TECH-TONIC and created a robust strategy for the same. Accordingly, we have migrated all instances of our ERP to the cloud and are in the process for other business-critical applications. It brings scalability, agility, security, and a lower cost of ownership. This is a stepping stone towards our journey of new edge technologies; AI/ML/IoT whenever and wherever required. We have embarked on a multi-year transformation journey where we aim to achieve industry leading growth rate in line with marquee value creators, and market leaders in wires and cables and build a robust new age consumer electricals business. Project Leap is a multi-year transformational programme aimed at having the right building blocks in place which will enable us to achieve 200 billion of the top line by FY26. It includes a range of strategic themes and initiatives focused on growth, profitability, and long-term capacity building for the organisation across B2B and B2C businesses Polycab's key themes and priorities for the coming year are: l
Go-to-Market - Digitise the entire distribution ecosystem Scale up in emerging India and alternate channels
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Customer Centricity - enhance visibility and control of secondary sales by significantly improving understanding end users
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Winning with new products execute the NPD roadmap to drive market share gains as well as premiumisation
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Governance - monitor progress of all building blocks towards clearly defining growth and profitability drivers
goods, utilities and telecommunications are being disrupted by Industry 4.0 technologies. As a major player in the wire & cables and FMEG industry, we are assessing the situation and devising our growth strategies accordingly.
WCI: Please take us through some of the technology-driven products manufactured by your company. BS: We are constantly working to upgrade the technology used in the production process and bring to the table customer-centric meaningful innovations. Polycab India manufactures halogen-free cable with energyefficient E-Beam technology facilitates high energy saving and reduces carbon footprint. The wires & cables produced from E-Beam technology are having excellent electrical, mechanical and fire properties with low production of waste and causing no harm to the environment. We have relaunched Polycab Green Wire with a new product proposition that emphasises the use of 5-in-1 Green Shield technology. Our products reflect a genuine sense of ecoconsciousness and are produced using environment-friendly materials and processes that conserve energy and natural resources.
WCI: Kindly elaborate on some of the Industry 4.0 initiatives taken by your company. BS: We constantly strive to improve our operations through the adoption of the latest advanced technologies and digitalisation. We look at technology as an enabler and continue to invest in solutions aimed to improve efficiency, optimise inventory levels, and streamline the supply chain, thereby reducing dead stock with trade/company and improving receivables. We are leveraging digital to transform our business and using analytics to promote integrated business decision-making. Meanwhile, the sectors that we serve, such as construction, consumer
KEC International: Betting Big on Product Innovation and Development “
Mr. Manjit Singh, Executive Director – Cables, KEC International Ltd.
www.wirecable.in
Our technology roadmap includes the development of new products for railway applications to cater to the demand from the railway segment. We have also been working on speciality cables for the Indian Navy to strengthen our product portfolio in the defence sector besides expanding our telecom portfolio.
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May-June, 2022
