2016
Local Multimedia Advertising
Rates Tulsa World Media Company offers an engaging portfolio of print and digital products that fit the advertising needs of an incredibly important business – yours.
Publishes Daily and Sunday
Local Multimedia Advertising Rate Card Effective January 1, 2016
Display Advertising Office:
Classified Advertising Office
315 S. Boulder, Tulsa, OK, 74103-3423 (918) 581-8510 Fax (918) 581-8514
315 S. Boulder, Tulsa, OK, 74103-3423 (918) 583-2121 Fax (918) 583-3550
Business Hours: 8 am to 5 pm, Monday-Friday Member of Alliance for Audited Media (AAM) • Oklahoma Press Association (OPA) • Midwest Newspaper Advertising Executives, Assoc. (Midwest NAEA) Association of Newspaper Classified Advertising Managers (ANCAM) • Southern Classified Advertising Managers Association (SCAMA) International Newspaper Marketing Association (INMA) • Southern Newspaper Publishers Association (SNPA) Advertising Media Credit Executive Association (AMCEA)
Table of Contents
Personnel_________________________________ 2 Representative____________________________ 2 Terms of Payment__________________________ 2 Policies / Contract Information _______________ 3 Digital Rates______________________________ 3 ROP Rates______________________________ 4, 5 Special Days/Features______________________ 6 ROP Requirements_________________________ 6 Contract and Copy Rules____________________ 6 Mechanical Requirements___________________ 6 Special Formats A. WEEKEND Entertainment Magazine_____ 6 B. TV World___________________________ 6 C. Tabloid Magazine____________________ 7 D. TMC (World Extra)___________________ 7 _E. Preprinted Inserts____________________ 7 F. Comics_____________________________ 7 G. Polybags___________________________ 7 H. Front Page Power Notes______________ 7 I. Business Profile Sections_____________ 8 Classified Rates_________________________ 8, 9 World of Homes___________________________ 10 Audience________________________________ 10 Closing Times_________________________ 11, 12
Page 2 of 12
Personnel
page
Advertising Director.......................Jennifer Carthel....(918) 581-8509 Mgr of Inside Media Sales.............Shannon Hayden........... 581-8512 Mgr of Outside Media Sales..........Scott Baker.................... 581-8525 Digital Sales Manager...................Stephanie Knight........... 699-8867 Special Sales & Training Mgr........Amanda Boyaci............. 581-8542 Marketing Director.........................Sarah Lorenzen............. 581-8554 Credit Manager..............................Newt Collins.................. 581-8546 Production Director........................Gary Gregg.................... 699-8803
Representative
Independent. For rate and market information call (918) 581-8556.
Terms of Payment Tulsa World Media Company shall, at its option require cash with order until credit has been approved. Tulsa World Media Company reserves the right to require prepayment if this advertising and credit application is NOT approved by the credit department. Credit Policy: Tulsa World Media Company billing cycle is based on 5-4-4 week billing periods instead of the calendar month. Billing is on the last day of each period. All charges for the billing period become due and payable by the 15th of the following month. An account's advertising may be discontinued if not paid when due until the account balance is paid in full. A finance charge of 1 1/2 percent per month or annual percentage rate (APR) of 18 percent will be charged on all over-due balances. Where credit is granted, our billing is deemed to be correct both as to the amount of space and rate charged, unless within 10 days from the mailing of any such bill, you notify us in writing that the bill is incorrect.
Tulsa World Multimedia Rates
Policies / Contract Information A. Volume rates are available to all advertisers except those requesting agency discounts, those who do not have an established business outlet within the retail trade zone and those engaged in interstate transportation. B. Publisher may revise rates at any time by giving advertiser 10 days written notice. C. TAX- should any government body levy a tax on any advertising covered by these rates, such tax will become an additional charge to the advertiser, over and above the rates mentioned herein. D. Advertiser cannot use a volume contract, weekly frequency agreement or frequency preprint contract to place advertising for any other establishment or group of establishments without expressed permission of the Tulsa World Media Company management. E. Tulsa World Media Company reserves the right to reject any copy deemed unacceptable. F. Advertisements simulating news matter will be plainly marked “Advertisement” in small caps at top of ad. G. Please read your advertisement the first day it appears. In spite of our best efforts errors occasionally occur. We will make an adjustment on the FIRST INSERTION ONLY. The liability of Tulsa World Media Company in this respect shall not exceed such proportion of the space occupied as the noted error bears to the whole advertisement. H. Legality and propriety of advertisement is the advertiser’s responsibility. The advertiser agrees to indemnify and hold harmless Tulsa World Media Company, its officers, agents and employees from any litigation involving improprieties in advertising content.
I. We will make every effort to accommodate position requests. We do not guarantee position, nor is advertising accepted for publication subject to position. Failure to comply with position requests will in no way constitute reason for non-payment or result in an allowance. J. When the wrong rate appears on an insertion order, the mistake will be considered a clerical error. We will publish the ad and charge the correct amount shown on the current rate card. K. By ordering an ad, advertisers acknowledge acceptance of the conditions and rates of the current rate card. L. Converted preprint lineage, Front Page Ads and tulsaworld.com advertisements apply toward fulfillment of frequency contract. M. Tulsa World Media Company, a locally operated business owned by BH Media Group - a subsidiary of Berkshire Hathaway, reserves the right to refuse to publish any material submitted for publication. Only publication of an advertisement shall constitute final acceptance. Tulsa World Media Company is not required to offer reasons for rejecting an advertisement or editorial submission and will not entertain inquiries relative to justification. The management of Tulsa World Media Company will be the sole decision maker as to the content of its editorial and advertising pages. N. For any contract rate to be in force, the advertiser must execute a contract and publisher must accept the contract in advance of publication. The effective contract date cannot be backdated more than 30 days.
Digital Rates Digital Product Deadlines are on page 10. 1. Banner Rates Desktop ROS Section Targeted Top Flag (220x90)................. $4.................... $5 Leaderboard (728x90)........... $5.................... $6 Big Box (300x250)................. $6.................... $7 Half Page (300x600).............. $7.................... $8 Pre-roll Video........................ $24 Auto Play Video (300x250)... $20
Premium Ad On’s Above the Fold............... add $4.00/m Day Parting ................... add $1.00/m 2. Mobile Site Advertising
Desktop ROS Section Targeted 300 x 50................................. $7.................... $8 300 x 250 ............................. $10 ................ $11 3. App Advertising App Open: Ad displays full screen when the app is opened. User must interact with the ad by tapping on or closing it to view the home screen. Phone ad size – 640x770, Tablet ad size – 1024x768 $20 CPM Interstitial Ads: Ad displays full screen when a article is opened. User must interact with the ad by tapping on or closing it to see the article. Phone ad size – 640x770, Tablet ad size – 1024x768 $15 CPM
Tulsa World Multimedia Rates
Home Screen: Ad displays on the app home screen. Ad rotates every 20-30 seconds. Phone ad size – 640x100 displays on the bottom on the home screen. Tablet ad size – 300x250 displays above the fold in second row on the home screen. $15 CPM Bottom Banner: Ad displays at the bottom of the screen while reading a story, ad rotates every 20-30 seconds. Phone ad size – 640x100, Tablet ad size – 728x90 $10 CPM 4. Home page wallpaper (siderails + expandable ad) Monday through Friday - $1,500/day Saturday, Sunday - $900/day Expandable 960x30 expands to 960x400 on mouse rollover. Home page, Mon. through Fri. - $550/day Saturday, Sunday - $400/day Sports Page - $400/day Other section fronts - $250/day 5. Corner Peel: 75x75 clicks open to a 500x500 Mon. through Fri. - $450/day Saturday, Sunday - $300/day Sports section - $300/day Other section fronts - $200/day 6. Email Blasts 600x600 to 800 pixels long. $11 cpm Contact your Tulsa World sales professional for more information.
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Black and White ROP Rates Print Rates are per column inch for space.
49% of area adults read Tulsa World in print or online in an average week.
All ads will include Print to Web expanded reach for seven days at an additional $15 per ad charge. Multiple insertions of the same ad within seven days will not receive additional $15 Print to Web charge.
Source: Nielsen Scarborough 2015 R1 Tulsa CBSA
$77.00 $68.00 $53.00 $46.00 $38.00
2x
$72.00 $60.00 $45.00 $37.00 $34.00
3x
$70.00 $57.00 $42.00 $33.00 $31.00
4x+
$68.00 $52.00 $39.00 $30.00 $28.00
MAIN Week of Ads Program RETAIL – SUNDAY Daily Rate (within 7 days)
OPEN Level D (less than $9,999) Level C ($10k - $29,999k) Level B ($30k - $89,999k) Level A ($90k -$149,999k) Custom ($150k +)
1x
$98.00 $91.00 $76.00 $69.00 $61.00
2x
$88.00 $83.00 $68.00 $60.00 $57.00
3x
$86.00 $80.00 $65.00 $56.00 $54.00
4x+
$83.00 $75.00 $62.00 $53.00 $51.00
OTHER Week of Ads Program RETAIL SECTIONS - DAILY Daily Rate (within 7 days)
Page 4 of 12
1x
$73.00 $64.00 $49.00 $42.00 $34.00
2x
$68.00 $56.00 $41.00 $33.00 $30.00
3x
$65.00 $53.00 $38.00 $29.00 $27.00
4x+
$63.00 $48.00 $35.00 $26.00 $24.00
$83.00 $75.00 $62.00 $53.00 $51.00
$81.00 $71.00 $60.00 $51.00 $49.00
Month of Ads Program (within 30 days) 8x-11x 12x+ Print to Web +$15
OPEN Level D (less than $9,999) Level C ($10k - $29,999k) Level B ($30k - $89,999k) Level A ($90k -$149,999k) Custom ($150k +)
Print to Web +$15
ANNUAL INVESTMENT
$65.00 $48.00 $37.00 $28.00 $26.00
Month of Ads Program (within 30 days) 8x-11x 12x+ Print to Web +$15
Print to Web +$15
ANNUAL INVESTMENT
$68.00 $52.00 $39.00 $30.00 $28.00
Print to Web +$15
OPEN Level D (less than $9,999) Level C ($10k - $29,999k) Level B ($30k - $89,999k) Level A ($90k -$149,999k) Custom ($150k +)
1x
Print to Web +$15
Print to Web +$15
ANNUAL INVESTMENT
Month of Ads Program (within 30 days) 8x-11x 12x+ Print to Web +$15
MAIN Week of Ads Program RETAIL – DAILY Daily Rate (within 7 days)
$63.00 $48.00 $35.00 $26.00 $24.00
$61.00 $44.00 $33.00 $24.00 $22.00
Print to Web +$15
COLOR PREMIUM: 1-40 inches_$25 per column inch 41-126 inches_$1,000
Tulsa World Multimedia Rates
$84.00 $79.00 $64.00 $56.00 $53.00
3x
$82.00 $76.00 $61.00 $52.00 $50.00
4x+
$80.00 $71.00 $58.00 $49.00 $47.00
SPECIAL Week of Ads Program RETAIL SECTIONS - DAILY Daily Rate (within 7 days)
OPEN Level D (less than $9,999) Level C ($10k - $29,999k) Level B ($30k - $89,999k) Level A ($90k -$149,999k) Custom ($150k +)
1x
$69.00 $61.00 $54.00 $49.00 $44.00
2x
$61.00 $55.00 $47.00 $45.00 $39.00
3x
$58.00 $51.00 $43.00 $41.00 $37.00
4x+
$55.00 $47.00 $40.00 $38.00 $35.00
SPECIAL Week of Ads Program RETAIL SECTIONS - SUNDAY Daily Rate (within 7 days)
OPEN Level D (less than $9,999) Level C ($10k - $29,999k) Level B ($30k - $89,999k) Level A ($90k -$149,999k) Custom ($150k +)
1x
$76.00 $69.00 $61.00 $56.00 $51.00
2x
$68.00 $62.00 $54.00 $52.00 $46.00
3x
$65.00 $58.00 $50.00 $48.00 $44.00
4x+
$62.00 $54.00 $47.00 $45.00 $42.00
A. Section Front Page Banners A1 and Front Page banner positions are available, publishing daily. Ad sizes are 6 col. x 3 inches. Call for availability and pricing.
ROP Requirements
B. Thanksgiving Day Rate The Thanksgiving Day issue (Thursday) of the Tulsa World will be charged the Sunday rate.
Contract & Copy Rules
Special Days/Features Best Food Day—Wednesday Weekend Entertainment Section—Wednesday World of Homes—Saturday Drive—Saturday Careers—Sunday Celebrations—Sunday Travel—Sunday Special Section Calendar available upon request.
Tulsa World Multimedia Rates
$55.00 $47.00 $40.00 $38.00 $35.00
$53.00 $45.00 $38.00 $36.00 $33.00
Month of Ads Program (within 30 days) 8x-11x 12x+ Print to Web +$15
Print to Web +$15
ANNUAL INVESTMENT
$77.00 $67.00 $56.00 $47.00 $45.00
Month of Ads Program (within 30 days) 8x-11x 12x+ Print to Web +$15
Print to Web +$15
ANNUAL INVESTMENT
$80.00 $71.00 $58.00 $49.00 $47.00
Print to Web +$15
$95.00 $87.00 $72.00 $65.00 $57.00
2x
$62.00 $54.00 $47.00 $45.00 $42.00
$60.00 $52.00 $45.00 $43.00 $40.00
Print to Web +$15
OPEN Level D (less than $9,999) Level C ($10k - $29,999k) Level B ($30k - $89,999k) Level A ($90k -$149,999k) Custom ($150k +)
1x
Print to Web +$10
Print to Web +$10
ANNUAL INVESTMENT
Month of Ads Program (within 30 days) 8x-11x 12x+ Print to Web +$10
OTHER Week of Ads Program RETAIL SECTIONS - SUNDAY Daily Rate (within 7 days)
See Mechanical Requirements on page 5
See Policies on page 2.
ROP Closing Times See Closing Times on back page.
Page 5 of 12
G. Necessary Components – At the time of submission, include all components of the ad: layout, drawings, art work, copy, as well as complete instructions on the pickup of art previously used. Failure to submit complete layout and copy can result in partial or complete loss of proof service. Tulsa World does not assume responsibility for reproduction quality of fax materials.
Mechanical Requirements A. Size Requirements –All display advertising sold by the inch in 1/4" increments. Minimum 1 column by 1 inch. FULL PAGE DEPTH: 20.89 inches. Ads measuring more than 18.5 inches in depth are charged as full page depth.
DISPLAY AD WIDTHS
H. Camera Ready Files (Digital Files) accepted – Pdf files preferred. Save with Acrobat settings of PDFx1a-2001 or contact Tulsa World Prepress Department at (918) 581-8589 to download the latest Tulsa World Acrobat settings. RGB color space preferred. CMYK or grayscale color spaces accepted. Image resolution minimum is 200 dpi (dots per inch). All fonts must be embedded. I. Electronic File Submission Files can be submitted electronically by using our Ad Submission website http://www.tulsaworldapps.com/submitad Tulsa World also accepts files from CD, DVD, Flash Drives and from subscription services such as Ad Send, Fast Channel and Ad Transit. Consult your Tulsa World sales representative for details. Files can be submitted anytime, but will only be processed during normal working hours, 8 am to 5 pm CST, Monday through Friday.
4-col.— 6.63" wide 1-col.— 1.56" wide 5-col.— 8.3" wide 2-col.— 3.25" wide 6-col.— 10" wide 3-col.— 4.94" wide Double truck — 13-col. — 21" wide B. How to figure retail ad cost 1-column
1x1
# of columns wide X inches deep = Total space of ad
1"
ROP/DISPLAY
Total space X per inch rate = Total cost of ad
(actual size)
Example: 1 column x 1" ad 1 columns X 1 inches = 1 inches
1 inches X $76.59 Mon.-Wed. open inch rate = $76.59 ad cost
C. Full Page Advertisement Measurement 6 columns by 20.89 inches - charged at 126 column inches. D. Double Page Advertisement A double truck position includes an additional column times the depth - color charged at single page rate. E. ROP Banner Ad – Position request subject to availability. F. Island Position Stock Page – Contact your Tulsa World sales representative for rates and availability. 2 col. x 4''. 15% premium.
TV World Magazine Publishes every Sunday. Call for availability and pricing. 1. Format a. 6 columns wide (10") by 9.75" deep. b. One column – 1.56" Two column – 3.25" Three column – 4.94" Four column – 6.63"
WEEKEND Entertainment Magazine Publishes every Wednesday and delivers entertainment news. Music, art, movies, restaurant reviews and other interesting topics are all in WEEKEND.
Publishes every Wednesday. 6 columns (10") x 9.75".
WEEKEND Week of Ads Program RETAIL Daily Rate (within 7 days)
Page 6 of 12
1x
$53.00 $50.00 $46.00 $43.00
2x
$49.00 $47.00 $42.00 $40.00
3x
$47.00 $45.00 $38.00 $39.00
4x+
$45.00 $43.00 $34.00 $32.00
Print to Web +$15
OPEN Level D (less than $9,999) Level C ($10k - $29,999k) Level B ($30k - $89,999k) Level A ($90k -$149,999k) Custom ($150k +)
Print to Web +$15
ANNUAL INVESTMENT
Month of Ads Program (within 30 days) 8x-11x 12x+
$45.00 $43.00 $34.00 $32.00
$43.00 $40.00 $33.00 $31.00
Print to Web +$15
a.
b.
Tulsa World Multimedia Rates
Deadline for “Distributed only” Reservation: 6 weeks prior to publication. Based on availability. Bags due at WPC warehouse 10 working days prior to publication.
c. Tabloid Magazine Published as a special supplement to Tulsa World. Format a. Full color magazine 6 column x 9.75'' b. Standard ROP ad sizes. c. Full page 10'' wide x 9.75'' deep. 55 total col. inches. d. Double Truck size - 13 column (21") x 9.75". Color charged at single page rate.
B. Printed and Distributed – See separate rate card. Polybag Size: Mon.-Sat. – 6.625" x 19" (image 5.875"x 18.25"), 1.0 mil Sun. – 10" x23" (image 9.25"x 22.25"), 1.0 mil Deadline for “Printed and Distributed” Reservation: 6 weeks prior to publication. Copy due: 5 weeks prior to publication.
Contact your Tulsa World sales professional for more information.
d. TMC (World Extra) Publishes Wednesday. Delivered to Tulsa World subscribers and nonsubscribers in 6 separate zones. Ads run in modular sizes. 1. Rates - All ads include full color. All print ads include Print to Web expanded reach for seven days. 1 zone 2 zones 3 zones 4 zones er week per week per week per week p
5 zones per week
6 zones per week
ULL PAGE F $1,242 $2,070
$2,898
$3,450 $4,310.00 $5,170.00
HALF PAGE $745 $1,242
$1,739
$2,070 $2,585.00 $3,100.00
QUARTER PAGE $435 $725 $1,014 $1,208 $1,507.50 $1,807.00 Quarterly frequency contracts available.
C. Metro or full circulation distribution offered on Sunday. Full, metro or zoned distributed Mon.-Sat. Dollars will count toward fulfillment of dollar volume contract or converted inches toward fulfillment of annual volume contract. 2. Mechanical Information Minimum 1 Mil thickness. Polybags should be delivered on 50ct headers, product sample bags may vary in quantity. Deliver all bags to: Tulsa World Media Company Processing Warehouse 111 West First St. Tulsa, Oklahoma 74103 (918) 585-1750 Warehouse open 8 am to 4 pm Mon. - Fri. Please contact your Tulsa World Sales Representative for additional details or call (918) 581-8515.
Front Page - 35% premium based on frequency level. Page 2, 3, Back Page and Double Truck 25% premium based on frequency level.
h. Front page POWER NOTES
Inside Back - 15% premium based on frequency level. 3"x3" Adhesive Advertisem ent
e. Preprinted Inserts See separate rate card.
Your message may be prominently placed on the front page of Tulsa World or any section front with this printed adhesive ad. For more information and placement availability call the Tulsa World Advertising Department at (918) 581-8515.
f. Comics Publishes every Sunday. Call for availability and pricing. A. Format 10 inches wide by 20.89 inches deep. B. Deadlines – see closing times on back page. C. Ad Sizes 1/2 Page – 10" x 10" Ear Ad – 2.5” x 2” Have Tulsa World delivered inside a polybag that carries your advertising message.
g. Polybags 1. Distribution / Printing information A. Distributed only Sunday/Daily Full or Metro.................$45 per thousand Mon.-Sat. Zoned distribution...............$55 per thousand For rates and samples, call (918) 581-8515. Tulsa World Multimedia Rates
A. Front Page Ad Rates Full or metro distribution. Sunday and daily (Mon.-Sat.) Front page placement of Tulsa World – $65 cpm Prices includes full color.
Zoned Rates Available Daily (Mon.-Sat.). Zoning not available Sundays. 10,000-13,000 – $75 cpm 13,001-20,000 – $73.50 cpm 20,001 and up – $71 cpm
B. Mechanical Requirements Image area: 2.875" x 2.875" (on a 3" x 3" square). Bleed: 3.125" x 3.125". Up to four spot colors available. Programs supported: Illustrator, Adobe InDesign, Photoshop, Acrobat PDF. Include all printer and screen Postscript Type 1 fonts and any illustrations used in final application. Converting type to outlines is preferred. C. Deadlines Page 7 of 12
Reservation deadline, 21 days in advance of run date. Material deadline, 18 days in advance of run date. D. Custom Die-cut Shapes Available
i. Business profile sections Customized sections to celebrate anniversaries and highlight grand openings and special events. Ask you Tulsa World sales professional for details.
In a month, reach more than 519,000 adults and gain more than 6.8 million gross impressions with Tulsa World. No other media compares! Source: Nielsen Scarborough 2015 R1 Tulsa
B. Classified Recruitment Rates 1. National Employment Rates (Commissionable 15%) Recruitment ads placed by a national agency or by any employer advertising jobs outside of our defined circulation area will be charged the national employment rate. National rates are commissionable to agencies unless otherwise noted. All ads include Print to Web expanded reach for seven days at an additional $10 per ad.
Classified Rates
Local Phone Number—(918) 583-2121 Long Distance Number—1-800-897-3557 Fax Number—(918) 583-3550 Business hours: 8 am - 6 pm, Monday through Friday Fax Deadline: 3 pm Daily
A. Rates All ads include Print to Web expanded reach for seven days at an additional $10 per ad. In Column - per quarter inch
Mon-Tue Wed-Sat
per 1/4 inch
per 1/4 inch
Sun
per 1/4 inch
WOH
per 1/4 inch
Open...................... $15.86............ $17.50............$19.36........... $15.96 75''.......................... 11.55.............. 12.71..............14.84............. 11.55 150''........................ 11.45.............. 12.60..............14.70............. 11.48 300''........................ 11.27.............. 12.46..............14.53............. 11.41 750''........................ 11.17.............. 12.32..............14.46............. 11.31 1,500''..................... 11.10.............. 12.22..............14.25............. 11.10 3,000''..................... 10.99.............. 12.11..............14.21............. 10.92 6,000''..................... 10.85.............. 11.97..............14.07............. 10.78 9,000''..................... 10.78.............. 11.90..............13.97............. 10.68
Display - per quarter inch
Mon-Tue Wed-Sat
per 1/4 inch
per 1/4 inch
Sun
per 1/4 inch
WOH
per 1/4 inch
Open...................... $26.43............ $29.17............$32.27........... $26.60 75''.......................... 19.25.............. 21.18..............24.73............. 19.25 150''........................ 19.08.............. 21.00..............24.50............. 19.13 300''........................ 18.78.............. 20.77..............24.22............. 19.02 750''........................ 18.62.............. 20.53..............24.10............. 18.85 1,500''..................... 18.50.............. 20.37..............23.75............. 18.50 3,000''..................... 18.32.............. 20.18..............23.68............. 18.20 6,000''..................... 18.08.............. 19.95..............23.45............. 17.97 9,000''..................... 17.97.............. 19.83..............23.28............. 17.80
Page 8 of 12
Net
In Col.
per 1/4 inch
Display
per 1/4 inch
Mon-Tues........ $18.83............ $31.38 Wed-Sat........... 19.92.............. 33.20 Sun.................. 22.05.............. 36.75
2. Local Employment Rates Recruitment ads placed by any employer within our defined circulation area will be charged the local employment rate. Local rates are non-commissionable, unless otherwise noted. All ads include Print to Web expanded reach for seven days at an additional $10 per ad. 1/2 inch minimum.
In Col. Display per 1/2 inch per 1/2 inch Mon-Tues............ $33.60...............$56.00 Wed-Sat............... 35.64.................59.40 Sun...................... 39.40.................65.66
3. Email Transmission Display and liner employment ads should be submitted to careerads@tulsaworld.com C. Automotive Association Rates Any automotive manufacturer that lists a dealer association, multiple franchise locations or a “visit your local dealer tag” will be charged at the appropriate Automotive Association Rate. Association rates are commissionable to agencies, unless otherwise noted. All ads include Print to Web expanded reach for seven days at an additional $10 per ad.
In Col.
Net
per 1/4 inch
Display
per 1/4 inch
Mon-Tues........ $11.73............ $19.55 Wed-Sat........... 12.43.............. 20.72 Sun.................. 14.56.............. 24.27
Tulsa World Multimedia Rates
D. Political, Education, Church and Charity Rates These rates apply only to established, recognized, non-profit organizations and institutions. All ads include Print to Web expanded reach for seven days at an additional $10 per ad.
In Col.
Display
per 1/4 inch
per 1/4 inch
Mon-Tues............ $11.10...............$18.50 Wed-Sat............... 11.76.................19.60 Sun...................... 13.72.................22.87
E. Obituary Rate $55 per column inch any day, with or without photograph. Email text/photo to tributes@tulsaworld.com Call (918) 581-8503. F. Legal Notice Rate
Frequency and modular ad sizes available. Contact your recruitment representative at (918) 581-7342. 2. Non-contract Combination Rates All ads include Print to Web expanded reach for seven days at an additional $10 per ad. In Column - per quarter inch
Tabular Matter - The rate is 70¢ per column line for the first insertion, 65¢ per line for each subsequent insertion. Tabular matter is copy set flush left or right, centered or indented within columns. Copy may not exceed 8-point type.
Straight Matter - Straight matter is 15¢ per word for the first insertion, 14¢ per word for each insertion thereafter. Straight matter is a series of words in paragraph form from the left edge of the column to the right edge. What is a word? A 'word' is a group of alphabetical or numerical characters set off by space. Hyphenated or broken words or figures are considered as single words.
LEGAL AD WIDTHS 1-col.— 1.14" wide 2-col.— 2.4" wide 3-col.— 3.67" wide 4-col.— 4.94" wide
Example: 1st insertion – Saturday – 25% discount 2nd insertion – Sunday – full price 3rd insertion – Monday – 50% discount When Sunday World is not included, the first insertion day will run at full price with the second insertion receiving a 25% discount and subsequent insertions in the six-day period receiving a 50% discount.
5-col.— 6.2" wide 6-col.— 7.47" wide 7-col.— 8.73" wide 8-col.— 10" wide
G. Blind Box Service charge for use of a blind box number is $30.00 if picked up at Tulsa World, $40.00 if replies are mailed. H. Color Premium: 1-40 inches______ $25 per column inch 41-126 inches____ $1,000 I. Service Directory Contract Rates 3 consecutive months – $119.65 each month - 1/2 inch 6 consecutive months – $110.65 each month - 1/2 inch 12 consecutive months – $100.65 each month - 1/2 inch Discounted rates for all levels are prepay by the month. Additional 1/4 inch - $52.20. All ads include Print to Web expanded reach for seven days at an additional $10 per ad. J. Special Feature Rates 1. Repeat Ad Incentive (not available on Sunday) Advertiser schedules the repeat dates the same time the original ad is scheduled and runs within 6 days of 1st insertion (Sunday World, TV World, movie studio and theater not included). When Sunday World is included in repeat ad schedule (Sunday is not eligible for discount but counts towards frequency), the first eligible day receives a 25% discount with subsequent insertions receiving a 50% discount. Pickup rate discount applicable to space and color.
Daily
per 1/4 inch
Sunday
per 1/4 inch Open Rate............$15.86..........$17.50.............$19.36
2 day incentive.......13.79............15.23.............. 16.80 3-6 days.................13.34............14.70.............. 16.28 7-9 days.................12.85............14.18.............. 15.65 10-30 days.............12.36............13.65.............. 15.09
Display - per quarter inch
Daily
per 1/4 inch
Thur-Sat
per 1/4 inch
Sunday
per 1/4 inch
Open Rate............$26.43..........$29.17............ $32.27 2 day incentive.......22.98............25.38.............. 28.00 3-6 days.................22.23............24.50.............. 27.13 7-9 days.................21.42............23.63.............. 26.08 10-30 days.............20.60............22.75.............. 25.15
3. Special Realtor Rate Independent Realtors can use this rate without contract. This special rate is prepaid. Categories 4000-4600 and 7000-7680 qualify only. Contact your Tulsa World sales representative for more details. All ads include Print to Web expanded reach for seven days at an additional $10 per ad. K. Mechanical Requirements For accurate width specifications use the inch measurements below.
CLASSIFIED AD WIDTHS 4-col.— 6.63" wide 1-col.— 1.56" wide 5-col.— 8.3" wide 2-col.— 3.25" wide 6-col.— 10" wide 3-col.— 4.94" wide Double truck — 13-col — 21" wide
L. How to figure Classified ad cost 1-column
1 x 1" CLASSIFIED
1"
# of columns wide X quarter inches deep = Total space of ad Total space X quarter inch rate
(actual size)
= Total cost of ad Example: 1 column x 1" ad 1 columns X 4 quarter inches = 4 quarter inches
Tulsa World Multimedia Rates
Thur-Sat
per 1/4 inch
4 quarter inches X $15.86 Mon.-Wed. Open quarter inch rate = $63.44 ad cost
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M. Email Transmission For transmission of display ads, see page 5. When sending PDF files for employment (Careers) ads, also send ad text file for tulsaworld.com web posting. Send liner ads to classad@tulsaworld.com. Send display ads to prepress@tulsaworld.com. N. Deadlines See back page for Classified deadlines.
Audience Readership and market information available upon request.
Core Based Statistical Area Adult Readers 1 issue*+1 day web 5 issues*+5 day web Daily Tulsa World
183,077
294,669
1 issue*+1 day web 4 issues*+4 day web Sunday Tulsa World 265,913 374,793 Source: Nielsen Scarborough 2015 R1 Tulsa CBSA * Includes e-Edition
OSAGE
ROGERS
PAWNEE
Reach 374,793 Tulsa area adults with 4 Sunday print and online Tulsa World ads.
TULSA CREEK
Source: Nielsen Scarborough 2015 R1 Tulsa CBSA
OKMULGEE
World Of Homes
Oklahoma
A. Open Rate, Liners – $15.96 per 1/4 inch column. See Volume Discount Contract Rates 19A for full schedule. (All World of Homes Liner Ads will be placed on tulsaworld.com for 7 days.) B. Color Rates Full $250 Color by the inch available for display ads 8 to 20 column inches only, full color: $15 per column inch. C. Deadlines Display Ads – Proof ads to be set and camera ready reservations are due Monday, 3 pm prior to pub date. No-proof ads are due Tuesday. Proof back and camera ready ads due Wednesday, 3 pm prior to pub date. Liner Ads – due Wednesday, 4 pm. Call classified department for holiday deadline schedule.
WAGONER
Designated Market Area Adult Audience 1 issue*+1 day web 5 issues*+5 day web Daily Tulsa World
216,001
348,144
1 issue*+1 day web 4 issues*+4 day web Sunday Tulsa World 304,941 453,900 Source: Nielsen Scarborough 2015 R1 Tulsa *Includes e-Edition
D. Mechanical Information - Display Only 6 column format (10" wide x 9.75"). Ads measuring more than 9 inches in depth will be charged as 9.75 inches. Columns................................Width 1 ................................... 1.56" 2.................................... 3.25" 3.................................... 4.94" 4.................................... 6.63" 5.................................... 8.3" 6.................................... 10" Full page - 10" wide x 9.75" deep
Oklahoma
Center Spread - 21" wide x 9.75" deep. Call for Center Spread availability: (918) 581-8563. Color charged at single page rate. Space charged at 12 columns wide. E. Accepted Categories – Only ads in classifications 4100-4999 will be accepted in World of Homes. These categories are: homes and condos for sale, lots, suburban property, resort property, financing, abstracts, titles and insurance.
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Tulsa World Multimedia Rates
2016 Special Sections Special sections help advertisers reach a targeted audience from sports fanatics to health conscious readers and more. Consider these sections when making your marketing plans. To reserve your space in any of these sections or for more information on other special section opportunities, contact your Tulsa World sales professional or (918) 581-8510.
January 17 Healthy Living 30 Magazine FeBRuary 4 Heart Health 7 Tax Time 21 Outlook 2016 28 Outlook 2016 28 Bassmaster Classic
March 2 Bassmaster Classic 9 Greater Tulsa Home & Garden Show 13 Vacation & Travel/Road Trips 14 NCAA Basketball Tournament Preview 20 Summer Camps 27 Summer Camps April 3 College Guide 3 Summer Camps 10 Summer Camps 10 Consumer Guide to Local Businesses 30 Magazine May 1 8 8 10 15 22
Nurses Day OK Excellence In Education Cooking Show Senior Living What in the World...Finding a Career? Healthy Living
June 18 What in the World...Buying a House? 26 Healthcare Guide
July 24 Schools and Studios 27 Best in the World Kick Off 30 Magazine August 14 Healthy Living 19 50+ 21 High School Football Preview 28 College Football Preview September 8 Cancer Survivors 11 What in the World...Raising Children? 25 Investment Guide 25 Best In The World October 16 Healthy Living 16 College Guide 29 Magazine NOVember 6 Holiday Planning & Entertaining 20 Holiday Gift Guide 22 Senior Living 23 Holiday TV Guide December 4 Holiday Book 11 Holiday Countdown
Tulsa World Advertising hours are 8 am to 5 pm Monday through Friday. Digital products submitted as electronic files should be in a pre-approved Tulsa World format and delivery method.
Banner Web Ad
Space Reservation & Copy Deadline* Due 3 pm, 1 business day before launch
Mobile Web Ad
Due 3 pm, 1 business day before launch
Mobile App Ad
Due 3 pm, 1 business day before launch
Video
Due 3 pm, 2 business days before launch
Email Newsletter
Due 3 pm, 1 business day before launch
Email Blast
Due 3 business days before launch
Daily Deal
Materials due 1 week before launch
Contest
Materials due 1 week prior to start of promotion of contest
Find It!
Materials due 2 weeks prior to launch
Tulsa World Multimedia Rates
WEB BANNERS
WALLPAPER
728 x 90 300 x 250 300 x 600 200 x 90 990 x 620 (Real estate)
40k 40k 50k 40k 60k
jpg, gif jpg, gif jpg, gif jpg, gif jpg, gif
Animation: limit 3 frames, forever setting, 3-5 seconds per frame
MOBILE & TABLET BANNERS 300 x 50 640 x 770 (app) 640 x 100 (app) 72 x 72 (app) 1024 x 768 (tablet) 363 x 303 (tablet) 640 x 770 (iphone) 640 x 100 (iphone) 1024 x 768 (ipad)
30k 60k 30k 10k 60k 40k 60k 30k 60k
jpg, gif, png jpg, png jpg, png jpg, png jpg, png jpg, png jpg, png jpg, png jpg, png
Image built as 1400 x 1024 Each side rail is 210 x 1024
LIVE TEXT AREA
Product
B. DIGITAL SIZES
Website Keep text to the inside of "live text areas" for best viewing.
90k jpg, gif
LIVE TEXT AREA
A. DIGITAL DEADLINES
Static, no animation
EBLASTS 600 X 675 300k jpg, gif Depth can be determined by content.
EXPANDABLE BANNERS 960 x 300 960 x 30 (pencil)
90k jpg, gif 40k jpg, gif
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C. ROP DISPLAY ADVERTISING DEADLINES
Tulsa World Advertising hours are 8 am to 5 pm Monday through Friday. *Camera ready ads submitted as an electronic file should be in a pre-approved Tulsa World format and delivery method.
One Proof Ads
Publication Day Monday
Proof Approval / Camera Ready Space Reservation Copy Deadline*
For two proof service, advance one proof deadlines 24 working day hours
Copy Due
All sections
Wednesday
Thursday
Friday
Thursday
Friday
Monday
Monday Thursday, 4 pm Friday Thursday, 13 days prior
Monday Tuesday Friday, 12 pm Friday, 4 pm Monday Tuesday Friday, 12 days prior Monday, 9 days prior
Monday Monday, 10 days prior
Tuesday Tuesday, 9 days prior
Wednesday Wednesday, 8 days prior
Tuesday Tuesday, 10 days prior
Wednesday Wednesday, 9 days prior
Thursday Friday, 7 days prior
Wednesday
Thursday
Friday
Tuesday Wednesday Thursday, 10 days prior Wed., 11 days prior
Wednesday Thursday Thursday Friday Friday, 9 days prior Monday 9 am, 6 days prior Thursday, 10 days prior Friday 11 am, 9 days prior
Tuesday All sections
Wednesday
WEEKEND TMC (World Extra) All ROP sections Wrapper
Thursday All sections Wrapper
Friday All ROP sections Wrapper
Saturday All sections
Sunday Scene (Women’s, Entertainment & Travel), Business Main News, Sports TV World Sunday Comics
D. CLASSIFIED SECTION DISPLAY ADVERTISING DEADLINES
Tulsa World Classified Advertising hours are 8 am to 5 pm Monday through Friday. Phones are open until 6 pm, Thursday and Friday. *Camera ready ads submitted as an electronic file should be in a pre-approved Tulsa World format and delivery method. Publication Day Monday
Space Reservation & Copy requiring proof
Proof Approval/Camera Ready Copy Deadline*
Thursday 11 am
Friday 1:30 pm
Friday 11 am
Monday 1:30 pm
Classified section TMC Classifieds (World Extra)
Monday 11 am Friday, 12 pm
Tuesday 1:30 pm Friday, 12 pm
Classified section
Tuesday 11 am
Wednesday 1:30 pm
Classified section
Wednesday 11 am
Thursday 1:30 pm
Thursday 11 am Monday 3 pm
Friday 1:30 pm Wednesday 3 pm
Thursday 11 am
Friday 1:30 pm
Classified section
Tuesday
Classified section
Wednesday Thursday Friday
Saturday
Classified Section World of Homes
Sunday
Classified & Career Section E.
Special Sections and Holidays Special Section and holiday deadline schedules will be available prior to each period. Cancellations and size change for Special Sections– 11 am one working day following space reservation deadline.
F.
Special Service If ad requires art prepared by the newspaper or if complete layout is to be made by the newspaper, the closing time must be advanced one full working day.
G. Cancellation Charge 10% of ad cost will be charged for any display advertisement set but not published.
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H. Deadlines for ROP Cancellations and Size Changes Monday– No later than 3 pm Friday Tuesday through Saturday– 11 am day preceding Sunday– Main News, Sports– 11 am Friday Opinion, Business, Scene (Women's, Entertainment & Travel)– 11 am Thursday TMC (World Extra)– 12 pm Friday TV World– 9 am Monday, 6 days prior Comics– 9 am Thursday, 17 days prior WEEKEND– 10 am Tuesday Billboards, Banner ads– 2 weeks prior I. Deadlines for Classified Cancellations Sunday................................................................................. 11 am Friday Monday.................................................................................. 3 pm Friday Tuesday thru Saturday................................... 11 am day before publication World of Homes.............................................................. 3 pm Wednesday TMC (World Extra)................................................................... 5 pm Friday
Tulsa World Multimedia Rates