OUR STORY
The enchanting world of Tulipop, dreamt up by mother of two Signy and brought
Tulipop is recognized and loved for being a cool, fun brand that offers something
to market by her best friend Helga, is a cool, quirky, cute & colorful character
a bit different from the norm.
brand.
A team of six now runs Tulipop’s fast expanding operations from Tulipop’s HQ in
Launched in Signy and Helga’s home country of Iceland in 2010 from a joint
Reykjavík, Iceland.
dream to create something unique they would want to buy both for themselves and for their kids, Tulipop is now an established, award-winning brand.
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Copyright © 2016 Tulipop ehf. All Rights Reserved.
TIMELINE
2017 Planned launch in Japanese market
January 2017 TULIPOP INC. New York office to open in January!
November 2016 Tulipop plans to get animated!
June 2016 January 2014 Tulipop enters UK market
120 RESELLERS IN 14 COUNTRIES
2015 Start-Up of the year!
2015 TOYNAMI licensing deal
Tulipop closes Series A funding round led by Icelandic VC fund FRUMTAK VENTURES
2012 NIKITA SNOWBOARDS First licensing deal
March 2010
First product range on shelf in Iceland.
Copyright © 2016 Tulipop ehf. All Rights Reserved.
January 2010 Tulipop is Born! 3
AWARDS
DESIGN AWARDS
2016
SHORTLISTED
DESIGN AWARDS
2016
SHORTLISTED
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Copyright © 2016 Tulipop ehf. All Rights Reserved.
WHAT IS TULIPOP?
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WELCOME TO THE WORLD OF TULIPOP The Volcano Kapow
Mount Black Skull Rock
Shiver Bay
Toadstool Hill
Cockleshell Beach The heart of Tulipop is the magical Tulipop island – a wondrous island in the middle of two seas, governed by 3 moons.
The Forgotten Forest Buttercup Sands Goldie Rocks
Created when a magical underwater volcano erupted many lifetimes ago, the lava formed the island that evolved into the beautiful place that is Tulipop. Loosely based on the landscapes of Iceland, Tulipop is full of waterfalls, rugged mountains, hot springs and golden sands.
Mushroom Svamp
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The main characters of Tulipop, Fred, Gloomy, Bubble, Miss Maddy and Mr. Tree, are all totally different but utterly unique characters that each have their own skills but are not without their flaws.
Strawberry Fields
Copyright Š 2016 Tulipop ehf. All Rights Reserved.
Copyright © 2016 Tulipop ehf. All Rights Reserved.
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MEET MUSHROOM BOY BUBBLE
“Hello there, nice to meet you! My name is Bubble and I’m a boy mushroom! I live in Buttercup Sands, the most perfectly beautiful spot on Tulipop.”
The daydreamer of the group, mushroom boy Bubble would much rather spend his days eating blueberry pancakes, gardening and taking a nap in his hammock than galavanting across the island on adventures with his friends. 8
Copyright © 2016 Tulipop ehf. All Rights Reserved.
MEET ADVENTUROUS MUSHROOM GIRL GLOOMY I’m Gloomy – I am an explorer, no…. an inventor...no an adventurer….I am all of those things, an exploro-inventurer.”
The driving force behind the adventures on Tulipop, Gloomy is a nosy, brave, fun-loving mushroom girl who lives on top of Toadstool Hill where she dutifully keeps an eye on her friends on Tulipop! Copyright © 2016 Tulipop ehf. All Rights Reserved.
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MEET THE FABULOUS MISS MADDY “Bonjour! I am Miss Maddy, and yes I know, I do look like a beautiful princess. I also sing like a princess, dance like a princess and dress like a princess, it’s such a shame there’s no royal family on Tulipop!”
The most important thing you need to know about Miss Maddy is that she loves pink. Her home - Strawberry Field - is pink, her clothes are pink and her biggest wish is that she herself could be pink.
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Copyright © 2016 Tulipop ehf. All Rights Reserved.
MEET THE LEAST SCARY MONSTER, FRED “I’m Fred, not Fredmund as Gloomy might tell you! As you can probably see, I am the scariest monster on the whole of Tulipop, ever. If I saw myself in a mirror I would definitely scream. If I wasn’t a monster that is, because monsters don’t get scared, do they?”
Snuffling around in the Forgotten Forest, you’re likely to stumble upon Fred - the smelliest, most cuddly and least threatening monster on Tulipop. He tries his hardest to be scary and tough but unfortunately for Fred, he likes knitting, and is about as brave as a chicken. Copyright © 2016 Tulipop ehf. All Rights Reserved.
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MEET MR. TREE & MAMA SKULLY ON SCARY SKULL ROCK “Ho ho! Enchanting to make your acquaintance, my name is Mr. Tree and I am proud to say that my days here on Tulipop began many moons ago– long before the arrival of that merry band of whippersnappers that scamper around below.”
“Oh, my dearies, hello and welcome to Tulipop. My name is Skully, because that’s what Mr Tree calls me. I think I had another name before that, when I wasn’t a skull, but I can’t seem to remember. It was a jolly long time ago.
Mr. Tree is a magic tree and can turn tears of joy into gemstones. His gemstone collection is particularly precious to him. Mama Skully lives with Mr.Tree up on Skull Rock and believes she was a poet in her former life. 12
Copyright © 2016 Tulipop ehf. All Rights Reserved.
THE TULIPOPPER’S PETS
OZZY AIRBORNE Gloomy’s pet bat who is always trying to avoid getting roped into Gloomy’s secret missions.
SPUD The fastest snail on Tulipop is the ever loyal Spud, you can tell his mood by the colour of his shell.
PING & PONG ….or is it Pong and Ping. If someone’s played a trick on Fred, this mischievous pair are probably behind it.
WIGGLY & WOBBLY If you want your food to disappear followed by a massive burp, just put it next to these two. Copyright © 2016 Tulipop ehf. All Rights Reserved.
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WHO
TULIPOP?
KIDS TWEENS &TEENS YOUNG ADULTS YOUNG PARENTS
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Copyright © 2016 Tulipop ehf. All Rights Reserved.
WHO
Copyright © 2016 Tulipop ehf. All Rights Reserved.
TULIPOP?
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WHERE IS TULIPOP HEADING?
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ENTERTAINMENT & CONNECTIVITY
MERCHANDISE
DIGITAL
OWN RANGE
STORY BOOKS
LICENSED MERCHANDISE
ANIMATION
OWN RETAIL SHOPS
Copyright © 2016 Tulipop ehf. All Rights Reserved.
TULIPOP’S OWN RANGE
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TULIPOP’S OWN RANGE
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TULIPOP @ RETAIL
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TULIPOP AROUND THE WORLD
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Copyright © 2016 Tulipop ehf. All Rights Reserved.
LICENSED TULIPOP MERCHANDISE
PLUSH
Gloomy, Bubble, Miss Maddy & Fred
TOYNAMI American toy company Toynami has created a beautiful range of Tulipop toys, coming to market in January 2017. www.toynami.com
COMIC CON EXCLUSIVE 2016 Fred Vinyl Figurine
FRED COIN BANK Copyright © 2016 Tulipop ehf. All Rights Reserved.
BLIND BOX FIGURINES
Miss Maddy, Gloomy, Bubble & Fred
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LICENSED TULIPOP MERCHANDISE
NIKITA CLOTHING
UNICEF
One of Tulipop’s first collaborations was with Nikita Clothing in 2012.
Tulipop is proud to collaborate with UNICEF for this adorable coin-bank.
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Copyright © 2016 Tulipop ehf. All Rights Reserved.
PRESS
STAF RÆN PREN TUN! Miðvikudagur 7. janúar 2015 | 1. tÜlublað | 11. årgangur
SĂmi: 512 5000 |
www.visir.is
Mikkeller horfir til ReykjavĂkur HĂłpur tengdur eigendum gistiheimilisins Kex Hostels ĂĄ Ă viĂ°rĂŚĂ°um viĂ° forsvarsmenn bjĂłrframleiĂ°andans Mikkeller um opnun ĂĄ bar undir nafni danska fyrirtĂŚkisins Ă ReykjavĂk. „ViĂ° erum Ă reglulegum samskiptum og ĂžaĂ° eru einhverjar Ăžreifingar en Ăžetta er enn ĂĄ viĂ°rĂŚĂ°ustigi og engir pappĂrar hafa veriĂ° undirritaĂ°ir,“ segir Ă“lafur Ă gĂşstsson, rekstrarstjĂłri veitingastaĂ°arins SĂŚmundar Ă sparifĂśtunum ĂĄ Kexi Hosteli. âžœ SĂ?Ă?A 2
TĂłk vinnuna fram yfir fĂłtbolta DaĂ°i KristjĂĄnsson var rĂĄĂ°inn framkvĂŚmdastjĂłri H.F. verĂ°brĂŠfa rĂŠtt fyrir jĂłl. Hann er einungis ĂžrĂtugur aĂ° aldri en hefur starfaĂ° hjĂĄ fyrirtĂŚkinu sĂĂ°astliĂ°in fimm ĂĄr og Ăžar ĂĄ undan hjĂĄ Icebank. „Ég var heppinn aĂ° komast ĂžangaĂ° inn. Ăžetta var góður vinnustaĂ°ur og ĂŠg fĂŠkk mikla ĂĄbyrgĂ° strax frĂĄ fyrsta degi. Manni var hent Ăşt Ă djĂşpu laugina og Ăžannig hefur ĂžaĂ° veriĂ° Ă gegnum minn feril. MaĂ°ur hefur bara Ăžurft aĂ° lĂŚra aĂ° synda,“ segir DaĂ°i. âžœ SĂ?Ă?A 8
OlĂulĂŚkkunin hefur ĂĄhrif ĂĄ FĂĄfni Starfsmenn FĂĄfnis Offshore vinna Ăžessa dagana aĂ° verkefnum fyrir Shell Ă Bretlandi sem lĂ˝kur Ă nĂŚstu viku. FramhaldiĂ° er ĂłljĂłst en SteingrĂmur Erlingsson, framkvĂŚmdastjĂłri fyrirtĂŚkisins, segir mikla lĂŚkkun olĂuverĂ°s hafa komiĂ° ĂĄ Ăłvart. „ÞaĂ° sĂĄ nĂĄttĂşrulega enginn Ăžessa verĂ°lĂŚkkun fyrir en ĂžaĂ° sem hjĂĄlpar okkur er aĂ° viĂ° erum meĂ° ĂĄkveĂ°na fasta samninga sem tryggja aĂ° viĂ° lifum Ăžetta alveg af,“ segir SteingrĂmur. âžœ SĂ?Ă?A 4
MARGIR VILJA Ă? SAMSTARF MEĂ? TULIPOP âžœ ÆvintĂ˝raheimur Tulipop
hefur stĂŚkkaĂ° hratt meĂ° tilkomu fjĂĄrfesta Ă fyrra.
➜ Eigendurnir finna fyrir
miklum ĂĄhuga frĂĄ leikfanga- og afĂžreyingariĂ°naĂ°inum.
âžœ Selja vĂśrur Ă yfir 20
verslunum Ă Bretlandi og stefna vĂĂ°ar meĂ° tĂmanum. SĂ?Ă?A 6-7
VerĂ°lĂŚkkun ĂĄ heimsmarkSTJĂ“RNARďšş aĂ°sverĂ°i ĂĄ olĂu virĂ°ist skila MAĂ?URINN @stjornarmadur sĂŠr hĂŚgar og sĂĂ°ur inn Ă verĂ°lag ĂĄ eldsneyti til Ăslenskra neytenda. âžœ SĂ?Ă?A 12
 � ��
Copyright Š 2016 Tulipop ehf. All Rights Reserved.
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Tulipop ehf. Fiskislóð 31, 101 Reykjavik, Iceland Tel. (+354) 519 6999
Please direct any enquiries to: Helga Árnadóttir - CEO Email: helga@tulipop.com Mobile:+354 8577761
www.tulipop.com
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