TURLOCK IRRIGATION DISTRICT
THEGROWER DEC 2020
Growers Offer Feedback on Communications
A Message From TID’s General Manager I was born and raised in this community and I have had the privilege to be connected to agriculture my entire life. My grandparents invested in almonds over a half century ago, and I am beyond fortunate to farm that piece today with my husband and two boys. I have first-hand knowledge that farming to you isn’t just your business, it’s a part of who we are. With this knowledge, I will do everything I can to help TID preserve water for this region and along the way continue to adapt to regulatory challenges without losing what means the most to us. 2020 has been difficult for us all, however I hope soon I will be able to meet you, on your farm and talk about challenges you are facing and understand how TID can continue to be your partner. - MICHELLE REIMERS, TID GENERAL MANAGER
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In March, TID launched a survey of the District’s irrigation customers to identify how best to communicate and engage with you, the growers in our irrigation service area. The brief, 10-question survey was meant to identify preferred communication methods, satisfaction rates with current District communications, and invite customers to provide additional contact information for future communications. The survey was mailed directly to 5,000 growers and was distributed digitally via email and text messages to over 6,000 contacts. The preferred method by which to receive TID specific news and information, print responses heavily favored Printed Mail (55.25%) to the next preferred option of Email (20.76%). Digital responses preferred Email (43.93%) with a fairly even split for the next preferred method between Text Message (25.31%) and Printed Mail (24.69%) Based on the feedback we received and the high number of responses indicating the preference for printed information, TID made the decision to revamp our Grower Newsletter. The new format will allow us to communicate more of the information growers are looking for in a concise format. To address the growing number of irrigation customers who prefer their information in a digital format we will be creating a digital campaign on our social media platforms that pull articles and information from the newsletter. In addition, future issues of the newsletter will offer links and QR codes to additional information on certain topics and issues. We are hopeful that all of these changes will help bring you the information you need from the District to help you plan the operations of your farm, fields or property.
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