2 0 1 3
National Preprint Rate Card QUOTES – Preprint insertion rates quoted by phone or fax are quoted as
National Preprint Rate Card Effective February 1, 2013
estimates based on information received. Actual charges may vary and will be based on actual size of preprint received and inserted.
Advertising Office: 315 S. Boulder 74103-3423 (918) 581-8556 Fax (918) 581-8514 Business Hours: 8 a.m. to 5 p.m., Monday-Friday Warehouse open 8 a.m. to 4 p.m., Monday-Friday For directions, call (918) 585-1750
Product samples/plastic bags distribution available. Please call 918-581-8556 for information.
NATIONAL PREPRINTS – No Tulsa area retail store’s advertising may be
TULSA WORLD PREPRINT INSERT POLICY
Full Run, Metro Zone, Part-Run and Zoned Preprint Advertisers 1. Circulation quantities requested include a 2% allowance for spoilage. Metro Zone quantities and larger may reduce quantities by 2% if desired. 2. The Tulsa World will charge Full Run Advertisers only for those inserts that are placed in our newspaper. Gross Press Run totals will be used for billing purposes. For Metro Zone, Zipped and Zoned advertisers, the Tulsa World will distribute all useable inserts received unless otherwise directed by advertiser. As our quantities listed are advance estimates, any insert quantities remaining will be distributed to the nearest possible area.
Any order placed by advertiser constitutes an acceptance of publishers advertising policies. All contracts specifically outline publishers practices in this area.
included in national preprints without prior approval of Tulsa World management and appropriate charges agreed upon. Charges for retail ad space in national preprints will be computed at the retail advertisers contract rate for any ad space of two pages or less. Retail ad space over two pages will be computed and charged as a separate retail preprint as listed on the current Retail rate card.
Deadlines
DAY
RESERVATION DEADLINE
Monday Friday 4pm, 10 days prior Tuesday Monday 4pm, 8 days prior Wednesday Tuesday 4pm, 8 days prior Thursday Wednesday 4pm, 8 days prior Friday Wednesday 4pm, 9 days prior Sunday Wednesday 4pm, 11 days prior
ARRIVAL DEADLINE Tuesday 4pm, 6 days prior Wednesday 4pm, 6 days prior Thursday 4pm, 6 days prior Friday 4pm, 6 days prior Friday 4pm, 6 days prior Monday 4pm, 6 days prior
PREPRINT RATES*- CPM (cost per thousand) Full and Metro run preprints accepted every day except Saturday at the rates indicated below. Zip zoned inserts available Monday through Friday in 52 select zip codes (see chart opposite side). Minimum 15,000. 2% surcharge for Home Delivery only inserts Monday through Friday. Zip zoned and Home Delivery only inserts not available on Sunday. Full and Metro zone distribution preprints must be within 2% of quantities required for acceptance. Base Distribution Figures – Updated semi-annually. Contact Tulsa World Ad Department for number of preprint currently required, 918-581-8556. Preprint quantities reflect average required quantities. Seasonal lows such as summer months require fewer inserts. During these periods, advertiser’s insert area will be expanded to ensure distribution of remaining inserts.
In-paper Preprint Distribution Rates National Gross Cost Per Thousand (CPM)
Full
2 4 6 8 10 12 14 16 18 20 22 24 26 28 30 32 34 36 38 40 42 44 46 48
NA 2 NA 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
Full size preprints are 133 to 267 Sq. in.; tab size is less than 133 sq. in. Maximum folded size of an insert is 11.5x12 inches at the fold. Minimum size is 5x7 inches at the fold. Minimum thickness is .005 inches. Single sheet (2 page) preprints must be printed on 70# Offset paper, minimum. Tulsa World cannot be responsible for shortages of preprint insertions resulting from: improperly dried ink, inconsistent cut or fold, or improper banding/ skidding. If preprints are received in any of these conditions and special handling is required to accomplish insertion, a surcharge is applied. Damaged shipments may be rejected or refused at warehouse.
Plastic Bags Tulsa World will enclose newspapers in advertiser-supplied plastic bags. Available in full, Metro and zone circulation. Contact your Tulsa World Sales Representative for more information.
SHIPPING REQUIREMENTS
Number of Pages Tab
PREPRINT SPECIFICATIONS
Zones or Zip Codes
59 62 64 67 72 74 80 81 84 87 92 95 97 100 104 107 112 116 119 122 125 128 132 135
Daily Full or Metro Th/Fri Metro
50 53 55 57 60 63 66 68 71 74 78 81 83 85 88 91 95 99 102 104 107 109 112 114
Sunday Full or Metro Th/Fri Full
47 50 52 53 56 59 62 64 67 70 73 76 78 80 83 86 90 93 96 98 100 102 105 108
Printed material must be tie-stacked on skids not to exceed 2500 lbs. per skid in weight and 60” in height, edge-boxed, steel strapped and not to exceed 38”x48” in size. A minimum of 3 runners 15” apart. Preprints must arrive with Bill of Lading which has the following information: Total number of preprint order Number of parts per skid Total number of skids Name of advertiser Name of publication Each skid must display insertion dates and quantity of skid. Each skid must have supplement displayed on 2 sides. Preprint shipments found to be dumped or otherwise damaged in transit may not be accepted and/or surcharge may be imposed. Double stacked skids will not be accepted. Shipping Address: Tulsa World Processing Warehouse 111 West First, Tulsa, OK 74103 (918) 585-1750 Warehouse open 8 am to 4:00 pm, Mon. through Fri.
Receiving Hours For holiday weeks, ask for advanced deadline schedule. Warehouse open Monday through Friday, 8 a.m. to 4:00 p.m. Preprints that are cancelled or delivered after reservation/delivery deadlines subject to surcharge. Late delivery only with prior approval. Surcharge may be applied. Call (918) 581-7303 for approval.
for quotes on other distribution options. Certain preprints (grocery bags, etc.) * Call subject to special handling charge of $1,000 net.
• Thanksgiving Day, Friday and Sunday after Thanksgiving incur 4% premium charge. Call for quotes on unlisted sizes. All rates gross (Commissionable 15%. No cash discount.) • Wraps, gatefolds, dutch doors, blow-ins, etc. charged as additional pages.
13v1
Publishes Daily and Sunday
2013 Zone/Zip Code Preprint Coverage ZIP ZONE to subscribers available Monday through Friday in the Tulsa World. Call 918-581-8515 for more information. Effective February 1, 2013
FULL & METRO QUANTITIES
ZONE QUANTITIES Thur-Fri Zones Broken Arrow - 12,322 East - 12,209 Midtown - 22,254 South - 20,761 West - 8,863
SELECT REST OF METRO ZIPS 74003 613 695 Bartlesville 74006 1,341 1,496 Bartlesville 74421 203 308 Beggs Inola 74036 307 373 74447 712 880 Okmulgee 74053 131 198 Oologah 74361 787 907 Pryor 74070 692 890 Skiatook 74073 358 476 Sperry 74080 207 274 Talala *74017 and 74019 cannot be purchased separately
193 E AVE
145 E AVE
171ST
MOUNDS
KA
NS
AS
RIV
ER
74429
111ST
131ST
141ST
COWETA
BIXBY
74008
171ST 51
74033
KEIFER
74011
121ST
LIBERTY MOUNDS
191ST
74047
RIV
353 E AVE
74037
GLENPOOL
74041
BROKEN ARROW 111ST
AR
S
COAL CREEK
HIGHWAY
74066
101ST
JENKS
RI
ER
209 E AVE
UNION
SAPULPA
74012
IG
273 E AVE
74137 SOUTH
33
RD
51ST
257 E AVE
81ST
101 ST
21ST
BROKEN ARROW 74014 VE
46 GARNETT
91ST
36
209 E AVE
177 E AVE
129E AVE
45
SHERIDAN
32
61ST
PEORIA
31 96 ST
171ST
35
CATOOSA
34
56 ST 61ST
ELWOOD
61ST
29
08
241 E AVE
05 51ST
74044
SHERIDAN
HARVARD
WEST MANNFORD
28
12
21ST
MIDTOWN
31ST
VERDIGRIS
I-244
ADMIRAL BLVD
74019
76 ST N
145 E AVE
04
15
EAST
74015
16
MINGO
HARVARD
UTICA
Osage
07
46 ST N
HARVARD
21ST
17
10
14
ARKANSAS RIVER
49 W AVE
2,196 2,516 5,735 3,083 906 1,900 1,256 1,396 996 2,053 577 161 3,718 3,060 2,322 508 1,189 4,045 682 1,434 614 593 1,952 2,643 1,546 128 759 946 769 1,169 907 1,588 301 989 6,029 769 3,121 3,982 4,355 2,183 615 884 104
06 03 20 19
SAND SPRINGS
Mon-Wed Thurs-Friday 1,602 1,905 4,306 2,201 693 1,562 917 1,016 747 1,528 427 128 2,749 2,410 1,841 506 1,006 3,410 555 1,166 481 491 1,574 2,201 1,397 128 691 861 623 966 740 1,329 218 830 4,852 568 2,603 3,508 3,615 1,819 515 670 86
27
91 W AVE
74008 74011 74012 74014 74015 74017* 74019* 74021 74033 74037 74044 74047 74055 74063 74066 74103 74104 74105 74106 74107 74108 74110 74112 74114 74115 74116 74119 74120 74126 74127 74128 74129 74131 74132 74133 74134 74135 74136 74137 74145 74146 74429 74454
Tulsa World
81 W AVE
74063
97 W AVE
S BA BA BA E E E E S S W S E W W M M M M W E M M M M E M M M W E M W S S E M S S M E BA BA
OWASSO 66 ST N
HWY 48
Zone ZIP
74055
76 ST N
ZIP CODE QUANTITIES
74017
116 ST N
30
26
CLAREMORE
186 ST N COLLINSVILLE
74021
193 E AVE
Zoning by Zoned Area or Selected Zip Code is available Monday-Friday with 15,000 minimum quantity. Zoning is not available on Sunday.
All Zip codes have 741 prefix unless otherwise noted.
MEMORIAL
Mon-Wed Zones Broken Arrow - 9,168 East - 9,369 Midtown - 19,066 South -16,810 West - 7,028
Sunday Full - 129,712 Sunday Metro - 115,765 Daily Full - 81,797 Daily Metro - 71,494 Thur Fri Full - 100,094 Thur Fri Metro - 88,642
211TH
74454
PORTER
231ST
Dewey
METRO Zone Preprint Coverage
Bartlesville
Nowata
Ramona Wynona
Avant
Talala
75
Hominy
169
Skiatook Pawnee Cleveland
Prue
Sperry
Terlton Jennings Oilton
Mannford
Sand Springs
44
20
Pryor
412
Inola 69
Jenks
Broken Arrow Sapulpa Coweta Keifer Glenpool Kellyville Mounds Bristow Haskell 75
Beggs
Okmulgee
Preston Morris
M
us ko ge e
Porter
Wagoner Tur np
Salina Locust Grove
Chouteau Catoosa
Bixby
Drumright
Adair 44
Collinsville Claremore Owasso
Tulsa
412
Vinita 64
Oologah Foyil
ike