walmart has done a lot over the past year to establish itself as a go-to retailer for all things fashion, and we’re honored to partner with the retailer to expand its kids’ assortment online, while also saving parents time and offering them the value and convenience of a stylebox,” said Miki Berardelli, KIDBOX CEO. “At KIDBOX, we pride ourselves on understanding kids’ fashion preferences while also creating moments for them to learn about the importance of giving back. We look forward to bringing KIDBOX to even more parents and kids, inspiring them to do good in their communities and amplifying the voices of our Kids Board of Directors, Little Leaders and Community Moms programs.”

The Walmart KIDBOX stylebox complements Walmart.com’s expanding kids’ fashion assortment, which features more than 100 new brands that have been added over the last year, including Betsey Johnson, Kapital K, Levi’s, Limited Too and The Children’s Place. Popular private brands, Wonder Nation and Athletic Works, continue to offer on-trend, high-quality fashion at low prices, and Walmart has extended inclusive sizing across its kids’ private brands online and in its stores. The retailer has also launched new shopping destinations for dance essentials and gymnastics, and licensed children’s clothing, making it easier for customers to shop for fashion featuring top movie, TV and gaming characters. Launched in 2016, KIDBOX creates styled, curated boxes of clothing for kids full of premier brands with substantial savings. KIDBOX was founded with a social mission at its core to donate clothing to one million kids in need. Since then, the mission has evolved into creating moments for parents to start conversations about the importance of giving back and doing good with their children from an early age, priming kids to become kind people. This often happens when families select a charity for donation together. KIDBOX is focused on inspiring kids to do good with the support of KIDBOX’s Kids Board of Directors — a board of 12 entrepreneurial kids spreading social good in their communities, and national Community Moms and Little Leaders programs. To date, KIDBOX has donated over $15 million in new clothing to children in need. n Source: Business Wire

May-June, 2019

NEWS

Walmart launches a new baby care line- Hello Bello Kristen Bell and Dax Shepard are starting a line of plant-based baby products at the American multinational retail giant- Walmart bath, baby lotion, diaper rash cream, hand sanitizer, mineral sunscreen, bug spray and laundry detergent. The prices range from USD 1.88 to USD 23.94 for these ten Hello Bello products, with most products priced at less than USD 8.

May 24, 2019

elebrity husband wife duo Kristen Bell and Dax Shepard have started a range calledHello Bello, which is a plant-based baby care brand offering parents diapers, wipes, shampoo and body wash, bubble

The Hello Bello products are available to shop exclusively at Walmart and features “premium baby products at nonpremium prices.” This line of hygienerelated baby care products has ingredients that are organic and hypoallergenic. “As a mom of two, I know how beautifully messy parenthood can be, and that’s why we created Hello Bello—a line of premium, super-effective baby

care products to take care of your kids from head-to-butt-to-toe,” Bell said in a press release. Headquartered in Bentonville, Arkansas, US; Walmart was founded in 1962. The company has 11,368 stores and clubs in 27 countries, operating under 55 different names. The company operates under the name Walmart in the United States and Canada, and as Best Price in India. It is the world’s largest company by revenue—over USD 500 billion, according to Fortune Global 500 list in 2018 as well as the largest private employer in the world with 2.2 million employees. n

Kylie Jenner to create a baby care line- Kylie Baby The youngest self-made billionaire model and socialite has reportedly ﬁled for a trademark for a line of baby care products– Kylie Baby May 27, 2019

ylie Jenner, the founder and owner of cosmetic company Kylie Cosmetics, is expanding her business with the launch of Kylie Baby- a wide-ranging collection of baby products. Jenner ﬁled a trademark for “Kylie Baby” in a possible move to start a new line of baby products, TMZ reported, citing court documents. The trademark application has mentioned the upcoming line would include furniture such as changing tables and crib bouncers as well as lotions and creams. Jenner also plans to introduce

www.mommybabytimes.com

breast pumps and breast milk bottles for new mothers and baby blankets in the range. After ofﬁcially announcing that Kylie Cosmetics is going to branch out into upcoming skincare line – Kylie Skin, the trademark for ‘Kylie Baby’ means the expansion of her business empire and the range of products offered. She was recently touted as “the youngest-ever self-made billionaire” at the age of 21 by the Forbes magazine. The magazine stated that her estimated fortune is about USD 1 billion- as a combination of Kylie Cosmetics’ USD 900 million worth and money from other projects. n

May-June, 2019

PRODUCT WATCH

Evenflo® Redefines Ride-Sharing with the Pivot Xplore Stroller Wagon New stroller wagon pairs the advanced safety features of Evenflo’s strollers with one-of-a-kind convertible wagon design Xplore stroller wagon is setting the pace for the rest of the juvenile industry with a first-of-its-kind design,” said Jon Chamberlain, CEO at Evenflo. “We’re proud to introduce this lightweight, multi-functional stroller wagon to the industry this week at JPMA, which has been carefully created with safety, convenience and comfort in-mind for parents and children alike.” The Pivot Xplore is available in three unique fashions including Adventurer, Wayfarer and Gypsy, and will be available for purchase in 2019. For more information, visit Evenflo.com/xplore. Evenflo Pivot Xplore All-Terrain Stroller Wagon, USD 349.99: • Offers parents extended use by accommodating up to two children from ages 6 months to 5 years

May 28, 2019

• Easily transforms from stroller to wagon by ﬂipping the handle, giving parents ability to push as a stroller or pull as a handle

eet the newest way to stroll, the expertly designed Evenﬂo Pivot Xplore All-Terrain Stroller Wagon. Unveiled at The JPMA Show (April 10-13, 2019) in Orlando, FL, the Pivot Xplore offers a unique riding experience, converting seamlessly between a stroller and all-terrain wagon, and safely accommodating two children up to ﬁve years.

• All-terrain wheels are built for adventure and everyday activities • Features a large, overhead canopy, extra-large storage basket and cup holders

The Pivot Xplore’s unique design gives parents the option to push as a stroller or pull as a wagon, easily switching between the two with a ﬂip of the fully adjustable handle. Rugged wheels provide a smooth and comfortable ride on any terrain and an extra-large storage basket for holding on-the-go essentials make the Pivot Xplore the ideal companion for hitting the beach, the trails, or just cruising around the block.

About Evenflo Evenflo Company, Inc. is a leading designer, manufacturer and marketer of infant and juvenile products. Evenflo was founded in 1920 and is a top supplier of infant and juvenile durable products to key retailers such as Wal-Mart, Target, Buy Buy Baby and Amazon. The company’s product offerings are designed for real parents and include a broad range of essential infant and juvenile product categories, such as on-the-go products like car seats and strollers, as well as in-home gear such as high chairs, safety gates and ExerSaucer. Evenflo is a wholly-owned subsidiary of Goodbaby International Holdings Limited. n Source: Business Wire

Additionally, the Pivot Xplore offers extended use thanks to its roomy interior that accommodates one or two children from six months to ﬁve years in both the stroller and wagon mode. Passengers can also enjoy comfortable features like adjustable sun-shield canopies, cupholders and easy-to-access storage, add-ons previously only found in traditional stroller designs. “Parents have been talking and we’ve been listening. The Pivot

www.mommybabytimes.com

May-June, 2019

PRODUCT WATCH

Silver Cross to launch a collection of car seats There are four new car seats- Dream, Motion, Balance and Discover by the company to be launched in the market soon June 25, 2019

he new car seat collection of Silver Cross offers solutions from birth to 12 years. Each combines excellent safety technology with the softest bamboo fabrics, diamond quilting and ergonomic design for a standout look and feel. The Dream Infant Carrier and Motion Car seats are i-Sized, that is the European standard for child car seats. It is the name of a new European safety regulation that affects car seats for children under 15 months of age.

Dream Infant carrier The Dream Infant Carrier is suitable from birth to approximately 9 to 12 months- an infant in the height range of 40-85cm. It is compatible with Silver Cross prams and pushchairs to create a travel system and there are ﬁve easily adjustable head rest positions. The four-layer side impact protection enables to distribute forces through the seat shell, shielding the child in any collision-like situations. Also, the newborn insert is to give a comfortable, supported and snug ﬁt. The removable sections are designed to adjust as the baby grows and there is a removable UV protected sun canopy included.

Motion Car Seat The Motion car seat is appropriate for

Dream Infant carrier www.mommybabytimes.com

children from birth to approximately four years, i.e. from 40 to 105 cm. With the 360° rotation feature that has a fixed side-loading position for safe and easy installation. The Easy lock ISOFIX system and newborn insert enables a comfortable, safe and simple fit and there are removable sections to adjust as the baby grows. In the same way as Dream Infant Carrier, the Motion Safe side impact protection system designed to distribute forces through the seat shell, shielding the child. There are five easily adjustable head rest positions and three comfortable recline positions that can be used in both forward and rearward facing. Features such as integrated adjustable support leg and the rebound bar allow the most secure fit.

Balance Car Seat The Balance Car Seat has two-stage configurations possible according to the weight of the child: 9kg-18kg and 15kg – 36kg. With the presence of an easy stow able harness, there is no need to remove when switching between modes. Easy lock ISOFIX system for safe and simple fit. The adjustable and removable padded insert made from natural bamboo fabric allows the most comfortable position. The Secure top tether for secure fitting signals with green indicators whether the seat is installed correctly or not. In addition, there is a five-point safety

Motion Car Seat

harness, 9 easily adjustable head rest positions as well as 4 comfortable recline positions possible in the Balance car seat.

Discover Car Seat The Discover car seat is a Group 2/3 high back booster seat that is suitable for children aged about 3 years to 12 years and weighing 15 kg to 36 kg. The side impact protection is designed to expand automatically as the head rest is adjusted, providing more space as the child grows. The ISOFIX connection system has a pivot system for safe and simple fitting and there are 5 easily adjustable head rest positions The fact that it has a lightweight design, it makes it easy and convenient to switch between cars. The ergonomic seat design with diamond quilting back panel and the natural bamboo fabrics are intended to offer maximum comfort. Silver Cross offers a wide range of prams and pushchairs, a furniture range for home and nursery, car seats and accessories. Regarded as ‘de première classe’ in the strollers’ category, the name Silver Cross has long been trusted by the royal family for generations, first supplying a pram for King George VI. In 1877, the founder of Silver Cross, William Wilson invented the world’s first baby carriage. By the mid-1900s, the company made its name for designing and manufacturing the worlds most exclusive and exquisite baby coaches- “Rolls-Royce of prams”. n

Balance Car Seat 69

Discover Car Seat May-June, 2019

PRODUCT WATCH

BOB Gear introduces FLEX 3.0 Duallie Jogging Stroller and FLEX 3.0 Travel System The new stroller line features elements that can support versatility and its “grow-with-the-family” feature supports a dynamic lifestyle

June 18, 2019

OB Gear has launched a new stroller line, called Revolution FLEX 3.0 Duallie Jogging Stroller and BOB Gear Revolution FLEX 3.0 Travel System. An easyaccess cargo basket and ten storage pockets offer plenty of room for keeping things. The swivel-locking front wheel maneuvers conveniently through crowded streets and it also locks for stability when jogging. The large UPF 50+ canopies shield and include magnetic “Peek & Chat” windows, which lets parents to peek and check on their baby while on the go.

The stroller design can easily transport two children with a 50 lb (about 22.7 Kg) weight capacity for each side-by-side seat, which can sit fully upright. It features kayak-inspired compression padding for all-day comfort and the stroller is 30.5 inches wide being slim enough to pass through standard doorways. The stroller also features mountain bike-style suspension for an even and smooth ride, and an adjustable handlebar. BOB stroller models are tailored with durability and “grow-with-the-family” feature to bring a product that can easily support a plethora of activities and lifestyle through multiple years and children. BOB Gear by Britax Child Safety, Inc. has been a leading manufacturer of highquality and elite-performing strollers

and accessories that help facilitate active family endeavors. In 2005, BOB introduced another innovation that revolutionized the stroller line- a swiveling front wheel. It was in 2011 that BOB Gear was acquired by Britax, a manufacturer of premium car seats, strollers, baby carriers and accessories. n

Flexa by Diono- a super-light stroller, perfect for urban lifestyle USA-based Diono has recently launched Diono Flexa- which is a super-compact stroller and is ideal for city dwellers May 27, 2019

he newest launch by Diono, Flexa- is an innovative stroller for urban parents who need to save space as it is very light, super compact and has a host of useful features which are carefully considered. Although this stroller is super-compact;

www.mommybabytimes.com

however, it is durable and has the build quality of a full-sized stroller. The “free-standing” vertical fold minimizes the stroller footprint in one simple action. Supporting feet allows the stroller to stand securely upright so it can be simply folded and the unique design tucks away the stroller wheels too. At only 8 kg,

May-June, 2019

PRODUCT WATCH

Flexa is really ideal for urban lifestyle as it has all the suitable and functional features. The all-round suspension and double back wheels make it easy to navigate in the streets and the puncture-proof tyres are assuredly efﬁcient. Suitable from birth to 15kg (or around three years old), Flexa can be adjusted according to the age group of the babies. Telescopic handles featuring 4 positions

make the stroller height fully adjustable and tailored to every user. The super – telescopic handles can be minimised to allow using the stroller and ﬁtting in the tightest of spaces. Including the 2 height position hood to adjust as the baby grows, seat with tall back rest, a large hood, the padded bumper bar, the folding footplate, and the integrated calf support- each of the features are meticulously designed and crafted.

Diono is an American company that manufactures child safety seats as well as travel, stroller and car seat accessories . H eadquarter ed in S umner, Washington, Diono was founded in 1999 as Sunshine Kids Juvenile Products. Diono has divisions based in Waterloo, Canada; Manchester, United Kingdom; Hong Kong and Shanghai, China. n

Stokke comes up with Beat stroller- fit for urban lifestyle Norwegian manufacturer of children’s furniture and accessories, has come up with Stokke Beat– a compact and lightweight stroller There is a narrow footprint, excellent maneuverability, sturdy wheels in puncture-free material and an adjustable footrest. The presence of parent and front facing seat that can be folded either way, high heel and flip flop safe brake, extra-large shopping basket holds 10 kg of your on-the-go essentials are some of the most functional and handy features. For use from newborn to children weighing 22kg/45lbs, carrycot option for newborn comfort and it is double-hinged 360-degree seat rail for safety and easy access. Also, there is padded 5-point safety harness, ergonomically designed seat for first class comfort and an extended canopy with ventilation. Started in Ålesund Norway in 1932, Stokke began as a manufacturer of high-quality furniture. The first product for children came in 1972 – the iconic Tripp Trapp® chair, which has sold more than 10 million units and remains a core product in the Stokke collection. Since 2006 Stokke has focused particularly on designing premium children´s furniture and equipment within the highchair, stroller, baby carrier, home textiles and nursery segments. Our products promote bonding between parent and child and ensure healthy development for young children.

June 10, 2019

Owned and operated by three generations of the Stokke family until 2014, Stokke was acquired by Belgium based NXMH, wholly owned by NXC in South Korea. It has a worldwide presence in more than 80 countries across the globe, as well as its own subsidiaries in Europe, the United States, Asia and Russia. n

tokke has launched Stokke Beat, which is a very compact and lightweight stroller (weighing 9.5 kgs) and is seemingly suitable for urban lifestyle due to a host of suitable features. The Beat stroller is super easy to push and allows for one-hand compact folding with the seat on and it is also Stokke travel system compatible.

www.mommybabytimes.com

May-June, 2019

PRODUCT WATCH

Joovy introduces an elaborate range of products The American company has expanded their range with the launch of- Kooper, Kooper X2, Coo and Gloo July 09, 2019

oovy LLC, one of the leading manufacturer and designer of baby gear and furniture has come up with an elaborate range of – a single stroller, a double side-by-side stroller, a bassinet and a portable bed. The product range of the company includes: strollers, feeding, playards, walkers, bikes/trikes/toys and accessories.

Kooper: It is a compact but sturdy stroller designed for kids up to 55 lbs (about 25 kgs). The stroller has huge wheels that enable a smooth ride and it is the only compact stroller in the US with a tray that folds with it.

Coo: Bassinet/Rocker/Playpen can be folded ﬂat for travel and storage and is an ideal ﬁt for small spaces. This can be used longer as it transforms from bassinet to playpen with a zipper. It has convenient under-bassinet storage and has a machine-washable mattress cover. It can either rock the baby to sleep Rocks or stays stable accordingly. There is an easy two-step fold in the bassinet and this product comes with travel bag, mattress, and mattress cover.

KooperX2: Double Side-by-Side Stroller is one of the most compact folding double strollers in the market. It has bigger and smoother wheels than any other compact stroller and in fact, it is the only compact stroller in the US with two trays that fold with it. There is a plenty of space to rest the elbows on, with the widest seats ever and superior sun protection.

Gloo: Portable Child Bed is designed for children from 0-5 years. Its material is dew-resistant, bug-proof, and has UPF 50 sun protection. There is easy pop up setup and the bed is small enough to be taken anywhere. Also, there is a super comfy self-inﬂating sleeping pad and a washable cotton cover is also included. This is available in six colors and two sizes: regular for the age group 0-3 years and the large one for 0-5 years.

Founded in 2005, Joovy LLC offers a range of single, double, jogging, and triple strollers; and highchairs, playards, accessories, toys, and stroller parts. The company offers its products through physical retail as well as on online marketplaces. Started by Rob Gardner, the company is headquartered in Dallas, Texas with an additional facility in Orange County, California and has international distribution presence across 18 countries. n

www.mommybabytimes.com

May-June, 2019

NEWS

Sequoia may lead the venture round for Mamaearth with about USD 20 mn The Asia’s ﬁrst MadeSafe certiﬁed baby care brand is slated to acquire investment in a Series- B round of funding Mamaearth has a number of prominent investors- Marico’s Rishabh Mariwala who manages Sharrp Ventures; Snapdeal cofounders Kunal Bahl and Rohit Bansal; and actor and entrepreneur Shilpa Shetty Kundra. It had acquired USD 4 million (about Rs. 29 crores) funding led by Stellaris and Fireside in September 2018. July 12, 2019

Started by husband-wife duo Varun and Ghazal Alagh in the year 2016, Mamaearth has MadeSafe approved products which are also enriched with natural ingredients such as Calendula Extract, Shea butter, Jojoba Oil to name a few. The company has ofﬂine retail stores in Mumbai, New Delhi, Chennai, Pune, Kolkata and Nagpur. It is distinctly expected that it will expand its retail presence in a number of cities across the country very soon. The products are available online on Amazon, Flipkart, Netmeds, 1MG and Firstcry, as well as its own website.

Mamaearth, an online retail brand offering a range of toxin-free and hypoallergenic baby and toddler products, is expected to gain up to USD 20 million (about Rs 137 crores) in a Series B round of funding led by Sequoia Capital India, two people in the know has informed Mint. This investment will enable it to fortify its presence and reach further. This Asia’s ﬁrst MadeSafe certiﬁed brand manufactures toxinfree and hypoallergenic baby care product range in India. It actually has more than 50 products in the baby personal care segment and it also sells pre natal and post natal care products for mothers. Its range also has toxin-free products, including bamboo-based baby wipes, lotions and face masks.

Sequoia Capital is an American venture capital ﬁrm headquartered in Menlo Park, California. The company has majorly deployed investment funds in the technology industry and speciﬁcally in countries including India, Israel, and China. n

Mercedes-Benz and Britax create child car seat safety technology They have partnered together to create the concept of ‘PRE-SAFE Child’ – a technology pertaining to child car safety July 12, 2019

he seat, unveiled by MercedesBenz, can monitor a child in the back seat and display a visual record as to whether they are calm, restless or asleep. It also signals if the child has slipped out of the belts. With the child seat concept PRE-SAFE Child, the seat belt is preventively tensioned and side-mounted impact protection elements are extended before a collision. Due to the presence of the tensioned belt, www.mommybabytimes.com

the child is more firmly and accurately fixed in the seat while belt slack is reduced. Monitoring of seat installation and the child’s vital signs are other functions integrated into the seat. “In the moment, what you see here, it’s very expensive,” says Benz engineer Hakan Ipek, who’s spent the past five years working on improving child car seat safety. The prototype costs as much as a complete vehicle, he says. “This is always (how) things start.” May-June, 2019

NEWS

He informs that Britax Roemer, the German division of the global child car seat giant, seeks eventually to bring a seat with similar features that costs much lesser than this, to further its reach to the customers.

receiver is built into the seat, enabling connection to the car’s on-board hot spot.

“You cannot start with a child seat which is as expensive as a car. It has to be something that the people can afford, not only the super-rich.”

The cinching mechanism is powered by springs. These are pre-tensioned, ready for action, each time the seat is swivelled on its base. To make strapping a child into the seat easier, it turns sideways to face the door. Before driving, the seat has to be turned to face forward or, as is common in Europe, backwards.

This concept of the child seat of the future is a fundamental part of Mercedes’ Experimental Safety Vehicle (ESF). Mercedes-Benz’s Pre-Safe technology can sense situations when a crash is inevitable or likely, slightly before it occurs, then sends a signal to the car’s seat belts to cinch tighter round the occupants. This is a proven way to reduce injuries.

A second connection between seat and car, via USB-C, delivers diagnostic and child monitoring functions. A 2018 study by insurance company accident researchers found that almost 50 per cent of child seats were not being used correctly, according to Ipek. Either the seat wasn’t properly installed or its belts weren’t properly fastened.

“The Pre-Safe triggering signal comes via Wi-ﬁ,” says Ipek. A battery-powered

The prototype seat will signal any such error and show a warning sign on the

vehicle’s centre display. Developed for children up to the height of 105 cm and of about 4 years old, the seat senses and warns if its occupant has managed to squirm even a little bit out of the restraints. A camera placed into the seat enhances the functionality of this car seat even more. For safety reasons, the camera will not display a live image of the restrained child while the car is in motion, however, the centre screen shows icons indicating whether the child is calm, asleep, or restless. Britax is a British manufacturer of childcare products including car seats, strollers, and accessories. It is a multinational company having divisions for major individual markets. While headquartered in Germany, MercedesBenz is a German global automobile marque and a division of Daimler AG and is known for luxury vehicles, buses, coaches, and trucks. n

Mattel Films and Blumhouse Productions teams up to bring ‘Magic 8 Ball’ Movie With this collaboration, they will release a live-action feature ﬁlm based on the Magic 8 Ball toy. Mattel, the esteemed toys brand had announced the creation of Mattel Filmsa new division of the brand focused on developing and producing motion pictures based on Mattel’s globallyrecognized franchises, in September last year, with Academy Award-nominated producer Robbie Brenner spearheading Mattel Films as Executive Producer. July 05, 2019

attel has partnered with Blumhouse Productions whose films have grossed more than USD 3 billion at the worldwide box office, to bring ‘Magic 8 Ball’ movie on screen. The film will be directed by Jeff Wadlow, whose previous work includes Kick-Ass 2 and Truth or Dare. He will write the script with Jillian Jacobs and Chris Roach.

www.mommybabytimes.com

“Since the 1950s, Magic 8 Ball has inspired imagination, suspense and intrigue across generations. This iconic toy has a built-in connection with fans and untapped potential for storytelling,” said Robbie Brenner, Mattel Films. “There are no partners better suited to tell the Magic 8 Ball story in collaboration with Mattel Films than Jeff Wadlow and Blumhouse Productions, whose unique approach to the thriller genre has captivated

audiences worldwide and has gained widespread accolades.” Blumhouse Productions is an American ﬁlm and television production company, founded by Jason Blum. It is known mainly for producing horror ﬁlms such as Paranormal Activity, The Purge, Get Out, Us, Insidious, Split, Happy Death Day, Upgrade, Sinister, Halloween, and The Gift. Whereas Mattel, Inc. is an American multinational toy manufacturing company founded in 1945 with headquarters in El Segundo, California. Mattel has its presence in more than 40 countries and territories and sells products in over 150 nations across the world. n May-June, 2019

Mommy & Baby Fair 26, 27 & 28 July, 2019

Fri, Sat & Sun Hall 7, Pragati Maidan, NEW DELHI

A B2B Show for Maternity, Baby & Kids

SHOW DIRECTORY Focus areas at Mommy & Baby Fair:

Baby Care Zone

Carrier Zone

Feeding & Nursing Zone

Nutrition Zone

Diapering Zone

Fashion Zone

Toy Zone

www.mommybabyfair.com Organised by:

Media Partner:

Tulip 3P Media Pvt. Ltd.

Mommy & Baby TIMES

www.tulip3pmedia.in

www.mommybabyfair.com

00 www.mommybabytimes.com

Media Supporter:

Knowledge Partner: INDIAâ&#x20AC;&#x2122;S NO.1 PARENTING APP May-June, 2019

Mommy & Baby Fair

SHOW DIRECTORY

Message from Organizer It gives me great pleasure to announce the very first edition of Mommy & Baby Fair to be held from 26-28 July 2019 at Pragati Maidan, New Delhi, India. The Fair has been conceptualized and designed with a sole objective to be the growth partner of the baby products industry by providing a cohesive platform for the exchange of business opportunities, entrepreneurial best practices, ideas, innovations, products and technology. There was a long-felt necessity of such an exhibition organised in India's capital. By virtue of our lasting association with the industry through our acknowledged publication and news portal Mommy & Baby Times, and the encouragement provided by many noted names in the sector, we came to a point where organising this event became only obvious. I hope this show will be able to live up to expectations and will rise on the back of swiftly rising baby products sector in the years to come.

Thanks!

Parveen Kumar Jain Chairman & Managing Director Tulip 3P Media Pvt. Ltd.

www.mommybabyfair.com

May-June, 2019

Mommy & Baby Fair

SHOW DIRECTORY

Company Proﬁle: Aarete’s Marke ng LLP is a forward-looking business en ty run by professionals from the toy industry. We bring in deep & combined work experience of 40+ yrs in infants, kids leisure & entertainment industry, speciﬁcally toys, new born baby, sta onery, back to school & gaming. We are industry & category exports with func onal knowledge pool & in-depth work experience in India and Interna onal market.

Aarete Marke ng LLP Address: 305, E Square Building, Vile Parle East, Mumbai – 400057, Maharashtra, India Email: suresh@aretegames.in Website: www.aretegames.in Chief Execu ve: Mr. Suresh Menon Area of Specializa on: Import & Exports Brands

Stand No. 7C-22

Company Proﬁle: The Moms Co.is India's leading toxin-free personal care brand that caters to pre and post natal care. We manufacture Natural range of Products which are:

Amishi Consumer Technologies Pvt. Ltd. Address: The Moms Co, Oyo Power Sta on, Pioneer Square, Sector 62, Gurugram - 122413, Haryana, India Mobile: 91-9999307034 Email: Pankaj.madaan@themomsco.com Website: www.themomsco.com

• Australia Cer ﬁed Toxin Free & Made Safe • Australia Allergy Cer ﬁed • Dermatologically tested • Hypoallergenic, mild and gentle.

Chief Execu ve: Ms. Malika Sadani

The brand is ideal for millennials seeking natural and organic beauty products and for those living conscious lifestyles.

Contact Person: Mr. Pankaj Madaan Area of Specializa on: Consumer Goods

www.mommybabyfair.com

Stand No. 7A-1

May-June, 2019

Mommy & Baby Fair

SHOW DIRECTORY

Company Proﬁle: An established manufacturer of quality baby care products. Our mission is to strive to market, design, manufacture and distribute safe, reliable and durable baby care products to all babies and parents throughout the world under the registered trademark TINNY TOTS.

Anand Garments Pvt. Ltd. Address: M-12, Sector - 1, Bawana Industrial Area, New Delhi - 110039, Delhi, India Mob.: 91-9350940080 / 9811442278 Email: anand.garments@gmail.com Website: www. nnytots.in Chief Execu ve: Mr. Girish Anand

Stand No. 7A-17 Area of Specializa on: Mfr & Importer of Baby Care Products and Readymade Garments

Area of Specializa on: Imports / Distribu on / Wholesale / Branding

ASTAR Marke ng Pvt. Ltd. Address: Gala No. 4A, Jawahar Compound, 186, Jackeria Bunder Road, Sewri West, Mumbai 400015, Maharashtra, India Tel.: 91-022-24144540 Email: deepesh.savla@astarmkt.com Website: www.astarmkt.com, www.simplyﬁls.com

Company Proﬁle: Astar Marke ng Specializes in Imports & wholesale of Baby products / Toys / Baby Food

Stand No. 7B-5

Contact Person: Mr. Deepesh Savla

www.mommybabyfair.com

May-June, 2019

Mommy & Baby Fair

SHOW DIRECTORY

your everyday a li le more special. Azafran’s ver cals are Personal Care, Baby Care, Cooking Oils, Nutraceu cals, Organic Crayons and Homecare Essen als. Azafran’s Baby care Range is created with cer ﬁed organic ingredients combining genera ons of women’s wisdom and the safety assurances of contemporary research. Organic and non-toxic nature of the ingredients help to nourish, soothe and so en baby’s delicate skin.

Azafran Innovacion Ltd. Address: Dishman Corporate House, Iscon-Bopal Road, Ahmedabad - 380058, Gujarat, India Tel.: 91-02717-420124 Email: info@azafrangroup.com Website: www.azafran.in Chief Execu ve: Ms. Adi Vyas Contact Person: Ms. Bhavna Zaveri

Stand No. 7C-16

Company Proﬁle: Azafran is an established group in the organic industry known for making products that make

parents, parents to newborns and toddlers, ac vely using our pla orm every month through Web and App.

BabyChakra Address: 3B/48-49, Paragon Plaza, LBS Marg, Kurla West, Mumbai - 400070, Maharashtra, India Email: krishna@babychakra.com Website: www.babychakra.com

Our user community consumes the best of paren ng and pregnancy guidance driven by our content. Our pla orm has 1600+ top experts and doctors who answer ques ons and share their opinions and advice, which helps parents take informed decisions.

Chief Execu ve: Ms. Naiyya Sagi Contact Person: Mr. Krishna Ko algi

Babychakra is backed by Google Launchpad, Facebook Start, and has won several pres gious accolades at big business/startup forums including Wharton India Economic Forum.

Area of Specializa on: Paren ng Company Proﬁle: Baby Chakra is India’s largest pregnancy and paren ng pla orm with over 2.5 million expec ng

www.mommybabyfair.com

Stand No. 7A-9

May-June, 2019

Mommy & Baby Fair

SHOW DIRECTORY

(Your Kids Choice)

Chinmay Kids

Contact Person: Mr. Chinmay Jain

Address: C-99, New Usmanpur, Street No. 4, Near Jain Mandir, First Pusta, New Delhi - 110053, Delhi, India Mob.: 91-9999054639, 9811400714 Email: chinmayjain1111@gmail.com

Area of Specializa on: New Born Baby Products Company Proﬁle: We are dealing in baby products for more than 30 years & our products are widely available on all ecommerce portals. We have more than 500 products in baby category

Chief Execu ve: Mr. Rishabh Kumar Jain

Stand No. 7A-10

Area of Specializa on: Knitwear Garments for the complete Family

Cli on Export Private Limited Address: 8/328 Uppilipalayam, Arulpuram (PO), Palladam Road, Tirupur – 641605, India Tel: 91-0421-7122100 Email: info@cli onexport.com Website: www.cli onexport.com

Company Proﬁle: Cli on is 25 yrs old company into produc on of Knitwear Garments for the complete family. Supply into major retail chains across the world, the company is make slow yet steady progress into the Indian Market. Our aim is supply world class quality at aﬀordable Indian Prices.

Chief Execu ve: Mr. Naveen Balu Contact Person: Mr. Anil Varghese

Stand No. 7A-12

www.mommybabyfair.com

May-June, 2019

Mommy & Baby Fair

SHOW DIRECTORY

Company Profile: At mios, our mission is simple. We offer healthy, nutri ous and tasty foods designed specifically for children. We understand that kids have specific dietary and nutri on needs. Our products are made out of 100% natural ingredients and are designed to ensure that ea ng healthy can be fun too.

Firmroots Private Limited Address: # 402/1/1, 4th Floor, 22nd Cross, 25th Main, HSR, Bangalore - 560102, Karnataka, India Mob.: 91-9740773641 Email: mahesh.p@ﬁrmroots.in Website: www. mios.com

Our top priority is to make kids and their parents feel good about the food they eat. We aim to be a household food brand for kids. Making “Food that’s Good for Kids” is our promise and we constantly strive to make it happen through all of our yummy and tasty treats.

Chief Execu ve: Mr. Aswani Chaitanya Contact Person: Mr. Mahesh Pavagada Area of Specializa on: FMCG Kids Food Products

Stand No. 7A-21

entertaining the young genera on for over a decade. Shows like Chhota Bheem, Mighty Raju, Super Bheem & many more have been produced by Green Gold and they are hugely popular across all leading kids TV channels, the shows have been popular across all leading kids TV channels like Cartoon Network, Pogo, Discovery Kids, Hungama & Disney, drawing an ac ve viewership of over 60 million kids. The popularity of the characters created by Green Gold has transcended over the years and it has helped the company establish itself as a leading player in Licensing & Merchandising, Movie Produc on & Distribu on, Digital Business, Retail Stores and Events.

Green Gold Licensing & Merchandising India Pvt. Ltd. Address: The Pla na, 11th Floor, A - Block, APHB, Kondapur Road, Gachibowli, Hyderabad - 500032, Telangana, India Tel: 91-040-44361900 Email: licensing@greengold.tv Website: www.greengold.tv Chief Execu ve: Ms. Anvita Prasad Contact Person: Mr. Surya (DIR) Company Proﬁle: Green Gold Anima on is a pioneer in crea ng original Indian anima on content and has been www.mommybabyfair.com

Stand No. 7A-29 81

May-June, 2019

Mommy & Baby Fair

SHOW DIRECTORY

JKW Jayam Knit Wear

Area of Specializa on: Fashion Clothing Kids Wear

Address: No. 295, Thikkar Nagar, 15 - Veleum palayam, Tirpur - 641652, Tamilnadu, India Mob.: 91-9442203366 Email: jayamknitwears@gmail.com Website:

Company Proﬁle: Special Product in Born Babies & Kids, Hospital Gi set, Baby Carier Bag, Sleep Suit Towels, Nappies etc. Stand No. 7A-3

Chief Execu ve: Mr. B. Palanisamy

company to start on the path of building own brand – Aquawhite, back in 2013. Since incep on un l now, the brand has consolidated its por olio with both adults and kids range of oral healthcare products.

JHS Svendgaard Brands Ltd. Address: B-1, E-23, MCIE, Mathura Road, South Delhi - 110044, India Tel.: 91-011-26900411 Mobile: 91-8700856122 Email: neetal@svendgaard.com, ekta@svendgaard.com Website: www.aquawhite.com

The focus on Kids segment The impetus on product innova on and tac ul use of licensing of kids favourite characters has led to a strong por olio targe ng the kids and the company is all set to make the mundane brushing ac vity all the more fun and exci ng for kids i.e. by developing kids friendly products promo ng Be er Health / “Two Two ka Formula”.

Chief Execu ve: Ms. Neetal Narang Contact Person: Ms. Ekta Negi Area of Specializa on: Oral Care Category Toothpaste & Toothbrushes

Innova on in design and formula on The products are tes mony to the innova ve approach.

Company Proﬁle: With 25 years of experience and exper se in the segment, it was a natural evolu on for the

www.mommybabyfair.com

The toothbrushes are specially designed to help the

May-June, 2019

Mommy & Baby Fair

SHOW DIRECTORY

children understand “Two Two ka Formula” with products like 2 minute auto off ‘Music in the toothbrush’, 2 minute auto off ‘Flash light in the toothbrush’ and sand mer to me the brushing. These are flagship models that demonstrate innova on at its best and make kids brush for the s pulated me in a playful manner to aid the habit forma on. The licensed usage of characters like Cho a Bheem, PAW Patrol and other like those is u lised in a manner that integrates the characters into the products.

The Character associa ons Aquawhite is the only brand that has a huge kids character in its por olio. Oﬃcial brand- e-ups and licensed usage of popular & favourite kid`s characters like – Cho a Bheem, Chutki, Shimmer & Shine, PAW Patrol, Pokemon, Spongebob Squarepants, Angry Birds, Peppa Pig, Shiva give us an edge over compe on. This makes for an instant connect with the kids aiding a rac on, thereby giving their mothers one less reason to worry about.

The toothpastes are formulated in a manner that ensures the products are safe for children. They are ﬂuoride free and various ﬂavours are aimed at making the brushing more enjoyable for the target audience.

The Celebrity Associa on Tiger Shroﬀ - A favorite among kids and a sure shot strong driver of brand awareness Stand No. 7A-22

Company Proﬁle: Smily Kiddos is the most adorable kids sta onery brand oﬀering a wide range of premium designer products in USA, Canada, India, and UAE CATEGORIES Ÿ Backpacks Ÿ Lunch Bags Ÿ Pencil Cases Ÿ WaterBo les Ÿ Sta onery Ÿ Accessories

Kiddos Sta onery Pvt. Ltd. Address: Plot No. A9, Survey No. -61012 & 612, Industrial Area, Moula Ali, Hyderabad - 500040, Telangana, India Mob.: 91-8074085443 Email: nidhi@smilykiddos.com Website: www.smilykiddos.com Contact Person: Ms. Nidhi Area of Specializa on: Sta onery Products

Stand No. 7A-8

www.mommybabyfair.com

May-June, 2019

Mommy & Baby Fair

SHOW DIRECTORY

bringing innova ve products of Interna onal Standards that are sensibly priced making it a perfect companion of the founda on years of a baby's life. Mee Mee oﬀers a large variety of products across all categories including Skin and Oral Care, Feeding,Infant U lity Accessories,Travel, Nursery,Toys,Fashion and Maternity which ensures each and every requirement of a parent is met. Each Mee Mee product is scien ﬁcally developed and undergoes rigorous tests before it reaches the baby.

Me N Moms Pvt. Ltd. Address: 37 / 296, Mamta House, Anand Nagar, Near Vokola Police Sta on, Santacruz East, Mumbai - 400055, Maharashtra, India Tel: 91-022-26696300 Email: inquiry@menmoms.co.in Website: www.menmoms.in Chief Execu ve: Mr. Naresh Khatar Contact Person: Mr. Swapnil Rane

• With an aim to reach out to every Indian mother's nursing and baby care needs, Men Moms, the specialized baby care store, has more than 100 outlets across India. Their unique Franchise Friendly policy is helping to expand very fast and achieve the dream of allowing every parent to experience 'The Joy of Paren ng'

Area of Specializa on: Marke ng Company Proﬁle: Conceived in the year 1994, established by ﬁrst genera on entrepreneur Mr. Naresh Khatar,M.D. and Founder, Mee Mee aims to make paren ng a more joyful journey. Knowing the pulse of a parent,the brand relentlessly works towards

Stand No. 7B-4

Company Proﬁle: Medela is commi ed to give mothers everywhere the support they need to feed their babies their amazing milk. Medela has been working with researchers in breast milk for over 60 years. We support every breast feeding mother with our knowledge, exper se and our unique range of products, including our Swiss-made breast pumps, the trusted choice of healthcare professionals worldwide. Every Medela product is designed to make feeding your baby mother's milk easier and more comfortable.

Medela India Pvt. Ltd. Address: JMD Megapolis, Sohna Road, Sector 48, Gurgaon - 122001, Haryana, India Tel: 1800-102-3645 Email: medelaindiacare@medela.in Website: www.medelabreas eeding.in Chief Execu ve: Mr. Santanu Singh Contact Person: Mr. Shivam Shrivastav Area of Specializa on: Breast feeding

Stand No. 7B-4B www.mommybabyfair.com

May-June, 2019

Mommy & Baby Fair

SHOW DIRECTORY

celebra ng Motherhood in India for eleven consecu ve years, adding value to the lives of Indian parents and has found a fan following among expec ng mums and mothers to children between the ages of 0 and 6. It looks cheerful, interna onal, pleasing to the eye, heart-warming visual and gives warm, upbeat, informa ve, interes ng, proac ve feel. It has held hand of the readers through the most trying mes, devo ng me and energy to get expert advice and cu ng edge of baby and product news, and give it to the mother in an easy-to- read format. It makes the mother feel like she belongs to a mum's club, which oﬀers personal insights from other mothers instead of being coldly clinical and had been one-stop consultant for everything related to pregnancy, birth and child care.

Next Gen Publishing Pvt. Ltd Address: 26 B, First Floor, Okhla Industrial Estate, Phase 3, New Delhi - 110020, Delhi, India Tel: 91-011- 4326678 Email: k.kaushik@nextgenpublishing.net, a.kohli@nextgenpublishing.net Website: www.nextgenpublishing.net Chief Execu ve: Mr. Hoshang S Billimoria Contact Person: Ms. Ellora Das Gupta Area of Specializa on: Print Media Company Proﬁle: Mother & Baby :- is from Next Gen Publishing Pvt. Ltd. and is one of the company under Shapoorji & Pallonji banner. It is a brand from UK and has been

Stand No. 7A-11

Nuluv India Pvt. Ltd.

Area of Specializa on: Mama Care & Baby Care

Address: B-201, Lok Vihar, Pitam Pura, New Delhi 110034, Delhi, India Mob.: 91-9999865683, 9811198411 Email: nuluv.india@gmail.com Website: www.nuluv.in

Company Profile: Nuluv has emerged as a niche pla orm where you can get best of the best, high quality and premium mama & baby global brands in India at affordable prices. All the brands at nuluv have been rigorously tested and cer fied to be safe for mother and their young ones.

Chief Execu ve: Mr. Manshu Dua Contact Person: Ms. Deepika Verma

Stand No. 7C-3

www.mommybabyfair.com

May-June, 2019

Mommy & Baby Fair

SHOW DIRECTORY

Popees have high safety standards and concern for hygiene and quality. This much loved brand oﬀers latest style and designs to allow the li le personali es to sparkle like a star. Popees have a number of brands in hand like Li le Papaya for Infants, Popees Kids for Growing kids, Popees Fashion for Fashion wear, Popees Inners for Kids innerwear, Pomees for women and Ourkids Magazine for Paren ng.

Popees Baby Care Products Pvt. Ltd. Address: II/122B, Popees,Pathiriyal Post Oﬃce, Thiruvali, Malappuram District, Kerala - 676123, India Tel: 91-4832 720 858 Email: saleshead@popees.com Website: www.popees.com Chief Execu ve: Mr. Shaju Thomas, Chairman & Managing Director

Popees boast of world class manufacturing units, tex le professionals, fashion designers, skilled labours and an energe c marke ng network. We focus on insight, innova on and great design to ensure the widest selec on of quality products.

Contact Person: Mr. Prem Anand, Corporate Head Mkt & Sales Area of Specializa on: Kids Wear Manufacturing

Like a child, we are growing fast and on a journey to become the best baby care brand in the world.

Company Profile: Popees offers a marvelous collec on of baby clothes ranging from magical one year to the naughty six. Mothers who values their li le one’s joy always prefer Popees and they vouch that Popees is the most comfortable, most hygienic and most affordable kids wear brand.

Mission: Our mission is to create a healthier and happier world by oﬀering the children the most comfortable and safe products manufactured with utmost quality. Stand No. 7B-3

Area of Specializa on: Manufacturer, Importer, Trader, Distributor Company Profile: We are a renowned name amongst India's leading FMCG, Solar, Portable Energy and Child Care organiza ons. Our dynamic presence expands across Solar, FMCG, Portable Energy & Child Care categories with well established brands like Mitva , Nippo, Philips AVENT, Mothercare, Feelfree, FisherPrice, Tiffy & Toffee and Purple Turtle.

RAL Consumer Products Ltd. Address: B-7/2, Okhla Industrial Area, Pahse - II, New Delhi - 110020, Delhi, India Tel: 91-040-500800 Email: pooja.gupta@ral.co.in Website: www.ralindia.co.in Chief Execu ve: Mr. Aditya Agarwal Contact Person: Ms. Pooja

www.mommybabyfair.com

May-June, 2019

Mommy & Baby Fair

SHOW DIRECTORY

Steps to Success(Our Success Story) Established in 1973, RAL Consumer Products Ltd. has made ground breaking accomplishments in the ﬁeld of R&D, manufacturing, sales, marke ng, services and distribu on. Our specialized and highly skilled professionals have set high standards of service, by delivering quality products to the end consumer. Today, we cater to more than 5 lakh retail & wholesale outlets across the country, encompassing from the smallest of the village grocery shop to mega lifestyle mall chains to serving bustling hyper markets in metropolitan ci es to subtle NGO's diverse corporate houses to government ins tu ons.Business Ver cals

Category Brands Associa on Ÿ Solar Products MITVA Own popular solar brand "MITVA” Ÿ Portable Energy NIPPO A BSE Listed Company Ÿ Child Care TIFFY & TOFFEE Own brand in child care categories Ÿ Child Care PURPLE TURTLE Own brand in child care categories Ÿ Child Care Feelfree Collaborated with Global Adult Diapering Brand Ÿ Child Care Mothercare Collaborated with Premium Interna onal Brand Ÿ Child Care Philips AVENT Collaborated with most trusted Interna onal Brand Ÿ Child Care Fisher-Price Collaborated with Popular American Brand

RAL Consumer Products Ltd. has developed its exper se in diﬀerent market segments since its incep on.

Stand No. 7A-25

for E.T Browne, USA for their brand Palmer’s. In Feb ’17, we have also been appointed the distributors for Farlin mother and baby care products for South and west India. We have recently signed an exclusive distribu on agreement with Expanscience Laboratories, France for their brand Mustela. We have also been appointed the distributors for Nuby INC, USA recently.

Rama Vision Ltd. Address: Rama House, 23 Najafgarh Road Industrial Area, Shivaji Marg, New Delhi - 110015, Delhi, India Tel: 91-011-45349999 Email: ramdev@ramavisionltd.com Website: www.ramavisionltd.com Chief Execu ve: Mr. Ramdev

Food division: In year 2009, we have been appointed the distributors for Thaitan Foods Interna onal Company, Thailand, and a leading manufacturer of Thai food. In October 2010, we have also been appointed the distributors of Kinhdo Corpora on, Vietnam for the importa on and distribu on of their food product range. In November ’16, we have been appointed the distributors for Kewpie, Japan. In July ’17, we have been appointed the distributors of Mister Potato Chips, Malaysia and Munchy’s Biscuits, Malaysia.

Area of Specializa on: Looking Mize Brands Company Proﬁle: Baby care division: We are the distributors of Pigeon Corpora on, Japan in India since February 2002. Pigeon is a Japanese Major engaged in the manufacturing and marke ng of mother and baby care products in more than 65 countries. In March 2015, we have been appointed the distributors of Graco baby products. Their product consists of baby stroller, high chair, car seat etc. Graco is a brand owned by Newell Rubbermaid Inc, USA. In July ’16, we have been appointed the distributors www.mommybabyfair.com

Stand No. 7B-8

May-June, 2019

Mommy & Baby Fair

SHOW DIRECTORY

Sri Ram Garments

Area of Specializa on: Baby Kni ed Garments Manufacturer

Address: 87/2, Opposite SIDCO, Authupalayam Road, Anuparpalayam, Tirpur - 641652, Tamilnadu, India Mob.: 91-9655605863 Email: eashu81b@gmail.com Website: www.dolley.in

Company Proﬁle: We are the manufacturers of baby kni ed garments from the age group of 0 to 4 years for past 16 years with high quality & dedica on Stand No. 7A-2

Contact Person: Sri Ram Prabu

unheri growth. Our product range has 5 categories i.e. Health, feeding, hygiene, child’s bedroom & travelling which are designed by parents for kids.UGrow respond to human needs and we want every parent regardless of social class, aﬀord a quality product and safety for children. We combine technology with care and love, because we believe that a good life is based on health. Our products are safe with BPA free and non-toxic. U-Grow was born as a response to a need (or more). The need for safety! The need for quality; the certainty that parents will be able to raise healthy children.

Sunheri Marke ng Pvt. Ltd. Address: Plot No. 92, Sector-29, Part-II, HUDA, Panipat-132103, Haryana, India Mob.: 91-8222900001, 9996605401 Email: vijay@u-grow.in, ca2@sunheri.com Website: www.u-grow.in Chief Execu ve: Mr. Vijay Goel Contact Person: Mr. Vijay Goel / Ms. Monika Area of Specializa on: Health, Feeding, Hygiene, Child’s Bedroom, Travelling

OUR VALUES – Caring, Safety, Quality, Simplicity, Technology, Love & Life.

Company Proﬁle: U-Grow, a European baby care and mother care brand is the perfect combina on of comfort, convenience, ergonomics and func onality, to give you everything you need to increase your child’s

www.mommybabyfair.com

OUR VISION – We intend to conquer our market segment with products to sa sfy our customers’ needs, promo ng quality, aﬀordable health and safety. Stand No. 7B-9 88

May-June, 2019

Mommy & Baby Fair

SHOW DIRECTORY

understanding customer needs, began its Indian opera ons in 2008 with baby disposable diaper category, MamyPoko Pants being India's ﬁrst pant style diapers. Unicharm India has an eminent product line which includes MamyPoko Pants (Baby Care), Sofy (Feminine Care} & Lifree (Health Care} categories. Unicharm's products are made in India keeping in the mind the dynamic lifestyle of Indian consumers,as a result enhancing consumer's experience.

Unicharm India Private Limited Address: Unit No. 501 to 508 and 510 to 518, 5th Floor, Centrum Plaza Building, Golf Course Road, Sector - 53, Gurgaon - 122002, Haryana, India Mob.: 91-9971988339 Email: customercare@unicharm.com Website: www.mamypoko.co.in Contact Person: Customer Care Execu ve Area of Specializa on: Hygiene Products

Stand No. 7B-2

Company Proﬁle: Unicharm India an organiza on built on strong founda on of Japanese technology &

Contact Person: Mr. Nilesh Gala Area of Specializa on: Design Maternity and Nursing Wear

Vaishali (Easyfeed) Address: 2, Daroga Singh Chawl, Prabhat Colony, Near Paramhansh Hotel, Santacruz East, Mumbai 400055, Maharas, India Mob.: 91-9820445231 Email: info@easyfeed.in Website: www.easyfeed.in

Company Proﬁle: We are manufacturer of Maternity & Nursing Wear, we are in The Garment Industry since - 2001. Stand No. 7A-21A

www.mommybabyfair.com

May-June, 2019

Mommy & Baby Fair

SHOW DIRECTORY

Vivia Interna onal's has ini ated its manufacturing opera ons since 2015, but within a short span of me it has established its brand in the major markets of India and also expor ng to des na ons of SAARC countries and Middle-East. The brand launched by Vivia Interna onal's is “Mother's Woo Woo Baby Diaper… for the most assured and comfort of baby.

Vivia Interna onal Pvt. Ltd. Address: 2736/13, Ranjeet Nagar, New Delhi-110008, India Tel: 91-011-25709074 Mob.: 91-9971086744 Email: info@vivia.co.in Website: www.vivia.co.in Chief Execu ve: Mr. Naveen Jain

Mother's Woo Woo baby diaper is made from finest raw material procured from around the world. Special care is taken at each stage of manufacturing, from selec ng the basic raw material to the minute process of manufacturing… A vibrant and absolute hygiene diaper as finishes is what Vivia Interna onal's offers to its consumers. With the state of the art manufacturing facility under the supervision of highly trained manpower the finest quality of baby diaper are manufactured by Vivia Interna onal's.

Contact Person: Mr. Vipul Jain Area of Specializa on: Baby Diaper and Maternity Pad and Adult Diaper Company Proﬁle: Vivia Interna onal's was launched in the year 2013 with the objec ve of providing hygiene and other allied products to consumers. With the technical support from its interna onal partners a world class facility of manufacturing baby diaper was established near the close vicinity of Na onal Capital Region Delhi.

Stand No. 7C-15

SRL Toys

Chief Execu ve: Mr. Rahul Lamba

Address: D - 8, Site - IV, Industrial Area, Sahibabad, Ghaziabad - 201010, U ar Pradesh, India Mob.: 91-9999269993 Email: srltoy@hotmail.com

Company Proﬁle: Our Products: Cradle, Bed, Play Gym, Carrier, Rocker, High Chair

www.mommybabyfair.com

Stand No. 7B-8B 90

May-June, 2019