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TURLOCK CHAMBER OF COMMERCE Business News 115 S Golden State Blvd Turlock, CA 95380 209-632-2221 Fax 209-632-5289 Hours: Mon-Fri 10am – 4pm
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Sharon Silva President/CEO sharonsilva@turlockchamber.com
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Amanda Baptista Membership Development Ext. 106 amanda@turlockchamber.com
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Cover Story – Sizzler Turlock Employees Will Get The Scoop on Profitability Tactics Stars & Stripes 4th of July Celebration City of Turlock Transit System Emanuel’s Cardiac Services Already Saving Lives Tracking The City Council Votes Dust Bowl Brewing Co. Tap Room Extortion of the Worst Kind City of Turlock’s Growing Budget/Deficit Woes Ambassador Highlight Turlock Chamber Membership Team Kozy Shack The City of Turlock Slogan for a Partnership Incentives Program is “Creating Business Success One Business At A Time” Bliss Salon and Spa Turlock Convention & Visitors Bureau Leadership Turlock Class of 2011
Sharon Berry Administrative Assistant Ext. 100 Sharonberry@turlockchamber.com Adabel Sarhad Communications Ext. 103 adabel@turlockchamber.com Kassi Fortado Membership/CVB Assistant Ext. 101 kassi@turlockchamber.com Lorena Lizarraga Government Relations Ext. 107 lorena@turlockchamber.com TURLOCK CONVENTION AND VISITORS BUREAU Desa Cammack Director 115 S. Golden State Blvd. 209-632-2221 Ext. 104 desa@visitturlock.com PAGE 4
BUSINESS NEWS « JULY 2011
Welcome
Chairman
From the President/CEO Of The Board - Mike Lynch Chamber Receives the President Circle Award from CalChamber Why We Need To Stand Together! The Turlock Chamber of Commerce has had the honor for the third year in row to receive the President Circle Award from CalChamber. This is a very important honor to our Chamber and our Board of Directors. In receiving this honor it is understood that a statement is made that we are achieving our goals to meet the basic needs of our members. The Chamber’s Board of Directors recognizes the importance of the organization and that Chambers are strictly a membership base organization with one purpose; to meet the needs of our members and to insure the members that the organization is here to assist them by maintaining a strong business voice in legislation and all economic development. There are many other benefits to membership; Certificate of Origin, a Notary on staff for members use, Educational Programs, Social Networking, Legislative support and Marketing Opportunities, as well as a Leadership Program. The Chamber is not a personal advertising agency for members, but only members are recommended when someone calls the office or ask who they should use for a service. It is fair to say the Chamber is the information center of the community. When someone new arrives in town or calls from out of town for information in most cases the Turlock Chamber of Commerce is the first destination stop for information. Members are encouraged to engage in Chamber activities whether it is to serve on one of the committees, such as Government Relations, Marketing, Economic Development, Ambassadors or the Mixer committee. We want to hear from you our member or potential members; if we are not communicating, it is hard to correct something or to answer your questions. If you are interested in being a part of the Chamber, our new Membership Sales team, Director, Amanda Baptista, and Sales Representatives, Liz Allen and Annie Ritsick, would be happy to meet with you and answer any questions you may have.
People often tend to take things for granted. We live in the service area of the Turlock Irrigation District. Stanislaus County is served either by TID or the Modesto Irrigation district; both publicly owned and operated utilities governed by elected boards of directors. TID and MID built and operate the Don Pedro reservoir. Now that dam is up for relicensing by the Federal Energy Regulatory Commission, a process that occurs every forty or fifty years. Last month public hearings were held in Turlock and Modesto to take testimony on the conditions under which Don Pedro should be relicensed. At stake is water and power for residents, farmers and employers and employees. Our area showed up in force to support TID and MID in keeping its water and power for our use. The Stanislaus County Farm Bureau, Mayor Lazar, Supervisor Chiesa, the chambers of commerce, economic development interests and just regular people testified that TID and MID should be relicensed according to their request, and that the desire of others to take much of the reservoir’s water, and to have the districts (which is us) pay millions for studies designed to result in conclusions that would send the water elsewhere, should be soundly rejected. The Turlock Chamber enthusiastically supported this effort. It is this kind of community unity that results in progress. There is a long way to go in the relicensure process. The Turlock Chamber of Commerce will stand together with TID and MID every step of the way.
Mike Lynch 2011 Chair, Turlock Chamber of Commerce.
Vision Statement: The Turlock Chamber of Commerce will be recognized as the business advocate for the Greater Turlock area. Mission: The mission of the Turlock Chamber of Commerce is to promote a positive business environment in the greater Turlock area. Purpose: The Turlock Chamber of Commerce is the business advocate for its members by focusing efforts on promoting a positive business environment, economic development, a legislative voice and cost-effective programs and services.
Sharon Silva, President/CEO BUSINESS NEWS ÂŤ JULY 2011
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2011 Chamber Board of Directors
Sharon Silva President / CEO
Mike Lynch (Chair) Mike Lynch Consulting
Julio Hallack Marty Jakosa (Past Chair) DBA Concrete by Hallack Foster Farms
Susan Quigley Rabobank
Mike Allen Allen Mortuary
Dean Doerksen Central Ag Products
Andrew Wigglesworth MedicAlert Foundation
Chris Kiriakou Cornerstone Consulting
Milt Richards CSU Stanislaus
Chamber Champions Allen Mortuary Emanuel Medical Center F&M Bank Foster Farms Gemperle Enterprises JKB Energy Lancaster Painting MedicAlert Foundation Rabobank Smith Chevrolet Cadillac, Inc. Turlock Journal Turlock Scavenger/Turlock Recycling Winton-Ireland, Strom & Green Insurance Agency PAGE 6
Steve Gemperle Gemperle Enterprises
Paul Porter (Chair-Elect) Steve Boyd Winton-Ireland, Turlock Irrigation District Strom & Green
Larry Smith (Treasurer) Smith Chevrolet Cadillac
Mike Romeo Romeo Medical Clinic
Yubert Envia Foster Farms
Bill Bassitt (Ex-officio Member) Alliance
Lazar Piro Piro Trading International
Steve Talkington Lancaster Painting
Upcoming Events: Holiday Inn Express Mixer.............................July 26th Smith Chevrolet Mixer .............................August 16th Lancaster Painting .............................September 20th Party Under the Stars ................................October 1st Business Summit ................................... October 12th Vintage Lounge Mixer .............................October 18th Costco Mixer ......................................November 15th December Mixer ....... Turlock Chamber of Commerce BUSINESS NEWS ÂŤ JULY 2011
Chamber Member Sizzler Cooks Up Success with Fresh Ideas, Local Commitment
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urlock’s hometown, friendly environment was the ideal place for BMW Management’s Gary and Sally Myers to test their vision for the next generation of Sizzler restaurants. The high-school sweethearts already had a string of successful Sizzlers stretching from Sacramento to Southern California, but they believed it was time to shake things up … starting in Turlock. BMW Management, currently Sizzler’s largest franchisee, acquired a reputation for innovation, with President Gary Myers constantly testing new approaches. When the Turlock Sizzler opened in 2007, it was the first to use what Gary and Sally call the “New Vision” Sizzler design. Lifestyle photos defined the dining environment. It also incorporated new two-tone woods and earthy colors throughout. Even the Endless Salad Bar received an updated look.
supervises their efforts. The Myers’ also are proud of their community service initiatives, such as the ROC Awards (Recognition of Outstanding Character) in Turlock elementary and middle schools. Sizzler is located at 3101 Hotel Dr.
Today, the Turlock Sizzler’s style is being replicated throughout the Sizzler chain. Turlock guests also may find test dishes on the menu. Current offerings include the new Fresh BBQ Sliced Tri-Tip Platter and Sandwich, Sweet Potato Fries, Fish & Chips, Fresh Salmon and Fresh Handcrafted Beef Burgers. Fresh, hand-tossed Salad Bar favorites include Greek, SpinachAlmond-Craisin, and Asian salads, while a seasonal Mixed Berry Cobbler is on the Dessert Bar BMW Management’s reputation for innovation, loyalty to its staff and dedication to the communities it serves recently earned it national recognition. Multi-Unit Franchisee, a national business magazine, selected BMW as one of only five businesses in the country to win the prestigious MVP Award. The recognition is appreciated, but the Myers’ are most proud that Turlock’s management, Miguel Alvarez, Eduardo Padron and Jasmin Valderrama, were hired, trained and promoted from within the company. Esteban Quintero BUSINESS NEWS « JULY 2011
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Turlock Employees Will Get The Scoop On Profitability Tactics
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n cooperation with the Turlock Chamber of Commerce, the City of Turlock and the Turlock Downtown Property Owners Association, The Alliance will host a seminar for small to midsized retailers on “Profitability Tactics”, July 19th from 8:30 AM – 12:30 PM. The seminar will be led by Dr. Bruce Sanders, Retail Consultant and Author of the “Retailer’s Edge: Boost Profits Using Shopper Psychology”. “Dr. Sanders seminar will be tailored to the Turlock retail community,” said Lea Ann Hoogestraat, Manager of Economic Development for The Alliance. “His seminars cover a lot of topics giving us a fresher perspective on the retail client. Many of our previous participants have said that this is time well spent. I am hoping many Turlock retailers will find the time to attend this free event. After all, this is only an investment of time that could improve their bottom line.”
Dr. Sanders’ seminars empower participants to master the best shopper psychology tactics. He provides attendees with ways to: I Maintain the right levels of customer service I
Set everyday prices
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Launch sales promotions
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Increase the size of the purchase
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Change shoppers’ brand preferences
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Ensure shoppers return soon
To register for the free event or to find out more information about the July 19th seminar, email hoogesl@stanalliance.com or call Lea Ann directly at 567-4971. The seminar will include breakfast for all participants.
The event will help participants discover ways to boost profitability by influencing shoppers’ behavior. It will also provide techniques that are built on the basics of sound business practice to give store-based retailers a special edge, with a focus on how to compete with larger retailers and ecommerce merchants.
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BUSINESS NEWS « JULY 2011
Stars & Stripes 4th of July Celebration A BIG THANK YOU to the SPONSORS OF The Stars & Stripes 4th of July, Red, White and Boom!! The City of Turlock, Stanislaus County Fair, Turlock Rural Firefighters and the Turlock Chamber of Commerce and Convention and Visitors Bureau, is excited that so many of our community members and businesses stepped forward to help sponsor the 2011 show. We want to thank all of the Sponsors for making it possible to present the 2011 4th of July Fireworks celebration at Stanislaus County Fairgrounds. This year’s Fireworks display was outstanding and everyone in attendance had a GREAT Time. There were many partners to help insure that this year’s event happened; the Turlock Police Department and Firefighters assisted in making sure that the evening’s festivities were fun and safe. There was food booths as well as other vendors for the evening’s event available to those who attended. This year everyone could bring in their own picnics but NO alcohol brought in to the event, it was all about family fun, but Beer was available for purchase. The City Recreation made sure there were activities for the kids to enjoy, entertainment was provided by Ernie Bucio Band. There was no better way to enjoy a wonderful evening for our local community to come together and celebrate our nation’s independence. It was a GREAT 4th thanks to the following sponsors: TCC Convention & Visitors Bureau JKB Energy Rotary Club of Turlock Eileen Hamilton MedicAlert Foundation Turlock Irrigation District Gemperle Enterprises Mark One Corp. Turlock Journal Turlock Fire Dept Local 2434
Wilkey Industries Western Valley Insurance Supherb Farms Winton Ireland Strom & Green Anonymous Patty & Joe Griffin Bliss Salon & Spa Sharon Berry Turlock Associated Police Officers Branding Iron Catering
On behalf of the whole committee, Thank you all for a wonderful Event.
Sharon Silva President/CEO BUSINESS NEWS « JULY 2011
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FD 1843 COA 114
Phone: (209) 632-9111 • www.turlockmemorialpark.com 425 North Soderquist Road • P.O. Box 1666 • Turlock, California 95381 PAGE 10
BUSINESS NEWS « JULY 2011
City of Turlock Transit System
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he City of Turlock, with Federal and State transit funds, operates fixed route and dial-a-ride public transit services for the people of Turlock and Denair. Last year over 100,000 passengers used the natural gas powered buses for their short trips around town, saving them money and helping our environment in the process. Turlock’s fixed route system, the Bus Line Service of Turlock or BLAST, provides a prompt, dependable, and inexpensive alternative to driving. Service consists of four routes that are designed around the daily needs of passengers, with the most popular stops being served by multiple routes. All routes meet together at a central transfer hub near Donnelly Park to allow easy transfers between BLAST routes, or onto County transit services. Watch for construction of the Turlock Regional Transit Center at that site soon. BLAST hours of operation are generally 6:00 a.m. to 6:00 p.m. weekdays, and 9:00 a.m. to 4:00 p.m. Saturdays. A one-way fare is $1.50, with a discount fare of $0.75 for seniors (65+) and persons with disabilities. Children under four ride free. For trips to Modesto, transfers from BLAST to Stanislaus Regional Transit (StaRT) cost only $0.25. Service to the Amtrak Station in Denair can also be arranged on Turlock Dial-A-Ride (DART). All buses are wheelchair accessible, and driver courtesy is a highlight of the service. For more information, BLAST brochures are available at the Turlock Chamber of Commerce, online at www.blastbus.com, or by calling BLAST at 668-5600.
BUSINESS NEWS ÂŤ JULY 2011
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Emanuel’s Cardiac Services Already
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manuel Medical Center began building its Cardiovascular Services to meet the needs of Turlock and the surrounding communities for timely cardiac
care.
Just how critical those needs are became crystal clear in the first three weeks of May, when the state licensed Emanuel’s program to begin full services. In those first three weeks, Emanuel’s cardiothoracic and vascular surgery team, led by Dr. Harold Tabaie, performed three open heart surgeries, all multiple coronary artery bypass grafts. All of the surgeries were performed in Emanuel’s newly renovated cardiac operating room and all went perfectly. All three of the patients were ready to be released from the hospital within three to four days, and all three are recovering well at home. As importantly, the interventional cardiology team also performed six emergency cardiac angioplasty catheterizations during those first three weeks, all on people who arrived at the emergency room with heart attack symptoms. The emergency procedures open clogged coronary arteries – the blood vessels that supply oxygen and nutrients to the heart – and prevent further heart damage. These procedures are performed in the Cardiac Cath and Interventional Lab.
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SavingLives
In cardiac care, every moment counts. Having the ability to provide these lifesaving treatments in Turlock immediately, rather than having the delay of sending emergency patients to Modesto, is exactly why Emanuel has worked so hard to build its cardiovascular services. Later this summer, the hospital will launch its Legacy Circle annual giving campaign with the goal of raising $1 million in six weeks to support and expand Emanuel’s cardiac care program. To get involved, call 664-5180.
BUSINESS NEWS « JULY 2011
Tracking The City Council Votes
Address Big Box stores in Gen. Plan Update Oppose eliminating RDAs and Enterprise Zones Approve Bond Issue for $29M Public Safety Facility Accept DHS Grant for $523,692 for 3 P S Employees Approve Turlock Partnership Incentives Program Direction of General Plan, continue with Preferred Plan Denial of neighbor’s appeal of Mi Pueblo Market. Approve the 2011/12 FY Budget
Forrest White
1/11/11 1/25/11 2/2/11 2/8/11 3/22/11 3/29/11 5/24/11 6/14/11
John Lazar
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Mary Jackson
MEETING COUNCIL AGENDA ITEM
Bill DeHart
The June 14 budget approval is another question, more deficit spending along with significant expense contingencies. By Chris Kiriakou Amy Bublak
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ith almost half of 2011 behind us there have been some interesting votes at the City Council regarding business and the potential impact on Turlock Chamber of Commerce members. Recently the permitting of the Mi Pueblo Market to proceed with its proposal to renovate and occupy a 36,000 sq. ft. property at Soderquist and W. Main gives certainty to a project that brings a significant number of jobs to Turlock.
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A BRIEF ITEM DESCRIPTION FOLLOWS: 1. Direction to staff to review the Discount Super Store Ordinance limiting size and include it in the General Plan update. 2. The Governor has proposed eliminating funding to Redevelopment Agencies and Enterprise Zones. This has been a source of funding for business and improvement in Turlock as a whole. 3. The Public Safety Facility involves the construction of a new police station and support facilities to an area near the Carnegie Art Center on N. Broadway. 4. Accept a Department of Homeland Security grant to hire and fund three firefighters for a three year period including restrictions on reducing the existing level of public safety employees. 5. Approve an incentive program for new startup business in Turlock. 6. Consider a change of land use priorities in the General Plan Update including infill, the SE area of Turlock and an area in the NW. A change in the Preferred Land Use Plan would have cost $40,000 and eliminate a full consideration of the options prior to the environmental impact report being prepared. 7. Denial of an appeal by neighbors objecting to the renovation of 104,000 Sq. Ft. of retail space to accommodate a full service 36,000 Sq. Ft. Mexican grocery store at W. Main and Soderquist. 8. Approval of the 2011/12 Budget with a $3.9M deficit, decreasing revenues and increasing costs, and several levels of uncertainty. In July we can expect the Council to consider a change in zoning permitting a homeless shelter to be located using a streamline permitting process required by Senate Bill 2. The zone has been identified and the Planning Commission has approved the staff proposal. The remainder of 2011 will certainly give the Council something to monitor and challenges to address. BUSINESS NEWS ÂŤ JULY 2011
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D
uring a time when businesses are closing up shop and homeowners are forced to foreclose on their homes, one business is looking to take the microbrew industry by storm in Downtown Turlock.
“Beer is recession proof, people have been brewing since Mesopotamia,” Owner Brett Tate said. “It is always going to be in demand if brewed properly.” The quality of grains, barley and wheat is what Tate believes will bring people in the doors to try creative and innovate beer brewed locally. After years of brewing and distributing their product, co-owners Brett Tate and Brett Honoré saw a window of opportunity to open Dust Bowl Brewing Co. Tap Room on Main Street giving the location a unique sense of character. The building dates from 1923 and it made a lot of sense to open there because of the history to that building and to downtown,” Tate said. “I don’t think it would have the character that it needs if we opened in other areas of Turlock.” Before opening the tap room the Dust Bowl Brewing Company brewed a variety of beers in the industrial end of Turlock and distributed their product to different locations including Merced, Stockton and the Foothills. The tap room will allow the residents of Turlock and the surrounding communities the opportunity to taste a variety of locally brewed beer. “Before we had a name but nobody really knew what we were doing,” Tate said. ‘This finally gives us the opportunity to add a face to the name.” The brewing, led by Brew master, Don Oliver will continue in the industrial side of Turlock nearly two miles away from the Tap Room in a small craft brewing facility designed from the ground up by Tate and Oliver.
By Roxana Samano
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The Dust Bowl Brewing Co. Tap Room is schedule to open Mid-July. For more information on the Dust Bowl Brewing Company visit www.dustbowlbrewing.com
BUSINESS NEWS « JULY 2011
Extortion of the Worst Kind By Stephen Qualls
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wo years ago the League of California Cities began to prepare for this moment when we sponsored Proposition 22, and it has arrived. After five months of legislative negotiations, fighting back a two-thirds vote elimination bill in the Assembly in March, offering reasonable budget and reform alternatives, and telling the redevelopment story over and over again, June 15th AB 1X 26 and AB 1X 27 were approved by majorities of the Senate and Assembly to attempt to extort $1.7 billion for local redevelopment agencies to fund the state budget. These bills to eliminate redevelopment agencies passed and extort so-called “voluntary” payments passed the Senate (21– 19/21-19) and Assembly (51-23/47-28). In the Senate, Senator Anthony Cannella and in the Assembly, Assembly Member Bill Berryhill championed our cause and supported the city and businesses of Turlock by voting no. Even the Governor vetoed the budget; he has not vetoed the redevelopment bills. So we need to thank both of our legislators for their courageous votes and contact the Governor to tell him to stop trying to steal our local funds.
City of Turlock’s Growing Budget/Deficit Woes By Chris Kiriakou On June 14, 2011 the Turlock City Council passed its 2011/12 Fiscal year budget. After several years of drawing on City Reserves, the Council again passed a budget dependent upon concessions, undefined expense reductions and an anticipated $1.5M draw on reserves. It’s no secret that the California economy is still in the doldrums and that City revenues statewide are having problems. The table below summarizes the budget primarily from the June 14, 2011 staff report. City of Turlock Budget Summary FY 2010/11 Revenue Total Budget
Expenditures
FY 2011/12 Revenue
Expenditures
Balance
$131,485,511 $162,699,431 $127,896,015 $194,651,146 ($66,755,131)*
General Fund $26,842,889** $29,049,871** $27,272,665
$31,168,015
($3,895,350)
*Total Budget difference of $66,755,131 is “primarily due to onetime investments in capital improvements.” **FY 2010/11 General Fund budget information is from the September 28, 2010 Amended General Fund Budget. The Total Budget row in the table does not reflect that capital improvements can be funded through the issuance of municipal bonds that will close the large Total Budget gap. However, the General Fund, the fund where the City has the greatest control, is at a significant deficit level. Balancing the budget is contingent on a number of items, not the least of which is the employee negotiations in which the past agreement on concessions expires on June 30, 2011. The City Council and the City Manager has its job cut out for them in the coming months. BUSINESS NEWS « JULY 2011
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AMBASSADORS Roxana Samano
Jerry Powell
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oxana Samano was born and raised in Newman, California and is an alumna of Orestimba High School and California State University, Fresno. Shortly after graduating, Roxana began working for the Turlock Journal newspaper for three years. After a year of reporting for the community newspaper and two years in sales, she embarked in her new career as an insurance agent at Western Valley Insurance with a focus in production of commercial business. As an agent, Roxana strives to educate her customers by revealing possible exposures and providing them with an adequate solution. Western Valley Insurance is a large and growing Agency representing many competitive markets. With over 40 years of service Western Valley Insurance makes every effort to provide long term dependable service to the Central Valley and Northern California. To contact Roxana for a proposal for your Business Workers Compensation, Business Liability and Health plans, or to get more information about the Chamber’s services, call (209) 6349031.
Membership Team AMANDA BAPTISTA
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TURLOCK CHAMBER OF COMMERCE
ANNIE RITSICK
Membership Director
manda Baptista became the Membership Director for the Turlock Chamber of Commerce in February. She has lived in Turlock her entire life and has always been involved with the community. She has her Bachelors of Science in Business Administration from California State University Stanislaus and will complete her Master’s in Business Administration this October from California State University Stanislaus. She looks forward to continuing her community involvement and meeting all of our members.
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ince leaving the Marine Corps in 1992, Jerry Powell has been actively involved in diverse areas of commercial real estate including construction, development and property management. Shortly thereafter, Powell began working for Buchanan Enterprises, Inc., a developer and general contractor based out of Turlock, developing projects throughout the entire state. While at Buchanan Enterprises, Inc., Powell served as vice president for over 10 years and among other duties was responsible for site plans, project financing, bidding, estimating and the budget. In 1998 Powell obtained his Bachelors of Science in Business Administration with a concentration in Finance from California State University, Stanislaus. He is currently a board member of the Salvation Army in Turlock and has been involved in the construction and development of the Corps Center in Turlock for over a decade. Powell is active on several committees through the Turlock Chamber as well as the Development Collaborative Advisory Committee through the City of Turlock.
LIZ ALLEN
Sales Representative
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Sales Representative
nnie Ritsick first moved to Turlock in 2005. She found that this exciting town had numerous similarities to her hometown in Pennsylvania and found herself becoming easily acclimated to the area. Turlock has so much to offer someone whether they have lived here one year or one hundred years. With the new renovations and expansions taking place, Turlock is beginning to become the Mecca of the Central Valley’s activities. One key element that Annie is interested in concerns the growth of youth basketball. Annie is the Junior Varsity Coach at Pitman High School where last season they compiled a 15-0 record in league play. Annie also coaches with a local nonprofit team organization called Stanco. It is a traveling team that spends eight weeks working on player development while also maintaining certain GPA.
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iz Allen is the owner of Bliss Salon & Spa, on Geer Rd. She has been involved with the chamber for over 3 years. She has held such positions as Ambassador, Mixer Chairperson, and now she is the Ambassador Chairperson this year. She is also a Leadership Turlock graduate for 2011. In addition to the business and organizational involvement, she is continuing her education. Liz has a BA in Communications, an MBA and is currently working on her PhD in Business, all while raising three children.
BUSINESS NEWS « JULY 2011
KOZY SHACK By Roxana Samano
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fter 15 years in business one local manufacturer overcomes the recession by adapting and using innovative changes to keep business as usual.
Kozy Shack, Inc. in Turlock has been distributing its rice pudding since 1995 operating in the industrial side of Turlock producing a wholesome family recipe. “Quality is what keeps our core customers coming back,” Steve Padilla, Plant Manager said. “Once people eat our product they come back for more.” Although the family owned company continues to strive for success everyday it has made operation improvements to compensate for the instability in the economy. As a result no employees have been laid off. “I know just from a manufacturing standpoint we’ve realigned our workforce, stream lined and improved our efficiency. We’ve done a lot with energy recycling that is helping us too,” Padilla said.”We have realigned the workforce and as a result have not had any layoffs. We have kept the workforce intact.”
“Doing it right today and better tomorrow.” According to Padilla the workforce is more engaged in day to day business in the company and has adopted the motto ‘Doing it right today and better tomorrow.’ For more information on Kozy Shack, Inc. visit www.kozyshack.com.
RIBBON CUTTINGS
BUSINESS NEWS « JULY 2011
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BUSINESS NEWS « JULY 2011
THE CITY OF TURLOCK SLOGAN FOR A PARTNERSHIP INCENTIVES PROGRAM IS “Creating Business Success One Business At A Time” By Sharon Silva
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ouncilwoman Amy Bublak knew the economy was having a major effect on business development throughout the country. She wanted to help businesses in Turlock and to fill the existing store fronts that were sitting vacant. She developed a concept that would do both; encourage economic development and fill the empty store fronts. That was when the Partnership Incentive Program was presented to the Turlock Chamber of Commerce. The Chamber Board thought that Councilwoman Bublak had a great idea. Ms. Bublak then developed a committee to explore options on how to financially assist individuals who would like to start a new business or move into one of the existing store fronts. The committee spent time on how to develop the program to meet the needs of the City and to make sure that the City’s resources and financial support would be used appropriately. The committee designed a Five Step Eligibility Requirements process in order to qualify for the funding. First, the new business must occupy an existing vacant building or expand into an existing vacant building, They must have a Business Plan; The Alliance Small Business Development Center (SBDC) will assist at no cost in the development of the plan; Identify an appropriate zoned location; Participate in an interactive pre-development meeting with the City and agree to participate in minor record-keeping to provide feedback to the City on a quarterly basis. This plan was presented to the City Council on a trial basis of six months to assist businesses that qualify to receive $1000 to assist them in opening their company. The City will provide $150,000 to this program which will give an opportunity to 150 new businesses to locate in the existing empty store fronts and for new entrepreneurs to start their own businesses. For more information contact the City of Turlock’s Economic/Redevelopment Department at (209) 668-5542 Ex.t 1108. BUSINESS NEWS « JULY 2011
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“Liz witnessed firsthand the benefits of being involved in clubs and organizations in the community in which she resides and conducts business from her grandfather and brother.”
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ith a family tradition of community involvement, business owner and mother of three, Liz Allen finds the benefit of community interaction a key component to her success.
For more information or to schedule an appointment at Bliss Salon and Spa located at 2160 Geer Road call (209) 632-1763.
For years Liz envisioned owning her own business which quickly evolved after a casual visit to her hairdresser. In April 2010 the opportunity to buy a local salon was presented to Liz in mere passing and after only three weeks of concentrated negotiations she became the sole owner of her salon. The motivation to jump at the opportunity continued and after only a couple months from the initial purchase of the business, the doors to Bliss Salon & Spa were officially opened for business. As a business owner Liz knew she wanted to be involved as much as possible in her community because of the potential benefits each individual club provided. Liz witnessed firsthand the benefits of being involved in clubs and organizations in the community in which she resides and conducts business from her grandfather and brother. Currently Liz is involved in the Turlock Chamber of Commerce as the Ambassador Chairperson this year and most recently inaugurated in Leadership Turlock class of 2011. Her personal life also reflects a list of accomplishments which include being a mother and business owner while at the same time attending the University of Phoenix as a full time student to pursue her doctorate. The benefit of owning her own salon and spa allows for flexibility to incorporate her personal and work life collectively. As the ambassador chairperson for the Chamber, Liz’s top priorities include growing the ambassador program to 20 active members along with increasing membership growth from about 425 to 500 this year. PAGE 20
BUSINESS NEWS « JULY 2011
roads, schools, and public safety officers. The Convention & Visitors Bureau is proud of its success and excited about the possibilities to host future events.
DIRECTOR OF TURLOCK CONVENTION & VISITORS BUREAU
Desa Cammack
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ay was a tremendous success for boosting Turlock’s tourism. Thanks to the NCAA DII Track and Field Championship a flood of visitors filled our hotels to capacity over the three day conference. Visitors began arriving Monday, May 23rd and by the time the conference started May 26th our hotels were filled to capacity. Large sporting events like this one are a great boost to our local economy. We had more than 1,000 athletes, their coaches, the officials, and spectators all coming into our community. The revenue from hotel taxes, restaurants, shopping, and more all flood the City’s coffers that help funds our
Another great boost for our local economy will be the Stanislaus County Fair starting July 15th -24th. Last year the fair had more than 209, 000 visitors attend the 10-day run. In addition to awarding more than 30,000 ribbons each year, the Stanislaus County Fair is an award-winning fair itself.
This year the Stanislaus County Fair is celebrating its 100th Anniversary. Stanislaus County Fair features, nightly celebrity concerts included with Fair admission, entertainment on six stages, steel grinding, dirtdefying motorsports, and more than 35 exhilarating carnival rides. There are more than 30 food concessionaires dishing up everything from mouth-watering BBQ ribs to finger-licking cotton candy. The Stanislaus County Fair also has 30,000 individual competitive exhibits of local talent and over 1,750 animals. For more information on the Stanislaus County Fair visit StanCoFair.com or find them on Twitter and Facebook.
UPCOMING EVENTS TURLOCK FARMERS MARKET 8:00:00 AM - 1:00:00 PM The ‘’Turlock Certified Farmers Market’’ will operate Fridays, rain or shine! Turlock Downtown Farmers Market N. Broadway between Main & Olive, Turlock Trina Walley ~ (209) 634-6459 1ST ANNUAL CAR SHOW KICK-OFF - MAIN STREET CRUISE 7/1/2011 - 7/1/2011 6 pm - 8 pm Designated cruise route on Main Street Come take a front row seats along Main Street of classic & show cars in a rolling carshow. Turlock Downtown ~ Main Street, Turlock Al Seaton ~ 209-585-9508 5TH ANNUAL PATRIOTIC PARADE AND CAR SHOW 7/2/2011 - 7/2/2011 ~ 9:00:00 AM - 4:00:00 PM The American Legion Rex Ish Post 88 will host their Annual Patriotic Parade & Independence Celebration in Downtown Turlock. Come down at 10am to enjoy a hometown parade down Main Street followed from 11am-4pm by a street fair with vendors, food. classic cars and classic rock! Turlock Downtown ~ Main Street, Turlock Trina Walley ~ 209-634-6459 1ST ANNUAL SUNDAY PICNIC IN THE PARK & CAR SHOW 7/3/2011 - 7/3/2011 ~ 11 am - 2 pm BBQ, Family Fun and Friends Donnelly Park, Turlock ~ Al Seaton ~ 209-585-9508 RED, WHITE & BOOM - 4TH OF JULY FIREWORKS CELEBRATION 7/4/2011 - 7/4/2011 4:30:00 PM - 10:00:00 PM Come and bring the family - there will be activities for the kids as well as entertainment for the whole family. Let’s enjoy a wonderful evening with our community coming together and celebrating our nation’s independence!! Stanislaus County Fairgrounds ~ 900 N Broadway, Turlock 209-632-2221 STANISLAUS COUNTY FAIR 7/15/2011 - 7/24/2011 ‘’100 Years of Fair Fun’’ Stroll through our tree-shaded grounds where you’ll find: Nightly celebrity concerts included with Fair admission! Entertainment on five stages! Steel grinding, dirt-defying motorsports! Stanislaus County Fairgrounds 900 N Broadway, Turlock 209-668-1333 SUMMER SPIRIT FEST AND BBQ 7/16/2011 - 7/16/2011 This is a great day to come out and have some fun and good food! Meet new people with similar interests. Steve Flores, Joseph Ernest Martin, Edward Carrion, and maybe a surprise or two will be doing readings all day.
BUSINESS NEWS « JULY 2011
Soni and Charlie Carbonel will be there with the aura camera along with Lorina’s Edible Garden with her wonderful plants, handmade soaps and bath salts and other great friends! The Spiritual Church of Turlock ~ 533 Crane Ave., Turlock 209-604-5413 DARIUSH &FARAMARZ ASLANI CONCERT 7/23/2011 - 7/23/2011 ~ 8:30:00 PM - 11:30:00 PM For ticket and reservation call 818-395-1414 or email stage1production@yahoo.com and persian stores in Turlock, Modesto, Fresno, and Sacramento. The Larsa Center ~ 2107 E Monte Vista Ave, Denair 818-395-1414 RYAN PROMOTIONS – SUMMER AUTO SWAP MEET 8/20/2011 - 8/21/2011 ~ 7:00:00 AM - 4:00:00 PM Our event in Turlock has been a central valley favorite for many, many, many years!! We will continue to work to make this event the best it can be each year!!!! Stanislaus County Fairgrounds ~ 900 N Broadway, Turlock (209) 356-0436 GREAT STRIDES 9/10/2011 - 9/10/2011 ~ 8:00:00 AM - 10:00:00 PM GREAT STRIDES is the CF Foundation’s largest fund-raising event. Walk day is a fun, family-oriented celebration that includes a healthy walk, Kids’ Corner activities, food, and festivities that participants look forward to year after year. California State University Stanislaus ~ One University Circle no-calif@cff.org CARNEGIE ARTS CENTER GRAND OPENING 9/10/2011 - 9/10/2011 ~ 10:00:00 AM - 6:00:00 PM A celebration of all the arts! Join the Carnegie Arts Center Foundation for a day of art, music, dance, demonstrations, and more. View the Ansel Adams’ CALIFORNIA exhibition, featuring a special lecture by Michael Adams about his father. Lisa McDermott Carnegie Arts Center ~ 250 N. Broadway, Turlock 209-632-5761 ANSEL ADAM’S EXHIBIT 9/10/2011 - 1/8/2012 ~ 9:00:00 AM - 3:00:00 PM The inaugural exhibition of the Carnegie Arts Center, opening in Turlock, CA, in September 2011, will be “Ansel Adams’ CALIFORNIA,” Focusing on the California photographs of Ansel Adams, the exhibit will include many landscapes in addition to portraits and urban images. It is being organized exclusively for the Carnegie Arts Center on the occasion of its grand opening. Carnegie Arts Center ~ 250 N. Broadway, Turlock 209-632-5761
INKMASTERS TATTOO 9/10/2011 - 9/11/2011 ~ 10:00:00 AM - 10:00:00 PM Tattoo Expo originally started in 2007 by Wayne Allen (owner of Red Dragon Tattoos in Modesto) the Modesto show is growing into one of the premiere events of the Valley. Last years attendance reached close to 5,000. This year we plan on adding another 2,000 attendees. Stanislaus County Fairgrounds ~ 900 N Broadway, Turlock (209) 241-0916 KOOL KARS FOR CHARITY – CAR SHOW 9/17/2011 - 9/17/2011 ~ 10:00:00 AM - 5:00:00 PM 10th Annual Kool Kars for Charity Car Show. Come check out Hot Rods, Street Rods, and Muscle Cars Plus Food, Raffles, and music Stanislaus County Fairgrounds ~ 900 N Broadway, Turlock (209) 993-6929 GARDEN PARTY AT THE GREENERY 9/17/2011 - 9/17/2011 ~ 6:30:00 PM - 9:30:00 PM Annual fundraiser for the Carnegie Arts Center in the gardens of The Greenery Nursery. Local food, music, art and silent auction. Contact the Carnegie Arts Center for ticket information. The Greenery ~ 742 East Olive Ave, Turlock ~ 209-632-5761 AMERICAN COWBOY TEAM ROPING ASSN. (A.C.T.R.A.) – TEAM ROPING FINALS 9/21/2011 - 9/25/2011 ~ 12:00:00 AM - 11:59:00 PM ACTRA Chapter Finals ‘’Where Families Come to Rope!’’ Qualifier for The Wrangler/Professionals Choice ACTRA National Finals in Reno, NV Stanislaus County Fairgrounds ~ 900 N Broadway, Turlock (559) 816-9932 PARTY UNDER THE STARS 9/23/2011 - 9/23/2011 ~ 6:00:00 PM - 10:00:00 PM Join the Chamber for a fun night of live music, dancing, & food. Santana Tribute band, great raffles, and good food. Turlock Golf and Country Club ~ 10532 N. Golf Link Rd, Turlock 209-632-2221 CALIFORNIA HISTORICAL RADIO SOCIETY 10/1/2011 - 10/1/2011 9:00:00 AM - 1:00:00 PM The CVC was founded in 2006 with 23 members who are dedicated to the preservation and restoration of old antique radios and radio and broadcasting memorabilia from all eras. We hold chassis and cabinet restoration classes and we host one of the premier radio swap meets on the West Coast. It’s held annually on the first Saturday of October at the Stanislaus County Fairgrounds in Turlock, California. We welcome all antique radio buffs, or those just wanting to learn more about vintage radios. Stanislaus County Fairgrounds ~ 900 N Broadway, Turlock 209-605-0290
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BUSINESS NEWS « JULY 2011
BUSINESS NEWS « JULY 2011
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