2.0
The Ultimate Platform for Large Leagues & Organizations Design, manage, and distribute uniforms, player kits, and spiritwear. Save time, control your brand, and delight your community.
With SquadLocker’s proprietary suite of solutions for large leagues and organizations, you’ll have more time for recruiting, more time for coaching, more time for cheering, and most importantly, more time for you.
Managing a Youth Sports Organization or Recreational League can be a complex process. Organizing volunteers, setting budgets, building schedules, hiring coaches and refs, and encouraging participation can easily take hundreds of hours of volunteer time, all with the hope of a great experience for players, parents, and community members alike. SquadLocker Key Benefits • Online ordering from stores that never close
• Real-time order insights
• Rapid order fulfillment
• Seamless, individual payment options
• Direct-to-Player shipments
• No order minimums or hidden fees
• 7 day a week customer service
• One-click fundraising
The work to design, purchase, and distribute your league’s decorated apparel and customized uniforms to various teams, coaches, players and parents can be equally time-consuming. Now, thanks to SquadLocker’s innovative league management software tools, designing, purchasing and distributing the custom gear, uniforms and spirit wear needed for any size community has never been easier.
94%
SquadLocker Admins rated the apparel selection above average or excellent
93%
“SquadLocker has exactly the functionality we were looking for to support our youth sports league. We can select items, pick logos, set fundraising options and let users place individual orders (no need to open and collect group orders at specific times of year). Even better? Their customer service is AMAZING. The site tools are straightforward to administer, but the times I've needed a little extra help, the staff has been remarkable.”
SquadLocker Admins rated the 24/7 customer service above average or excellent
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-Amanda Oct 4, 2019
888.885.6253
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HOW IT WORKS Logo Bank • Collaboration Tools • Centralized Landing Page • Data Insight • Direct-To-Player Uniforms & Team Gear • Fundraising From our user-friendly, centralized dashboards, we’ll show you how to load your Logo Bank with approved league logos. No logo? No problem, we’ll design as many as you’d like - for free. Then you can choose required uniforms and player kits, as well as discretionary items for each team within your organization. Invite co-managers to collaborate with a click of a button, and easily access real-time data insights into who has purchased what, and when. In addition, your organization’s multiple team stores can be easily consolidated into one centralized landing page, so your entire organization has a single location to visit for all their uniform, custom gear, and spirit wear needs. Plus, fundraising is as easy as choosing from a drop-down for each store, and then watching your dashboard to track revenue raised, in real time. With SquadLocker, your fundraising is cash, sent directly to you, with zero commission or fees assessed.
THE OLD WAY
THE SQUADLOCKER WAY
DIRECT-TO-PLAYER UNIFORMS & GEAR No Order Windows or Minimums • Traditional & Sublimated Uniforms • Shipped in as Fast as 3 Days • Stores Never Close Affordable, timely and accurate delivery of player uniforms is an essential component to the operation of any program. SquadLocker has uniform options to meet every budget, from traditional to sublimated, all easily ordered from free online stores that never close. Gone are the days of pre-paying for bulk orders weeks in advance, hoping to receive the correct assortment of sizes, and then scrambling to correct errors and oversights. Instead, simply select your uniform design, choose your preferred team gear and spirit wear, and then allow your players and families to shop online, at their convenience. SquadLocker will individually decorate and ship each order directly to your players’ homes, freeing up hundreds of hours of coach and volunteer time sorting and handing out gear. And because SquadLocker has no minimums, late registrants and replacement items are never a problem.
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EASY PAYMENT SOLUTIONS Prepaid Coupons • Weekly Promotions • Competitive Prices We understand that the way you collect registration fees and manage your players’ expenses can be a sensitive and time-consuming topic. So we make it easy to accommodate any uniform purchasing need and situation. If you collect uniform fees during registration, SquadLocker can provide you with prepaid coupons for every player. This allows you to leverage your current collaborative set-up and still have single unit uniforms, player kits and fan gear delivered to each individual home. The league pays, and your players order their gear using prepaid coupons. Then SquadLocker handles the rest, saving you hours of time, effort, and headaches. So go ahead and register your players and collect those fees. We’ll help you get every player geared up, with no minimum order quantities, with customer service experts available 7 days a week, from morning until late into the night. In addition to prepaid coupons and competitive prices, SquadLocker customers also enjoy weekly promotions and discounts, including fantastic deals on coaches’ gear. It’s our way of giving back to those who dedicate so much of their time and effort.
15% OFF!
ALWAYS AVAILABLE We’re committed to keeping these items available in all sizes and colors throughout your season.
EXPRESS PRODUCTION Stocked on our shelves, MVPs are decorated and shipped in 3 days or less.
HASSLE-FREE RETURNS MVP products qualify for our hassle-free return policy and may be exchanged for any reason within 7 days of arrival.
SQUADLOCKER MVP (MOST VALUABLE PRODUCTS) Always Available • Ships Faster • Hassle-Free Returns Great brand control and collaboration tools are a significant improvement to existing solutions, but they won’t help if your players and families can’t get year-round access to the items you and your staff have chosen. Nothing is more frustrating than a coach, parent or player contacting your office to complain that sizes either aren’t available, or are backordered. Equally frustrating is a fan who can’t buy what your team has selected in the size and color they desire. To eliminate the frustration of stock-outs, slow deliveries and uncertainty around fit and sizing, SquadLocker has built its Most Valuable Products program, or MVP. SquadLocker MVP is a first of its kind in the industry. Working with key apparel brand partners, SquadLocker has committed to having our most popular items always available for your entire season. No stock-outs or backorders, ever. MVP products ship in as few as 3 days, and come with a no questions asked, hassle-free return policy. No more time lost answering complaints about availability, shipment and order delays, and no more time spent fielding calls from upset players who purchased customized items that don’t quite fit, or simply aren’t what they expected.
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FUNDRAISING Year-Round Fundraising • Real-Time Monitoring • Cash Payouts With a click of a button, the fundraising percentage of your choice can be applied to each individual team store in your organization. On a regular schedule, SquadLocker will send funds for 100% of the fundraising revenue raised, with no costs deducted and no hidden fees applied. With stores open 365 days a year and never a minimum order, it means your organization is fundraising every day, all year long, fundraising that’s supplemented by promotions, and supported by our dedicated SquadLocker marketing team. Fundraising with SquadLocker means organizations can say goodbye to the time, workload, and costs associated with annual fundraising events. Say goodbye to chasing donations and parent volunteers, and to the concerns of athlete transportation and safety. And say goodbye to bulk ordering apparel, storage space, lugging it to events, and the risk of losing money on purchased apparel that never sells. And maybe best of all, your organization can track fundraising revenue in real-time, anytime, from your desktop, laptop, and even your phone.
FUNDRAISING AMOUNT: 10%
BRAND CONTROL Establish Brand Standards • Increase Community Awareness Effective brand control is more complex than simply having a great name and logo; when done right, it increases community awareness for your organization and improves recruitment, retention, and your bottom line. SquadLocker wants every league’s on-field uniform, sideline gear, and spirit wear to be the envy of every opponent. That’s why a dedicated Account Executive will work directly with our free art services team to ensure that all of your logos are perfect, and translate to high-quality printed and embroidered gear options. Once your logos are perfect, they are added to your organization’s multi-team Logo Bank, where they’ll always be easily accessible right from your dashboard. You can log in to review, add to, and manage your art any time, giving you the confidence to launch your organization’s stores, knowing that you’ve successfully represented the unique needs and styles of each of your teams. Whether you have five teams or 50, one logo or 100, your organization’s brand will be consistent, correct, and recognizable on every uniform, hoodie, and hat worn by parents and fans across your community.
YOUR LOGO BANK
GET YOUR FREE
LOGO
YOUR CUSTOM GE
AR
“I did our baseball store with SquadLocker. Basically 48 hours from me saying ‘this is what I’m thinking for logos,’ I had my proofs. SquadLocker paid attention and nailed it first shot. That’s hard to do.” - Kevin A. Aug 15, 2019
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Add Store Co-Managers
ANTHONY STEVENS, Ridgefield Rockets President
Set Fundraising Choose Gear Assign Logos STORE-OWNER
Upload Team Roster
ANGELA COUTO, Ridgefield Rockets Registrar
KEEGAN SMITH, Ridgefield Rockets Head Coach CO-MANAGER
CO-MANAGER
Choose Gear
Choose Gear
Assign Logos
Assign Logos
Upload Team Roster
Upload Team Roster
COLLABORATION Invite Co-Managers • Assign Rights • Monitor Staff Activity • Work Together Determining each team’s required uniform and player gear can be a daunting task, especially when it involves multiple teams and many decision makers to manage. That’s why SquadLocker’s league collaboration tools are so valuable. They’ll allow you to easily invite one or many coaches and volunteers to collaborate on single or multiple team stores. For example, you may want to control which logos are used for your elite travel teams, but you may want each coach to choose their preferred uniform style and player gear. Perhaps you’d also like to invite a volunteer to choose their preference of spirit wear and fan gear, and, because stores never close, your co-managers can choose to set-itand-forget-it, or edit their stores in real time. Any and all levels of collaboration are available within SquadLocker’s dashboard, giving you transparency and flexibility, reducing workload and worry, and giving you back more time.
SUCCESS+STORY WEST RALEIGH BASEBALL HAD BEEN BUYING UNIFORMS THE SAME WAY SINCE 1958 IT WAS TIME FOR A CHANGE Direct-to-Player Uniform Outsourcing
Fundraising & Digital Couponing
WEST RALEIGH BASEBALL WRB is a Cal Ripken affiliated league serving nearly 500 players from 5-12 years old. WRB is committed to offering local players and families the best youth baseball experience and player development opportunities. SquadLocker is helping to make that happen.
$7,459 IN FUNDRAISING
1,400
HAPPY PLAYERS, PARENTS, COACHES, AND VOLUNTEERS.
UNIFORMING CHALLENGES WRB was frustrated with bulk managing their player and coach uniforms each year. Collecting sizes & payments, bulk ordering uniforms, distributing them individually, and dealing with complaints was taking a toll on the WRB staff. Also, due to minimum purchase requirements from bulk vendors, it wasn’t possible to supply late registrants or replacement requests without taking on excess inventory. WRB decided to look for a solution that would allow players, parents, and coaches to directly purchase their uniforms and gear, and have it shipped to their homes, while still allowing the league to maintain total control. The new “outsourced” solution needed to be able to deliver quickly and accurately.
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888.885.6253
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“SquadLocker exceeded our expectation. I was able to set up 38 individual team stores, share them with players and parents, and they did the rest. Our gear arrived to players’ homes on time, looked great, and we earned nearly $7,500 to use for Capital Improvements and other upgrades to keep our kids safe. We look forward to moving on our already proven, great relationship.” - Ronnie Morales | Executive Director
SQUADLOCKER.COM
SQUADLOCKER.COM
+ THE SOLUTION DIRECT-TO-PLAYER UNIFORMING WRB chose SquadLocker to individually receive, decorate, and ship each order separately and quickly. SquadLocker's easy-to-use platform and 7 day a week customer service through real-time, live chat has made uniforming nearly 500 players and 150 coaches headache-free.
DIGITAL COUPONING
THE RESULTS
WRB desired to transfer a modest portion of registration fees to players for uniform purchase costs. The club purchased 640 digital coupons from SquadLocker which were distributed to
38 745
Online Team Stores Orders Placed
12
Pieces Delivered Average Fulfillment Days
$7,459
WRB Fundraising Earned
West Raleigh Baseball arranged for SquadLocker
$8,000
WRB UA Merch Credit Earned
to serve all of its players and their families with
0
players to use in the online stores.
FUNDRAISING
2,494
WRB Headaches
uniforms, spirit wear and other essential gear. WRB has earned approximately $7,500 from these purchases to support scholarships and field upkeep.
STORES NEVER CLOSE The 38 unique West Raleigh League team stores remain open to accommodate any player who joins WRB late or needs replacement items, or items for birthdays, championships, special events, and any other timely need.
Want to learn more about how SquadLocker can provide your league or school with a directto-player uniform solution or fundraising? REQUEST A DEMO
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“The dashboard lets me keep track of who has ordered what so I know players will get their gear well before our first event. I also like being able to track how much money we’ve raised with a single click.” - Jordan I. Sept 03, 2019
$23,420.00 ORDER TOTAL
RICHFIELD ROCK
ETS
ALLOW MANAGE R LOGO SELECTION STORE HAS A CLOSE-DATE TURN ON FUNDRAISING
275
ORDER COUNT
10%
FUNDRAISING
367
ITEMS SOLD
129
ITEMS IN STORE
$2,342.00 TOTAL FUNDS RA ISE
D
REAL-TIME DATA Order Insights • Fundraising Status • Comprehensive Overview SquadLocker’s comprehensive dashboard allows you and your staff to gain real-time insight into purchases, fundraising status, and order statuses. Making sure that each player from every team has ordered what is required, and kits and uniforms are being delivered in time for your first scheduled event is now easier than ever. The best part is the data is yours and yours alone. You can access it at any time, download the data to further analyze it at your leisure, and even control who else gets to see it. Never before has so much information been so easily accessible in one secure location.
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888.885.6253
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READY FOR A WINNING SOLUTION? Save Time • Control Your Brand • Delight Your Community At its core, SquadLocker’s mission is to eliminate the hassles and limitations associated with traditional uniform and custom team gear ordering. To eliminate the time coaches and volunteers spend traveling back and forth to the local gear store. The time spent sizing players, chasing checks, dealing with backorders, and waiting weeks for gear that doesn’t arrive in time for the start of your season, or doesn’t fit when it does. So schedule an appointment with an Account Executive today, and take back more time. More time for your organization. More time for your coaches. More time for your athletes. More time, for you. SquadLocker.
SALES@SQUADLOCKER.COM
888.885.6253
SQUADLOCKER.COM